cultural events, including performances, divide our event into three acts, so the first act must be completed, instead of a curtain we have a video cord, please. so then we will talk about culture, economics of culture, and in general, all three acts are a rather conditional division, we are essentially talking about the same thing, how to develop your business based on culture, how to enrich those who.. . bears

responsibility to its employees and how to ensure such cultural and intellectual development that in essence we were really able to build a new innovative economy and how culture makes us higher, more diverse and kinder towards each other, although we, as i told you, present this in three different sections, and sofia trotsenko, known in russia as a person who was able to organize the largest in moscow... a center for modern private, a private center for contemporary art, a winery and sophia, we have done several projects, we believe that sophia has one of the best competencies in the russian federation in combining modern competencies for the development of a modern city and supporting cultural initiatives. sofia, you have the floor. good afternoon everyone, thank you very much, but i think it’s a wonderful initiative to discuss, systematically, and make a general overview... of what

is happening today in culture and, most importantly, in the economy. the center for contemporary art is a winery for 16 years, and it seems to me that our main achievements are the formation of two trends, the formation of clustering, the art market, and the development of territories through cluster system. and the second direction is supporting young people. over the 16 years of operation of the center for contemporary art, the winery, a whole generation of artists, critics, curators has been formed, who today will reflect what is happening in modern culture in modern russia, indeed arttyrnok is one of the most formed, probably, areas of the world creative industries, the creative industry is large today the trend of a new modern

economy, a creative economy of knowledge, as it is called differently, and it seems to me that today the art market may not be, and in general the creative industry is not always, not all, or rather the creative industry, but provide direct economic indicators, as significant as in other sectors of the economy, but they absolutely obviously influence the classical sectors of the economy, tourism , on the development of the urban area, and this is the most important, the most important part of what concerns creative industries, that is, based on culture, on innovation, on creativity, on creative development, they provide an opportunity, and a new movement for the development of classic, classic sectors, giving them a new life, of course giving a new economic effect , so it seems to me that modern development without

creative industries is very difficult to consider, because everything related to innovation, of course, comes from the creativity of creative development . thank you, sophia, sophia helps us a lot in the creation, in the birth of the idea and in the creation of a modern campus in the city of ivanovo, and this project is an old manufactory in the city of ivanovo and the president supported the idea of ​​​​creating creative cluster, which will provide the university in ivanovo with modern spaces, modern classrooms, but there will also be a haven for modern companies, and there will be a place for , including galleries, for art to develop, thank you very much, because initially this concept was helped we should develop it, she is generally promoting this project now, another year in

the ivanovo region, the city of plyos, many people know about it, but what makes it unusual, besides the fact that it has transformed in recent years beyond recognition, that just... successful entrepreneur olegovich, who is present today, and i ask you, now please tell us how, firstly, you took on such great responsibility for the development of the municipality , but at the same time you have established yourself as a successful entrepreneur, you have a very good education, you have a good business background, but at the same time you have these opportunities that business has given you to transform the city, which in itself is already, i don’t know if the audience and participants will agree with me form, in itself, is already art, because the way of life that is presented , what the streets of this city look like, and what interest

and interest there is in, among other things, to learn the culture of this center, this inspires us all, and of course you do this is not alone, but with the help of his wife, she is present here, yes, thank you, including for your chaliapin forum and what you are developing in plyos, but nevertheless, please tell me, this responsibility for public management, based on your business competencies, and what are your plans for future? igorich, thank you for the question, dear friends, good afternoon, of course, it is a great honor for me to represent one of the smallest cities in our country in our cultural capital, but the fact is that we... also feel like the center of world culture, this does not happen by chance, because in general plyos is a cultural anomaly , the fact is that about 50 years ago, very active and enterprising graduates of the leningrad state university, the art of veda

in an open field, practically created the house of the uzilyan, which became a stanovo within the framework of our plyos museum reserve, in plyos... culture and economy are inseparable, because the city-forming enterprise of our city is the plyos museum-reserve, and of course, when we found ourselves, quite by accident, with my wife in plyos, more than 15 years ago, we found ourselves there in the dark and saw practically nothing, and when we walked around this city early in the morning, we realized that it was love at first sight, in general, this decision came to us immediately, we started doing it from the first day, i want to think and believe in useful things, in fact, the main task of all of us, and we have a large team, is to make sure that the spirit of the city is preserved, and so that people who were born in plyos or

