stand heart of parma soon we will

translate from clerical, but understandable, everything is not so scary if there is an instruction. now in front of me is the north crimean canal, we are holding in the kherson region today to novaya kakhovka the road

was not easy, as soon as we drove into the city we heard the arrival back on the relationship. the suitcase station in russia really said russia and it will be here. i'll wait for her here. independence already russia , how can you respect him? this is when this panama shoots every day. we are in vladimir, here is our shoe shop workshop that leads. my father also works, my mother, aunt and we have a very cool

friendly atmosphere historians smell of leather, glue and paint racks with name blocks. all this creates a special atmosphere. this family workshop lazovsky has been making shoes for more than forty years. we started back in our native bishkek. the kyrgyz school of shoemakers was considered the strongest in the soviet union. there were just a lot of neighbors. well, as if it were close to me, but also, as it were, not really striving. just when i went to study i got involved, and i liked it from a flat piece of some kind of cat, and you create volume. and when we work with her, we bring her to life. mm is made the second skin of a person and larisa met in a shoe school during the soviet era, special, atelier or custom-made shoes for the soviet nomenclature and diplomats. we

were only accepted once a month for custom tailoring. that is, you go to work on a certain day with us. i remember taking it on thursday. you go to work. and already before that later, the family had its own small workshop, which was located in the courtyard of the house during the makeshift. i played in the yard as a sister. well, and, of course, something helps there, it's the smell of glue rubber mom's hammer. he is older than me, for example, she still works for him. here it is with stars. i remember him very well, it’s right. my childhood, alena studied photography at a british school, worked as a design editor in several large media outlets. during the pandemic, she decided to join the family business. i wanted to buy loafers with stitched leather soles, and i already wanted to buy expensive brand. dad tells me alena you understand the cost of these loafers. it's three times less than the market value, i say, dad. well, let's sew, and then we understand that a niche is

completely empty and can be occupied. and why not. for me, this is a time for opportunities, so i'm in small batches. we can quickly rebuild it is the market situation to quickly grasp. because basically everything is done by hand, of course, it seems, yes, now it will be easier to earn money. but when you start moving and need to be produced. and you can no longer just pay for raw materials and bring them from europe. we are 100% import-dependent in the first place. yes, you rejoice . ok, the niche is empty, but you need to bring raw materials and somehow produce goods, and this is already scary because of the complexity with international bank transfers, for example, in the workshop for almost half a year, they were waiting for the delivery of heels from a european manufacturer. but this situation also served as an impetus for development. we began to make these heels ourselves, because something had to be done, of course. this

increases the production time of shoes, but we somehow managed. yes, with this, shoes in this workshop are sewn from french leather, and a stacked heel is made entirely of leather, proof of studs, driven in at the back exactly in the middle. alena tests each new model on herself, bringing it to the ideal and in external aesthetics and in strength and comfort, it is made by hand. it has. here's some kind of soul. that's what they say puts the soul, well, your skill. uh, those shoes. uh, it's different from the industrial industrial society. maybe be, in fact, it can be of better quality longer , but not no. here is such a raisin. lazovsky they really want to change the stereotypes about the profession that have developed in russia. it's amazing why in russia a. there is such an opinion about the

shoemaker, because we have shoemakers in kyrgyzstan. hmm, shoemakers, shoemakers . they are, on the contrary, cool hard-working men . hmm, there is no such association and being, uh, a shoemaker, we had it. eh, not embarrassing at all. this is fine. we have a huge shortage of shoemakers in our country with a good school and a correct understanding of the quality of performance. it is almost impossible to find ready-made specialists. mikhail teaches young masters a lot already in the process. the backbone is the people who go to school in the soviet union, the youth are fans of their work, because the work is hard. difficult on hands and not everyone now wants to make money in this way, or rather, to earn money. that's it for those who

like it. she works high for a shoemaker, but on average she's now i think 80,100,000. eh, in principle, and not bad on the other hand. but here we are now we are trying, let's get such a salary. anton is 26 years old, he came to the workshop for the company of his stepfather, who worked here as a colorist, decided to try to sew shoes and unexpectedly. he liked this. when you do manual work there are complex pairs, when it is possible, around the competition, they sent world pairs and before that other complex orders were made. they are so hard, but interesting, that is, it’s even more interesting to do this, and the difficulties are just that, yes, the fact that painstaking monotony, some couples have to sit for a week and just you sew it. when peers ask about the profession , anton proudly says that he is not a simple

buschik, but a master in the manufacture of especially elegant shoes. well, i just show my work that i do and immediately the stereotypes are gone. especially when i tell them that there is such a level of quality, there prices are not the same in such a shock a little bit. we women's shoes made in this workshop starts from 15.000 rubles. it's not cheap, but a pair of similar quality sewn in europe would cost 3-4 times more expensive, the client writes alena in social networks, who is saving money to buy her shoes at home, we increase the volume, but right there we reinvest the same money. we are trying to expand our production, scale up and do more volumes. and, that is, all this goes to zero for us. we are like a snowball gaining momentum for another portion of inspiration alena went to kimry , once the shoe capital of russia, to the local museum of local lore. she found a lot of interesting historical facts about the peculiarities of the

