models at the same time, the decline of the year remains at the level of 7%; recently, car assembly in togliatti switched to a six-day working week, this is due to growing demand. french chemical company airlikit transfers assets to russian management. she announced her departure from the country since september 1 in the staff of the russian division of more than 700 people. they are employed at 18 production sites and religion is one of the largest gas producers in the world. she also supplies oxygen to the hospital by selling assets the company promised that the supply of medical facilities in russia would remain uninterrupted this was economic news in a nutshell. shock prices on all falcons hits discounts from 50 to 70 percent and even higher look for the best falcons deals now on wildberries art calms contribution at a

favorable rate of 8%. this opening back to school sportmaster discounts up to 50% on all children's products non-alcoholic beers filled with nature. feel how the freshness of the city and the aroma of serbskuk, malt give non-alcoholic beer, the rich taste of pilaf without alcohol main taste pick so that the taste of our steaks is, thus we use only 100% beef, and also salt and pepper, so they turn out so juicy, the very quality is delicious. sbermarket flips prices for granny smith apples from only 79 rubles. sbermarket products for a school snack are cheaper than in an oled store in 30 people's salary in the art of discovery will turn out. the benefit is already 8% today. this is a discovery.

is a green transition on tv channel russia 24. here we discuss both sg and sustainable development of the transformation of the business management society. yes in in general, all of our world with you in the last program. we asked you to choose the topic that you are most interested in, the majority voted for human capital, we discuss it together with our guests. this is natalya zhuravleva, director. center for the education industry. save the orphans of the loiks. first deputy general director member of the board of directors, phosagro. anastasia bondarenko becoming secretary of the deputy minister of energy of russia elena marzh, stupidly director of personnel of the gas group, natalia tsarevskaya, dyakina's head. eh cluster, skolkovo. irina arkhipova professor deputy dean. graduate school of business, no ears.

what most analysts have found to help digital transformation is whether a company can develop the talents and skills of its employees. it turns out that if an organization does not deal with human capital, it loses the chance to attract new investors, and in the end. maybe not get into the digital future at all. do you agree that the topic of human capital today is becoming more and more relevant earlier. we they talked about human resources, and they considered a person as a resource for achieving some business indicators. it seems to me that now the paradigm has changed and now we understand that to obtain this result, even just to attract talent to your company. we need to invest in our employees, in their development and culture. it seems to me that the world is changing so much that if you have people in the company, then you do nothing with them , then, in principle, after some time it is no longer possible to be relevant to what is generally takes place in the world and therefore, of course, the company

invests in the development of human capital. in order to simply be able to generally respond to the world around us, or even change this world around us, that's why, for example, sber university works for us. this is an internal corporate training center that trains about 55,000 people a year and exactly so that people can learn everything new and just lead the russian market. i think that in today's uh constantly changing world there the rate of change is getting faster and faster, and the role of human capital is becoming e, it is growing, it is growing steadily. and i believe that today it is, uh, the foundation for the development of both the economy and society. and what is considered human capital, and you are its terms, in short, it is a set of characteristics of an employee’s person in relation to the company, a which allows you to work effectively so that the company

moves forward human. it has also become a set of people, these are teams that work. and this is what i really think significantly changed our working reality, because people are moving to work in teams of people. eh, they help each other and reach heights as teams human capital is , first of all, people, their quality, this is uh and the level of competence. the level of education. entrepreneurial talents, so human capital is its quality. i think it depends on three main conditions. first, it is education, ideally, of course, continuous education throughout life. secondly, this is health, because these are the physical capabilities of a person. and third. this, of course, is an opportunity for the realization of his needs in order to improve his potential. in general, in our understanding. what is human capital is the ability of knowledge skills skills and naturally

intelligence. which are used in production processes, if we talk about business, the formation of human capital requires significant costs, both from a person and from society as a whole. and how these costs should be distributed between the company and the state. and we have really the most popular profession is a driver-builder-seller and in matters. e. hrs, for example, large companies, definitely need something for large retail companies that provide thousands of jobs. and the question is to quickly hire hr competencies , because it is not clear how to build a career further. there are those who are happy to self-educate dresses - these are cosmetologists , hairdressers, and everything related to the service sector, and they really invest a lot in

their own education to update their own. in his skills, but there are people who, in principle, do not invest in their upskilling and shift these tasks to the work of the corporation, for example, call centers, salespeople, drivers, and here, indeed, corporations spend a lot of budgets to train large industry companies corporations. hmm very uh, investing and following the path of targeted support measures that are targeted. firstly, to attract young professionals and to retain them , it implements the so-called minimum social support, and for whom it is convenient to choose a method, therefore, there may be corporate mortgage pension programs, additional health insurance payment of expenses payment of vacation, therefore , ah, the investment of efforts by employers in attracting retention, and the people of employees is. uh, the contribution

