weather forecasters on new year's eve in the european part of russia, we'll talk more about this with meteorologist ekaterina grigorova. ekaterina, greetings. previously, your colleagues warned about possible thaws, now we are talking about frosts, why have the forecasts changed so much? now on the russian plain the winds of the western directions prevail, but very soon the situation will change; the polar cold will rush into the temperate latitudes along with the north-east wind. but today a thaw begins in the west of the country; indeed, at the beginning of the new year it will be as cold as today...today we enjoyed an extremely rare spectacle for these latitudes, a complex solar beam appeared in the sky, as is known, this optical effect occurs in calm frosty weather. today in the morning in yuzhno-sakhalinsk the thermometers dropped below -20. in the perm territory and sverdlovsk region last night , light pillars colored the sky. they, like gala, usually form in frosty weather. in these regions, the air cooled down to -24-26° in the morning. a day ago, light pillars

were observed in the leningrad region at temperature is about -14. well, in chelyabinsk in the morning even the tractor got stuck and skidded in the snow. in the last 24 hours, snowdrifts in the city have grown by another 8 cm and now the snow cover is almost half a meter high. the most persistent motorists in the morning first dug out their cars, then exited their yards; others left their cars and went to work on foot, often along the roadway. the sidewalks are also blocked. snow and, for contrast, in the south-west of russia, nature was in the mood for spring before the new year. irises bloomed in the botanical garden of simferopol, and in the stavropol region crocuses are making their way into the lawn, and residents of the kaliningrad region have seen buttercups. so, in the far east , an increased background of atmospheric pressure now prevails, so the weather is stable and cold. western siberia, the urals and the european territory of the country, except for the south, remain in the low zone.

pressure. in the west of the country , western and southwestern winds predominate, with which they now break through to the russian plain . but tomorrow the situation will begin to change. the arctic anticyclone will begin to gradually expand to the south, pushing cyclones and dividing a large zone of cyclonicity into parts. along the eastern periphery of the anticyclone , the coldest regions of the continent will pour into the russian plain, and by january 1 the cold will reach the central region in the northeast of europe. russia will be hit by thirty-degree frosts in the middle zone, thermometers will again approach -20°, and only the south will remain warm under the protection of the southern anticyclone. well, the capital region is still on the verge of a thaw; today the temperature will rise during the day, during the day about zero, at times wet snow, tomorrow it will warm up to +3°, there will be snow and rain, and on december 31 a sharp transition from spring to winter will begin, the temperature during the day will drop... from +1 to

-4°, by new year's eve to -13. on the first day of 2024 in the capital, partly cloudy weather, no precipitation and frost - -10°. you need to be prepared for the fact that by the evening of december 31 it will be very slippery. ekaterina, thank you. ekaterina grigorova spoke about the weather during the new year holidays. for the competition of new russian brands "know ours". the agency for strategic initiatives expects more than 5,000 applications. representatives of small medium-sized businesses can take part in it, whose companies have a high degree of localization of production and show sustainable growth rates; general director of the agency for strategic initiatives svetlana chupshevo spoke about other areas in an interview with our channel, see after the short advertisement. he's getting better and better.

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everything will be as you want. pay for purchases with any credit card from bera. an apartment in moscow can be yours. the credit card is the best in the country. hello svetlana vitalievna, first of all, thank you very much. found time for our traditional final interview, and at the end of the year everyone traditionally sums up the results, at the same time this is , so to speak, a short pause, but judging by the activity of the agency of strategic initiatives, you have no pause in the last few weeks you launched

the most important projects, this is a strong idea for the new time, and the competition of russian brands , know ours, which the president mentioned during summing up the results of the year, and in a new format, tell us how these are being implemented programs? hello, well, the strong ideas forum, the brand competition have now become traditional, annual, and were supported by the president of the russian federation, our chairman of the supervisory board, and the strong ideas forum is being held for the fourth time, and the russian brand competition is in its second year, but the cycle is the same for us , that is, in december we launched an application campaign as strong ideas for the new time, and we also invite all russian regional brands to take part in our competition, application campaign will last until the end of january next year in march we plan to present the best

russian brands and the most interesting and important ideas for the development of our country. it is very important that we have order. already 400,000 people participate in this project annually offering about 20,000 ideas, that is, in our database there are already more than 55,000 ideas and projects of our citizens for the development of the country related to issues of entrepreneurship development, quality of life issues, education, environmental issues, and that is , what worries well... can worry every person, every family, i am very happy that residents are responding to this project and offering the most incredible, very interesting ideas, already implemented projects, practices that really show

