color are among the most toxic. women are bombarded with light skinned looking models. every product claims to have a whitening benefit. here is an example of one of the ads that you'll see in china, procter and gamble, high end line sk 2, hugely poplar, this product was the cause of near riots in china in 2006 after the government reported it contained, band heavy metal. hundreds of women demanding refunds lined up down the block. here is an example of them

busting down the headquarters in shanghai. women do not want toxic bad metals. in their $100 skin cream. unfortunately, the government and procter and gamble was freaked out about this. then it was announceable, just a little bit of toxic metals, don't worry. they put the products back on the shelf and back on the market. china is the no. 1 growth market for procter and gamble. have quotes where she says china is no. 2 mark and going for no. 1 and do it by marketing our products to millions of villages across china. that is the mentality of the company, all about growth and convincing us that we need more

products. these are also in the most toxic categories and increasingly marketed to younger and younger girls. this is an example of a 5 or 7 year old on the cover of a skin, hair relaxer. these are ratings, that is the most toxic hair relaxers and no. 1 is a kid's product. then for hair dye, younger and younger girls are getting hair dye. "new york times", girls 10 and 11 are getting their hair dyed into the salon. it used to be 15 or 16. the industry was excited. this represent as growth market for the industries. it also represents age and

continued chemical exposures to many of these toxins for young girls and more exposures to the environment as hair dyes get into the waterway and food even if we don't get our hair dyed. our skin should be lighter and darkers, smoother, lips plumper, these companies have so much power over our minds, public space and sense of self as they continue to expose us to chemicals even though safer alternatives are available. we have the power. we have the power to decide which products we put on our body and which companies we support with our money.

that is actually a real power that can feel very very good when you start to take advantage of it. ahrolt a lot of this information is scary and real. i tell people, i do get to the good news around chapter 10. there is a lot of good news to share. i have heard so many amazing stories along the way. 30 cities in 13 states. 3,000 people come out to these talks. there is just an amazing energy. and so many just wonderful store reus about people engaging in this work, people who have been to skin deep and start their own company or

change their major. people making radical decisions about their own personal life styles. i like to tell this story of my kus cousin janet, 45, vice president at wells fargo. she was queen makeup diva. i was baby diva. she admitted to me she was spending $800 a month on beauty products. it was hair dye and facials and the most expensive products, ever. she read the book and started to feel overwhelmed and discovered this superexpensive evening cream had hydroevo.

it makes your skin tingle, so you think something is happening. she went back to the makeup counters and have polite conversations, hey, i think you can do better. until you do i'm going to buy something else. she decided to stop coloring her hair after many, many years and loves the way she looks and feels better than she has in a long time. when i heard about the stuff, i was mad about the chemicals, when i start to think about it, i realized, i was exhausted with trying to keep up with looking 10 years younger than i am and not working any way. she felt liberated. that emotional journey.

this sense of freedom and personal empowerment. that is the place i want us to get to. i am going to close with a couple of stories about the wonderful amazing things i was seen along the way that i think are the signs that we are really making huge changes and doing it together. every single person that took time out of their saturday is part of that movement and together we can do anything and we are changing the beauty industry. the power of information, this is skin deep. an amazing resource. you should check it out. almost 30,000 products matched up with 50 government data bases and see how they score 0 to 10 on the toxicity month.

if you look up shampoos, this is the most toxic and who is at the top of the list, loreal kids' shampoo. there are many, many companies on this list that are making safer shampoos. this the first that comes up in skin deep. more companies coming out with great new products and all sorts of thing that is you didn't get in the natural space that is available. the good news is innovation,

paul, the father of new chemistry. he is way too young to be the father of green chemistry. he is in his mid 40's and now teaching at yale. just got married to the woman that does the green design at yale. both programs are about a year old. the universities are finally trying to get this. amy on the right is the first chemist -- last year more women graduated than men. we have the technologies to figure this out. we need to get the billion dollar beauty companies supporting this research. of course the power of act

vision, opi nail products. they are the largest seller of largest products worldwide, 70 countries. they are using -- why don't you take it out of your u.s. products. they weren't too keen on that. we think the europeans are crazy. opi has fun names like i am not really a waitress red. we decided to do a spoof and we came up with our own names, like i can't believe it is a carcinogen. we dressed up with sashes that said mistreatment.

this all happened in may, by august the company announced they were taking out formaldehyde and now advertising all of their products are free of those chemicals. >> [applause]. >> that was a huge victory and it show that is we can change the industry, they are responsive and they can change on a dime relatively quickly. we have products and they work wonderfully and the prices didn't go. there is an initial resistance, we see it is possible to change this industry and happening very quickly. so i want to commend everybody that has worked on that and everybody who has chosen to

think about the research and what they are using. one last reading from the book, this theme and what is possible to do together. this is the- chapter of my book, extreme make over, we need to give the beauty industry, u.s. government and economy a make over. this is a story about 2 of my favorite she ras. the women went to a share holding meeting and carrying 5,000 brooms. in india a broom is a woman's power. by delivering brooms, we are

telling them to clean up their mess. chemical melt down spent 20 tons of gas into their city. they are leading the fight to send justice to their people and the worst fate. mothers carry poisons in their breasts. she accepted the 2004 environmental prize. we are not expendable. we are not flowers offered at the profit and power. we are dancing flames commitmented to darkness and the magic and mystery of life. women have long been slain at the environmental health and justice, from rachel to louis and the family of love canal.

to the women of india and around the world fighting to clean up dangerously contaminated community. today more women have more power than ever before, especially more economic power and political power, women can shift the balance of power and change the face of the future. we are the once we have been waiting for as the poet june jordan. if we can bring ourselves to great clarity as to cause and effect. the environment is us, it is our wombs, our breast milk and families. our children to thrive in our

bodies, unpolluted. the beauty industry and on to the next clean up project, the plastic industry, oil and war industries, too until there are no more toxic chemicals in babies, no more rocket fuel in breast milk or communities burdened by pollution. that is the work before us and that is what we are here to do and thank you so much for joining me for beauty and make over.

>> i would like to tell you my experience -- when i first came here, i was the first philippino librarian. i said why don't we have a reception. i called up the san francisco press and they told me, i told them we would honor dr. rosay, when the doctor comes to the international airport, please let us know. now i am happy that the library has made us up this annual event. they have made this a program

at the library. [music playing] [singing]

[applause]

[singing]

[applause] [singing] >> for purple mountain majesties above the fruit and plains, america, america, god shed his grace on thee.