to the development of human capital and human capital has, uh, two important components. first, it is the resource base for human capital demographics and about certainly education as well as professional development. i think that both the state and the employers and the person himself are beneficiaries of human capital development. this forms a certain distributed system of responsibility for the quality of e human capital. still, i am a supporter of the fact that 90% of the decision is whether it is necessary to invest in an employee and what needs to be developed, but the factor that plays is how high the motivation of the employee himself is. uh, the consumer attitude of a company employee that the company owes something, my personal experience shows that even english language training, when the company paid 50% and

e they paid for the remaining 50% shows that many simply did not come to classes, so ah there is. uh, even 50%, even 50. and if the company paid in full, then this generally reduced the incentive for learning this english, and teaching english to provide them with a material part, except for the material part of what is called rational. this is everything that is connected with the development of implementation, uh , career development and training. naturally, people are also motivated, that they learn new things and, uh, increase their significance not only in the company, and in general as a whole, as well as the emotional part. it seems to me very important for working with human capital, because these are the emotions that people get when they are in society in society, their relationship with their immediate supervisors, subordinates, and colleagues. they asked contractors. as well as the recognition of their merits, too, what concerns emotions

is also very important. the initiative of fresh ideas and daily improvements is what drives the business forward and is very important. uh, so that all these initiatives come from our employees. we have special stands. here are the so-called opportunities to submit a penalty proposal. each employee can submit proposals on completely different topics. it could be an improvement in working conditions. this may be due to workplace safety enhancements , or perhaps product quality improvement environmental issues. sustainable development goal number four is quality education. now it is becoming more and more important knowledge quickly becomes obsolete, and what a person has learned. one day in 10 years. maybe to become no longer relevant, new technologies require from business and the state constant training and retraining of specialists, taking into account. how fast is the world changing? in your opinion, how often does

a person need to improve their qualifications already exists, and the opinion that in their e, in their life cycle a person can change his career trajectory seven times and seven times, moreover , it essentially shows how much opportunities open up for us, that and in 30 in 40 years the person. can radically change your career path. and that's okay. yes? this is no exception. it is already becoming a certain rule to learn. this is generally about a personal need about a personal need and about the search for opportunities now and educational content. so wide. what can anyone learn? everywhere it is only a question of personal motivation for this with us, for example, our personnel are divided into two large groups. those who annually enroll in all possible programs of additional professional education. though you're learning and straight uh insist on hmm they were sent for training. and there are those who strictly observe the legislation in the prescribed manner at

least once every 3 years, as our law says, they undergo this training and we see, e, exactly the disintegration of the vectors of initiative and in this regard, of course, the same is observed in companies older people, especially older people. this is noted as a separate problem, they do not consider it necessary and do not want to and do not study. if we talk about numbers, then according to statistics, only 12 e percent. uh, the entire working-age population countries aged 25 to 64 improve their skills. it's less than probably once every eight years, if i may, so draw an analogy for me. it is not enough opportunities for self-development the main thing. uh, what we have is that the employees are always in their own place in their own area in their own direction, they master, uh, the most accessible knowledge of the rotation technologies within the framework of the project within the framework of the function gives a wider view, a better understanding of the company and

business. and this ultimately makes it possible companies to be ahead of, uh, competitors and people to be more interested, because apart from what i said material motivation for people, self-realization is very important to educate personnel. we start at a very young age. we all know perfectly well what children are. they learn faster than adults. the sooner we start, and to give technical areas of knowledge, of course, interesting in a playful way. uh, it will be easier for those kids in the future, so definitely we are starting to work with preschoolers. we often organize we hold technical festivals. so for the smallest participants. we have a group of four and six years old, they are quite large, they are active with burning eyes. now we have children's technoparks on the basis of our corporate university at the nizhny novgorod site. it seems to me that the idea of ​​continuous education. it is, in principle, now it is probably such a number one trend in all

of education, and uh, we foresee that in the near future, in principle, the number of people will increase by a factor of two. uh, after 25 years of learning. eh, now still, we still have this accepted in society. that's what compulsory education is. this is some kind of basic education, and then he speaks at 20-25. in general, you shot back. and so life began. but this is drastically changing and indeed people are starting to learn more and more. it even becomes fashionable very often you can hear claims from the employer towards universities you give. not those specialists. yes, they say music, i heard it, yes, and universities answer. and where is your order, and the order was 5 years ago. they graduated only after 5 years, so there really is such a gap. er, between basic education and the needs of the e corporation is equal to the needs of the current economy. yes, he really is. uh, so the advice to young professionals, students

, graduates - this is an internship is a practice. well, there is time and opportunity. the main thing is to keep curiosity and you can try yourself in different directions. there are a lot of offers for internships for young specialists in any corporation. i think this is very good advice. in general, here is the effective implementation of educational projects. it is possible in such a very close connection in partnership with the education system and it is very important here that business employers. e, they provided an opportunity for the guys to immerse themselves in the actual tasks of production. we produce cars with uh digital services. no, we are developing electric vehicles with unique security systems. we have built a highly automated production. of course, we clearly understand that we need people who will pick it up and continue to develop this business, and to train such personnel. we implement our own educational programs. and we annually hold e

