>> welcome to coulterwire. the san francisco arts

commission and department of public works has joined forces by battling graffiti by launching a new program called street smarts. the program connects established artist with private property owners to create a vibrant murals which is a proven an effective strategy for combating graffiti on private property. artists, along with his crew, recently transformed a building turn to vandalism into a masterpiece. let us take a look. >> part of me has so much compassion for other graffiti artists. i understand why they are doing what they do. for me, it was something that was so hard to get out of. the lifestyle in general.

j and tagging is addicting. i used to be on these routes. i have compassion for these guys. a lot of these guys are super talented. i am just trying to find the median to still be involved but still do my thing as an artist and work with the city, like we are doing. we are doing this wall in a collaboration with the san francisco arts commission. basically what they are doing is trying to get rid of some of the tags and by putting up murals. they are cooking up graffiti artists with business owners. today, we are trying to get a lot of this wall buffed out and covered it. then we will spray on some sketches of what we are going to

do. the rain is coming tomorrow. it should be here for a few days. we want others to know that there are artists working on this wall. the owner of this building, she has had to pay a lot of money to keep on paying over these attacks. >> we have paid as much as $400. the fed typically have been talk about four times a year. typically, it happened right after we have been notified that we need to remove it. the painter will go up there and paid over the graffiti and make a perfect canvas for the tigers to come back. this program appeals to me because we were looking for a way to stop the taggers and the ugly graffiti. this program has beautiful work done by great artists that we thought would look great on our

building. cameron talked about a few difficulties that he thought would be great. he called me and we talked about a theme of what he could do to the side of the building. he took some pictures and e-mail them to me. >> we are going to do all kinds of animals and plants. also, we are all to doing graffiti letters. if you one other taggers to respect our, you have to respect graffiti art. >> if you had a lot of characters in it, you will get more respect from business owners and stuff like that, but letters will give you the respect of the graffiti artists.

i have actually had in my name in this patch of seaweed. >> what if we did it a giant blue whale? >> i was going to do a puffer fish. >> the program for the children is just so important. this is important, too, but you have to get at the kids to find out why they are doing it and direct them in more positive ways. i think what you are doing is great. >> have a good day. see you later. >> dana has been great, she has been a sport about the project. it was cool for her to see it

and actually like it. as an artist, it means a lot to us. we are going to make it look really clean today. then it should be done. we have had this mural of for about six years and it has not been tagged. it really works as a deterrent. a lot of us graffiti artists have been waiting for an opportunity like this, to express ourselves on walls. and there are so many walls around the city that could be beautified. i am so thankful that this opportunity has come about. >> my word encourage anyone who is thinking about it to really jump on the bandwagon. it is looking beautiful. when i came here this morning, i was notified that taggers were there last night, but fortunately, they did not touch

our building. >> to check out the mural in person, stop by 65 polk road. in addition to being a street smarts artist, he has been teaching students about the value for public space and creating public art for the communities through a program called where art lives. for a full list of other in your locations and to learn more about the efforts to combat vandalism, visit >> as the city of san francisco has grown, there are a number of cultural organizations that have grown with it. the san francisco symphony, the ballet, and ensure we are celebrating the 75th anniversary of the san francisco museum of modern

art's. one of the things many of our viewers may not understand about museums is the way they grow and evolve is really about a broad. his patient and support from many individuals who give their collections -- and broad support from many individuals who give their collections to the museum. this year it will be celebrating and abolishing those individuals through exhibition -- and acknowledging those individuals throughout asia. joining me is janet bishop, the curator. i understand you have been with the museum quite a number of years. you remember its original home on van ness. now you are part of that transition to the center, the civic center, and of course your museum has been really the

anchor of cultural tenants that has helped us transform this area of the city. >> to my mind, it is wonderful to be part of such a rich cultural community. when visitors come to this area, that have so many different options. >> let's talk about the anniversary show, which will be a phenomenal opportunity for san franciscans and all visitors of the city to get a real sense of how the city has grown and the importance of culture. >> we focus on moments where it was involved in pushing the dialogue about contemporary art forward. the jackson pollock exhibition in 1945 is a perfect example of that. our founding director was deeply interested in abstraction and was engaged in dialogue with the guggenheim about bringing the jackson pollack showed to the west coast. the original price for the

painting, $750. are directors thought that was too much of a stretch before the board of trustees, so she convinced them to reduce the price to firefighter dollars. it was just -- to $500. it was what was needed to persuade the board. it is a very subjective history of art. it has been very much shaped by the individuals involved with the museum over the years. in 1935, would start with the gallery with works that came in through albert bender, one of our founding trusties. when we opened our doors in 1935, 181 of the 186 pieces in our permanent collection had been gifted. >> what are the names that pop out as the museum evolved? >> we have another gallery that looks at the theories that the

museum has since the late 1980's. we focus on a particular aspect of that program that developed under one of art curators. he arrived in 1989 and was especially interested in artists. >> are some of the highlights? >> one of the aspects of the museum program that i have been especially involved with have been the exhibitions that stand for society for the encouragement of contemporary art. it is encouraged to honor exceptional bay area artists during their careers. for instance, an early worked who showed here in 1996. for this exhibition, he has extended an updated it to 2010

