[000:01:26;00] we live in a great country, and it’s true every time after the brutal upheavals of the death of thousands of people, the state gathered again into a single system of a rigid centralized control system in the ussr

. some people like it, some don’t, but it is a memory. we need victory next, look, a special report by alena logvinova. she will talk about how the mobile phone market has changed. what share in it is now occupied by domestic manufacturers and how in general, our system

answers an incoming call, do not switch. after leaving some foreign brands, the smartphone market in russia has changed significantly. what are the preferences of consumers now, the trend is that people are starting to buy smartphones in the 30.000 segment , that is, demand has increased there . something that can attract more. uh, consumer attention. these are reporting smartphones. these are smartphones with excellent cameras , smartphones with microscope cameras. wherein russian manufacturers of smartphones are increasing their output, which is available in stores. and whoever appears in the near future, a certain market share is freed up, uh, unfortunately, or fortunately, we have the opportunity, as it were, to occupy this lower one, vacated by a foreign store, our company's application has also developed a replacement, where

you can already download your favorite programs. the original idea for the rustore app store came up in march 2022, and basically we went very quickly before the first release, the way the government continued. support the industry. yes, what preferential terms manufacturers can expect this year increased order? uh in civilian segments. we were confident enough last year to move into it this year. we need to keep it coming on the move. leaders in sales of smartphones, despite all the sanctions, the russian market, still the largest in europe, by the end of 2022, the retailer managed to sell 26.5 million gadgets, sales

decreased by 20%, although after the introduction of the first restrictions, industry players expected a more dramatic development of the scenario on the russian market of gadgets and applications has undergone significant changes 2/3 of sales are accounted for by chinese smartphones. the most popular brand is xiaomi is also increasing realme's market share. and the total share of apple and samsung has recently decreased from forty-five to thirty percent, the main event of the year was the departure of a number of western brands, for example, in march 2022 , apple stopped shipments, gradually removed its employees from russia and, as a result , the office was physically closed for sale brands dropped almost four times the blocking of sp and the absence. putting bank apps under the sanctions of exclusion of paid apps from the appstore creates inconvenience for consumers. however, retailers continue to purchase new models. using parallel imports, with regard to warranty service, the store itself takes on one of the key advantages

of buying smartphones from suppliers of official off-axis markets, just lies in the fact that we take on this function, including for apple and by samsung and in case of warranty cases. in our case, you can contact beeline and you will not have to solve this problem on your own and repair the phone yourself. at the same time, the world-famous giant began to have problems with sales around the world in the fall. a few weeks after the appearance of new products on the market, it turned out that the most affordable iphone 14 and iphone 14 plus devices are not selling well. abnormally low demand is associated with a strengthening dollar and rising prices for models. togo, consumers of smartphones are becoming more and more demanding, it is more difficult to surprise them with technology, they have probably already reached such a level that, in principle, there is nothing much to improve, therefore, probably, partly from the humiliation of consumer demand for a smartphone , there is no longer a need to change every year the way people used to do it. and if

we consider the global market for tablets and smartphones, then, probably, in the first place. uh, there is a big need from the side of utility or for more capacious batteries, that is, well, some other technologies, another world- famous giant samsung did not close its office in russia, but officially the goods do not enter our market; the company took a wait. retailers also continue to buy the novelty position under the parallel import scheme for some models, even pre-order is open russians continue to be interested in new products and use the pre-order mechanism in order to be among the first to receive the long-awaited device, stores record increased demand among chinese brands for samsung smartphones and, of course, the product line apple one more from recent trends. this is the return of foldable phones, this niche in our market is actively occupied by huawei and samsung . in the current situation, the chinese companies are the number one winners , xiaomi instantly became the reason for the fact that for many years

the company remained on the buzz and instantly became the priority choice for many newcomers who adopted xiaomi's strategy. became a realme brand aggressively increased sales in 2022 stopped deliveries to me, as others expanded the range of goods. ultimately. it turned into growth revenue. as we were told in m.video , a fierce struggle is unfolding between chinese companies? consumers between competition is very sharp harsh everything, but want to show themselves to take a share of show sales, yes, and so e use all sorts of ways. yes, except for, uh, there, design solutions, ecosystem solutions , the ecosystem is very actively developing now, including, yes, and in order to have a comprehensive purchase from a client at home. here takes out the promoters who yes also help to tell. eh, about the brand. where does it come from so that people are not afraid buy them? yes, in order for people to receive additional information , another chinese manufacturer that has actively joined the fight opa brand came to the russian market

