what we faced, because today it is quite difficult to import imported animals of meat breeds, that is, our goal is that we implant the embryo with a simple animal that is located on the territory of russia. that is, these are animals of any kind of breeds and we we implant the embryo, we get a clean line procedure, fast and painless, thus the production of high-yielding breeds becomes both easier and cheaper now for russian farmers. no need to export expensive individuals abroad, everyone can get and grow themselves more and engage in selection of the leading breeds of the world. in addition, new jobs are emerging. i think that we will spend here and, how to say, we will continue to cooperate on a visit. how do you understand better than our animals? the whole thing. and now there is nothing difficult for him anywhere, and therefore we are coming. and

here we are working here with them how to combine. high technology agriculture was spoken at the forum, it brought together more than 200 producers from all over the country. interest from farmers in karelia, tatarstan, altai and , of course, the north caucasus, we kept here for 6-6.5 million heads today, unfortunately, uh, a little more than a million exceeds the potential. today we are the fourth in terms of production of lamb meat and the third in terms of production. e wool. there are two korrumnye feedlots. they are already working in the stavropol territory and in karachay-cherkessia, and today the demote company has laid the first stone, breeding and genetic central climatic conditions are applied 350 sunny days a year, a pasture in clean healing air is formulated like this. the phrase

is the image of the future, that is, in principle, here it is an image of the future, which will soon become a reality in a unique and beautiful place of machine heads. in china, it again issues visas to russian tourists. this was reported by the embassy in moscow, and the chinese foreign ministry announced that as early as february 6, a travel agency would start sending its tourists to russia and online companies would resume organizing outbound group tours and an air ticket plus hotel service. it is true that while in an experimental mode, the prc has not received foreign tourists since march of the twentieth year. famous football player brazilian building alves pod arrested in spain, according to the newspaper la vanguardia, he is suspected of sexual harassment, it is assumed that the

crime took place on december 30 in a nightclub in barcelona. well, first the scandal. interestingly, the wife of the footballers, fashion model joanna sans, took the side of her husband. and after the arrest, she published the following photo on social networks with the signature along with the su-39. he has a six-time champion of spain, two-time champions of france, italy and also the winners of the olympic gold in the brazilian national team in total on the account of a football player more than 40 trophies now the barcelona player plays for the mexican club pums. despite all the big words, nine out of ten western companies remained in russia, this is data from economists in switzerland, the most active german businessmen, however, how shopping in russia has changed, and with it the strategy for the development of shopping centers about this special report by leyla alnazarova.

202 was an unusual year for the first time in the modern history of russia that we saw such a number of closed shops in shopping centers, which lasted several months. well, how they say the holy place is never empty the departure of western companies has become a good opportunity for many other brands, primarily russian ones.

the entire shopping center reacted to the sudden closure of stores of the big three fashion brands - inditex, which includes zara massimo dutti-running and above, and than the uniqlo group, the japanese company, unlike the spanish swedish company, has not yet decided on a strategy for leaving the russian market. all these shops occupied the best sites. and as soon as the shopping center began to terminate the agreement with foreigners. the square meter has become in great demand, says the senior director of the consulting company corexp, marina malakhadko, for these sites there is a real struggle between russian brands and department stores, and the fashion group is very interested in such sites. well, i’m not afraid to say the stockman department store, which is also ready to occupy a site there from 2.000 m. retailer to leave russia quietly. apparently it won’t work anymore, shopping centers massively filed a lawsuit

against h&m for debts, according to marina malakhatko, this is primarily due to the fact that some owners demand compensation for repairing the site. and this is 1,000 to 2,500 euros per square meter, in general your space, which the retailer occupies decent amounts. as for the lease itself, the company basically pays a percentage of the turnover and, in exceptional cases, a fixed rate. this is also, as it were, a precedent for the court, that is, what to consider rent. how legitimate it is to demand compensation if you do not conduct trading activities, well, this will be an interesting case, let's see how it ends, while the brand still succeeds from those examples that i personally know to agree on a settlement before the court one of such cases, the termination of the contract with the capital afi. prior to this, the shopping center amicably dispersed from the inditex group. zara alone occupied almost 2,500 m² on the main floor. now nine new stores have already opened at this place, the tenth one is on the way, when i was dark so

empty and very unpleasant to walk here. we decided that here we can't wait while they make their decisions. it is very expensive. this is despite rent. despite nothing , we just decided that here we have a very large waiting list were on the second floor. in general , there are a lot of shopping malls. they were waiting for our store to open and could not wait that long, so we immediately started leasing, and in a month we gave all the shops of the katalo hall. we had we signed almost 100% divided the room into a lot small tenants, according to cilivia, more than dooley are accounted for by russian brands. some of them first appeared, for example, in the summer. here he opened his own shop, the telegraph department store, in which about 50 moscow designers are represented with the support of the city authorities. they could not place their goods in the shopping center, the attendance of which exceeds 100,000 people. on the day, others do not miss the opportunity to expand retail space. reminds me of magazine tapes after the

