and this hundred thousand student resource, we must create conditions for them to stay here in the irkutsk region and continue to direct all their efforts to the development of our region. you have already mentioned the lake, of course baikal, which is located on the territory of the irkutsk region, if we talk about the tourism potential of the region, how it is developing today, but at the same time it is not only necessary to attract new people who will come to look at... but also of course to preserve , how do you manage to do this? you know, that's exactly what you said, there should be an equal sign between tourism, economics and environmental legislation, today this is an important direction for us, we are, of course, for cruise tourism, for the restoration of all piers and ports, but all this should be with elements, you know, of processing human life support products, so this balance must be maintained, that’s why we are going... for ourselves

we have set up such processes; we and the russian federation tourism corporation are holding a serious event, which we have created under the name baikal sloboda, a new tourist approach, it is already on the banks of the angara, but in any case, we see that this is a prospect for us , and of course we will create security conditions . we talked with the governor of the irkutsk region igor kobzev for hours and 2 minutes, we

continue the morning broadcast, that’s what we found out by this hour, we will tell you a little later, but for now on our tv channel, live broadcast of st. petersburg, mikhail karisalov, general director of transmashholding, kiril lipa, chief managing director of alfabank, vladimir verkhoshinsky, president of the united metallurgical company, natalya eremina, director of the charity fund art, science, sports, fatima. mukhamedzhan, chairman of the council of the plyos urban settlement timirblat karimov, founder of the winzavod center for contemporary art, sofia tratsenko, head of the department of culture of the moscow government , alexey fursin, special representative of the president of the russian federation for international cultural cooperation, mikhail shvetkoy, chairman of the board of directors of the soyuz multifil film studio, yuliana slashchova and leader:

cultural projects, moderator, chairman of webrf, igor shuvalov. our country has a gigantic potential for tasks that require the application of strength, there is no end to it. invest here, invest in the creation of new enterprises and jobs, in the development of tourism infrastructure. support schools, universities, healthcare and social services. sports culture i know that many do this, i know, i just want to emphasize this again, this is exactly how, exactly this , the bakhrushins and morozovs, the shchukins and repushinskys, the akchurins and goleevs, anapaevs and matsievs, mamontov, tretyakov, rasanov, dadashev, gadzhiev, many russian, tatar , buryat, chechen, dagestan, yakut, ossetian, armenian

and other merchant entrepreneurial families, who did not offend their direct heirs, forever wrote their name in history our country. the future of russia is for talented people to help each other; what they gain from society should be returned to society. russian philanthropists are well known in the world, if only because they were created through their efforts. the world's leading museums, proud of their traditions and reviving them, we do not necessarily have to compete with anyone. the field of activity for philanthropists, it is endless, limitless, it will never decrease, we can only encourage people to do good, and the more of this good, the better. the accumulation of material things cannot fill the emptiness of life, it gives meaning. spiritual wealth,

business today has changed its concept a little, in my opinion, in addition to the main or business, which is still achieving income and making a profit, business currently has a creative function, the function of creating a new product, a new idea, therefore culture is an integral part of business today, issues of culture and entrepreneurship, they have always been integral parts of one and single whole, and the more harmonious than interpenetration ... these forms of human existence, the more effective both the development of the existence of business with its global priorities, and in general the development of the direction of art and culture, because it could never exist

apart from supporting entrepreneurs and businessmen, for many years we have been pursuing our cultural and educational policy , namely, in order to bring art closer to our cities, the main thing is to sincerely love people, respect them, take care of them, and do it absolutely unselfishly, and if you succeed , then your company will gain incredible competitive advantages. dear friends, this session is presented by. state development corporation our partners, with whom we have been creating new projects in the russian federation for many years federations, which, in addition to their main function of production, provision of services , including the goals of cultural

enrichment, often ask questions: where is the business, what is the main function of business in the development of culture, to earn profit , share this profit for... for in order to support national culture, we on the internet see this mission completely differently, today we started the session with the words of vladimir vladimirov and for us, of course, the more familiar format is the entire event of the st. petersburg economic forum, but this is what we invited thanks to tatyana alekseevna golikova as the organizer of this event of the presidential forum of united cultures, there was finally a place: for such a discussion as the relationship between business and culture allows us to promote, develop and ensure the prosperity of russian culture. and we are actually going through a time when the foundations of an innovative economy

