good afternoon dear friends. my name is yan kozhin. i am the founder of the ussrti development agency, i am also a fan of the urals, but not in the sense of a football club. in the sense of the territory in which we are now with you and also , er, the leader is one of the figures. that's all this disgrace, the one that we see here, if once this plant was, but as if the heart here was clear production. that is, everyone came to work. well, imagine, even weddings are here. they played the procession from here, and so on and so on, there was such a full-fledged center functional layer, and then sometime, and at the end of the twentieth century, gradually gradually this plant began to lose its functional layer. and in a sense, people became unnecessary, and we thought. and what can be here again at the plant, the most important thing is that we realized that the plant should again become the heart of the city. he should start pumping again. yes

, what are these functions, maybe it is to hold some kind of events, maybe. offices maybe, but some food and so on and so forth. the official population of 20,000 is located about 50 km from the city yekaterinburg is the sverdlovsk region ural plant for the first time. i saw, probably, maybe in 2010, when i was traveling around the urals, including the ussr, too , of course, he is one of the last of

these mohicans, yes, that is, when there were hundreds of such factories, now they are left there dozens in this state. and why is this needed for cancer, which, just recently , modern artists, you see, was closed. for water for water for what water for what? bringing the mechanism in motion yes, you can see right away it is the engineering school, probably, yes, you have, probably, yes, that's really. that is, in fact, the plant once again, and we remember. yes, that is, what is the meaning of the pond for here was a kind of water robot. that is, imagine here, just such a huge pipe was a water chest, so on such legs it stood right into the building itself, that is, the river, in fact. went into the building. imagine how cool that was. there were wheels up to 8 m high, this whole thing was spinning, but they were put into action, and the air furs that they inflated the house and, so that they would burn better , in order to take it and restore very well and immediately the entire territory of the historical complex

of buildings of the neighboring factory, which has five or six buildings, this requires 2 billion rubles. it was then, now it is even more expensive. and then the idea arose that you can start moving with strong steps. and what is available to us now, what can we do even in this format, when not. it was these billions that the summer festival project arose at the festival factory according to the principles of such tactical urbanism, when not having with large funds, we can create such a tactical summer infrastructure without even going to the workshop summit, because everything is bad with them. they are destroyed. they are in disrepair . but we will take the territory between these workshops, and we will arrange it with the same silt there and test those hypotheses, those ideas that are laid down in a big idea, in order to understand. in general, someone needs this. it is interesting or not a resident. is it interesting or not? or even more garbage accumulated.

something was on fire here. in fact severe ural nature very much smashed here, windows, doors and everything else. and here we spent the first months simply in the total cleaning of this territory, we spent many subbotniks, involved both the business and the administration of the city residents and cleaned them together. eh, dirt. garbage. they took it all out by trucks. we settled here, directly set up such tent military tents right on the territory, the first crazy people arrived, settled with us. again, somewhere from generally improvised means of materials, such as a pallet somewhere from more normal materials. we have built the stage. and here is the food court behind me. these are old transformer booths, we built a verandah, which we called a coworking lawn, we laid a lawn. i also

lived in a tent for quite a long time, most of the time i lived in a destroyed garage, of course, right here with a lawn on which we sit with our own hands. i also rolled out together with the guys with volunteers with a team of three two one 2020. august 7th of the twentieth year, uh, the last day of preparation before the opening of the festival in the summer at the plant for the first time such a very cool atmosphere, we do all this, and we set ambitious goals more and more we roll the lawn right almost on the night before the opening. ah, and in general, there are three nights. we are already going to sleep, because we have to get up the next morning, and we get up, on august 8 of the twentieth year at 7:00 in the morning we open these knee-deep water tents. we are still flooded with a huge downpour, and the water is incomprehensible. what do we plan to cancel the opening, but then somehow i think what, may not be cancelled.