their effects on the ground, and as for brands, we ourselves did not expect in the first year there was also such a huge response from our russian entrepreneurs, i will say that the criteria for the competition are precisely smes, that is, these are not well- known well-known ones, but our russian brands like ber , aeroflot, rjd, and this is really true. there small businesses that may not be so widely known to the russian consumer audience, but with the prospect of growth, because one of the criteria is also revenue growth for the previous period, and i want to note that last year we had 500 applications, this year we expect more, but what do the winners get, the winners get fame in our country abroad and promotion. on marketplaces, in retail chains, participation in various exhibition events,

social, federal advertising, well, that’s already has shown its effectiveness, in 10 months, here are our winners, the finalists of the brand competition have already shown an increase in revenue by 50, for some 80, for others 150%. also, on behalf of the president, the agency for strategic initiatives is engaged in creative industries, tell us why you are and what results have you been able to achieve here? we have also been involved in creative industries for several years, we annually present an atlas of creative industries in the regions, that is, we measure the share of creative industries in the economy, regions, as well as in our country as a whole, and this share is 4.8%, and this is a fairly good indicator; we focus on the leaders. in this direction, the leading countries and cities are already starting somewhere there with 7%,

7, 10%, so we understand the potential systematically and began to work on this just after the meeting - with the creative industries of our leader, and the chairman of the supervisory board, where as times we tried to represent the creative industries. not just how - creative projects, but really how - business, but companies, industries that have enormous growth potential for the economy of our country, and accordingly, such systemic, system-forming instructions from the president were given, and to look specifically at creative projects, creative industries, as part of the economy.

our economy, that all

support mechanisms will be created at the government and regional levels, representatives of creative industries, and then we must understand the criteria for being classified as creative industries, what it is, and by what criteria we we attribute business to the creative sector, and accordingly we are interested in regions creating their own regional worlds of support, and this year we just... developed such a standard for creative industries, a standard for supporting regional creative industries, which, as always , is based on existing best practices, among the best regional practices i include the kaliningrad region, the republic of sakha yakutia, which have been quite seriously engaged in the development of creative industries for several years, created specialized organizations that are engaged in a... development of tax preferences, support measures specifically for representatives of the creative sector, and

access to resources, meaning property, rental space, and access to personnel, training specifically for this sector of the economy, promotion, among other things for export, and we see that after several years of such systematic work, a share of creative...

all these tourist routes are dedicated , among other things, to a specific school subject, chemistry, biology, mathematics, russian, that is to learn subjects not only theoretically, but also directly, and it is very important that during this year 30 regions, several thousand people worked in our country, including 50% of them were schoolchildren. on the methodology of how to collect these projects, how to come up with these routes so that they are interesting, so that they are memorable, so that they are popular not only within the framework of such educational school tourism, but also any citizen in our country, any family there could have i wish i could

use this route. i don't know when a tourist trip to specific regions, choosing this excursion there from a tour operator. i want to say that the teams have prepared about 100 new, interesting, educational routes, they will be presented just the other day at the russia exhibition at vdnkh, so we invite everyone to take part, get acquainted with these new routes, and we...

maybe something ... will it change in the near future or not, and are you generally satisfied with how the investment environment is changing with the help of this rating in our country? well i think here the same question could have been asked to the heads of the subjects, and to those who have really learned to use the rating as a tool for change, and to create

a favorable environment for business, for investors, and we are satisfied with the work. and the rating, very important, there was also a requirement at the initial stage and there was the curator of the investment rating andry remch belausov, who also seemed to draw the attention of the rating committee that the methodology should not change annually, on the contrary, the rating should stabilize, so that the regions can evaluate the effects that the work gives, and as for these areas, i want to say that it was justified. indeed, well, there have already been several years of such annual constant work with the heads of the constituent entities.

simple in any region, and if previously there were problems, difficulties with access to infrastructure, all kinds of permits, it was a problem for a year, or even more, then we see every year absolutely minimal terms in terms of time, in terms of costs that a business needs to launch investment project, well, in any region, today one has been launched...

