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there was a round table made in russia quality mark on the world map, the participants discussed. why does the state need a strong brand and why is it important on the way to technological sovereignty? we get down to business right away. here we are literally sitting, however, like what where when signs, and the fact is that, ah, we are present now, and we live in a strange era, when very severe crises are developing at the same time. we started last year with the words, what, but the covid crisis has destroyed the chains of stands and this must be dealt with. they need to be restored. the second crisis was the energy crisis, which now simply looks like the energy market has been remade, affecting the entire global production. and further down the list, it ends with the fact that they are trying to cut russia out of the world

connectedness with sanctions. and this is global connectivity. it determines the level and pace of development of the country. yes, we can develop within the country, each side can develop within itself, but well, no one can do it. we must be present on the world market both for our development and for promotion. the image of our country and that is why now, when globalization has changed to regionalization, precisely. now, when ah, we understand very well that geo-economics has changed to geopolitics, economics has become politics about politics and economics. we must understand how we can promote the image of russia in a situation where we have a business, that is, these are wolves whose legs are fed, there is a state that has money and leverage to promote and their interests in this situation, it should be like playing win, because business also needs something from the state, and it can offer something and

the situation is reversed to the state. something is needed from the business. it has something to offer. we must understand that how and how can we do this synergy cooperation, when we begin to exercise a soft influence through the economy of promoting the brand of the russian state corporation, russia how to do it? what kind of mutual requests, mutual proposals and mutual claims do we have. this is very important now, because business. and there is now our humanitarian impact. we are not just changing markets, we are entering the market of the global south, but by leaving or remaining in the global west, we are entering the market with new export products. that is, it is no longer grain, oil, gas , kalashnikov, but something else. right now we have gathered here people who produce and promote this something else. they have their own brands, but somehow we can be mutually interesting and that is why veronika olegovna, you are the person who is responsible for the concept of promotion and

assistance, how do you see it? thanks dobry day dear colleagues. uh, so the first is helping companies get out. uh, especially new markets. we have seen now two systemic problems. this is, in principle, the lack of recognition of the russian company, the lack of knowledge that russia, in addition to grain and metal, produces something else, the first problem. and the second is a very archaic idea of ​​russia of russian products. and they can only afford constant marketing work, uh, large individual large companies, the second program is made in russia, which i was glad to talk about, and which we relaunched last year is aimed precisely at maximizing it, having a complementary effect, here is the activity of the marketing activity of each specific exporter in the foreign market to popularize their specific products with the formation of a general positive image for russia towards russian products due to this reverse effect

of pulling due to a positive image and other russian products, brands that are unknown in this way. here is our proposed concept for discussion, made in russia, the next one, that is, made in russia the first is a sign of quality, that is, this program is based on the principle of a voluntary club, but with clear and transparent rules for each company to enter into it some rules. this is what we offer. what to discuss now , each exporting company identifies its products with a set of one or a set of very specific competitive advantages, which it considers can characterize these products by the presence of a patent, quality , environmental friendliness, and energy efficiency. reliability whatever, industrial design whatever. eh, that is the first condition. e, and some kind of confirmation of these elevated qualities, and the second is some kind of. uh, corporate ethics is the corporate culture of this club, where each company guarantees the quality of products and

the goodwill it provides within this program. it will not, accordingly, interfere with colleagues in the workshop, but and uh, for our part, we are forming a network of program partners , for example, just a growth standard for roscongress lending, which will systematically, popularizing these qualities, form the most positive positive and less will be e . how do we understand? uh, how we see this complementary effect will be, we really need feedback here to understand how you see the prospects for benefits for the company from such an umbrella-like umbrella association with russianness and uh, what other elements? in addition to what i said, you would see it important for us to form thank you, alexey evgenievich, i have a question for you. since you are responsible for let's say for the business. yes, u, you perfectly understand what a wonderful, of course, terminology, sustainable food, but we all know what