are impossible without intellectual development, without a completely different basis for our spiritual state, and this, of course, is our attitude towards culture and the ability... to learn and develop internal cultural saturation and potential. and we don’t have much time, we need all our partners to speak out about how interaction takes place within corporations, which are represented here in cultural, very different cultural aspects, i propose to start with one of the most important corporations, which deals with oil, gas, gas chemistry , petrochemicals, they pay a lot of attention to urban development, they are quite seriously represented, but mikhail erisalov, the head of this company, a famous philanthropist, collector and a person who pays great attention to cultural development, mikhailovich, the floor is yours, dear

igor ivanovich, distinguished ladies, gentlemen, colleagues, good morning, glad to see everyone here, i join in the words. such real gratitude and joy that such a dialogue is possible, and igor ivanovich, in turn , thank you for inviting us, me, as a representative of our siura team, to share some of my experiences, well, it really preceded our today work, it was enough, mikhail vafimovich instead said that the main thing was said, indeed they were preceded by the words of both the president and many respected experts, speakers, participants in this process, the topic is not new at all, teachers, predecessors, as our respected president said, well, indeed, this is a huge it’s a tradition in the russian federation to combine entrepreneurship and the development of some interesting large projects, in particular cultural projects, well , at that moment when the company was able,

let’s say, and probably intellectually, both economically and from the point of view of already feeling this need, first of all, as a message from our employees, many tens of thousands of people. to do this, we looked at where to start, of course, organizing exhibitions, joint festivals with theaters, a fairly large development program. all this happened, but first of all we looked at the environment, and indeed igor ivanovich , so here on this podium, well, at least several people whom i personally met, including you personally in tobolsk, and you saw that this city, city, almost 4500, with a 450-year history, yes, a city of a hundred thousand, small, it has recently changed a lot, i would probably note several areas, the first: that of course, we need to develop infrastructure, no matter how it seems to be connected with the topic today

sounded like it was stated, but in a city that is impossible to come to, in a city that is uncomfortable to be in, well, most likely it won’t be interesting, it’s just that most people simply won’t come, so infrastructure projects, including with the help, by the way, corporations web development, issues of solving problems of the airport, our company built in this city... connecting it with the nearest regions, directly, of which there are quite a lot, creating, well, in fact , such an infrastructure center, on the basis of which we were able to later, bringing there festivals of small theaters cities, creating interesting exhibitions there, bringing federal institutions that attract a fairly large number of interesting projects around themselves or to themselves, play a certain and pulling role, of course, i’m talking about the theater: nations, i’m talking about the moscow art theater school, these are regular participants in events of this or that in tobolsk. of course

, this created, well, those same opportunities for the city to be positioned in a completely different way, or something, but on this very cultural trip. tobolsk has consistently risen in the ranking, in the ranking of interesting places, in the ranking of tourist places, in the ranking, of course, first of all, quality of life, so my answer is probably here, now, igor ivanovich, to yours. question for your benefit, that this should develop harmoniously, and we saw our mission and indiscriminately, we even started by making the city’s infrastructure safe, interesting, making it, well, let’s say, suitable for that explosive breakthrough, as i already said, tourism, culture, education, which has occurred in the last 7-8 years. thank you, mikhail, those who work at sibur, of course, represent the responsibility of the entire team that manages the command of this company, and we interact with

sibur and see that this cultural layer all the events that sibur organizes, sponsors and conducts are not intended to ensure a fairly smooth perception of sibur’s business in society, this is the basis for the prosperity of both business and the people who work at sibur, the employees to whom the employer is responsible. and in modern conditions, we on the internet, for example , are promoting the idea that the old or the idea that was presented 30 years ago by the legislator that an entrepreneur, first of all, provides income at his own risk profit, this idea is outdated, of course, profit for an entrepreneur is the main tool for creating, creating a lot, so the profit of sibur, as we see, of course, also goes for the improvement of municipalities, cities, regions and

carries great meaning for the employees of such a major player in the market, thank you for this work, thank you, igor ivanovich, and indeed there is this association here, this synthesis that you clearly made, there is also a long-term elements of all long-term investments, i will allow you and i to combine, as representatives of primarily business, as those who are trusted to manage there, to do this, of course, must think about long-term effects and i can testify that for sibur, of course but, i am sure, for everyone who is here today , many thousands more leaders, simply devotees of this cause, yes, there are long-term effects, we see that the well-being of teams, this culture is like such a universal language that unites a lot of meanings, which allows you to interact there in production outside of production, and there with a good mood, as you said, with such a feeling of happiness. well-being, this definitely pays dividends in all areas.

