i want to make sure all of the audience members are heard. >> my name is bruce grimes. i am an independent writer and producer of television, going back to "rolling stone." my question will relate to the comment about quality from dr. abraham. specifically about journalists today. 250 people, ranging in age between 25 and 35, pretty frightening. they were new media folks from a content perspective. what i came away with listening to them talk about their audience, reaching out, being writers, was scared me was how selfish the audience seemed to be.

subway breakfasts, your comment about crime and people being tired of reading about it, they were reaching for people like this, this is how they were going to make money. it scares the hell out of me. i brought it back and brought it up, especially in the '60s and '70s, it was a extremely political newspaper magazine that used music to bring in an audience. so, my question, what about the new journalists today reaching out to the 20-year-old and 30- year-old? your comment about the two schools of journalism and reaching out, getting quality journalism to the public, how will we do that? >> we have a couple of issues here. the old school and the new school. i guess the question would be --

is there a standard? a single standard anymore for journalism? >> i do not know who sets that standard anymore. frightening, sometimes, to hear the fact that the most trusted name in news is jon stewart. but who can argue that there is not some good quality reporting and information that goes on on a show like that? i think it will be far reaching. we have young people, both in print and on the internet. it is a wide range of

opportunity. i do not know that there is any one standard today that anyone could point to that would be the single source. >> what about the chronicle right now? reducing $1 million per week, what does that look like right now? >> thank goodness we are not losing $1 million per week today. i am happy to say that. to give you an idea, fourth quarter of last year, in the toughest economic times of this country that we have seen since the great depression, it was a record quarter for us for the decade. now, the bar was awfully low, but it was a profitable quarter. started out at the beginning of the year, in this type of environment, not making money today. but we are on our budget and on our plan. the last six months of the year

looked to be a strong revenue environment for us. we think we will be fine overall for the year. >> we have gone over our time a little bit. one last question. >> this is for mr. frazier. the panel last night, it looks like there is no after the chronicle, so congratulations. we were talking about how people to get them to eat their broccoli with their ice-cream. reading city hall coverage with subway breakfasts. can you talk about ways you are experimenting with getting people to eat them both? making it palatable? concrete experiments that you will try? >> that will -- that sounds terrible. [laughter] >> maybe we can have broccoli

with cheese? i do not think that there is a simple answer. i think that people come to read various news sources. there will be multiple sources. some for entertainment, some for other resources. the key thing about broccoli and in sustaining a democracy, it tells us what we need to know even if we did not need to know it. it is about the role that the journalist plays, telling the community what we did that no we needed to know. cheese, ice cream, it does not matter. that means editors. that means transparency. that means education about media. it means membership of junior journalists. without all of those things, there is no broccoli. no one will tell us what we need to know that we did now know we

need to know. >> on that note we will have to conclude today's town hall forum. we hope that you enjoyed it. it has been presented by the northern california chapter of professional journalism. they've asked me to express thanks to tonight's panelists. thank you for being here today. [applause] thank you to the audience as well. give yourself a clap, making it on the tuesday evening from work or whatever. we would also like to thank the san francisco public library from -- for sharing this facility, the crew from sfgtv, thank you for joining us. we wish you good news in everything that you do. [applause]

>> thank you very much for joining us tonight. i would appreciate it if folks would move into the lobby for conversation.

oh, my! haa ha ha! ha hha ha! [snortg]

>> i have 2 job titles. i'm manager of the tour program as well as i am the historyian of city hall. this building is multifaceted to say the very least it's a municipal building that operates the city and county of san francisco. this building was a dream that became a reality of a man by the name of james junior elected mayor of san francisco in 1912. he didn't have a city hall because it was destroyed in the earth wake of 1906. construction began in april of 1913. in december 1915, the building

was complete. it opened it's doors in january 1916. >> it's a wonderful experience to come to a building built like this. the building is built as a palace. not for a king or queen. it's built for all people. this building is beautiful art. those are architecture at the time when city hall was built, san francisco had an enormous french population. therefore building a palace in the art tradition is not unusual. >> jimmie was an incredible individual he knew that san francisco had to regain it's place in the world. he decided to have the tallest

dome built in the united states. it's now stands 307 feet 6 inches from the ground 40 feet taller than the united states capital. >> you could spend days going around the building and finding something new. the embellishment, the carvings, it represents commerce, navigation, all of the things that san francisco is famous for. >> the wood you see in the board of supervisor's chambers is oak and all hand carved on site. interesting thing about the oak is there isn't anymore in the entire world.

the floors in china was cleard and never replanted. if you look up at the seceiling you would believe that's hand kof carved out of wood and it is a cast plaster sealing and the only spanish design in an arts building. there are no records about how many people worked on this building. the workman who worked on this building did not all speak the same language. and what happened was the person working next to the other person respected a skill a skill that was so wonderful that we have this masterpiece to show the this masterpiece to show the world today.