the goal of sustainable development, and the like, as far as it is, in principle, in a good way, as soon as practice begins, it begins to sound ephemeral. we all really want to save the planet. what do you think in this situation, can russia offer business or russian business because we remember the quality mark, soviet means excellent. we want to return the concept of russian means excellent. how do you need the state in this and what? what is synergy 17 questions in one, as if all in different directions i understand that your task as a moderator is to confuse the speakers as much as possible, but we will not succumb to your provocations. eh, let's try. here you are already fighting a competitive environment. so, let's go from afar, look at almost 30 years. yes, we are our own market. uh, hmm not just like this , what is called unused it was given away, well, semi voluntarily exactly, because life couldn't come close to competing

in marketing budgets, nor level of promotion with the rest of the corporations. actually the market and therefore wonderful russian products were disguised as russian products. here i am, for example, i have a home appliances bork there. sorry for the ad. yes, i found out that she was russian when i met maxim biryul and explained that she was , in general, russian. but she bork doesn’t sound russian, and we cooked pasta all the time and that’s not the right word. uh, now further, well, i didn’t indulge in drugs, what is called mostly wine, i drank pasha here , i can’t and somehow i don’t remember about wine. i have traveled to different countries. it's developing world, as they like to say south africa united states of america from the point of view of winemaking, a developing country, everyone tried to mimic, like we are french rothschild back and forth. yes, it means that no one wanted to admit that they were doing well, and then , little by little, little by little, they tasted everything and began to talk.

but actually, i really don’t know, there are spanish wines , italian, and then the new world turns out , it’s quite capable of competition, and they start some brands are more expensive, than it’s better, it’s better there is bordeaux or brugundia. this is a question of what we are ashamed of ourselves. we definitely have it. we are a beautiful bird. now i’m going to see what we’re talking about, for example, we don’t draw a bird there on our planes. well, the offer is not only on airplanes, right? well, okay. i'm just saying why, look, when something is done well, firstly, it is important for us to believe in it ourselves. yes, uh, if we ourselves don't believe this, then we won't see others either, because perception it always depends on the degree of conviction, sergey says ivanov yes, i want to eat right away. that's it, that's all, is that not to be offered? why because a person believes that it is healthy, tasty and of high quality.

but i don’t know there, there, i also had a funny life experience when i decided there that i had nowhere to take my uh, respected foreign guests there, and anchor decided to make a twinsguard restaurant there with colleagues, yes, which became better there moscow and there is a member of the stars completely why because i say? and why, and not the garden of the twins, uh, mimicked? at first it was embarrassing, you already understand, succeed, and also arrived, michelin would have come and left and left, but look, i have the japanese there. here we are with igor ivan somehow. i remember going to japan. responding as part of a business council, you have the rights of a commission for relationships with which we still do not have, peace treaties, uh, and traveled to all sorts of delicious places. and every time you and i were a master, so we can’t, so no, it turns out we can, and when they came to meet me at e, the guys from japan they say, listen, well, they say, the first time we don’t understand what

answer. well, as it were, you have something, in general , to put it mildly, a competitive product , so the first thing when you say veronika about what is done in russia is a quality mark, i should be convincing for the quality for ourselves and probably that's why this club should be club, elected by the club not for everyone, but a clown for those who at least everyone believes and managed to convince at least a couple of neighbors of this. yes, now the second one, and the second one i'll tell you later because we're brainstorming. we're fast with the mics we change that we don’t need to eat at all. and then well then, if i want to say which disagree. well, let's argue for the future. you know, i just wrote while alexei was talking. i want to understand where he is in russia, this is about what i wrote five points at once and got confused. it's about elements. image of russia abroad. this is a support tool. exporter - this is a sign of product quality. this is a kind of