hall closed. they grew up there crazy and at once. uh , we have a square to show more collections i've been given a big one in the past. it works very well develops very strongly. the history of the lime brand began in 2008 since the opening of the first store in samara on the basis of the volodarsky factory, today their number is approaching a hundred, and the geography has gone beyond russia, brand items can be bought in belarus armenia kazakhstan, while nine new stores were opened in our country last year alone at the same time, the marketing director actively rebuilds and expands the existing sales areas. ulyana nichveeva tells thanks to such transformation, last year the company's turnover increased by 50%. as at any time, but strong players show good results. this applies to both the brands themselves and shopping centers. that is, if we analyze consumer demand, then

perhaps there are shopping malls that can be attributed to e clusters of shopping centers, which are experiencing a decrease in traffic. but how can we pay attention, eh? and in high- quality shopping centers that try to comply with all, under all conditions, uh, the laws of the genre. ah, provide the consumer the necessary brand mix, and to ensure that the quality of the shopping center does not fall, we do not observe a strong drop in stores in general, like the shopping center to show good results, the company plans to open 15 more new stores this year, but the brand is not limited only to expanding the network increases and assortment brand lime a-a. a wide range, from underwear, which we launched 2 months ago, to outerwear, and also in january, we will introduce a new line of shoes to our customers in order to match

quality standards. we choose international leaders in the industry, this is both the productivity of raw materials and the production of the production itself , and the leaders today are the chinese turkey, these are long-term partners with whom we have been working for many years, who meet our standards, expectations, once, empty square meters. in shopping centers. today, it actively occupies other foreign companies, including italian and turkish brands. we flew to istanbul to talk to turkish brand owners and find out what their plans are about the russian market. good afternoon everyone, good work to develop the

clothing brand of prospects is a family business established in istanbul in the mid-seventies. it's been 6 years now. he is engaged in expanding the geography of the company. today. it has 450 points of sale and 15 branded stores around the world, including europe and the middle east . he had to leave the market then the emphasis was on strengthening the position in turkey, but in 2017 the company returned to russia. today, the brand is presented in several large shopping centers of the country in the coming years. we plan to open about 15 stores in russia before that, we did not open stores directly, we worked through partners in moscow and st. petersburg. we have not given anyone the exclusive right to sell in these regions. we plan to open eleven stores. others have about three or four more. we are actively working now. we are negotiating this project with many

metropolitan shopping centers, including the european aviapark shopping center, metropolis, we are most interested in premium shopping centers, since our brand is represented in the price segment above the average. according to the ram. gendzhera, on average, one store occupies an area of ​​​​about 150-200 m². refurbishment of the premises, subsequent, full-fledged opening costs about 220-270.000 dollars, this is without taking into account the rent, which is quite high compared to many other countries, but the company is ready to invest these funds, since it considers russia one of the most promising markets for today, russia today is the largest market for us, where our target audience is represented, namely women who follow world trends choose quality and natural fabrics. therefore, this market is really important for us to leave some foreign ones. brands, for example, an array of perfumes, and we position ourselves in the same segment, of course, it opens up new opportunities for us, but their absence

does not play a big role in our development strategy. today. there is none of them. tomorrow they may come back in this sense, we are ready to compete. the fabrics of the brand are used both by local and italian and french collections, but the collections are sewn exclusively in turkey. today, several factories work with us at once. this allows you to increase production volumes. as much as we need, that is, problems such as in 2007, when we had to leave the russian market due to lack of production capacity. we no longer have, and this is the heart of the company, it is here that the ideas of new models are born. here they pretend to life. after the collection is brought to mind and sent to the factory. they are now sewing new items for this winter under the strictest confidence so that competitors do not peep and copy, by the way, these models will soon appear in russia . another turkish brand that is already

represented in our country is enza home , a furniture manufacturer. he goes to the yatash group of companies, today the brand has about 325 stores, 60 of them in different countries of the world, including eight in russia at the end of the year, according to the ceo. nuri his intern, two more of these stores will open open in russia on a franchise basis. this is a very popular scheme; on average, a store needs from 1,000 to one and a half thousand square meters. most of them are presented in shopping centers, including specialized furniture stores, we are currently negotiating with several more russian shopping centers we would like to increase the number of our stores in russia in the future. also, the company already has its own office and warehouse in the capital region. goods are delivered to russian stores, mainly from there plans to establish production directly in russia when we reach certain sales figures, then we will be able to produce part of our

