what danny and i hope visitors take away from this exhibition is to observe the diversity within the designation of queer in terms of race, in terms of gender presentation and intergenerational perspective of what it means to be queer as well as what it means to exist and be active and work in solidarity with people whose identities may or may not look like yours.

>> i have been a cable car grip for 21 years. i am a third generation. my grd farther and my dad worked over in green division for 27. i guess you could say it's blood. >> come on in. have a seat. hold on. i like it because i am standing up. i am outside without a roof over my head and i see all kinds of people. >> you catch up to people you know from the past. you know. went to school with. people that you work with at other jobs. military or something.

kind of weird. it's a small word, you be. like i said, what do people do when they come to san francisco? they ride a cable car. >> california line starts in the financial district. people are coming down knobbhill. the cable car picks people up. takes them to work. >> there still is no other device to conquer these hills better than a cable car. nobody wanted to live up here because you had to climb up here. with the invention of the cable car, these hills became accessible. he watched horses be dragged to

death. cable cars were invent in san francisco to solve the problem with it's unique, vertically challenged terrain. we are still using cars a century old >> the old cable car is the most unique thing, it's still going. it was a good design by then and is still now. if we don't do something now. it's going to be worse later. >> the cable cars are built the same as they were in the late 1800's. we use a modern machinery. we haven't changed a thing. it's just how we get there. >> it's a time consuming job. we go for the quality rather than the production. we take pride in our work and

it shows in the end product. >> the california line is mostly locals. the commuters in the morning, i see a lot of the same people. we don't have as tourists. we are coming up to street to chinatown. since 1957, we are the only city in the world that runs cable cars. these cars right here are part

of national parks system. in the early 1960's, they became the first roles monument. the way city spread changed with the invention of the cable car. >> people know in san francisco, first thing they think about is, let's go

>> as the city of san francisco has grown, there are a number of cultural organizations that have grown with it. the san francisco symphony, the ballet, and ensure we are celebrating the 75th anniversary of the san francisco museum of modern art's. one of the things many of our viewers may not understand about museums is the way they grow and

evolve is really about a broad. his patient and support from many individuals who give their collections -- and broad support from many individuals who give their collections to the museum. this year it will be celebrating and abolishing those individuals through exhibition -- and acknowledging those individuals throughout asia. joining me is janet bishop, the curator. i understand you have been with the museum quite a number of years. you remember its original home on van ness. now you are part of that transition to the center, the civic center, and of course your museum has been really the anchor of cultural tenants that has helped us transform this area of the city. >> to my mind, it is wonderful

to be part of such a rich cultural community. when visitors come to this area, that have so many different options. >> let's talk about the anniversary show, which will be a phenomenal opportunity for san franciscans and all visitors of the city to get a real sense of how the city has grown and the importance of culture. >> we focus on moments where it was involved in pushing the dialogue about contemporary art forward. the jackson pollock exhibition in 1945 is a perfect example of that. our founding director was deeply interested in abstraction and was engaged in dialogue with the guggenheim about bringing the jackson pollack showed to the west coast. the original price for the painting, $750. are directors thought that was too much of a stretch before the board of trustees, so she

convinced them to reduce the price to firefighter dollars. it was just -- to $500. it was what was needed to persuade the board. it is a very subjective history of art. it has been very much shaped by the individuals involved with the museum over the years. in 1935, would start with the gallery with works that came in through albert bender, one of our founding trusties. when we opened our doors in 1935, 181 of the 186 pieces in our permanent collection had been gifted. >> what are the names that pop out as the museum evolved? >> we have another gallery that looks at the theories that the museum has since the late 1980's. we focus on a particular aspect

of that program that developed under one of art curators. he arrived in 1989 and was especially interested in artists. >> are some of the highlights? >> one of the aspects of the museum program that i have been especially involved with have been the exhibitions that stand for society for the encouragement of contemporary art. it is encouraged to honor exceptional bay area artists during their careers. for instance, an early worked who showed here in 1996. for this exhibition, he has extended an updated it to 2010 with the addition of photographs and other frameworks. >> thank you for joining us.

>> my pleasure. >> as we examine the 75th anniversary, we cannot overlook its important role as an educational institution and how it brings public program to all of our citizens in the bay area. try me now to talk about that is dominick, the curator of education and public programs. you are vested with a multifaceted responsibility, with education and also multimedia. could you explain that? >> there are three main areas. we produce education activities for all ages, k-12, and adults, and we also produce a lot of educational media, a lot of interviews with artists, stuff

that we published online, and other galleries. there's also a public program, which include some educational activities, but also live cultural programming for the artists projects. >> what are all the ways that the museum reaches out? >> the latest platform for educational media is launching right now with his anniversary. we have gotten to the point where we could put a lot of the content about artists, the stories behind artists we have had on line, but those on to the ipod touch. >> could you talk about the education role that the museum plays in the city of san francisco? >> we are in the middle of a new initiative to provide more resources and programs for families and the locality. we are benefiting from a grant

from the wallace foundation, and in the last two years many more bay area families have come to the museum, participated in the programs, most of which take place on sundays. we will see more and more different offerings rolled out in the coming months. >> thank you, dominic, for being part of "culture wire." >> the museums are almost like a team sport. there is a tremendous amount of talented staff that puts together patrons to help support the institutions, but they all need a coach. the coach is the director. neal, could you let the viewers know, you have been director how long? >> we are working on eight years. >> now you have the 75th anniversary. how does that feel?