come there do not want to leave there, it seems to me that we succeed in this, because this is evidenced by the large enough statistical figures on the attendance of our city, but the most important thing is that the rumors have increased, and this happens thanks to a large cultural event, we are consciously moving away from mass tourism and talking about event tourism cultural, because tourism is the main article of the plyosk economy, and in general , if we talk about our approaches, then of course, we started with putting things in order. because when you work in a small municipality, there are a bunch of problems that accumulate over many, many years, these are property problems, land problems, they become , in general, such a brake on development, but the fact is that for the last 8 years we have been actively promoting enough strict legal

policy, we have some of the most stringent construction regulations in our country, we the first city in russia that has development regulations from the ministry of culture, but we realized for ourselves that the stricter the rules, the more we like to obey them, the effect was not long in coming, for the last few years, precisely because we regulate development, exactly because when you come to plyos and create an architectural object, you understand that dragon teeth will not grow nearby, they will not grow. the cadastral value of land in the plyoskoye urban settlement is one of the highest in the central federal district. of course, the approaches that we we use, they are latently, reflexively

brought by us from business life, the legal mechanisms that we use, the approaches by which we generally manage the city, they are also from business. well, i’ll be honest, i don’t spend a lot of time in the area all the time, but this doesn’t in any way interfere with cities and managing effectively, because the so-called remote management, remote work, and we started much earlier than it became a global trend, but in fact plus, and our main task is to make sure that each of you who comes to us came to visit, took with him unforgettable impressions, plus it is already familiar to every russian, because in the twenty-fifth frame we all saw the cherished images of levitan, which were painted in our city, and this summer, we were happy that... we managed to make a large-scale

project together with the russia channel, together with the presidential fund for cultural initiatives, this is a concert over the volgo and a dedication to the russian province, it was broadcast live on june 17 this year, on the most important day of the st. petersburg economic forum and became one of the most watched cultural events in our country, tens of millions of people watched this program, and i am very happy that we managed to combine the primordial... treasured russian musical works, for the first time wonderful well-known works were orchestrated, which was performed by the famous plyoski summer resident fyodor ivanovich, it was this was done by the wonderful orchestra of bashmet, on stage performed perhaps the most famous bass of our time, my fellow countryman, ildar adrzakov, in general, these brilliant particles are big mosaic splashes.

came together on this day plus entered the homes of millions of russians, and for the benefit of the occasion i would really like to invite everyone who is sitting here as a plus, but because i am sure that this kind of russia needs to be shown to everyone, but it needs to be shown to parents, it needs to be shown to children, and the more cities that look like plyos or that preserve themselves like plyos there will be in our country, and i... i think, the happier our country will be, thank you, thank you, yes, tim gurlad, and in general, of course, your experience inspires a large number of people, and especially entrepreneurs, on the other hand on the other hand, it demonstrates - the modern relationship of entrepreneurship to the development of culture, it is not enough to earn money, you earn this money in order to develop everything that surrounds us, life around us, so this is a good example, and indeed, who has not been in the reach, we ... we invite everyone to plyos, i can probably join your invitation

, because i love the ivanovo region, in the ivanovo region, in addition to plyos, there is something else to see, there are beautiful cities, and palikh and many others, you need to go see, well when together with our partners, we will equip the ivanovo manufactories, we will definitely have to see them, because it will be a great cultural heritage, yes, but from a small reach and after such a really interesting experience that we all have together over the last two decades years, we need to return to the largest metropolis, to the largest economy of the country, this is the moscow economy, all of us, who are from moscow or who are guests of the capital, see how our capital has changed recently, and indeed we can absolutely, confidently to say, moscow is one of the world leaders for innovative development, it is the country's largest 100% innovative economy