with the addition of photographs and other frameworks. >> thank you for joining us. >> my pleasure. >> as we examine the 75th anniversary, we cannot overlook its important role as an educational institution and how it brings public program to all of our citizens in the bay area. try me now to talk about that is dominick, the curator of education and public programs. you are vested with a multifaceted responsibility, with education and also multimedia. could you explain that? >> there are three main areas. we produce education activities for all ages, k-12, and adults, and we also produce a lot of

educational media, a lot of interviews with artists, stuff that we published online, and other galleries. there's also a public program, which include some educational activities, but also live cultural programming for the artists projects. >> what are all the ways that the museum reaches out? >> the latest platform for educational media is launching right now with his anniversary. we have gotten to the point where we could put a lot of the content about artists, the stories behind artists we have had on line, but those on to the ipod touch. >> could you talk about the education role that the museum plays in the city of san francisco? >> we are in the middle of a new initiative to provide more

resources and programs for families and the locality. we are benefiting from a grant from the wallace foundation, and in the last two years many more bay area families have come to the museum, participated in the programs, most of which take place on sundays. we will see more and more different offerings rolled out in the coming months. >> thank you, dominic, for being part of "culture wire." >> the museums are almost like a team sport. there is a tremendous amount of talented staff that puts together patrons to help support the institutions, but they all need a coach. the coach is the director. neal, could you let the viewers know, you have been director how long? >> we are working on eight

years. >> now you have the 75th anniversary. how does that feel? >> we opened this building in 1995. it was bought at that time as a move from the civic center and the veterans building 2 third street, into our new building, a much expanded space, better space. it will be wonderful for the museum for decades to come. and 15 short years we have been amazed by we have outgrown the building. the collection has grown to 26,000 works. >> was a challenging to decide what was going to be put on display during the anniversary year? >> 3 people on our staff spent 2 1/2 years of going through archives, the storage vaults, honor think all kinds of works

that we have not seen -- uncovering lot of works that we have not seen but also history we uncovered about how we presented a television show produced by the museum, in the museum, in 1950. a lot of great stories that the presentation tells. >> the most recent news was the incredible decision on the part of donna morris fisher to give their collection to sfmoma. >> think it is commonly understood that the fischer collection was 1100 works by some of the great contemporary works, one of the great collections in the world. in fact, the collection has not been seen. it has been largely stored at the headquarters, there has never been a publication or exhibition. >> but fischer collection and

the additional expansion over the next 50 years, what in the next 25 years will the museum be doing? >> we are very committed to expanding the museum, expanding the collection, the overall growth of the museum. that is one of the things that is very important to us. we are about to enter a strategic planning process. the fundamental question we want to address is, how wil sfmoma growth and enhanced its engagement with the community? it is not enough that the museum has great works in its collection, has great exhibitions, wonderful education programs, it is how does the institution grow and enhance its relationship with the community. it is very important to us. >> on behalf of the residents of san francisco, we thank you for

shepherding this institution through this incredible growth phase, and thank you for being part of "culture wire." >> my pleasure, thank you. >> the museum has exciting anni>> many people are not awarf this building was built in 1936. as a board to preserve the history and make the students aware of that history. the partnering between sfmoma and the arts commission means they will be more aware of the artwork that we have here, the artists that painted a, and the history behind this itself. >> students came from george washington, and it was wonderful

to have them on a panel. people from the school board, those who have been painting for years, some conservative errors from the getty. to have them tell us about the works of their school was important. it represents african-american artists to during the 20's and 30's used an incredible body of work. it is one of the most incredible works of art in the city, bar none. it is a huge mural of incredible works. >> the san francisco civic arts collection has been in existence since the turn of the century. it consists of everything from monument to golden gate park to market street, other works in the collection, from the wpa era, the quite tower, the works

from the george washington high school. we have the contemporary education, where they depict some of the vocational arts that were taught at george washington high school. what is interesting is the artist's and corp. of some of the -- incorporation of some of the architectural elements. they used the speaker from the p a system as part of the design. on the opposite side of the library, we have a large fresco which depicts the academic subjects that were taught at the time. it serves as a foil to the other fresco in the library, we have academic subjects on one side, vocational subjects on the other, and result is the concept of a well-rounded education. additionally, what we plan to do is the academy of hospitality

and tourism will be part of, so the students can share with other students, faculty, the neighborhood, and others to come by and what to look to the artwork we have. >> by working with the students, we hope to raise awareness of the collection and foster stewardship. we brought diego rivera to the city. i think the wpa art work is characterized by stylized robustness and a pervasive occupation with a historical. in this panel, we have a depiction of george washington moving west. what is interesting about it is the image of lewis and clark

here is in black and white, something that is occurring in the future, painted as though it was in the past. what is interesting about it is the very obvious conclusion of slavery. the number of students were expressing unease around some of the themes. the additional mural would be placed in the school, one with more positive representation of the student body. in 1974, they completed three panels that were placed in the library -- in the lobby. they depict native, latino, asian american, and african- american heritage and culture. >> that artist was talking

about the history coming alive. that is what we want for the students here. i also think they might share that with past alumni and the community, so they could no the treasure that we have here in the schools. many people have the same experience i did when i first walked into this building three years ago, being the new principal. the grandeur of these murals is fantastic. many of the students who have come here have come here and are very proud of these murals. they're so happy that they're still here and are being preserved. >> to learn more about the civic art collection, visit