products in russia, we are now discussing this issue with several russian factories. we would like to work with them on a long-term basis and not only supply furniture from turkey, but also produce it in a country where there are a lot of opportunities for us now, and we would not want to miss it. the company is trying to adhere to a single pricing policy in all countries, but according to nuria, stoshkan has objective factors that affect the change the cost of goods in a particular region of chaikovsky, in order to bring goods from turkey to russia, you need to pay customs duty. it now accounts for approximately 16% of logistics costs. today, too, increased in price. and if we add vat on top, then, of course, prices will rise one way or another, which could alleviate the situation. we supply goods to europe and america with zero customs duty, while in russia demand today is much higher against this background 16% for us , it is quite high its reduction in duty would allow to increase the imported volumes.

goods from turkey are mainly imported to russia in three ways - container ferry transportation through the turkish port and to novorossiysk, as well as by road through georgia, azerbaijan and iran , according to the commercial director of the russian logistics company akuma, maxim grinyuk. each of these ways along with the obvious advantages, there are also disadvantages - this is the lack of insufficient infrastructure, the number of exits and the demand for it is higher than the supply. and if we talk about routes by road transport, then there are nuances. uh, there was a very popular route through georgia to russia but, firstly, a border crossing. upper lars is overwhelmed and can't handle just an ability. secondly, georgia e soon banned the right to sanctioned cargo and cargo. let's go through e, azerbaijan through iran

azerbaijan and here there are also traffic jams at the borders, that is, the delivery time is increased by increased demand and overload. values ​​could not but affect the cost of transportation, if in the spring they ordered 4-6.000 euros, today it is more than 10.000 depending on the region of delivery in despite this, according to maxim grinyuk, turkey’s prospects as a transport hub and a supplier of products to the russian market are good. that is why the company recently opened an office in istanbul. it is clear that many brands have left russia and other manufacturers, including turkish, we know a lot of manufacturing companies that are not inferior in quality to european ones, and they will come to russia and take their place. uh, previously leading companies here in russia today are represented by almost 40 large turkish clothing brands, footwear and accessories. some of them have long been known to be kulin, bundled lc

waiki. the true newcomers are the boy and twist, while another 100 companies are ready to come to our market, telling sinan he is the yellow head of the united brand associations. it was founded in the early 2000s and includes about 500 local firms. most of them are engaged in the clothing industry, they own 60,000 retail stores in total in 110 countries. we have already been to moscow and communicated with investors of several metropolitan trading centers, for example, the european shopping center at that time . most of the stores of western brands were closed; their further actions were incomprehensible. now the situation is clearer. and i must say that these are huge opportunities for other countries, including turkey, our potential for cooperation is huge, we stand for a long-term partnership. we have a very large production potential. we can adapt these capacities to the needs of the russian market. we can create joint brands and enter the markets of third countries. we are actively working on this direction. for excellent stores with

brands with me, moreover, in some of them all the goods remained in the room, everything was hung and laid out on the shelves, there are mannequins in the windows, but the lights never come on in the stores and it is not visible that any of the employees enter the company’s coverage there took a break for reflections brands from china are entering the russian market aviapark opened a new clothing store for sports and fitness shoes on new year's eve. the history of the company began in the early 90s, it was founded by a three-time olympic champion, chinese gymnast who received the title of prince of gymnastics. lenin russian brand is not yet familiar, we interviewed visitors and the most popular answer to the question. why did they go to this particular store, they said they attracted sportswear, the showcase is strong clothes, in fact, well, a side

of some store is so, uh, not very stylish, and here a direct listing of good clothes brought, well, an assortment, cool actually gone brands, so to speak, but, which were presented here earlier in the store, the park they have there, as if according to my feelings personal had less choice. and here, but at least i see a lot of different jackets. and what could they give other brands boys? it seems to me affordable for everyone, and clothes are suitable for men. so i think a really worthy replacement for the departed company passed by, saw a new line of sportswear, decided to buy my son some thing, a beautiful fashionable line. well, i think that the price, of course, is average, i cannot say that it is directly high low on average. and where there used to be

an ears store in afimall since the end of last year now the signboard of another brand flaunts alex he came to russia because of the caucasus you welcome to alex you can get acquainted with our brand. if you need help. i will help you. thank you very much, the store manager anya says the brand was founded in 2018 . in the caucasus. it is already working, they decided to open 7 branches of the eighth in moscow, and directly without partners, investments in repairs alone amounted to 200,000 dollars at the current exchange rate of almost 14 million rubles. despite the high rent, the choice fell on one of the most popular shopping centers in the capital there is a huge flow of customers, so we decided to immediately, uh, open in such a store. but that 's not all yet, soon. we will open in other stores shopping malls according to. ani, in addition to developing her own brand of the company, for many years made clothes for some italian brands, as well as for the children's world. ira mainly buys material from uzbekistan and india in russia . the entire line of clothes is inserted, both for men

