but, and we heroically corrected ourselves and even in these conditions could produce high quality products, but one of the tasks that we set for ourselves is the revival of the ferro-oil industry of crimea since 2016, and we signed a contract with a farmer who had a 25 ha rose plantation. hmm, you can say the only largest plantation in the crimea, which he was already going to uproot. here we have concluded a three-year contract for the redemption of the full harvest of the entire crop of lipistorosis and hydrolate, respectively, obtained. and so manner. this gave impetus to the development of both the individual farmer and, in principle, the industry, now the company's line of more than 200 items of care products made on the basis of rose hydrolate rose hydrolate and rose water. this is a steam distillate of rose petals. that is, it

contains only e, water and essential oil and everything that flies out of rose petals. here in the process of distillation there are various polysaccharides. well, that is, it is rich in very useful substances of the situation when most western brands. left the market buyers will predictably look at local producers. in this crimean campaign. you understand the degree of responsibility and do everything to meet expectations. you know, i like the chinese approach to this issue. they use the same hieroglyph to denote both threat and opportunity. ah, that's how we treat it, what is in front of us, including, yes, in connection with the departure of, and foreign, er, companies, new opportunities open up. yes, we have a difficult task, uh, to provide. uh, the quality of the product, despite the difficulties with packaging with components

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pride. we are located in vladimir, here is our shoe workshop, which is in charge. my father also

works, my mother, aunt and we have a very cool friendly atmosphere. the sound of a shoe hammer, the smell of leather glue and paint, racks with name lasts all create a special atmosphere. for more than 40 years, this family workshop, lozovsky, has been making shoes. they started back in their native bishkek, the kyrgyz school of shoemakers was considered the strongest in the soviet union. there were many neighbors. well, how would it uh, i had close, but also as if he didn't really want to. just when i went to learn to get involved, and i liked it from a flat to a piece of cats of some kind, and you create volume. and when we work with her, we uh, that's it, bring her to life. m-m is made by the second human skin mikhail and larisa met in a shoe school. during the soviet era, special ateliers made custom-made shoes for the soviet

nomenklatura and diplomats. we were only accepted once a month for custom tailoring. that is, you go to work on a certain day with us. i remember taking it on thursday. you go to work and later, the family got its own small workshop, which was located in the courtyard of the house during the makeshift. i played in the yard as a sister. well, and, of course, something helps there, it's the smell of glue rubber mom's hammer. he is older than me, for example, she still works for him. here it is with stars. i remember him very well, it’s right. my childhood, alena studied photography at a british school, worked as a design editor in several large media outlets. during the pandemic, she decided to join the family business. i am i wanted to buy loafers with stitched leather soles, and i already wanted to buy an expensive brand. my dad tells me alena you understand the cost of these offers. it's three times less than the market

value, i say, dad. well, let's sew, and then we understand that a niche is completely empty and it can be occupied. and why not. for me, this is a time for opportunities, so i'm in small batches. we can quickly rebuild it is the market situation to quickly grasp. 'cause basically everything is done by hand, of course it seems, yes, now it will be easier to earn. but when you start moving, and you need to produce. and you can no longer just pay for raw materials and bring them from europe . we are 100% import-dependent in the first place. yes, you rejoice. ok, the niche is empty, but you need to bring raw materials and somehow produce goods, and this is already scary because of the complexity with international bank transfers, for example, in the workshop for almost half a year, they were waiting for the delivery of heels from a european manufacturer, but this situation also

served as an impetus for development. we have become ourselves making those heels because something had to be done, of course. this increases the production time of shoes, but we somehow managed. yes, with this, shoes in this workshop are sewn from french leather, and a stacked heel is made entirely of leather, proof of studs, driven in at the back exactly in the middle. alena tests each new model for herself, bringing it to the ideal and in external aesthetics, strength and comfort, it is made by hand. it has some. here is the soul. that's what they say puts his soul, well, his skill. uh, those shoes. uh, it is different from industrial industrial society. maybe, in fact, it can be of better quality for a longer time, but there is no such raisin in it. lazovsky they really want to change the stereotypes about the profession that have developed in russia. it's