yes, thank you, now it’s time for us to turn to the experience of alisher usmanov’s private charitable foundation. fatima mukhamedzhan runs this foundation, and through this foundation many people have access to the basic benefits that culture itself has accumulated and carries. and before that how western countries introduced sanctions, the alish rusmanov charitable foundation held large cultural events around the world, i can say, or in the main parts of the world, which including countries that were our trading partners, i don’t know how appropriate fatima is now to carry out such international activities , but it is clear that the boundaries of culture, especially within the framework of the form, what is now being discussed, the form of united cultures, i understand that geographically the activities of the foundation may change, could you say a few

words about how the foundation’s activities will develop in russia, abroad, including our partner countries, which... support us and develop business with us, but the cultural principle that is supported by the foundation is, of course, of great importance abroad, among our partner countries. good morning everyone, thank you very much for your question, igor ivanovich for the invitation to participate in such an interesting session, indeed, among business representatives, in this case i represent a charitable foundation, private, but i represent a charitable... foundation of one of the largest businessmen in our country, alisher burkhanovich usmanov, and this is a world-famous man, a world -famous philanthropist, and several years ago the sunday times recognized him as the most generous philanthropist in the world over the past 20 years , and the forbes publication has counted

alisher burkhanovich’s contribution to charity over the past 10 years at about $5 billion, well , his personally of all the companies that he owns, where he is the main shareholder, well, that is, we are talking about large scale, about serious investments, and the foundation, of course, continues the tradition of philanthropy , that is, the foundation has large closed grants that are aimed at supporting cultural figures, and accordingly, provide the opportunity to develop and make their contribution to global culture. and indeed, as igor ivanovich correctly mentioned, one of the missions of the foundation was to represent the country, our country, its culture in the foreign arena, and thus form, or rather contribute to

the image of the country on the international field, and this there were very bright, very interesting projects, these were large-scale... exhibitions in partnership with the tryatyakov gallery, with the pushkin museum, and just from the moment sanctions were imposed, all this activity stopped because it was not possible to organize a dialogue, in this in this case, of course, this dialogue is organized by institutions directly, that is, we are not participants in the dialogue, we give the opportunity for these projects to be implemented. but, as it were, now is probably not really the time when this dialogue with western cultures is possible for now still to restore, but we have a large, large territory, other states that interact with us, of course we are very active, we are conducting our activities with

uzbekistan, this is the homeland of the founder of the fund and large-scale projects are being done there, a very interesting project has now begun on reconstruction of the palace of mikhail romanov, this is a member of the royal family, and this is a unique project , which now will consist of the reconstruction of the palace, of the cataloging of its collection, this is a completely new word in general in the world of art, because this is probably what what has not yet been discovered and not... studied by anyone, that is, it will be a breakthrough , the art, science and sports foundation is actively involved in this project, i hope that in 2 years we will also be able to see an exhibition from the collection mikhail romanov , including in our cities, and of course in

uzbekistan, and i probably think that this exhibition will be able to travel all over the world, because not only russian is represented there. but foreign and it will be a very interesting project, also in uzbekistan with the support alisher burkhanovich and the foundation are building a center of islamic civilization, in general there are a lot of projects, they really correspond to the level of the founder of the foundation, and this is simple, of course, in this case we are talking about investments in such a global culture, world culture, but at the same time, of course, sets the tone for contribution and investment in culture, probably as a way of life, an applied culture that we are developing in small towns, in cities where business is present, and this is a slightly different format of work, in this case, here it is

my colleague, yulya borisevna mazanova, sits as deputy director of the metallinvest company, but we have divided the functionality in such a way that the company is engaged in infrastructure and social development, and the fund has the opportunity, having expertise and... specifically in culture and partners in the cultural sphere, has the opportunity to develop cities precisely from this point of view and to do this not only thanks to observation and bringing some large-scale beautiful and bright projects to the cities, but also in terms of working with the population, that is, we are trying to give an opportunity for people to believe... in themselves, in their capabilities, locally, to create that favorable atmosphere in the region, in the cities, so that people understand that you can

