also take part in this. it is a high-tech enterprise 8 years ago, when ivan only became the general director, a global renovation was required. it was necessary to replace one and a half thousand square meters of flooring, approximately 500 m² of glazing to completely replace the heating, because in winter we had +15 in summer plus 25 plus 30 in the rooms. here but ah. we heroically corrected ourselves and even under these conditions could produce a high quality product. but one of the tasks that we set for ourselves was the revival of the ferromaterial industry of the crimea since 2016 , and we signed a contract with a farmer who a had a 25 hectare rose plantation. hmm

, you can say the only largest implantation in the crimea, which i was going to uproot. so we signed a three-year buyout contract. to complete the harvest of all the crops of lepestroza and hydrolat, respectively, obtained. and thus. this gave impetus to the development, both, uh, the individual of this farmer, and in principle, here are the industries now in the company's lineup of more than 200 items care products based on rose hydrolate rose hydrolate and rose water. this is a steam distillate of rose petals. that is, it contains only a water and essential oil and everything that flies out of the rose petals. here in the process of distillation there are various polysaccharides. well, that is, it is rich in very useful substances in a situation where most western brands have left the market, buyers will predictably look at

local manufacturers. in this crimean campaign. you understand the degree of responsibility and do everything to meet expectations. you know, i like the chinese approach to this issue. they use the same hieroglyph to denote both threat and opportunity. uh, here we are about the same attitude, what is in front of us, including yes, in connection with the departure. ah, foreign er, companies open up new opportunities. yes, we have a difficult task, uh, to provide. e, the quality of the product, despite the difficulties with packaging with various components, e does not stoop to releasing anything just to release. yes, this is, as it were, our main responsibility of manufacturers today, and i think save this. ah, exactingness, yes, and

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a millionaire at any time dream big win a super prize of 300 million rubles. active daily . no matter how the rates on the exchanges change, we always bet on people. for us, a state. these are not millions, but the confidence of dignity. pride in this is our strength the strength of our country fsb believe in people smartphone with a discount more money for communication. we are located in vladimir, here is our shoe

workshop, which is in charge. my father also works, my mother, aunt and we have a very cool friendly atmosphere. the sound of a shoe hammer the smell of leather glue and paint racks with name blocks all this creates a special atmosphere. for more than 40 years, this family workshop, lozovsky, has been making shoes. they started back in their native bishkek, the kyrgyz school of shoemakers was considered the strongest in the soviet union. there were many neighbors. well, as it were, uh, i was close, but also, as it were, not really striving. just when i went to study i got involved, and i liked it from a flat to a piece of cats of some kind, and you create volume. and when we work with her, we bring her to life, that's it.

it is made the second skin of a person and larisa met in a shoe school. in the days of the ussr, special shoes were made to order for the soviet nomenclature and diplomats. we were only accepted once a month for custom tailoring. that is, you go to work on a certain day with us. i remember taking it on thursday. you go to work and already before sex, the queue later, the family got their own small workshop, which was located in the courtyard of the house during the makeshift. i played in the yard as a sister. well, and, of course, and there is something that helps that you the smell of rubber glue is my mother's hammer, and he is older than me, for example, she still works for him. here it is with stars. i remember him very well, it’s right. my childhood, alena studied photography at a british school, worked as a photo editor in several large media. during the pandemic, she decided to join. for a family business, i wanted to buy stitched loafers with leather soles

and i already wanted to buy an expensive brand. dad tells me alena you understand the cost of these loafers. it is three times less than the market cost, dad. well, let's sew, and then we understand that the niche is completely empty and it can be occupied. and why not. for me, this is the time for the opportunity so i'm in small batches. we can quickly rebuild and catch the market conjuncture faster. because basically everything is done by hand, of course, it seems, yes, now it will be easier to earn money. but when you start moving, and you need to produce. and you can no longer just pay for raw materials and bring them from europe . we are 100% import-dependent in the first place. yes you rejoice ok, the niche is empty, but you need to bring raw materials and somehow produce goods, and this is already scary because of the complexity and with international