amazing why in russia e. there is such an opinion about the shoemaker, because in kyrgyzstan we have m-m shoemakers shoemakers e there is no such thing, these are not pinchugs. they are, on the contrary, cool hard-working men . hmm, there is no such association and being, uh, a shoemaker, we had it. eh, not embarrassing at all. this is fine. at in our country there is a huge shortage of shoemakers with a good school and a correct understanding of the quality of workmanship. it is almost impossible to find ready-made specialists. mikhail teaches young masters a lot already in the process. the backbone is people who go to school in the soviet union, young people are fans of their work, because work is hard. complicated with hands and

not everyone wants now. in what way, or rather, to earn money. that's it for those who like it. she works high at the shoemaker, but on average she seems to me now 80-100.000. uh, in principle, and not bad on the other hand. but this is what we are trying to do now. give me that salary. anton is 26 years old, he came to the workshop for the company of his stepfather, who worked here as a colorist, decided to try to sew shoes and unexpectedly. he liked this. when you do manual work there are complex pairs, when it is possible, for example, a world pair was sent to the competition and before that other complex orders were made. they are so hard, but interesting, that is, it’s even more interesting to do this, and difficulties are like once, yes, the fact that painstaking monotony, some couples have to sit for a week and just

sew it. when peers ask about the profession , anton proudly says that he is not a simple buschik, but a master in the manufacture of especially elegant shoes. well, i just show my work that i do and immediately there are no more stereotypes, especially when i tell them that there is such a level of quality, there are prices. they are in such a state of shock . the cost of women's shoes made in this workshop starts from 15,000 rubles. is not cheap, but similar in quality, lousy in europe would cost 3-4 times more expensive; clients write to alena in social networks that they are saving money to buy her shoes home, increasing volumes, but then my same money, we reinvest. we are trying to expand our production scale to do more volumes. eh, that is, all this is going to zero for us. we, like a snowball, are gaining momentum for another portion of inspiration. alena went to kiry , the once shoe capital of russia, to the local

museum of local lore. she found a lot curious historical facts about the peculiarities of the craft and i was surprised that in russia 100 years ago they made shoes of such incredible quality that they sent at an exhibition in paris, there the specimens are so cool and i even told the museum curator what is the peculiarity of this pair, which is worth there under the flask. for example, but still, earlier in kimry, uh, there was, uh, a cool production of shoes, which, unfortunately, was lost. the revival of shoe manufactories, one of the global missions that lazovsky set himself chase quantity, leaving quality as a priority. how to make russian lux a russian product of the premium segment popular so that people don’t want by hook or by crook, but buying that very pair of italian shoes was prestigious and fashionable

to wear exactly what was sewn in our country , this is a difficult task, and before it was method to be popular in russia and you are recognized to be popular abroad, and we participated in the nineteenth year at the world championship among shoemakers. it was our task to prove to the russian consumer that our shoes are no worse than european quality. we entered the top ten and took the ninth place, but it was for us. we did not expect this women's collection of shoes. alena was inspired by the images of soviet film stars. i am holding a model named after lyudmila gurchenko, she had sharp facial features, a complex character, this model is also not simple geometrically, it has a sharp nose, and it resembles lyudmila, uh, this is mordyukova yes, this is mordyukova yes, here too exact hit. yes here, uh, strong lines. uh, everything, in principle, it's