in 2017 to rely on a youth audience and constantly surprises with new models in january of this year, a world presentation was held. uprena 8 type 5g in mid-march. the novelty has also reached russian consumers. i focus not only on e, the launch of new innovative products. well, both on the service and on the quality of the after-sales service in the service. look open in almost all regions the russian federation launched a service, when you can, with delivery, uh, hand over a smartphone for repair, and in general, a smartphone is not only about technology, but also about design and about the camera and about the battery, respectively, we look at all aspects that are of interest consumers. aquarius launched production 1.5 years ago of successful examples the whole process was established in the city of shuya , ivanovo region, and already this year

another site was launched in tiberias 2021 aquarius launched the production of mobile phones with an increased program security, the heart of any smartphone is the motherboard. she is released. here, by the way, these pipelines can be reprogrammed so that they produce boards not only for phones, but also for servers and tablets . element base, taking into account information security requirements. at customers. there are two operating system options - this is aurora or a special adapted version of the android platform where corporate security requirements must be taken into account at the moment. we have a line of, uh, two smartphones, two pdas that are the standard smartphone aquarius 7ps m11 and m12, they are m11, it is made

in the classic form factor of 6.67 inches. well, interfaces familiar to everyone, and frequency ranges and so on. what is the difference between the phone that i have in my hands? well, you have a similar model only for completely different operating conditions. there is protection here. here is the water and dust, respectively, the so-called ip68 protection, and it is designed to perform tasks by field employees by teams of various enterprises, where such work is necessary in adverse operating conditions. such that these smartphones are not sold in retail, the device is aimed at large corporate customers with high risks and information security requirements, another russian manufacturer, bq , launched its products on the market, the trademark knocked out 2013, however, the main production, as it were the majority. their brands are concentrated in china and produce about 2-3 million smartphones a year. they run on the android development system, some of our own. eh,

sometimes we buy ready-made developments, but in any case, everything from wholesale development takes place here in russia, that is, all of it. e , software, testing and preparation for production takes place on the territory of the russian federation, all production, like any other, and global e, brands are located in china, most of them in shenzhen. uh, accessories are always world cooperation. yes, that is, uh, most of the components are usually chinese, but of course, there are japanese components and taiwanese and so on. russian companies continue to develop domestic app stores as an alternative to google play and appstorm. the most successful examples of rustore, originally his ideas arose in march 2022 in may, users could test the first version. the catalog has a very short lead time for a project of this magnitude, developed by wiki in collaboration with others it-companies with the support of the ministry of digital development already at

the beginning of this year, the audience of the platform. exceeded 10 million people, throughout russia we get to the main page. here we see all applications the entire directory, which is a plus. eh, those selections that are relevant now. here we can also go to the game categories and see all the content that is presented in this category. by clicking on the profile, we can see those applications that are already installed by users, the creators are constantly developing the functionality of the platform, users can install and update their applications. and it is also available physically. we legal entities developers have access to monetization and various promotion tools, and not so long ago, the function of quick publication appeared, the application automatically goes to moderation, and after its successful completion, the moderation history appears , we have several stages. and uh, there is both a stage of automatic checking for malicious code, so there is also a stage of manual

moderation within the framework of which we identify any incorrect ones. e things related to an application with incorrect functionality with incorrect operation of applications with an incorrect description and any current year paid applications appeared in the store to pay for the purchase. perhaps with russian bank cards using a fast payment system and with a mobile phone account , we are constantly developing the platform, and in fact, users. here e use different payment methods pay app. uh, movies, music, uh, games, and this is in addition to bank cards, well, the standard way. this is additionally a fast payment system and uh, payment with a mobile phone account. eh, and uh. we use technology.

sberbank. and that, in principle, guarantees the reliability of the security of payments, the russian government supports electronics manufacturers in difficult conditions, for example, in our country, continuing to operate the preferential loan program. it was it that was launched in march 2022, then it was decided to extend it to 2023 and subsequent years, as part of the measure, companies can count on supply loans of up to five percent, in addition to this, the list of equipment for production, which can be borrowed. now it includes not only computing. computers, laptops, tablets, servers, printers, scanners, fax machines, mobile and landline phones, as before, with the help of preferential funds, you can buy a component base , components and materials necessary for the production of a maximum loan amount of 100 billion rubles. in terms of the number of positions that appeared in the register of russian electronic products. it has increased to a symmetry of 1,700 positions compared to the 21st year. this almost double growth. and we have long