>> we opened this building in 1995. it was bought at that time as a move from the civic center and the veterans building 2 third street, into our new building, a much expanded space, better space. it will be wonderful for the museum for decades to come. and 15 short years we have been amazed by we have outgrown the building. the collection has grown to 26,000 works. >> was a challenging to decide what was going to be put on display during the anniversary year? >> 3 people on our staff spent 2 1/2 years of going through archives, the storage vaults, honor think all kinds of works that we have not seen -- uncovering lot of works that we have not seen but also history

we uncovered about how we presented a television show produced by the museum, in the museum, in 1950. a lot of great stories that the presentation tells. >> the most recent news was the incredible decision on the part of donna morris fisher to give their collection to sfmoma. >> think it is commonly understood that the fischer collection was 1100 works by some of the great contemporary works, one of the great collections in the world. in fact, the collection has not been seen. it has been largely stored at the headquarters, there has never been a publication or exhibition. >> but fischer collection and the additional expansion over the next 50 years, what in the

next 25 years will the museum be doing? >> we are very committed to expanding the museum, expanding the collection, the overall growth of the museum. that is one of the things that is very important to us. we are about to enter a strategic planning process. the fundamental question we want to address is, how wil sfmoma growth and enhanced its engagement with the community? it is not enough that the museum has great works in its collection, has great exhibitions, wonderful education programs, it is how does the institution grow and enhance its relationship with the community. it is very important to us. >> on behalf of the residents of san francisco, we thank you for shepherding this institution through this incredible growth phase, and thank you for being part of "culture wire."

>> my pleasure, thank you. >> the museum has exciting anni

>> the mayor, the office of workforce development, kick off a new program which is to engage some of the artists in reinvigorating the streetscapes. organized in partnership with neighborhood based economic development organizations, the art in storefronts taps into the incredible creativity of the artist community to help improve

the quality of life and the business climate in poor neighborhoods. the tenderloin, central market, they view, and the mission's 24 st.. at the launch party, the mayor released the first of 13 projects located on taylor and market street. we were there to capture the celebration and to get a closer look at the newly transformed storefront. >> we have an analyst at saying, you know what, we get it. if we close out and we put some plywood, we know it will have graffiti on it. we know that people will not respect this space. they are opening up their businesses, their buildings and they are saying, let's invite young artists in and let's have these artists go at it in great very visually stunning storefronts. >> this is a pilot project that

was started by the mayor as part of his local stimulus plan in partnership with the mayor's office of economic and work- force development. we carried this space in the mission. we were hired to curate this project. we have been the ones that have been handling all of the day to day working with the artists helping to secure their locations. >> we are doing projects in central market, the tenderloin, the bayview, and the 24th street corridor. >> we are looking at the history of the neighborhood and their ability to translate a the kind of things that go on on a day- to-day basis. >> we have over 200 applicants. it was wonderful to see how many people participated. these people clearly understand the neighborhood.

>> this is a very unique neighborhood. it has always been involved in the arts from early on. of they have seen a lot of the art and what it has done to the neighborhoods. i think that they will still connected to it. they will actually embrace it. i think it will be a good thing for all of us. >> if you are walking in the tenderloin, you'll be able to see this piece that is in front of the original [inaudible] which is a restaurant that has a lot of history. there are exciting projects on market streets. there are two gorgeous minerals as well as six different installations. they are making huge figures that they will be able to see. >> there is a definite level of

appropriateness of stuff i am using. a lot of businesses died in 2009. >> i think i'm trying to deal with the maximum out of space possible. that is surging right now. everyone is doing what they can with what they have. sometimes that introduces a lot of interesting things. there is nothing that inspires quite like this. >> the project benefits both the property owner, the neighborhood, and the artists, all of whom have been effected by the economic downturn. >> this is brand new work. >> we chose artists that had a diverse array of media from home

video to coulter, paintings. >> when people walk around these neighborhoods, they will be able to see works that deal with the history of the neighborhood. they will see works that deal with movement and the works that celebrate some locations. they will be able to see works of that deal with new projects like the san francisco film museum which is a small organization that is starting. this is their first presentation to the public. >> this has introduced us to different organizations. they are building our portfolio. our project centers on a film that was found in 1906. shortly afterwards, the earthquake tr