craft and i was surprised that russia is 100 years old. ago they made shoes of such incredible quality, which were sent at an exhibition in paris, the specimens there are so cool and i even told the museum curator what is special about this pair that stands there under the flask, for example. uh, after all, earlier in kimry , uh, there was, uh, a cool production of shoes, which, unfortunately , was lost. . how to make russian suite russian goods of the premium segment are popular so that people do not want by hook or by crook, but to buy the same pair of italian shoes, huh? prestigious and fashionable was to wear exactly what was sewn in our country is a difficult task, and before there was a method to be popular in russia and you were recognized

to become popular abroad, and we participated in the nineteenth year at the world championship among tambourines. it was our task - to prove to the russian consumer that our shoes are no worse than european quality. bottom line we entered the ten strongest took ninth place, but for us it was we did not expect, creating this women's collection of shoes alena was inspired by the images of soviet film stars. i am holding in my hands a model named after lyudmila gurchenko, she had sharp facial features, a complex character, this model is also not simple geometrically, she has a sharp nose, and she resembles lyudmila a. uh, this is mordyukova yes, this is mordyukova yes, but here, too , a hit is for sure. here, uh, strong lines, uh, everything, in principle, i understand uh. tatyana peltzer for me.

it is too. clear. these are children's sandals. tatyana peltzer - this is a grandmother. yes, it is. this grandmother from childhood is so cozy and just these sandals remind many of them, children's sandals. now they are working on a winter collection in the workshop. alena dreams of designing a model ideal for russian winters, which will remain relevant and in 10 years the team is discussing the idea of ​​naming pairs in honor of russian explorers of the north. dmitry shishkin is called a haute couture patriot, it was he who in 2019 released a collection of clothes under the brand putin team it was developed by order of the ministry of industry and trade, in order to show that russian products are competitive and are not inferior in design and quality to their foreign counterparts, with their support they started at international exhibitions, like foreign ones in munich and a spa in dubai for

expli. and so on , these collections were presented at the prom in yekaterinburg, and i didn’t make high-quality ones quite diversely and according to certain requests. well, how did you earn the right and trust and opportunities for this brand to develop to produce collections of clothes and dmitry shishkin began with tailoring of author's men's suits, then the current collection of special clothes for state corporations was added to orders. the market price pushes the ural designer to focus on mass consumer demand. we have also launched a second more economical line, and it is already designed for the general public. there , production for each article is tens of thousands of units. uh, the cost of the product there is very low, but with the proper level of quality and, accordingly, their we will develop through more than 100 outlets and partner networks. and it will be massive, inexpensive products and hopefully a fairly large piece

of free niche. we will borrow in this, and the mass market segment to make a new collection quickly bring it to the market was allowed by the fact that 2 years ago the monofactory was completely transferred to digital format. all design stages of production and sale, closed in a single ecosystem. the digital platform that is used in our enterprise allows us to plan these stages and synchronize with each other. and since the main resource in all enterprises is time, and for the distribution of this time and the correct use of the time of the capacities and the labor load of our enterprise, the digital platform allows you to plan this completely clearly and through the digital collection and analysis of data and decision-making is accelerated. this is also very significant and, accordingly, the same enterprise. well, digitalized in relation to the second, it can

produce more, better, faster and in different directions. and this is the main thing, there are advantages. here in times of such large variables just. in 2021, the designer presented a tracksuit tailored specifically for the head of state. it was made entirely from russian materials ; while not enough e we are still more. now we are developing on the potential of the soviet era, but it is already running out of a new enterprise created, but not as actively. i believe that it is necessary to strengthen the support institutions much more, first of all, the industrial development fund, so that dozens of new enterprises are opened there every month. it is necessary just to develop and actively produce textile factories, the marginal quality is different, because the production of fabrics. this is

a multi-step process. eh, it's included. there are 5-7-10 stages of production and in five years for hmm you can create a fairly active base and then you will be able to replace all categories of fabrics with imports now i appreciate that a maximum of 50% of the materials can be replaced. this is the largest textile enterprise in the ivanovo region, it was founded in 1820. today it is an industrial complex with a closed technological cycle from cotton processing to the production of finished products. until february 2022, one of the main customers of the company was a

swedish retail chain, for which bed linen was sewn here, after the contract was suspended. i had to urgently come up with a scenario according to which the plant would have to work task in the near future. in fact, it was difficult, because as a rule, the development of any new collection. even if there is basis, it takes e three to six months in this situation. we set a record for an absolute month. developed. here you also need to take into account the logistics for suppliers. uh, accessories packaging design solution. in general, not only we lived in 24/7 mode, but also those who helped us in this story, so we managed on april 24. hmm, we made a delivery and the first sales began to operate fast. resolutely threw away the responsibility. after all , the award-forming enterprise employs 2,500