belonging to the club of the elite type of masonic. uh, there, then, this eye is triangles. this is an element of marketing. i can continue to write, but even this one the list shows what needs to be understood first, it's general. this is what is done in russia , there is a very simple fork here, which actually was fixed by sergey, the fork consists. what is clear, what is done in russia is about recognition. here, i want to understand, here i have it, they allocated it to us. here it says made in russia, well, not made in russia, mind you, but we are ours , and here i am. after reading this made in russia, i have to understand that this is the zipper that is on this jacket, uh, 300 times i pulled it back and forth. it breaks down this or what? this is another important fork, because and why i said that i disagree with alexey alexey says that this is about recognition for us, but if this is about recognition for us, then this contradicts what sergey said because if i am correct

i understood him, and here i am in solidarity with sergey, this is for recognition for their consumers and not that it was made in some kind of russia, but that this product touches those strings in my soul that are very important to me. this is what countries made it without killing fur seals. or there these, as if there are bees there now and so on, but it's done. there, purely ecology does not release this, which means, uh, co2 there into the atmosphere. this is done using the best social practices. that is, it is social responsibility. i now repeat so briefly, and this has passed the requirement. quality filters, if i understand what is made in russia, this is something like that. that's what for me as a consumer, not even what for a consumer, but for a member of the e -mormon community there, i don't know, i'm not even for an american. and for someone it is important

then i understand what is at stake. if i understand correctly, sergei spoke about this, igor ivanovich, you are creating a whole system for searching and identifying who we are sending, who will provide quality to whom to help. and who, in principle, is interesting, where there is mutual interest, and on what basis, in your opinion, should this system be built precisely from the point of view of today's discussion, but since they warned that this is a discussion? i don't have any responsibility as an official, so i would mean, first of all, uh, answered or not, or picked up what mikhail said about the fact that our entrepreneurs abroad are not shown as heroes. the fact is that we have our entrepreneurs in the russian federation. the president has been showing how heroes have been for more than a year, he speaks in a completely different way about entrepreneurs , shows their significance, including how we coped with the problems of saying that this is a creator and so on. we are with media, especially those who are connected with the state. at the same time , none of the entrepreneurs. as heroes

does not see, does not designate and does not promote, therefore, what to expect from those who are unfriendly markets, and everything else, therefore, one must start oneself and i educate and cultivate not all of you who are entrepreneurs, who can really bring a different quality of life , so i’m probably going to miss a little , and here are all very respected people and then here is alexei , hmm, we are comrades and i’m already everything he says, i, frankly, think that in the current conditions one must be more cynical it is necessary to sell everything so that it is sold and not at all it is necessary to brand, made in russia means made in russia is a high brand. it must be like a big political goal that veronica is doing this. this is absolutely correct and the government. but all of us and all vapers all of our system should support this, uh, because this is a big goal and those who will really give the best quality, they will slowly be absorbed by this brand and promote in the world nothing positive in the markets that are today not friendly countries. not now

it’s not worth waiting, and it seems to me, is it necessary, uh, to disguise itself as foreign investors or write sitting in st. petersburg, at least where it’s done , at least through some channel, you need to sell everything that can be sold, then if you, if you really feel patriotic now, and you you don’t want to change and you want to write not my edinorasha. do you want to write made in russia and please, this is your risk and this is noble. this is cool. i support. this is then necessary to hmm publicly you. society supported all of your aspirations in these aspirations, but now we need capital is everything that can be sold it is necessary to sell, and in the world what is such an image. it is impossible to fight against him now. people do not know that they eat our wheat and use our electricity from our gas from a nuclear power plant. i know nothing of this in the world. we sell a lot of things that without russia it is generally impossible for the global development of platinum. excuse the copper to everyone everything