-competitions of unmanned work of technical systems. what does it mean, uh, we give universities a car in which students learn how to implement unmanned technologies. we help them with the purchase of equipment, of course, we provide consulting assistance. the most important thing is getting. uh, those skills that are needed. eh, coming to our production. in fact, universities now, in addition to practical orientation education. what we are talking about is still developing the possibilities of choice already, and already already uh over. basic education and the employer appreciates, here are such e-specialists who can be, let's say a psychologist programmer, yes or uh? hmm mathematician yes exactly so my son, for example, uh, is studying logistics at the same time. uh, he chose the screenwriter for the elective course. yes, and it enriched his view

of the world. this developed in him a lot of skills that he, perhaps, within the framework of his specialty, could not have received, in general now. there are a lot of options and formats for learning. there is an offer for both individuals and companies. tell us about the most interesting ones. we have, uh, the project of school 21 and the school is unique in that you can go there, and without having the results of the unified state examination and having no programming experience. so, as there is no, no teachers. and there is a platform, uh, a campus where you can work together with each other 24/7, it's interesting that when people go on internships, they know how to work on their own, and so employers start them just tear it off with arms and legs, because people come to you who have very developed just those very flexible skills, because imagine you come to school. you have a platform with tasks that gives you a task. and you just have, uh, time and colleagues sitting

next to you. only through communication with each other , teamwork, the ability to cope with this situation with uncertainty, the ability to work with information. you can move forward. it 's a huge stress. and it's a complicated process. if you are you overcome this, then you just know how to work in real working conditions, there are other projects that approach the pedagogical process itself in this way, for example, school homework, but switched to the pertupir format. like uber. well, there are problems. here is some sixth grade homework. sitting at home, one photographed posted. uh, the nearest uh, student or high school student who is ready to pick up and explain this specific example to you in 15 minutes, please, here it is, and the teachers go to the essence tutor of the accompanying metadog. this is the person who can, uh, not even put, but help to understand the purpose of training. why are you

studying? why are you going there and bring you to the end. this definitely needs to be explained. why do we teach ancient philosophy, which will definitely come in handy in your life. that's the real disease. that would be great. the higher school of economics , for example, is now introducing such a format as a mentor's seminar. that is, as soon as a student enters a university, it seemed to us that this was an adult a person who is on his own, in fact he needs a mentor and you throughout the entire year of study of the first year of study. with these guys , help them in general, it can be orientated, and they got into the right direction correctly or the faculty was chosen as another of the key ones. er, the moment for today is what i called traditional mentoring, because when it comes to human development, er in the workplace, there is always a mentor who is interested and motivated to train the following

generation, this is very important, so we selected 1,500 people. it's almost 10% of our employees who uh have been trained to be mentors, yes, because a mentor is a sign to pass it on to others, so through mentoring we pass on the fastest and most efficiently and here are the individual needs, er and desires er and inclinations of employees. uh, all you need first is technical knowledge, but apart from technical knowledge today. it is very important that what is now buzzword soft skins or soft skills so that people can not only to know their subject of work or their functional, but also so that they have satsal intelligence. we have launched a very interesting project with the bodies of nizhny novgorod aitin academy, when students of these specialties undergo an additional block of training in areas applicable directly to our

business, and the guys are trained to implement projects already at our production sites. uh, also uh, the important point is that they don't directly adapt, but get acquainted with our corporate culture. here, if you go to the numbers went into project we have 120 students now. if the guys work hard for a year and a half under e, they will also remain employees of the gas group. if now there are some areas of knowledge that any specialist needs in general. give me a brief recommendation for me universal knowledge is knowledge in the field of sustainable development. so, i would say that communication, and i would call adaptability, because the world is changing with such a speed that every new day will be. uh, it means a new life. and this is what needs to be ready this energy efficiency. this is ecological thinking. this is definitely digitalization. this is design thinking. this lean manufacturing is customer centric - this is

emotional intelligence. i believe that these are skills associated with digitalization and automation in any area in any direction in our modern world. eh, i said so. i would say that the competence is to learn to learn or to teach people to learn, because the rate of change in the knowledge that you get today they will not relevant, maybe even tomorrow. national agency for financial research it turned out that russian youth are looking for employers who comply with the principles and sg this is especially important for those who live in moscow and in the northwest. many hr-specialists note that every year candidates are becoming more demanding in terms of environmental protection, yesterday's graduates want to work in socially responsible companies, it is believed that people born at the turn of the 20th and 21st centuries think more about the environment, than previous generations. and what is it expressed in and what consequences will it have? well now, when we communicate with students, for example.