and for women and children. they tell the brand they study the preferences of russians and in in the near future will present exclusive products specifically for our country. thank you for your purchase. looking forward to seeing 8, goodbye specifically for our russian buyer. eh, let's say colored. i know that both men and women love to wear it very much, so now we have a huge number of all sorts of interesting and cool socks but from time to time there will be specially for the russian consumer, and clothes or accessories this summer, and ikea announced its departure from the russian market companies sell all their plants in our country among the contenders for these assets of the afk-system group pik and kronospan. in addition to its factories, the swedish giant manufactured products at russian enterprises. the level of localization reached 50%. according to the ministry of industry and trade. and kay has worked with at least thirty large and many smaller domestic suppliers. for example , askona has been supplying the company with mattresses, pillows and protective covers since 2003. from

them, only mattresses annually supplied about 870 thousand. general director of askona alexander manionok says entire factories worked for ikea orders. after her departure, a large resource complex remained, but the company decided not to close these enterprises and not to reduce staff, we redistributed our, let's say, capacities, as a seller on a b2b channel, mainly on the marketplace. and today i can say that we have probably already replaced 50% of what was under ikea in other channels, and next year. we will finally say. so these capacities will re-use everything, that is, there is sometimes a good way out there. ikea made us look

at the market a little differently and direct our activity to other channels. such a reorganization, among other things, allowed the company to show a 20% growth compared to 2021, then its revenue amounted to more than 49.5 billion rubles. at the same time, over the past year, askona reduced the share of imports of foreign materials from 40% to 25%, most of them were imported from europe, we provoked part of the products already in russia, and we were able to negotiate with suppliers to work out everything. questions about quality over quantity of this commodity and at cost, as long as the process is not fast. well, to be honest, it’s really not faster to switch to other suppliers in asia, but we continue the story of rolling production in russia the nizhny novgorod company lastra made

hundreds of items of furniture specifically for the river, including kitchen cabinets, countertops and shelving, its departure turned into a search for new ones for the factory partners in the company are recognized as not easy tasks. after all, they supplied the swedish giant with 300,000 items a year. this half of the total production volume, a serious blow to the business was precisely the suddenness with which kei said goodbye to her partners. no one warned us, no one said that e guys were there. here we are now going to leave. and you are there, let's go there quietly, look for someone else not there. it just wasn't in him. they all said goodbye. we no longer work with you, despite the fact that this is an unusual situation. we need to move on to look for new markets. it's not easy, but it's necessary, as i said before. we move every day. we cannot stand in the place of inaction is equal to simply death in this situation. you're a piggy task. set ourselves not to repeat the mistakes of the past and

not to depend on one customer by more than 20% we are going to deal with. we are working on it. we are also on the marketplace. we also sell them. we have a completely domestic market abroad. we are at the moment, that is, specifically today, we do not supply our products. we work with domestic e networks at 100%. that is, it is a convenient format cooperation, when, uh, we know that uh, that is, the conditions for transport and logistics, they are predictable. and this, to a certain extent , creates stability and understanding, in general, what will happen tomorrow. real estate today in russia, about 28 million m² of retail space, according to forecasts, vacant from rentable will increase to 12-15%, and something needs to be done with them, many shopping centers since the pandemic have already begun to reconsider the purpose of these premises, for example, reduce the number of

fashion brands. as part of the shopping center and expand entertainment and services, as well as a public catering area and public pizza. in fact, last year was one of the top 3 drivers. uh, market growth. let's just say that the filling of areas, both in shopping centers and in the retailer, is now the situation. basically, it hasn't changed drastically, moreover, on our own deals this year. we see that the main share of these transactions is occupied by fitness clubs, amusement parks and restaurants or fast food. there is also a new trend emerging today. the so-called lifestyle space this is a mix of formats that combines housing, offices, coworking and shops, restaurants, salons, beauty salons, the shopping center becomes a space that has everything you need for life. so they can compete. not only with each other, but also with parks, museums and other points of attraction for people. but

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about the main events of this minute in our in a news release, vladimir putin discussed the progress of the special military operation with the permanent members. the security council spoke about the phone talks with the leaders of other countries that had recently taken place, and sergei shoigu reported on his trip to the headquarters of the operation. he was there earlier in the week. donetsk was attacked by massed shelling from the ukrainian formations in the last hour in the kirovsky and kuibyshevsky districts, a residential building collapsed after the shelling in the petrovsky district