bank transfers, for example, in the workshop for almost half a year, we were waiting for the delivery of heels from a european manufacturer, but this the situation also served as an impetus for development. we began to make these heels ourselves, because something had to be done, of course. this increases the production time of shoes, but we somehow managed. yes, with this, shoes in this workshop are sewn from french leather made entirely of leather and a stacked heel, proof of studs, hammered in at the back exactly in the middle. alena tests each new model on herself, bringing it to the ideal and in external aesthetics and in strength and comfort, it is made by hand. it has. here's some kind of soul. that's what they say they invest their soul, well, their skill. uh, these shoes uh, it's different from the industrial industrial society. maybe, in fact , it is better, it can be worn longer, but

no. here is such a raisin. lazovsky very want to change the stereotypes about the profession that have developed in russia. it's amazing why in russia a. there is such an opinion about the shoemaker, because we have shoemakers in kyrgyzstan. hmm, shoemakers, shoemakers . they are, on the contrary, cool hard-working men. hmm, there is no such association and being, uh, a shoemaker, we had it. eh, not embarrassing at all. this is fine. in our country, there is a huge shortage of shoemakers with a good school and a correct understanding of the quality of workmanship. it is almost impossible to find ready-made specialists mikhail much teaches young masters already in the process. the backbone is the people who go to school in the soviet union, the youth are fans of their work, because the work is hard.

it’s complicated with hands, and not everyone now wants to make money in this way, or rather, it’s those who like it who don’t like it very high in a shoemaker who want to earn money from it. well, on average it is now i think 80 100.000. eh, in principle, and not bad on the other hand. well, now we are trying to give such a salary. anton is 26 years old in the workshop he came for company with his stepfather, who worked here the colorist decided to try sewing shoes and unexpectedly. he liked it when you do manual work there are complex pairs, when it is possible, for example, the world pair was sent to the competition and before that other complex orders were made. they are so heavy, but interesting, that is, it’s even more

interesting to do this, and the difficulties are just that, yes, the fact that painstaking monotony, some couples have to sit for a week and just sew it, when peers ask about anton’s profession with pride says he is difficult a master in the manufacture of particularly elegant shoes. well, i just show the work that i do and immediately the stereotypes are gone, especially when i tell them that there is such a level of quality. there prices are not so in such a shock a little bit. the cost of women's shoes made in this workshop starts from 15,000 rubles. it's not cheap, but a pair of similar quality made in europe would cost 3-4 times more expensive. clients write to alena in social networks that they are saving money to buy her shoes, so we increase the volumes, but then my we reinvest the money. we are trying to expand our production, scale up and do more volumes. and, that is, all this goes to zero for us.

we are like a snowball gaining momentum for another portion of inspiration alena went to kimry , once the shoe capital of russia, to the local museum of local lore. she found a lot of interesting historical facts about the peculiarities of the craft, and i was surprised that in russia 100 years ago they made shoes of such incredible quality, which were sent at an exhibition in paris there the copies are so cool and i even told the museum curator, what is the peculiarity of this pair, which stands there under the flask, for example. for example, all the same, earlier in the kimbras, there was a cool production of shoes, which , unfortunately, was lost. the revival of shoe manufactories, one of the global missions that lazovsky set for himself, it is important for them not to chase quantity, leaving quality as a priority. how to make russian lux the russian product of the premium segment popular so that people do not

want to buy tu it was prestigious and fashionable to wear the very pair of italian shoes, just the fact that sewn in our country is a difficult task. and before there was a method to be popular in russia and you were recognized as having to become popular abroad. and we participated in the nineteenth year at the world shoe championship. it was our task to prove to the russian consumer that our shoes are not worse than the european quality. we entered the top ten ranked ninth, but for us it was we did not expect when creating this women's shoe collection alena was inspired by the images of soviet film stars. i am holding a model named after lyudmila gurchenko, she had sharp facial features, a complex character, this model is also not simple geometrically, she has a sharp nose, and she resembles