we decide not to despair to show some kind of creativity , we take turfs on them and start moving around like fashion designers in venice. so, in general, this format turns out, the sun, life becomes a little more beautiful. and finally we are open. there, maybe a little later, and on that day, about six or seven thousand people come to the plant, and we understand that not only we, but a fairly large number of people need it. i said that for animals, she will reset your phone for me. here the guys want their own small startup, they make toys for animals, write, please. this place used to be called

the foundry yard. and here, as they say, this red-hot cast iron flowed out. you who are not cool yet, are you closer? come here such an air conditioner, good at 5.000 m². i. in general, cast-iron borsch used to flow out of the tunnels. it was into such bread molds from the spoon that it solidified, and these pig-iron ingots were taken and transferred to a neighboring building and melted there already into open-hearth steel. i call it a person is contemptible, and sometimes, but it seems to me that this is a little unfair to everyone else , and so am i, when such phrases are spoken, and i hide and do not believe. i do local history. i have been doing urban research for 8 years and for 17 years now. it is studying the history of the city that active life at the plant lasts there for 4 years. yes, uh mero. you at the factory that's life

, it began much earlier. in my case, my interaction began in 2011 . yes, and then the plant was perceived as one, and then, when i already became the first excursion, partisans to conduct in 2016, and yet the territory is private, then i broke through there without permission with a group of pourers through the fence. in general, i sinned here, well, the owner, it seems that he forgave me all this. this plant was completely different, because in the eleventh there were still machines. there were still windows, then there was a period of time when the factory was abandoned at 2.000. there have already been dumps. you can say, yes, it’s downright fierce. today i have such a stylized image of a worker sysertskogo a little modern. so i call myself sasha soroka, i mean chatterbox one who talks a lot usually says that all people work at the factory. yes , they send me to chat, because i can’t do anything else, except how

to stretch the tongue. here is a spark if, as they say, it flies into the eye, or like leopold's eyes, or you can't open it at all, and therefore they put it on. here are the glasses. these are the glasses of a metallurgist a hundred years ago , they were found by a tractor, just remember, i told you about the surprise that were at the factory we find and earlier you dress like this, and you are such a person dragonfly what do you like? they say the skate park is still needed by the first grant, which, by the way, we wrote quite successfully. it was the visitor center grant that we won. and here is the regional grand there is a municipality, there is money. we have some resources, and now some such has appeared, not just a tourist center, but such a center of the urban community of the urban

community. then we wrote grant on the embankment; they really won it for me the third time. that's because somewhere first they did not fully understand how to do it right. yes, somewhere he had a strong part, somewhere an architectural weak one was pulled up, the second was pulled up. well, in a way, they won in a certain way. before, everything looked rather sadly depressing, that is, where the square is now, it was a huge large parking lot here, in my opinion, there was nothing at all, except for thickets, and accordingly, there were no playgrounds , there was some kind of old beach. uh, where, in principle, it was impossible to swim, because the shore was all in broken glass slag and all that. that is, as far as i remember 10 years ago, there was some kind of stage here that had already burned down, everything was overgrown with bushes. and no one even thought that some things could develop in this way. i think everything is great. uh, it moves, of course there are a lot of minuses that you can walk around with your finger, but uh, let's say,

bribes always come from me. they say that you have some kind of good death mover. but i think it's unreasonable to just hide it, because the beach there is a beach, but a cultural center. it is a cultural center mix flies with cutlets. it's unreasonable

nobody uh. here. how many years three or four have already been engaged, but no one has taken up the roof. in fact, they are pumping money out of the object. but, instead of trying to save it somehow. that's all. also available here. look at the historical buildings being dismantled, in fact. this is the story they are sunbeds, which is culturally, so to speak, still present in the industry of the enterprise, but the bakery was closed. now that's wrong money. when they poke you from all sides, something is there for you they point and somehow something doesn’t work out, and you start to feel sad and think, why do i really need all this? so i go to