been engaged in the development and implementation of all kinds of support measures. last year. we have adjusted this system in such a way that it can be used for everything at all stages of technological repartitions. this support came from development, and materials from creation. e machine tools of electronic engineering. here are the developments and creation of an electronic component base, and further subsidies continue to the equipment in the final products of the department. costs for the creation of radio-electronic equipment revenue companies on products created with the help of this support measure has already exceeded 40 billion rubles. if we are talking about electronic component base raw materials, then help can reach 90%. subsidizing the costs of radio-electronic equipment is subsidized up to 70%. the system, as i said, is flexible and allows our enterprises to receive support depending on the need

in practice. uh, for all occasions under the support of the industry in may last year , the department allowed parallel imports of mobile phones, it is worth noting that the measures assumes a legal boss of original goods, but through an alternative channel and supply. how exactly the scheme works is written by andrey vainsky, ceo of the depot company, our suppliers are located in different countries, including even north america and dubai hong kong uh, we collect goods all over the world. further we deliver to russia and our clients to large networks. we deliver, we deliver to them , the same mechanism that was before is already going on. they sell at retail. they support the guarantee everything is the same as before before parallel import. this year, 26 million devices could be sold in russia for the peak value of 2021, when retailers sold 30 million phones are still far away,

however, the industry is recovering the main thing to keep feedback from consumers. vsu, made an attempt to attack the zaporozhye nuclear power plant with the help of an attack drone, at the same time , the general director of the magateres, elg rossi , once again declared his desire to ensure security at the plant now with us, for example, communications adviser to the head concern, rosenergo, there or above the korchagi from ivanovich hello well, we have a conversation with you, as usual, with a saying begins again 25. in my opinion, already 35 or 45 is another attempt. strike, what was that drone? is it known, and, it seems, how it is of polish production, some details are already clear. well, with these questions, it's probably better to go to the military, but uh, it means that it's known.

yes, it was a drone. e polish production. yes, he carried it. uh, it means charge. that is, it was an attack drone. ah, they tracked him down and actually turned him off, and he fell not far from the zaporozhye nuclear power plant, here, uh, some other details , uh, to me. uh, well, this is a question for the military. a-a renovanych, well then, good then. let's get social projects aimed at social support, uh, residents of energodar , nuclear power plant employees, how are they being implemented in the city now? we have repeatedly spoken, uh, about how it all began. uh, the arrival of the russian nuclear industry in the city of energodar has begun. and at the entrance to the city a large billboard appeared with a very short, but clear.

uh, according to the content of welcome a to family of russian atomic cities. here, under this ideology, understandable, uh, both to us and to the inhabitants. uh, energodar, as a matter of fact, and began, uh, the entry of the russian nuclear industry. uh. or rather, it can even be said that in a sense , her return to the territory of the energodarda, of course, we are very much concerned about the social and psychological state. especially people who live in a state of permanent stress already, and quite a long time since and. in this regard, our words would be worthless if we didn’t engage in, uh, today is actively uh, like this, well, maybe even i will use such a word, on the one hand , the psychological demagnetization of people, and on the other hand, their involvement in

the russian nuclear space is a very big lot of attention. today is given to projects in the educational field. in this sense , interaction has improved and hmm what is called, uh, concrete practical steps have already begun, uh, hmm. uh, it is to which the corporate academy of rosatom and the rather well-known project of the program, the school of rus, are connected. there interaction with the block of strategic communications, and operating organizations of the zaporozhye nuclear power plant. projects are being implemented right today, uh, there was a lecture on the formula for success as part of the atom face festival, uh, just recently, the children returned from an absolutely wonderful trip. they went to volgodonsk where they met, uh, at the base of

the mythia branch. uh, so, uh, and then also to the rostov station in the training center of the rostov nuclear power plant. uh, hmm , even after that, the children were taken on an excursion, volgograd and there are a lot of impressions, and the children are really happy and beaten, unlike us from adult flour, because he does not know how. they talk about everything their faces and eyes. eh, actually. here is the first trip. e led to the fact that such a movement would have formed for children, than it was formed not at the behest, from above, not as a result of some kind of administrative e, means involvement. this is a story called juniors. rusanova are schoolchildren from energodar who today share

their impressions and plans with their peers. uh, they are discussing the involvement of children has begun, uh, not only culturally, but also educationally the space of the russian federation that's great, and tomorrow on friday the pool is open uh, again uh, tremendous efforts were made by uh and the zaporizhzhya nuclear power plant itself, its staff and the strategic communications unit hmm uh, the operating organization. tomorrow here is one cup of uh for adults uh cups for children. uh, and there's a gym room for table tennis. all of this has been refurbished and put in order. and tomorrow. and the doors of this pool will open. uh, opened up for the first visitors after a long break, this is the very thing that i have more than once called windows to a peaceful life, therefore, in fact, in the process