lyudmila, uh, this is mordyukova yes, this is mordyukova yes , here too accurately and hit. yes, here, uh, strong lines. eh, everything, in principle, is understandable. e tatyana peltzer for me. it is too. clear. these are children's sandals. tatyana peltser - this is a grandmother. yes, it is. this grandmother from childhood is so cozy and how since these sandals are reminiscent of many, children's sandals. now they are working on a winter collection in the workshop. alena dreams of designing an ideal model for russian winters, which is relevant and after 10 years the team is discussing the idea of ​​naming pairs in honor of russian explorers of the north. dmitry shishkin is called a haute couture patriot, it was he who released a collection of clothes under the brand in 2019. putin tim, it was developed by order of the ministry of industry and trade, to show that russian

products are competitive and are not inferior in terms of their design and quality as a foreign analogue, the idea of ​​them, with their support, started there international exhibitions as foreign ones there in munich, ispo in dubai at the expo and so on at and at the prom in yekaterinburg , are these collections presentable, and where did i make high-quality ones quite diversely and according to requests certain, well, and thus earned the right and trust and opportunities for this brand, to develop the production of clothing collections, and dmitry shishkin began with tailoring of author's men's suits. then , special clothing collections for state corporations, the current market situation is pushing the ural designer to focus on mass consumer demand. we have also launched a second more economical line, and it is already designed for the general public. there , production for each article is tens of thousands of units, and the cost of the product there is very low,

but with the proper level of quality and, accordingly, we will develop them through more than 100 outlets and partner networks, and this will be mass-produced inexpensive products and, i hope, a fairly large piece free niche. we will borrow in such a mass market. the segment to make a new collection quickly bring it to the market was allowed by the fact that 2 years ago the manufactory was completely transferred to digital format. all design stages of production and sale, closed in a single ecosystem. which is used at our enterprise allows you to plan these stages and synchronize with each other. and since the main resource in all enterprises is time, and for the distribution of this time and the correct use of capacity time, the workload of our enterprise, the digital platform allows you to

plan this completely clearly, and through the digital collection and analysis of data and decision-making, it accelerates and also very significantly and, accordingly, the same enterprise, but digitalized in relation to the second, can produce more better faster and in different directions . and this is the main thing, there is an advantage. here in the days of such great variable colors. in 2021, the designer introduced a tracksuit tailored specifically for the head of states. it was made entirely from russian materials ; but we are more. now we are developing on the potential of the soviet era, but it is already running out of new enterprises are being created, but not so actively. i believe that it is necessary

to strengthen the support institutions much more, first of all, the industrial development fund, so that there dozens of months opened new businesses. this needs to be actively developed, the production of textile factories has a different quality limit, because the production of fabrics. there is a multi-step process. eh, it's included. there are 5-7 10 stages of production and five years in five years. you can create a fairly active base and then replace all categories of fabrics with imports. now i estimate that a maximum of 50% of materials can be imported. this is the largest textile enterprise in the ivanovo region, it was founded in 1820. today it is an industrial complex with a closed

technological cycle from cotton processing to the production of finished products. until february 2022, one of the main customers of the company was a swedish retail chain, for which bed linen was sewn here, after the contract was suspended. i had to urgently come up with a scenario according to which the plant will have to work in the near future. in fact, it was difficult, because as a rule, the development of any new collection. even if there is a basis it takes e three to six months in this situation. we set a record for an absolute month.

