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friendly atmosphere. the smell of leather, glue and paint . racks with name blocks. all this creates a special atmosphere. this family workshop lozovsky has been sewing shoes for more than 40 years. we started back in our native bishkek, the kyrgyz school of shoemakers was considered the strongest in the soviet union it's just that there were a lot of neighbors. well, as if it were close to me, but also, as it were, not really striving. just when i went to study i got involved, and i liked it from a flat piece of cats of some kind, and you create volume. and when we work with her, we bring her to life, that's it. it is made the second skin of a person and larisa met in a shoe school . during the soviet era, special ateliers made shoes to order for the

soviet nomenclature and diplomats. we were only accepted once a month for custom tailoring. that is, you go to work on a certain day. we have i remember taking it on thursday. you go to work. and even before that, the family later had its own small workshop, which was located in the courtyard of the house during the anke. i played in the yard as a sister. well, and, of course, something helps there too, it's the smell of rubber glue mom's hammer. he is older than me, for example, she still works for him. here it is with stars. i remember him very well, that. well, right from my childhood, alena studied photography at a british school, worked as a photo editor in several large media a during a pandemic decided to join. for a family business, i wanted to buy stitched loafers with leather soles and i already wanted to buy an expensive brand. dad tells me alena, you understand the cost of these loafers, even three times less than the market value, i say, dad. well, let's sew, and then we

understand that a niche is completely empty and it can be occupied. and why not. for me. this is the time of impossibilities, i am in small series. we can quickly rebuild and catch the market conjuncture faster. because basically everything is done by hand, of course, it seems, yes, now it will be easier to earn money. but when you start moving, and you need to produce. and you can no longer just pay for raw materials and bring them from europe . we are 100% import-dependent in the first place. yes, you rejoice. ok, the niche is empty, but you need to bring raw materials and somehow produce goods, and this is already scary because of the complexity and with international bank transfers, for example, in the workshop for almost half a year, they were waiting for the delivery of heels from a european manufacturer, but this situation served as an impetus for development. we began

to make these heels ourselves, because something had to be done, of course. this increases the production time of shoes, but we somehow managed. yes, with this, shoes in this workshop are sewn from french leather, and a stacked heel is made entirely of leather, proof of studs, driven in at the back exactly in the middle. alena tests each new model on herself, bringing it to the ideal and in external aesthetics and in strength and comfort, it is made by hand. she has some kind of soul. that's what the soul says invests. well, your skill. uh, those shoes. uh, it's different from the industrial industrial society. maybe, in fact, it can be worn longer with better quality, but there is no such raisin in it. lazovsky they really want to change the stereotypes about the profession that have developed in russia. it's amazing why in russia e. there is such an opinion

about the shoemaker, because we have shoemakers in kyrgyzstan. hmm, shoemakers, shoemakers . these, on the contrary, are cool hard-working men . hmm, there is no such association and being, uh, a shoemaker with us it was. eh, not embarrassing at all. this is fine. in our country, there is a huge shortage of shoemakers with a good school and a correct understanding of the quality of workmanship. it is almost impossible to find ready-made specialists. mikhail teaches young masters a lot already in the process. in kostyak, these are people who go to school in the soviet union; young people are fans of their work, because the corpse is heavy. it is difficult with hands and not everyone now wants to earn money in this way, or rather,

to earn money. that's it for those who like it. the work plan is not particularly high shoemaker, but on average it now seems to me 80-100.000. eh, in principle, and not bad on the other hand. but this is what we are trying to do now. give me that salary. anton is 26 years old, he came to the workshop for the company of his stepfather, who worked here as a colorist, decided to try to sew shoes and unexpectedly. he liked this. when you do manual work there are complex pairs, when it is possible, for example, a world pair was sent to the competition and before that other complex orders were made. they are so heavy, but interesting, that is, it is even more it’s interesting to do this, and the difficulties are just that, yes, the fact that painstaking monotony, some couples have to sit for a week and just sew it, when peers ask about the profession

, anton proudly says that he is not a simple community, but a craftsman especially elegant shoes. well, i just show the work that i do and immediately the stereotypes are gone. especially when i tell them that there is such a level of quality, there prices are not the same in such a shock a little bit. women's shoes made in this workshop starts from 15.000 rub. it’s not cheap, but similar in quality, lousy ones in europe would cost 3-4 times more expensive, they write to alena in social networks that they are saving money to buy her shoes home, increasing the volume, but we immediately reinvest the same money. we are trying to expand our production, scale up and do more volumes. and, that is, all this goes to zero for us. we are like a snowball gaining momentum for another portion of inspiration alena went to kimry , once the shoe capital of russia in the local