, they cannot be going as fast as we would like. eh, after all, the line of combat contact of the series and everything has to be done extremely cautiously, but, nevertheless, there are reasons for a positive mood. today is much more than there, i don’t know, three or four months ago, ivanovich returning to the beginning of our conversation from that provocation from a polish-made drone that we started talking about, but it’s curious that all this happened at a time when the head of the wealthy russian federation of georgia met with the russian delegation in kaliningrad, can this be considered as a provocation? in fact, in my opinion alexander is not curious. this is typical. so i think that yes, i think that yes, because you know what, uh, really. it’s just that i have already become, uh, clearly feel uh from the publication on

the broadcast, and on western channels there , i’m generally silent about these ukrainian garbage media. they just got pissed off. eh, what is a, despite e, the whole here this galtel, hmm, the schizophrenia that we are seeing, but all these, probably , all this slander, all these endless fakes, all kinds of cooperation of the russian federation is developing, we are talking about in a hellish language we understand, we are looking at the situation, e in one coordinate system and naturally, it’s very comfortable for both ukraine and western curators to realize that their e, efforts are actually reduced to zero today, therefore, this story

with a drone. i call her characteristic enough. this is another try and she means klin e. here to question the effectiveness of this cooperation. well, thank god, so far we have successfully repelled all these attempts. but here, including, uh, was there, well, beaten. it was disabled, a and fell to the ground. this one is a drone with charges. you see, it's the old oriental way of thinking. ah. so if the enemy can't be defeated, uh, the enmity needs to be spoiled . here they are systematically spoiling it for us. ivanovich can you answer this question? e your e, interpret as something that after all this is a certain result of that meeting, uh, in kaliningrad, about which i have already spoken, because there is little information. and if there is some progress well, judging by your words , is there any progress or not? of course,

the meeting took place in a sufficiently warm atmosphere. i mean the human aspects. uh this question. it was a meeting. uh, hmm so purely, business on the one hand on the other hand. this meeting ascertained e by itself. uh, well, certain, maybe this is a summing up of some certain intermediate results of cooperation. and of course, in any process, any process needs of corinkers were discussed and these things. that is, this is a meeting of partners. uh, you understand, so, uh, even here, when we met, we discussed, uh, several times , uh, i said the words, my friend e alexey i want and these words were so emphatically respectful

, but in the queue and everything says that u to drive a wedge but in e hmm among nuclear scientists it is very difficult, of course, well, it is clear that manti, e, dk this is a rather complicated institute, and a hero is not just an institute. it's the people who work there that expect everyone, uh, absolutely the same uh, and uh . it would be naive, but in general, and in general, everything is enough uh, hmm not bad. and uh, as much as i can thank you so much, and now we 're going back to the kremlin dear friends, uh, as we agreed. uh, the floor for the speech is given to the president of the russian federation vladimir vladimirovich

putin, please vladimir thank you dear alexander grigorievich dear colleagues today at a meeting of the highest state council of the union state , the most important issues of developing our integration in the economy in the field of defense security, as well as in the cultural and humanitarian sphere, yesterday we held a meaningful constructive meeting with the president of belarus. and in the format today with the participation of heads of government, parliaments, heads of key areas of activity in governments. e, in detail, but considered the state of affairs in the priority areas of building a union state and approved a number of significant decisions aimed at further deepening the integration processes, such a set-up to intensify work

in all these areas throughout the entire range of cooperation is fully shared by the public of our countries and residents. e. as a state, this was clearly demonstrated, in particular during the recent celebrations of the day of unity of the peoples of russia and belarus, i would like to emphasize that our country unites traditional friendship, common cultural, spiritual and moral values ​​precisely on this basis we are building a union state together and we have already managed to achieve a lot of water, well-established extensive mutually beneficial trade economic relations , cooperation in defense science and technology , educational cultural and other areas has been significantly strengthened in close coordination, the governments of our countries are engaged in ensuring