the agency for strategic initiatives has some developments to increase the birth rate and large families, can you tell us about this, maybe mention which

of these developments have already been presented to the president? we were guided by this address from the president to the federal assembly to the citizens of our country, when he said that, well, in general, in culture, yes, russia is a prosperous large family, and we... support a lot of projects that are connected in one way or another with the support of large families, and we prepared a report this year, which we also presented to the president, and what measures need to be implemented so that today we have 2 million large families, so that there are 10, 10 million prosperous large families, this includes pop, well, sort of solving issues related to increasing the birth rate, and demographic issues. behind this lies deep analytics, and calculations, study and

, well, sociology, studying the portrait of large families, and i want to say that in our country it seems to me that right within 5 years , this is a window of opportunity when we can really get... good fertility rates, because according to sociological surveys we see that women from 30 to 40 years old, 70% of them, they are ready to give birth to another child , one more child, and today this group of women is the largest in our country, there are about 11.5 million people, since again the president spoke about this, women are from 20 to 29 years old, they are almost half as numerous, this says that this one

the potential of a large family, it has all the foundations for implementation and it is very important to help support it for now, firstly from the point of view of housing issues, and we have given a proposal here... to introduce a regressive mortgage rate, that is, the more you have children, and how would you give birth, give birth plus one child, yes, then the mortgage rate there may be reduced, or issues related to, among other things, housing planning, layout, planning decisions, and there is housing, we have today on average apartments well, quite small and... with little with small footage, that is, on average it is 48 m2 and - well , which probably makes up 80% of the market there, including those who take out

a mortgage there, when a family takes out a mortgage anyway such a small apartment, then making the decision to have another child there plus another child is quite difficult, you are cramped and, as it were, living conditions, and therefore here , too, to develop planning solutions that are still convenient there for a family of four, five of six family members, but it seems to me there is also a very good solution there, and the progressive rate of maternity capital. family capital, too, when the amount of your maternity capital increases depending on the subsequent birth of a child, that is , if for the first child you receive 600 thousand rubles, there for the second child it can be already 800, for the third child one and a half million, and we believe that this can also seriously, well, motivate.

making a decision there about the birth of plus one child, although i am not a supporter and i definitely don’t believe that a woman’s family accepts the decision to have a child is based on some material or housing benefits, but of course the motivation does not lie in this plane, but on the part of the state, on the part of the regions, again, if we provide some additional support measures that simply will help. but if it makes it easier somewhere and some everyday issues are taken off the family’s plate, then this will definitely be positively received by our population there, both by women and men who are thinking about it, and we presented our proposals in the federation council, and parliamentary parliamentary elections were held hearings chaired by valentina ivanovna matvienko, and i want to say, you know, we didn’t propose any innovation,

because one way or another all the experts... were talking about prosperous large families, and one way or another, here are all these support measures were proposed and discussed, so we are very glad that the next year was designated by the president as the year of the family, we have a lot of projects and programs prepared for implementation, we support the leaders who hold family festivals, and we there are a few seemingly interesting projects for... the regions, and we are now ready to supplement, together with the regions , the demographic standard programs with interesting measures and solutions that will support a young family, not a young family, in making a decision about the birth of a child, it is very important again here are issues of communication, issues of promotion, issues related to heroes, well , so that we have heroes, but i don’t know...

large families, so that there is no social advertising, there is a mother, a father, one child, when there three children, so that these images are promoted, as if in external communications, this will also create such an additional climate, well, the attitude towards such families is favorable, and this is also very important. gospodan, thank you very much for this conversation, for the amazing interview, and there are a lot of issues that the agency of strategic initiatives deals with, different, but very important, which, of course, are important for the overall development of our large country. thank you very much, good luck to you, thank you, you were the one who stole the cutlass from your grandfather at the age of 7, this is for you, guys with the courtyard said, you’re a fighter, you’re never afraid of a fight, it’s with you, she’s calm everywhere, it’s you that friends can always rely on, it’s you who can’t stay away. it’s you,

and here you are, among your own people, it’s great, heavy snow, blizzards, wind gusts up to 18 m. per second. the urals again found themselves at the mercy of bad weather on the roads. snow rolls and icy conditions. in the kurgan region , a temporary restriction on the movement of freight and passenger transport was introduced. all special equipment, similar to the situation in the chelyabinsk region, came out to clean the roads. in the morning due to snowfall they closed travel in two directions to novosibirs and kazakhstan. a similar restriction for heavy vehicles applies at the entrance to yekaterinburg.