clear, uh, tatyana peltzer for me. it is too. clear. these are children's sandals. tatyana peltser - this is a grandmother. yes, this is a grandmother from childhood so cozy. and just these sandals are reminiscent of many children's sandals. now they are working on a winter collection in the workshop. alena dreams of designing a model ideal for russian winters, which is relevant and after 10 years the team is discussing the idea of ​​naming pairs in honor of russian explorers of the north. dmitry shishkin is called a haute couture patriot, it was he who in 2019 he released a collection of clothes under the brand. putin tim, it was developed by order of the ministry of industry and trade, to show that russian products are competitive and are not inferior in design and quality to foreign counterparts, with their support, they started there at various exhibitions, such as

foreign ones in munich, ispo, in dubai at expo, and so on, were presented to the neuroindustry in yekaterinburg these collections. eh, dietiokachestvennaya is quite diverse and under certain requests. well, how did you earn the right and trust and opportunities for this brand to develop to produce clothing collections and dmitry shishkin started with tailoring men's suits, then special clothing collections for state corporations were added to orders, the current market situation is pushing the ural designer to focus on mass consumer demand. we have also launched a second more economical line, and it is already designed for the general public. there , production for each article is tens of thousands of units, and the cost of the product there is very low, but with the proper level of quality and, accordingly, their we will develop through more than 100 outlets and

affiliate networks and it will be a massive low-cost product and hopefully a fairly large piece of free niche. we will borrow in such a mass market in the segment to make a new collection quickly bring it to the market, which allowed the fact that 2 years ago the monofactory was completely transferred to digital format. all design stages of production and sale, closed in a single ecosystem. which is used at our enterprise allows you to plan these stages and synchronize between yourself. and since the main resource in all enterprises is time and for the distribution of this time and the correct use of time capacities, the workload of our enterprise digital platform allows you to plan it completely clearly and through the digital collection and analysis of data and decision making is also accelerated very significantly and, accordingly, one and the same

enterprise, but digitalized in relation to the second one, can produce more, better , faster and in different directions. and this is the main thing, there are advantages. here in times of such great variables just. in 2021, the designer presented a tracksuit tailored specifically for the head of state. it was made entirely from russian materials ; not enough yet. ah. we are still more. now we are developing on the potential of the soviet era, but it is already running out of new enterprises are being created, but not so active. i believe that it is necessary to strengthen the support institution much more, first of all, the industrial development fund, so that new enterprises open there for dozens of months. it is necessary just to develop and actively produce a

textile factory, the marginal quality is different, because the production of cloth. this is a multi-step process. eh, it's included. there are 5-7 10 stages of production and in five years for hmm you can create a fairly active base and then already import-substitute all categories of fabrics, tricks i now estimate that a maximum of 50% of the materials can be replaced. this is the largest textile enterprise in the ivanovo region, it was founded in 1820. today it is an industrial complex with a closed technological cycle from cotton processing to the production of finished products. until february 2022,

one of the main customers of the company was a swedish retail chain, for which bed linen was sewn here, after the contract was suspended. i had to urgently come up with a scenario according to which the plant would have to work task in the near future. in fact, it was difficult, because as a rule, the development of any new collection. even if there is basis, it takes e three to six months in this situation. we set a record for an absolute month. developed. here you also need to take into account the logistics for suppliers. uh, accessories packaging design solution. in general, not only we lived in 24/7 mode, but also those who helped us in this story, so we managed on april 24. hmm, we made a delivery and the first sales began to operate quickly boldly decisively pushed

responsibility. after all, the award-forming enterprise employs 2,500 people, the population of the city is 50,000. but anyway. this applies to mediocre families. yes there, uh, either friends or close relatives, or directly in seven days. anna bogadelina is the ceo for the seventh year in this position. she replaced her father viktor pogodin, who headed the plant for more than 15 years. ah, when i came here to work, dad was already the ceo, i came to work as an accountant. i tried to do better at each next stage of my development. i already tried to do better and asked myself more. ah, because my dad is the ceo . i can't let him down, that's why this already has a certain imprint. eh, and in all