, it is a large market for modern industries, there is a large concentration of capital, modern transport, modern education, of course, great opportunities for cultural development and enrichment, but the most the main thing is that our speaker today has been involved for many years in the development of entrepreneurship, then innovative entrepreneurship, most recently the mayor of moscow after... taking office after the elections, alexey fursin appointed minister of culture of the city of moscow, so alexey now has everything in his experience, both entrepreneurship and culture, now , of course, the main responsibility is cultural development, alexey, tell us how you, now enriched with this previous experience of building an innovative economy, will combine the value of entrepreneurship with cultural development. thanks a lot. good afternoon, yes, indeed, probably, both my destiny and my work, it probably

follows the trends that are accompanied in economy and in the development of entrepreneurship, that is, if over the previous 20 years we created all the comfortable conditions, a comfortable environment for business development, for the development of entrepreneurship, then realizing that just a comfortable environment is not enough, we need... we need to introduce innovation and everyone made efforts to creation of an innovative environment, over the last 3 years, 4 years , words have been heard to say, well, there’s a magic cashback on a gazprombank debit card, cashback up to 30% on marketplaces and supermarkets. buy insulated boots for girls in the app sportsmaster with express delivery. in the five-piece

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good musical and artistic education, this is of course, alexey and sergey semenov thanks to your entire team, develop this further, because it all starts with children, in moscow for this extraordinary. and share this experience as much as possible with the regions of russia, so the curtain is, yes, well, the final part of our

event with you, how in general we, based on modern cultural achievements, modernize management systems within our businesses, corporations, units, associations, and rumors , of course, the activity of alfabank, you know that, i think you know, about all the events that alfa sponsors, and this is a high culture event and, of course, a popular culture event, a lot of concerts, which alpha at one time brought and made available concerts for thousands of thousands of people, of course we all know this and of course, it is not as widely known as what you do in the field of high cultures, but even more so you, but nevertheless, you always support it

, and vladimir verkhoshinsky heads alfabank, and vladimir, please tell us how you have this, this system enriches each other, business, management, opportunities to earn profits and develop culture, but in itself, since you and your team, already for a long time, for many years, you have been developing alfabank, alfabank is the largest private bank in the russian federation, it is a bank without state participation, which has never let its depositors down in any difficult times, and we are always grateful to the shareholders, we know that , how do you develop responsibility towards those who work and keep their money and save money in alfa bank, but probably in modern conditions, even such difficult ones that we... do not survive the management of a financial organization, in itself art, please, you have the floor, igor ivanovich, thank you very much for such words, for the invitation for the question, good afternoon, dear

colleagues, uh, well, indeed, at one time , polmakarni on red square, this is alfabank, yes, but for me, if you allow , i would like to talk about another aspect of culture, because in addition to painting, music, culture, there is also business, and i would like to talk a little about entrepreneurial culture, about the culture... of business, which, i must say, in our country, is not deep and nearby, of course, that in the soviet union there was no culture of doing business, there was no word business at all, modern russia, 30 years, the first 10 years of the nineties, what kind of business culture could we talk about, we all remember, the beginning of the two thousandth, so booming and just starting to learn , probably over the last 10 or even 5 years, we, as market professionals, have seen that in business, in small and medium-sized businesses, a culture is emerging, i ’m not talking about the largest corporations, it’s clear that, uh, the corporate culture there is at its best,

but that's exactly in small business, the last thing it’s literally been a few years since this culture has been appearing, and banks, not only alfabank, but in general the largest, most advanced banks in russia, i’m not afraid of this word, are forming an entrepreneurial culture, a business culture, now it has happened, well, how... i mean, our country is lucky that banks are the financial industry - this is generally the most advanced digital industry, so we , through our actions and examples, directly and indirectly form business and entrepreneurial culture, about directly and about indirectly, we directly form a culture, for example, alfabank in addition to such pop and entertainment concerts, we hold conferences in all cities, large ones in russia, so called fashionable ones. name, but in essence, these are speeches by outstanding interesting speakers, businessmen, trainers in front

of city entrepreneurs, a month ago i was in st. petersburg, there were 5,000 entrepreneurs, the day before yesterday in nizhny novgorod, 25 such alpha conferences, and this is such show business, this is a stadium, light , music, but of course, the main thing is the content that we carry, that we provide training, now it will be in moscow, in a year about 100... entrepreneurs will participate in the alpha conference , we have a fund for direct support and development of business culture, not a small business, we called it that, not a small business, it is a technical platform where we develop entrepreneurship in digital ways, and this is not only such an altruistic activity , it’s also more beneficial for us than you are, the better the entrepreneurial and business culture, the easier it is for us to do business, and this is such a closed cycle, that’s why we spend time and effort on this, but no less important, to me seems more than a direct contribution to the development of an entrepreneurial culture, not a business culture, is also an indirect contribution