local history museum. she found a lot of interesting historical facts about the peculiarities of the craft and i was surprised that in russia 100 years ago they made shoes of such incredible quality that they sent specimens at an exhibition in paris there are so cool and i even told the museum caretaker what is special about this one a couple that stands there under the flask, for example. ah, after all, earlier in kimry , uh, there was, uh, a cool shoe production, which, unfortunately, was lost. the revival of shoe manufactories, one of the global missions that the lazovskys set themselves the goal of not chasing quantity, leaving quality as a priority. how to make russian lux a russian product of the premium segment popular, so that people would not want by hook or by crook, but to buy the same pair of italian shoes, and it was prestigious and fashionable to wear exactly what was sewn in our country is a difficult task, and before there was a method to be

popular in russia and you have to be recognized, you need to become popular abroad, and we participated in the nineteenth year at the world championship among shoemakers. it was our task to prove to the russian consumer that our shoes are not worse than the european quality. we a-a entered the top ten and took ninth place, but for us it was we did not expect, creating this women's shoe collection alena was inspired by the images of soviet film stars. i am holding in my hands a model named after lyudmila gurchenko, she had sharp facial features, a complex character, this model is also not simple geometrically, she has a sharp nose, and she resembles lyudmila e. e. this is mordyukova yes this is mordyukova yes, but here, too, a hit is for sure. yes , here, uh, strong lines. uh, everything, in principle, it's clear, uh, tatyana peltzer for me. it is too.

clear. these are children's sandals. tatyana peltser - this is a grandmother. yes, this is a grandmother from childhood so cozy. and just these sandals are reminiscent of many children's sandals. now they are working on a winter collection in the workshop. alena dreams of designing a model ideal for russian winters, which is relevant and after 10 years the team is discussing the idea of ​​naming couples in honor of russian explorers of the north. dmitry shishkin is called a haute couture patriot, it was he who released a collection of clothes under the brand in 2019. putin tim, it was developed by order of the ministry of industry and trade, to show that russian products are competitive and are not inferior in design and quality to foreign counterparts, the idea of ​​them, with their support, was started there between exhibitions as foreign ones there in munich ispo in dubai

at the expo and so on neurome yekaterinburg presenting these collections. and i did high-quality quite diversely and according to requests certain. well, in this way he earned the right and trust and opportunities for this brand to develop to produce collections of clothes and dmitry shishkin began with tailoring of author's men's suits. then , special clothing collections for state corporations were added to the orders, the current situation on the market is pushing the ural designer to focus on mass consumer demand. we have also launched a second more economical line, and it is already designed for the general public. there are tens of thousands of production for each article units, and the cost of the product there is very low, but with the proper level of quality and, accordingly, we will develop them through more than 100 outlets and partner networks, and this will be a mass inexpensive

product and, i hope, a fairly large piece of a free niche. we will borrow in such a mass market in the segment to make a new collection quickly bring it to the market, which was allowed by the fact that 2 years ago the monofactory was completely transferred to digital format. all design stages of production and sale, closed in a single ecosystem. the second platform which is used at our enterprise allows you to plan these stages and synchronize them with each other. and since the main resource in all enterprises is time, and for the distribution of this time and the correct use of the time of the labor costs of our enterprise, the digital platform allows you to plan this completely clearly, and through the digital collection and analysis of data and decision-making, it also accelerates very significantly and, accordingly, one and the same

enterprise, well digitalized in relation to the second can produce more better quality faster and in different directions. and this is the main thing, there is an advantage. it was at a time of such big changes, just in 2021, that the designer presented a tracksuit tailored specifically for the head of state. it was made entirely from russian materials. cotton materials were produced in the tver region in the ivanovo insulation in the moscow region, and raincoat fabric was produced in tula. however, the local raw material base for mass production of clothing is still not enough. ah. we are more now we are developing on the potential of the soviet era, but it is already being exhausted; a new enterprise is being created, but not so actively. i believe that it is necessary to strengthen the support institutions much more, first of all, the industrial development fund, so that a dozen new enterprises open there a month. it is necessary just to develop and actively produce textile factories, the marginal quality is different,

because the production of fabrics. there is a multi-step process. eh, it's included. there are 5-7-10 stages of production and five years for seven. can it is enough to actively create a database and then replace all categories with imports. at least. now i estimate that a maximum of 50% of the materials can be replaced by this largest textile enterprise in the ivanovo region, it was founded in 1820. today it is an industrial complex with a closed technological cycle from cotton processing to the production of finished products. until february 2022

one of the main customers of the company was a swedish trading network, for which bed linen was sewn here, after the contract was suspended. i had to urgently come up with a scenario according to which the plant will have to work in the near future. in fact, it was difficult, because as a rule, the development of any new collection, even if there is a basis, it takes 3 to 6 months in this situation. we set a record for an absolute month. developed. here you also need to take into account the logistics for suppliers. uh, accessories packaging design solution. in general, not only we lived in 24/7 mode, but also those who helped us in this story, so we managed april 24 hmm we made the delivery and the first sales began to act quickly boldly decisively pushed the responsibility. after all, the award-