is needed, everyone wants modern transport, they want electro-m, which means opportunities and that's it. the rest in general, russia is a lot, what gives for the world civilization, so here, if possible, so i believe that it is necessary to keep things divided there is a big goal, which should mean that this is the best quality and this is a great reputation. the basis, this is a big this big goal is to. uh, all the time rely on real brands of individual companies of individual products, but those who are embarrassed to show themselves russian or still need to anyway all the tools that are umsp. everyone else has coming government. we need to control everyone who can sell abroad. render any support through any channels, because now it is urgently needed andrey remich, your remark. i will probably start off in what ivanovich said, i completely agree with both hands. for, but only there are two small ones, but, firstly, everything that

can be sold can be sold, and so it turns out that nothing can be sold. i'm exaggerating, of course, 1% msp. e exporters. for some reason. yes, so, it turns out, this is the first and second. we are the last 2 days. here is the theme of this forum. this is the image of russia, it is that in different qualities what we we are discussing today. these are the most important elements of this name, but it is a pivotal element, so, unfortunately, i want to say so simply, here, uh, uh, not just started an intrigue, really. she's going into russian that brainstorming means it's been 2 days of trying. uh, to discuss there in the lore in oh, they didn’t agree on a thing, they didn’t understand, they didn’t understand veronica, then she did, she offered to immediately look at the end of the textbook in response. everything worked out well. only unfortunately, half a page of this answer turned out to be torn out, but something was still possible as a result discussions also managed to achieve, first,

the club. a very important point here is this clubbing , because we need to understand that here, if we go this way, then this is interdependence, then alexei evgenievich will mess something up with his pills. and david's capitalization of mosquitoes will drop , you must agree mosquitoes will not mess up. there, this enemy will grow for everyone and not only capitalization. but this is the first second more or less, i see. that is. it is such a story of mutual interconnectedness of mutual responsibility. those who went to play this game, the second about the standard is definitely impossible. so everyone understands that if it is written here on this pen they were made in russia together with the russian congress. you know, she has some element of special qualities. and

now the third is further, and here the fork begins. and what are these qualities, from what was just said? here is stefan what e. alekseynichaev said, especially david. you said it very accurately. i'll just quote you. i applaud you. a piece of the russian soul is being sold. david is selling a rocket. i suspect the consumer when he takes this buys a rocket. he immediately aha rocket - this is gagarin's satellite, i take two korolev, there and so on and so on everywhere. i drank cream read dostoyevsky from russia i er, i don't know where i bought it. hey, what are the spirits? yes, lipstick. eh, i listened. e, mariinsky e, this very orchestra. e means symphonic e s. uh, director gergiev, this is what the sale of the russian soul means, it means this this this this, when it is made in russia there is something else that takes me there. well, that's not enough either. this is

also not enough. gotta do it then some exotics and the second - when i sell, i also talked about this. when i sell this pen. i have to i once again i repeat, this means that i am not buying this pen not because it is there such a great quality. here i click on this button. it does not break down with the germans - this is the quality of the chinese. now this quality someone does not have this quality, but she is somehow exclusive. she not only wrote dostoevsky with this pen, she also made it from materials that are not used. uh, carbon footprint, and she done, there and so on and so forth. and so, if everything is together, then a very slowly worded one arises. i agree. e for a long time, as alexei said, is not formed, but the image of russia and he begins to work for entrepreneurs. that's very beautiful. andrew fish. just imagine, here is what ivanovich said here.

the businessman works and sells. i don't know four pieces of bad chocolate and makes excellent money and suddenly they say to him, the state. listen, we honestly need you to straighten the knife, and join our club, we will demand you of a super high quality so that the whales do not die from your chocolates and listen to this guys. well, the truth is, we don't have bad chocolate. so first of all, there is no bad chocolate. secondly, then the death of entrepreneurs and hmm well, i can’t tell russia the language of a draft of a situation with increased demands with a russian soul with dostoevsky instead of a core, what is a walrus for him, he is for an entrepreneur who must take on increased obligations. to indicate that his product is better than dostoevsky and maybe even tchaikovsky, you know what you know for him, if an entrepreneur entered this club and got into this stream called made on made in russia, then it’s like, uh, uh, a merchant in the 12th century. you can go through the forest and