some kind of review service, i don’t look at what kind of reviews people leave. and summer at the plant, in general, about this space. you understand that it’s not in vain that it’s very important for us, you probably read a review somewhere, a person posted a post that 5 years ago from here. i literally ran out of this city. uh, well, i ran away and exhaled freely thank god that i managed to escape from here, and returning. now i'm looking. what changes are happening to the city and i want to return. and such things inspire, in fact, that you should not let go of your hands. it seems to me that more and more people can fit into this. that is, let’s say there’s some kind of open call , i don’t know, you have some kind of floating craft there, you sail all the time or do something else there, as if it’s clear that there are still millions of these sites to rent. and so already the dough is not a fig. not everything there is the last cowards sold to something happened, so of course you have to anyway. well, how would you try to save somewhere, that a lot of people gather there in the evening,

please, some kind of concert or something like that takes place there, and then some theater artists slowly start from there. i don't know if something else comes down right from the side and goes and gets people involved with it when i called it a startup. this is literally, that is, we invested our money. you have invested. in a way, everything you have. yes, that is, you invested your time. you have invested your attention. yes, you have become focus on this matter. so when it happens like this, yes, then those who are around they see it and help. one way or another, a hand was applied to everything in one way or another, it is very important not in the sense that everything is done only by oneself, but it is very important, especially at the first stages, it gives great energy to the cause, when it is clear that this is necessary for everyone, for example, now we we consider it very important to conduct excursions there, where to convey to you the meanings that we consider important peter i understands that it is necessary to somehow develop industry and a special ministry is being formed which is called the berk collegium and such laws

are tax incentives and so on and so forth. in general, as it were, we just said that some of the over-project of peter the great is sending the best engineers in the world here. and for example, like william de gennin, who, by the way, was founded by a semi-dutch half-dweller, for example, he founded this plant in the same way, yekaterinburg. why do people come here? well, you know how some european architects sometimes go to dubai now, because they can pay for their dreams there, for example, something to build cool, what to build in europe, either there is no money, or there is no possibility in terms of some other restrictions. and now the urals is becoming the same kind of mecca for engineers. yes, where people can self-realize ural iron, thanks to this combination , it becomes the best in the world, the best in terms of price-quality ratio, it fills the whole of europe and english iron leaves the market , the british are trying to fake brands. and the ural factories, so that at least somehow they someone bought their iron. the test project in the summer at the plant had two goals to test the hypotheses, what can take root here? what

new functions will drive the development of this territory, the second thing is to talk about it loudly, because quite a lot of resources were needed. so in this sense, it was, as it were, some kind of targeted strategy, where we said that we want varlamov to say something about us, or maybe someone from the eraser should notice this. why not reach the president and the opportunity to get into the forum was a strong idea for the new time there came across a state i'm not mistaken. there are tens of thousands of different ideas, yes. first, we somehow got into the thousand ideas, then 200 there, well, a certain one, as if there was a screening. i see that we are holding a conference here in front of an aide to the president, or i don’t know, in front of a shuval, in front of someone else, and there are fewer and fewer people. and now, i see, we already have 7 people, and we are there to tell something to the president. as everyone likes to ask, yes? so you talked with the president of 2 billion - it came to the card, no, 2 billion. it didn’t come to the card, either fortunately or, unfortunately, it doesn’t work that way. here and still we, of course, are in ruins and not a single person. still not restored. it's like a fact it needs to be demonstrated. but on

the other hand, to say that, probably, nothing will change. it is also wrong, anyway, this certain status betrays the project, it is clear that our project has received a very wide focus of attention. big dreams are important, but super important to do. yes, that is, in the urals in general there is a slogan, let's say the demidovs, but such breeders are not in words, but in deeds. and in this sense, it is very important to start doing and acting. even with small resources , small steps are those that are now. well, this is very important. the same example, but a summer project in a factory is a project. just an action. yes, when we speak. yes, there is a big dream, but let's take that step we have, i don't know, there's a million, two three five. let's take some first step for this money. often doing this first step is already joining new level resources and the next step is bigger. when a flood occurs, yes, that is, and it seems that everything must be canceled