my later life more than once. i had to make important anti-crisis decisions. this was the case during the pandemic and during the fluctuations in exchange rates and when the cost of raw materials soared, the last factor adds to the difficulty. now that it's being formed new development strategy uzbekistan he very clearly adheres to his a-a. policies regarding the development of domestic production and processing of raw materials in a full cycle, that is, from the field to the finished product. and if at the moment, they no longer trade in cotton. uh, exports from uzbekistan are limited, but, nevertheless, mm not so long ago, and we, as part of a delegation chaired by stanislav sergeevich voskresensky, is our governor. ah, there were very firm agreements in uzbekistan that the volume of yarn needed it's installed, so, let's say,

ivanovo's electrical industry, it's provided by hmm and is guaranteed with voluminous yarn. well, at the same time, this does not mean that we need to somehow exhale, yes, and calm down, at the moment, the issues of the organization are being worked out. hmm, the issues of the organization, but of some kind of raw materials cluster on the territory of the russian federation a. it will provide insurance for these raw material risks, and whoever needs cotton will have cotton. who needs yarn will yarn the situation in the textile industry has brought implementation closer projects that were planned for the future. well, a sober mind is a warm heart. yes , the understanding that change is needed is an understanding of the enterprise's resource capabilities. we are not

limited. uh production capabilities only for bed linen hmm fabric and only bed linen. we are moving in a direction. uh, the production of fabrics for clothing, and our fabrics can be used as the basis for technical textiles, that is, the direction they are different. it is very important here to simply determine the speed of obtaining the result of maximum effect. where does he be to survive and continue to work effectively was also helped by the fact that the technical modernization of this serious investment project was carried out in advance, because this is a certain weaving equipment and finishing equipment, respectively, when we got it, we launched it. we began to roll back the assortment to work here as senators, and developed certain fabrics. e, we were convinced that now this is really the product that you can

go with having dealt with the global business strategy on future. anna is divine. she went to where a representative of big business was waiting for her, and as a person 13 to god , she traveled for three days in an ambulance to mariupol beyond the scope of all regalia. just like a person. i wanted to help. and i understood that in every hand they are needed there so much that it is impossible, right? uh, when are you thirsty? what are you doing, you just take a glass of water to pour water and drink? yes, and there people do not have such an opportunity to do it on

their own. therefore, i repeat, probably, yes, outside of all statuses and business and some other external responsibility hmm i was just a person anna who, uh, is ready and helped people and everyone who can, that's just everyone who, can, who has such an opportunity. i know most want. but who is in a position to help? it was important. here is the first evening, the first evening, when we saw everything, felt it all. everyone understood this, but it’s one thing on yourself when you read the news feed, and another thing when you see it, let it pass through you with your own eyes. this completely different perception. together with other

volunteer doctors, anna bogodelina worked in the city hospital of mariupol, caring for the sick, ah, feeding hygiene. uh, some things they need to bring everything they need there, who needs water to whom something, that is, we just were next to them and provided, and let’s say the minimum sanitary passage, but went out into the yards. uh, we went home. uh, they've seen people cooking over a fire, but they're not at all embittered. do you understand? absolutely not. they greeted us with our good hugged, as if we had known each other for 100 years, told us our stories, who, of course , they are all very difficult. it was a trip from which it is impossible to return the old days spent in mariupol she calls one of the most important in her life in terms of gaining new meanings . i began to look at many more simply differently,

simply easier. we attach importance to many things, we spend energy on this, but in fact it is in vain, he is not worth our attention. there are other things a more serious poem written a couple of years ago very in tune with the mood with which she returned from this volunteer trip. i root for russia with my soul, for russia, i will lie down with my bones. it is light blue for the country where my brother grew up lay down. yes, it's true, and in my life in the outback served from life.

sit behind the walls of the battle you won't win. how many people do i have there.

vladimir putin, on the day of the city, the president's capital luzhniki came to moscow to watch the international sambo center and the international boxing center. he also attended the final bout of the cup tournament. stars league of combat sambo and open.