you won’t go far, because you will be devoured there , you will reach kilometers from your base. or maybe, along the river, here is a river - this is made in russia , but for this, be kind and then i can do everything above my colleague. promise, i would make a turn. we all went into export a little. it is understood that promotion abroad. this is very important function itself spoke about it, but that's really 1%, uh before the export of small companies. why so, because we have not won back our markets yet. here we don't have this here yet, select international punks to win the competition. and we are already on the market. we don't know anything about them, so i would do one more thing here. for example, last year the ministry of industry and trade made a program to support e subsidies, and our brands in tv for 500 million rubles. the principle is for the ruble. e government support company one's own ruble yes, you can probably make other coefficients, but it is clear that today russian companies in russia take, mainly at

a price. yes, but not all, but specific price advantages, that is, what really additional value , what kind of tchaikovsky do you want, if you are simply cheaper than a foreign analogue without tchaikovsky therefore, in order to have an equal price or a price that exceeds, you need superiority, well, documentary and in many ways advertising so far in being television is one of the ways to create your superiority. yes and uh, we have now we'll do, well, just money from the budget to spend is to say a smart lot. yes, there are four such factions, besides us there are still such. here's but what we suggested, for example, let's take money from foreigners. yes, we came up with the idea of ​​making duties there , increased for those countries that cut the place of agreement for us on the occasion of either cutting off our supply products, or increased duties, 35% unilaterally, two branches of cosmetics and weapons, or counter the same duties. a total of 7 product subcategories of

forty product categories, this is already 4 months. plus a billion budget. let's spend half of this extra budget money on subsidies for this branch of the light industry is doing such a thing. give money from increased vulgarity from unfriendly countries in light industry to light industry, the food industry conducts such duties, yes, we do for food, that is, let's send additional money to the budget by the square driving method to support industries. it seems to me that when we are here in russia if we become stronger, learn how to convince international competitors here, then maybe not a 1% share, but indeed it will already be we are a wide informant. let's go ahead, but i can't say only one percent to export, because for some reason the russians. i am like a foreigner. i really feel that the russians for some reason believe that no one wants these products abroad, and i see at the rocket base that this is absolutely not the case. we sell daily to more than six countries around the world. if you have a quality product

, there is no reason why they won't want it. david is absolutely right, and i want here i now have two topics, one in continuation of the word give, and the other continuation of the word of alexei pilaf. yes, you know that in japan there is 10 times the demand for a t-shirt, with putin's post beginning in japan and in america too why because there are a huge number of people who do not relate to the situation in any way? well, no matter how conformist, they do not follow their own sold there media and western trends, but on the contrary, it seems that probably, if the other truth is and they are interested in going against the tide against the grain, i will not buy with a rocket, simply because it shows that here we are in no way all the way a mass that go like sheep one by one or lemmings. and those who want to show what we think, and we have the right to a different opinion. it may be unpopular there now in our country, but we have rights to it. and so the demo let this not

be a huge segment. we have enough of it, now the second moment. sorry, the americans are launching rockets, they launched a mask there. she is falling. and all the guys next will take off. here we are sitting now, i am sitting a little bit. excuse me , i'm counting the telecom channel. uh, because the discussion is too lively. now it will calm down there, that everyone is happily discussing that the lada aura didn’t start the first time , all of us are just discussing it, we all want to dig deeper, as something didn’t work out for us. i would like to tell you about what we get. no, you, well, how to get together with something like this, what is called with the spirit to say, yes, there we are now doing new things, completely collecting new technological scheme of property. this is not the way we would like but we got through the second one on the third try. listen what you want was a lot worse when it launched. first time. these are good items. yes, yes, so friends. let's love ourselves a little more and really. this is a big question of respect for what is in russia. in fact

, it needs to be cultivated, only the truth is american.