live in this city, and you can develop, and you can enrich your city, and there is absolutely no need to leave this city, that is, there is such a task, and i just want, well, since alishar burkhanovich himself is not here with us, i still want to quote him... so that after all he, well, there is a feeling that he is also with us today, that is, why at all began, work began in the cities, because aleshar burkhanovich said in one of his interviews: people should live and see the art that the whole world lives with, what difference does it make where it is, and thus we will urbanize, now just a second, urbanize them to the level of the center, we allocate money; all the groups are happy to come to our regions, they celebrate the amazing culture of our russian public, precisely in these small single-industry towns, so this is the message that

was originally set, and then alishar burkhanov is a person who allows people to develop, and we, as a foundation, naturally also developed, our activities also developed to the scale of working with the population, with communities with people, thank you fatima, but since the forum is international, and the forum of united cultures, next year the russian the federation presides over brix, and uzbekistan is directly related to the sco, and russia has great responsibility for brix, we of course have great hope for the activities of your foundation, in china and india in other countries of southeast asia, for us this will make a very big difference. i hope that aleshar burkhanovich will hear ours today. our session today, since all initiatives come from him anyway, i am sure that he will support, thank you for your activity, and we move on to the next speaker, kiril valevich lipa,

ceo of tmh, a company that we all know, a million people every day travel in subway cars, electric train cars, and enjoy other benefits that are created thanks to the tmh company, kiril, we know how you develop your your business is a great team, you are our partner, we have done many projects, including, by the way, in uzbekistan, where people travel in the tashyansky metro, you and i have many interesting projects ahead, please tell us how you feel about it to the issues of cultural development within your team and how much you invest and allow cultural workers of all kinds, including applied ones, to develop, because what fatima just said is very important. when high culture and exhibitions or any other events that popularize the idea of ​​ordinary families, how in general, thanks to all your activities, life changes around

the ordinary family and how you help cultural development in high art. yes, good afternoon to all cultural people and those who strive to become such, so here we are next to the armitage museum, i want to say that the most, well, the average annual number of visitors to this museum is 3 million people, the most visited museum in the world, the louvre, which means its number of visitors is slightly more than 7 million people, the moscow metro 5.5 million people visit daily, and if we add to them how many people visit the moscow electric tram trains, as well as the electric trains and metro cars that we supply: as igor ivanovich already said, abroad, then this figure will be several tens of millions of people , in 200 there 16-7, we suddenly thought that in reality, these people are

our guests, this is a person who, well, we all use public transport or have used public transport, and we all know that we use it regularly, like minimum twice a day, on the way in one direction and, accordingly, on the way home, so we thought that let’s imagine that those people who use our transport, moreover, they use it not for a minute, not two, not three , that is, they are in the carriage for half an hour or an hour, depending on or... if it is a long- distance journey, it can be a day. let's imagine that these are our guests, that this person has come to us, moreover, he comes to us, almost like home, twice a day, spends several hours with us, with whom he leaves us with emotions, because he brings these emotions to where he actually works, he brings these emotions to the family, and we set ourselves this goal and this question, and began to work on the brand, we thought that

the transport engineering industry too, can and should be beautiful, it should and can bring the same positive emotions to the world as the museum itself does, so we turned to the italian company design, which designs very famous brands lamborghini, bentley, etc. together with them we created the dna brand of our company, i presented this dna brand during the opening of the mcd to our president, we showed why. we will strive during this time, what exactly is dna, yes , it is a recognizable image, going out onto the city street and seeing a mercedes, you don’t need to see the badge on it, you will already know that it is a mercedes, overwhelming.

i’ve been working towards this all my life, we expect

to do it in 10 days. this will be a record, ruby, on the verge of possibilities, we are all with him, because he is the only one, at the utmost heights, don’t rise any higher, you’ll just fall like a stone , at the speed of the wind, this is a super cyclone, a killer cyclone, it’s like it’s chasing you, what do you want, master of the wind.

cultural events, including performances, divide our event into three acts, so the first act is to be completed, instead of a curtain we have a video cord, please. so then we will talk about the cultural economy of culture and in general, all three acts are a rather conditional division, we are essentially talking about the same thing, how to develop your business based on culture, how to enrich those who...