, today fatima said the word observation, and just as in the fine arts there can be observation, in music there can be listening, in business there can also be this observation, here is probably the most an interesting project is our department of the future format, well, for us this is already a department of the current format. they are called figital separation from the combination of two words physical digital, that is, physical and digital experience is combined, super modern branch that we are opening throughout russia, words have already been heard today, mikhail spoke about small towns, at the beginning of this year we were present in 140 cities of russia, now we are present in almost 500 cities of russia and we are going to small towns, opening these branches, first of all... they are beautiful, in our bank, the only bank in the country that has an art director, irina voloshina, former art director of yandex, before that the art director of afisha, very much about the despotic

person, without her, here’s a look at this design is not not a single picture comes out, let alone the design of the branch, and these branches , as they say in a well-known joke, firstly, they are beautiful, clients come there and this in itself forms a culture, not only a business one, by the way, the way our people communicate and behave employees, from anecdotes, all our branches are what are called pet-friendly, that is , you can come to them with animals, we opened such a branch in velikiye luki, a month later in all the small... establishments there are restaurants there , there are hairdressers in velikiye luki inscription pet friendly pet friendly petfriendly here you go, direct and such an influence on culture - well , and of course i’m especially pleased that in my city of torus, no less than plyos, by the way, the cultural center of russia, such a modern digital branch of alfabank has also opened, and to all the cultural heritage that my beloved tarusi has, add this

, business, culture and promotion, so we are trying, working on it, thank you very much, yes, thank you, it’s very interesting, and we specially invited the head, largest private bank, but i must say that banks with state participation, sberbank, vtb, gazprombank, invest enormous funds, efforts, energy in the development of the economy, and do it with great enthusiasm, energy, i want to say this, of course, we we know about this, last week, for example, on sber’s birthday there was a magnificent concert by maestro gergiev in moscow, and we are following other events, the head of vtb, for example, heads the board of trustees of the bolshoi theater and so on, they are doing very serious work in order to develop culture, the influence of this culture on business is absolutely extraordinary, but of course it is important in these

conditions... to hear what the private banking business is doing, because it is in very tough conditions at the moment, and at the same time it is not reducing my efforts on how to develop and support cultural events, thank you, and there is such a city as vyksa, in the nizhny novgorod region, i ended up in this city, although i heard a lot about the city, but i ended up there in connection with our business project to modernize the metallurgical plant , there is such a company, and natalya konstantinovna eremina heads this company, and by developing the business, which the shareholders and the management and management of this company managed to do, they unusually transformed the monotown from a rather abandoned one and, or so i will say, experiencing many difficulties, like many monotowns in russia federation, it has turned into an open-air art object, and

plyos and tarusa, i can tell you for sure that vexa is worth a visit, and this is a demonstration, of course, of a highly responsible attitude towards your business, towards the people who work at the enterprise as a whole, to the region in which this enterprise operates. natalya konstantinna eremevna by education, mathematics, graduated from moscow state university, is a very serious person, but we ask you to tell me about how you are developing both the city and culture as a whole, please, yes, good afternoon, dear colleagues, friends , thank you igor ivanovich, we really usually meet in such a company or when signing some big deals, usually at the office or in government offices in some crisis situations, and today it is very nice to talk about the culture of entrepreneurship, and i will first turn to the words that were heard in a short

video from the lips of our shareholder, he said that the main thing in his activities is to love people, respect them, care about them, and do it selflessly, then, if you succeed, then your company receives competitive advantages, and you know, in these words, he defined those principles of entrepreneurial culture that our leadership, ours is guided by company, it was a broadcast of a web session on the margins. in st. petersburg. general bondes , the former chairman of the nato military committee, gave an interview to one of the german youtube channels, in which he literally dispelled the main myths of modern western propaganda about the conflict in ukraine. kiev cannot be defeated by the loss of everything; the huge russian army is only becoming stronger, in the countries of the north atlantic alliance they rule.