. impossible or how the tents are burning or there are no resources at all for something. yes, but do not give up constantly repeat 1 2 3 4 5 times be persistent, if you have this dream, then, of course, you need to move towards it in this way, because it rarely happens the first time. of course, it is very important to focus. yes, that is, and yes, maybe i don’t live there now in a syserka in the literal sense of the word, that is , i don’t have here, but apartments and houses, because which has gone up in price a lot. we haven't made money on it yet. well, in fact, of course, everything is spent, anyway, in some kind of development projects, because again, in many respects, this is a start-up. yes, me and the ussr development agency and some of its subsidiary projects, like a plant, for example. in a sense, of course, me and the team, we are already the ussr because it revives this plant. we live right here in tents or old garages. it is too. well, in fact, it is very important, yes, that is, in my opinion, sverchanin. it's not only that human. maybe not even so much the person who, but 365 days a year, spend the night on the bed of the ussr, and here

the one who is ready to invest his soul, but the heart of strength, feels this place as his own , and this is very important. in this place earlier in the 19th century there was a huge ball, which was called the gas holder, it started the air in a huge furnace , removed the gas, but since it is in place. no , we came up with an augmented reality project and people who come on excursions can see this huge ball in front of their eyes, the ghost of a gas tank. 2 september 20 year i posted a post on social networks that i have dreams. i want to open a museum in 2 months. in general, we raised money for building materials with the help of social networks, people from all over the country sent money. everyone has heard the word dream. we saw that there is some real young, crazy kravets who wants to work in this direction. so we began to support steel, and

as a result, we collected this money for brew and the museum began to settle down, people began to hear the locals, what aha. you can bring exhibits , you can see them, but you can come to the museum and see your exhibit. yes, they don’t hide anywhere and began to get involved, he says. how can i help you? there, someone will bring a can of paint, someone will bring brushes. here you can see the open-hearth furnace that stood in this building centuries ago. she was sold for scrap in 1922 . and in general, by the way, this whole building was built for the sake of just one thing, that is , roughly speaking, there was such a shell, a casing, yes, a brick one, and inside there was this hmm furnace that produced mrtnovskaya steel. you can come and see the details look into the oven. there is nothing there. well, and, accordingly, take and go around

this oven even in a circle. come on, that from the author first, that is, from me, the story is called sysert 20:32. that is, as if in 10 years, in a moment, we were passing under the tape of a soaring bridge, the driver, anticipating our questions, added this is our natural bridge, it is possible to cross it only on a snowmobile on a large electric quadric, and also on electricity or on foot made in the form of bazhov's gold snake snake via freeway and high-speed rail most famous architectural agency. how did it get out of your head? in general, in our project we have 300 km of such trails to any point of the big ussr of the type it will be possible. in general, all my life i have worked as an entrepreneur for one day, let's say in a formal sense , i have been engaged in a lot of things and not always something super

fun starts from the fact that drove frozen fish or potatoes to a budgetary institution, garage equipment. then, uh, we opened co-working spaces with partners, bars and even beaches at some point, apparently, the scale was not enough. yes, i wanted to work a whole city of architecture and began to read some books to tell someone to friends with a client. so tell us a tour and in general, some such tour. we went through there in yekaterinburg, then these processes began to expand further to the entire urals, and in general, for 10-15 years i was dragged into some kind of travel, when i climbed through factories in some mines, mountains , caves, however, such a moment . and preferred this to going to cannes, those people who knew me for a long time, it’s clear that they didn’t observe, some of my way and there is a hobby the urals, for example, and in general, a passion for some