when i came here to work, dad was already the general director, i came to work as an accountant. i tried to do better at each next stage of my development. i already tried to do better, and i asked myself more. ah, because my dad is the ceo. i ca

n't let him down, that's why this already has a certain imprint. oh, and for the rest of my life. yes, they have more than once had to make important anti-crisis decisions. so it was during the pandemic and during the fluctuations in exchange rates and when the cost of raw materials soared, the last factor adds difficulty now, when i am forming a new development strategy, uzbekistan is very clearly adhering to its a-a. policies regarding the development of domestic production and processing of raw materials in a full cycle, that is, from the field to the finished product. and if at the moment, they no longer trade in cotton. uh, exports from uzbekistan are limited, but, nevertheless, hmm, not so long ago, uh, we are part of a delegation chaired by stanislav sergeevich voskresensky is our governor, and there were very firm

agreements in uzbekistan that the necessary volume of yarn is guaranteed, so, let's say, the ivanovo electrical industry, it is provided. hmm and guaranteed bulk yarn. well, at the same time, this does not mean that we need to somehow exhale, yes, and calm down, at the moment, the issues of the organization are being worked out. hmm, the issues of the organization, but of some kind of raw materials cluster on the territory of the russian federation a. which will provide insurance for these raw risks, and who needs cotton will cotton. those who need yarn carry yarn, the situation in the textile industry has brought the implementation of projects that were planned for the future closer. well, a sober warm heart. yes

, the understanding that change is needed is an understanding of the enterprise's resource capabilities. we are not limited. uh production capabilities only for bed linen hmm fabric and only bed linen. we are moving in a direction. uh production of fabrics for clothing, and our fabrics can be used as the basis for technical textiles, that is, the direction they are different. here it is very important to simply determine the speed of obtaining the result of the maximum effect where it can survive and continue to work efficiently. it also helped that the technical modernization was carried out in advance of this serious investment project, because this is a certain weaving equipment and finishing equipment, respectively, when we got it, we launched it. we began to roll back the range

of work here as senators, and developed certain fabrics, and made sure that now this is really the product with which you can go globally with a business strategy for the future. anna is divine. she went to where she was expected in no way a representative of big business, but as a person of a person. three days on the road in an ambulance, she traveled to mariupol beyond the scope of all the regalia. just like a person. i wanted to help. and i understood that every hand there they are needed so much that it is impossible when you

want to drink? what are you doing you just take a glass of water pour water and drink? yes, and there people do not have such an opportunity to do it on their own. therefore, i repeat, probably, yes, beyond the scope of all statuses and business and some other external responsibility opportunity. i know most want. but who is in a position to help? it was important emotionally difficult. here is the first evening , the first evening when we saw everything, all this felt. everyone understood this, but it’s one thing on yourself when you read the news feed, and another

thing when you see it, let it pass through you with your own eyes. it's a completely different perception. together with other volunteer doctors , anna bogodelina worked in the city hospital of mariupol, caring for the sick, ah, feeding hygiene . uh, some things for them to bring everything they need there, to whom water to whom, that is. we were just next to them and provided, and let's say the minimum sanitary passage, and went to the yards went home. uh, they've seen people cooking over a fire, but they're not at all embittered. do you understand? absolutely not. they met us with our good hugs, as if we had known each other for 100 years, they told us their stories that, of course, they are all very difficult. it was a trip from which it is impossible to return the old days

spent in mariupol she calls one of the most important in her life in terms of gaining new meanings. i began to look at many more simply differently, simply easier. much we attach importance to spending energy on this, but in fact it is in vain, he is not worth our attention. there are other things. a more serious poem, written a couple of years ago, is very in tune with the mood in which she returned from this volunteer trip. i root for russia with my soul, for russia, i lay down to cast it light blue for the country where we grew up as a brother . this is true, yes, and with my life in the outback i will serve the medical profession alone.

how many are there? more than one of their cavalry will

trample the rest. we continue the review of the information picture today the russian capital is celebrating its anniversary on a grand scale on the occasion of the 875th anniversary. many events have been organized for every taste, concerts, exhibitions , festivals, fairs, the central street of moscow have become pedestrianized tverskaya e, dedicated to the donbass. one of the main festive programs takes place in zaryadye park. today the president arrived there and addressed the muscovites with congratulations on the occasion of the city day. hearty congratulations.