people, the population of the city is 50,000. but anyway. this applies to the mediocre of every family. yes there, uh, either friends or close relatives, or directly in the family. anna bogodelina is the ceo for the seventh year in this position. she replaced her father viktor pogodin, who headed the plant for more than 15 years. ah, when i came here to work, later i was the ceo, i came to work in accountant. i tried to do better at each next stage of my development. i already tried to do better and asked myself more. ah, because my dad is the ceo. i ca n't let him down, that's why this already has a certain imprint. uh, and throughout my later life. yes, during these 7 years, and not more than once, we had to make important anti-crisis

decisions. so it was during the pandemic and during the exchange rate hikes and when the cost of raw materials soared, the last factor adds to the difficulty now, when i am forming a new development strategy, uzbekistan, it very clearly adheres to its a-a. policies regarding the development of domestic production and processing of raw materials in a full cycle. that is, from the field to the finished product. and if at the moment, they no longer trade in cotton. uh, exports from uzbekistan are limited, but nevertheless, uh, not so long ago, we are part of a delegation chaired by stanislav sergeevich voskresensky, this is our governor. ah, there were in uzbekistan, ah, very firm agreements that the required volume of yarn was guaranteed, so uh. let's put it this way, ivanovo liktprom, it is provided by hmm and guaranteed by

voluminous yarn. well, at the same time, this does not mean that we need to exhale somehow, yes, and calm down. at the moment, the issues of the organization are being worked out. hmm, the issues of the organization, but of a certain cluster on the territory of the russian federation, a-a, which will provide insurance for these raw material risks and who needs cotton will have cotton, who needs yarn will have yarn. the current situation in the textile industry has brought closer the implementation of projects that were planned for the future. well, a sober mind is a warm heart. yes, the understanding that change is needed is an understanding of the enterprise's resource capabilities. we are not limited. e possibilities of production only for bed linen fabrics and only

bed linen. we are moving in a direction. uh, the production of fabrics for clothing, and our fabrics can be used as the basis for technical textiles, that is, the direction they are different. here it is very important to simply determine the speed of obtaining the result of maximum effect, where it can to be. it also helped to survive and continue to work effectively that the technical modernization of this serious investment project was carried out in advance, because this is a certain rollback equipment and finishing equipment, respectively, when we got it, we launched it. we began to roll back assortments to work here as senators, and developed certain fabrics. e, we were convinced that now this is really the product with which you can go globally with a business strategy for the future. anna is divine.

she went to where they were waiting for her and in no way a representative of big business, and as a person three days on the road in an ambulance she got to mariupol beyond the scope of all regalia. just like a person. i wanted to help. and i understood that every hand there they are needed so much that it is impossible when you want to drink? what are you doing, you just take a glass of water to pour water and drink? yes, and there people do not have such an opportunity to do it on their own. therefore, i repeat, probably, yes, beyond the scope of all statuses

in and business, and the other is some kind of external responsibility hmm i was just being a person anna who is uh, ready and helping people and everyone who can, that's just everyone who, can, who has the opportunity. i know most want. but who is in a position to help? it was important emotionally difficult. here are the first on the first evening, the first evening, when we saw everything, felt it all. everyone understood this, but it’s one thing on yourself when you read a news feed, and another thing when you see it, let it through you with your own eyes it’s completely different perception. together with other medical volunteers , anna bogodelina worked in the mariupol city hospital as a patient caregiver. ah, hygiene,

feed them, uh, bring some things to them and everything they need there, who needs water for what, that is, we just were next to them and provided, and let’s say the minimum sanitary move, but went to yards went from house to house. uh, they've seen people cooking over a fire, but they're not at all embittered. do you understand? absolutely not. they greeted us with our good hugs, as if we we know each other for 100 years, they told us their stories that, of course, they are all very difficult. it was a trip from which it is impossible to return the old days spent in mariupol she calls one of the most important in her life in terms of gaining new meanings. i began to look at many more simply differently, simply easier. we attach importance to many things, we spend

energy on this, but in fact it is in vain, he is not worth our attention. there are other things a more serious poem written a couple of years ago is very in tune with the mood with which she returned from this volunteer trip. i root for russia with my soul, for russia, i will lie down with bones and overgrown with light blue electrical tape for the country. where my brother grew up they lay down. yes, it's true, yes, and in her life in the outback she served one homeland.

residents of the dacha village of markonievo, like all normal people, want to spend their evenings. but the constant power outages cause them a fair anger. that's how it was looking. from the bottom of my heart, good evening everyone.

the ministry of defense commented on the situation on kharkiv direction, where is the last four days of heavy fighting going on the statement of the official representative of the department igor konashenkov? to achieve the stated goals of the special military operation to liberate donbass, it was decided to regroup