development of the territory. that's why it was, in a sense, such a fairly natural transition, and not downshifting in the truest sense of the word. although there were certainly some elements of this, too, but this is important. yes, that is, if we allow it there, it is necessary to revive the plant. so you have to live there in a broken-down garage, because there is no other now. and this, too, is certainly true in terms of surprise. well , there were probably surprises, someone was surprised that that's who you are there well done, you reached the president someone was surprised, that wow. here there is so much business there. wow , the music plays here, that is, of course, everyone is surprised by their own, well, it's normal. and even more so, when i somehow don’t see that for two or three years it’s clear that this effect has become, and he’s

even the mendeleev commission of the same one who vodka the periodic table. here he is, in general, he was inspired, he is in his work number 49 work on metallurgy. wrote the best forestry in the urals, that is, you already see what kind of person says that the neighbor is better all, then lenin spoke, now we are talking. now in the summer the plant becomes a festival, which, like some kind of magnifying glass, focuses attention on the plant in the ussr. and of course, in many ways this is a classic set of the festival. here they sing, there they dance, but, uh, there are quite important mechanisms behind all this.

yes, because a lot of people here type searched for almost everything, probably not even random ones, the same food court was assembled from very different stories, when the security guard, becoming involved, already becomes the keeper of the plant, and then looking at how others develop business opens its own ice cream kiosk or, uh , a man who dreamed of creating his own pizzeria, but went bankrupt and already wanted to sell a pizza oven, arriving at the factory restarts his business. now he already has, but there is a permanent point at the factory or a coffee shop, which is already becoming the same, having started. in the first, it initially becomes a network at the plant, and in the cities of the urals what was the idea again in the 18th century that we block the river with a dam, but water, yes, that is, it is such a kind of potential energy. so, until the water is filled to the top. it will not start to flow and turn the wheels, but when it starts to turn the wheels, it will be in full force. in a sense, the project. and i think that it is now at some of the same stage, that is, it is gaining this pond, that is, it is clear that you can exchange for trifles, and start renting from

a factory with gazebos for barbecues of such it is clear that there is a lot of demand or build housing here some. but we believe that after all, this is the idea, yes, to make it such the best place for creative implementations where like-minded people can meet and do something together. and this is worth a lot, and therefore we are waiting until this pond is filled. for this, the pond really must be large. someone thinks that the plant should be with a new metallurgical plant and there are also such stories, for example, a couple of weeks ago. i was standing there at the entrance to the factory, and two women were walking there, and with such detectives they looked at what was happening, they say, they are standing here, dancing on the bones. in general, we had an itching conversation, and we talked and talked. i explained that now it is already there that it is not cost-effective to make metal, because there are environmental standards, because in general there is some kind of economic feasibility. and what is happening is. eh, these are the effects here. the local youth is a business that makes other people relax. the third tourists bring money. and in general, investors look at

the territory of the state , they allocate additional money for development, that all this, as it were , has a positive effect on development, as at the end this woman hugged me and said, thank you for that, what are you doing. one of the ideas that we formulate. this anti-dullness and dullness is characteristic of small towns. and even now it dissolves and dispels not only in syserte. anti. despondency is about the fact that despondency is a sin and a responsibility. for this sin. on each of us, not someone makes life better for us, we make life. better yourself through pain through effort through the transition to a new level of yourself, this is difficult with a creak. ah, but in the end it turns out when life is more interesting, when you want to live.

heavy direction yes no, they suffered very much in that battle a big loss, not counting how many of them we had for 300,000, we then sat on the behu, well , the chase for us was ice, a tower, turned right, and i was thrown out. i don’t know what i would have done in that situation, honestly showed, run. what to do?

the strength of the armed forces, which 11 times today tried to go on the attack. zelensky’s formation was thrown back to our units, with losses of about 400 people in the donetsk direction, where the most fierce battles near andreevka cheerful and krasnourovka, and in just a day, almost 1,000 officer soldiers lost their lives.