forming enterprise employs 2,500 people, the population of the city is 50,000. but anyway. this applies to the mediocre of every family. yes there, uh, either friends or close relatives, or directly in the family. anna bogodelina is the ceo for the seventh year in this position. she replaced her father viktor pogodin, who headed the plant for more than 15 years. ah, when i i came here to work, dad was already the ceo , i came to work as an accountant. i tried to do better at each next stage of my development. i already tried to do better and asked myself more. ah, because my dad is the ceo. i can't let him down, that's why this already has a certain imprint. oh, and for the rest of my life. yes , they have more than once had to make important

anti-crisis decisions. so it was during the pandemic and during the exchange rate fluctuations and when the cost of raw materials the last factor adds to the difficulty. and now, when i am forming a new development strategy, uzbekistan very clearly adheres to its a-a. policies regarding the development of domestic production and processing of raw materials in a full cycle, that is, from the field to the finished product. and if at the moment, they no longer trade in cotton. uh, exports from uzbekistan are limited, but, nevertheless, mm not so long ago, and we, as part of a delegation chaired by stanislav sergeevich voskresensky, is our governor. ah, they were in uzbekistan, but very hard agreements that the required volume of yarn is uh guaranteed, so uh, let's say the

ivanovo electrical industry, it is provided. hmm, and about guaranteed bulk yarn. well, at the same time, this does not mean that we need to somehow exhale, yes, and calm down, at the moment, the issues of the organization are being worked out. hmm, the issues of the organization, but of some kind of raw materials cluster on the territory of the russian federation a. it will provide insurance for these raw material risks, and whoever needs cotton will have cotton. who needs yarn will yarn prevailing in the textile industry situation brought the implementation of projects that were planned for the future. well, a sober warm heart. yes , the understanding that change is needed is an understanding of the enterprise's resource capabilities. we are not limited. uh production capabilities only

for bed linen hmm fabrics and only bed linen. we are moving in a direction. uh, the production of fabrics for clothing, and our fabrics can be used as the basis for technical textiles, that is, the direction they are different. here it is very important to simply determine the speed of obtaining maximum effect result. where is he? to be able to survive and continue to work effectively was also helped by the fact that the technical modernization of this serious investment project was carried out in advance, because this is a certain weaving equipment and finishing equipment, respectively, when we got it, we launched it. we began to roll back the assortment to work here as senators, and developed certain fabrics. e, we made sure that now this is really the product with which you can go having dealt globally with the business strategy for the

future. anna is divine. she went to where she was expected in no way a representative of big business, but as a person. lord, for three days on the road in an ambulance, she got to mariupol beyond the scope of all regalia. just like a person. i wanted to help. and i understood that in every hand they are needed there so much that it is impossible, right? ah, when are you thirsty? what are you doing, you just take a glass of water to pour water and drink? yes, and there people do not have such an opportunity to do this on one's own. therefore, i repeat, probably, yes,

beyond the scope of all statuses in business and some other external responsibility. i was just a wealthy anna person who, uh, was ready and helped people and everyone who could, that's just everyone who, maybe, who has such an opportunity. i know most want. but who is in a position to help? it was important. here is the first and first evening, the first evening, when we saw everything, felt it all. all these were, but it’s one thing for yourself when you read the news feed, and it's another matter when you see it, you pass it through yourself with your own eyes. it's a completely different perception. together with other volunteer doctors , anna bogodelina worked in the city hospital of

mariupol, caring for the sick, ah, feeding hygiene . uh some things they bring everything they need there. and to whom water to whom something, that is, we just were next to them and provided, and the minimum, let's say, a sanitary move, and went to the yards and went home. we saw how people cook food on a fire, but at the same time they do not embittered. do you understand? absolutely not. they met us with our good hugs, as if we had known each other for 100 years and told us our stories. who that, of course, they are all very heavy. it was a trip from which it is impossible to return to the old days spent in mariupol she calls one of the most important in her life in terms of gaining new meanings for many things. i began to look. eh, it's easier in a different way, just easier.

we attach importance to many things, we spend energy on this, but in fact it is in vain, it is not worth it. our attention. there are other things. a more serious poem written a couple of years ago is very in tune with the mood with which she returned from this volunteer trip. i root for russia with my soul, for russia, i will lie down with my bones. he is light blue for the country where my brother grew up and lay down in his life in the outback he served the homeland alone. when

will you beat the savage? get up, follow me. it's you who will take the prince's saws only a blizzard. if you play dashingly, your couple will be covered in blood, and you and your witch will be impaled. stand soon

let's translate from clerical, but understandable everything is not so scary if there is an instruction.

at the zaporozhye npp, the last working power unit was stopped. work is underway to mothball the station. the reason is the ongoing shelling from the ukrainian side, which makes the use of the station unsafe. now, the head of the administration of energodar, alexander volga, alexander gennadievich, is in touch with the studio. hello, we can assume that the decision to turn off the power unit is forced. and what are the consequences, first of all, for energodar itself? where will the electricity come from now? actually, at the moment i can.