>> welcome to "culturewire."

for the past year, the arts commission has been participating in the city's effort to revitalize the central market street corridor. in addition to the thursday arts market and are in store front, the art commission recently launched the artery project. for the next year, the artery project will bring energy and excitement to market street, recalling the st.'s heyday as san francisco's vibrant and bustling theater district. >> un.n plaza during business hours seize hundreds of passing office workers and students, but the activity winds down at 5:00 every day. theater productions bring some but traffic, but central market is more of a thoroughfare than a

destination after the sun goes down. on december 9, the artery project's launch brought a party atmosphere to market street, led by mayor gavin newsom, city officials flipped the switch on three new art installations that light up the st.'s architecture. a looping a video at 1119 market street was the first words to be some -- the first work to be seen that evening. before the unveiling, the director of cultural affairs spoke to artist jim campbell about the concepts behind bourbon reflection and how he created the work. >> i'm really excited to have your installation on public view starting today here on market street. you created a site-specific work. can you talk about that? >> yes, i looked at two or three different locations, and this one seemed the best. i work with customer

electronics, so indoors seemed the best for the work. i also like how close it was 2 market street itself. it is only about 10 feet away, so i chose this location. >> what is the duration? if someone were to stand in front of your installation today. >> at the moment, it is 12 minutes, but i've been thinking about adding footage over the time because it is going to go through a couple of seasons. >> could you describe a little bit in terms of what your creative process is? >> it is a curtain, and image made up of a curtain, so it is very valuable, and the idea was to use this technology that i've been using for the last 10 years, low resolution imagery, to reflect market street back to the pedestrians walking by. the reason that it kind of works in this environment is that you see people walking by. you see cars going by. you see buses going by, but you cannot help we the people are because it is low resolution.

you cannot see their faces. you can see the way they walk. you might be able to tell the kind of car going by. >> what do you think passersby will experience? >> i was thinking it was going to be a test of the success of the work if people stop and look. i have noticed in the last few nights that people do stop and look. a certain percentage. one of the things i was playing with was the ambiguity of whether it is alive or not, so people walk by, and they might even move like this back and forth, thinking that they are in the image, and they realize that it is a daytime shot, and that kind of thing. >> thanks for being part of life on market street. >> my pleasure. >> after the lighting of urban reflection, mayor newsom led the party to the corner of seventh street. lighting the way down the street were members of the filipino cultural center's youth program,

carrying traditional core role lanterns. on the side of the resort hotel is a projection titled "storylines." working with students from the art commission writer's corps program, paul organized a series of images with text captions. they will change every evening until a different -- and tell a different story. one block away, theodore watson has created an interactive installation that crosses over six street. spaces' begins with a photo capture station on the north side of the street that projects your face on to a building on the south side of the street. on opening night, the installation was an immediate hit with the crowd. we talked with the or what said about his remarkable installation. >> what inspired you to create

this interactive piece? >> the work i typically do is kind of interactive installations or both indoor and also outdoor and public space. for me, what i'm most interested in is how we can use technology to make the city, which is typically quite a static environment architecturally speaking -- how can we make it come alive? >> what i love about your work is there is such sophisticated software and electronics and complex connections that all have to work together to make it successful, but yet, all of that is invisible to the people interact with the work. >> they do not realize there is all these cables and projectors and computers and all this technology behind the scenes, and if you can keep it hidden, it feels like a really magical moment. to me, that is what is inspiring, and that is what makes the public, their eyes light up. >> you feel a little bit like

the wizard of oz? >> totally, yes. >> having been on market street for a while and seeing how the public is reacting to your piece, what is your impression of what it is going to be like here? >> i'm already loving it. just the fact that i can look up and see someone seeing how crazy it is, and i have been bumping into people in the street who are recognized only from their portrait. i'm hoping that people will provide a slightly more friendly way to look at each other in this neighborhood. >> it is helping to reinforce and create a sense of neighborhood. so we want to thank you for being part of this project and thank you for bringing "faces" to san francisco. >> the artery project will have installations on market street until june 2011. this revitalization initiative is funded by the national endowment for the arts in an

effort to transform market street into a nationally celebrated cultural district. additional projects and events will be launched throughout the year, including art and storefronts and coordinated nighttime events hosted by the gray area foundation for the arts and the luggage store gallery. to learn more about the artery project, visit sf

>> welcome to culture wire. we're going to take a look at one of the biggest and most significant public art projects today. ♪ on june 26, mayor newsom and other officials gathered at the hospital to cut the ribbon and welcome the public into a beautiful new state-of-the-art facility. >> 3, 2, 1.

[applause] >> in has been 10 years since voters approved the measure for the new building. >> when they cast the vote, we have an exciting opportunities to rethink how art is done in a hospital setting. >> replacement program generated approximately $3.9 million in art enrichment funds for a comprehensive art program that contributes to the quality of life at the hospital by enhancing the environment and supporting the hospital's needs and therapeutic goals. artists were commissioned to create 100 original works of art. as was for the gardens and courtyard areas. >> be artwork does more than just hang on the wall.

it will enhance the therapeutics of the hospital and will include sensory stimulation, orientation, social interaction. >> it was set into like boxes to create color filled areas in the hospital. inspired by nature, the signature painting of native san francisco birds, clouds, and the surface of the ocean waves were translated into a variety of media including glass mosaic and tapestry. the playful clock encourages memory stimulation among the patients. they used the theme of the four elements as they relate to

vocation. it is a direct homage to the historical murals in the original laguna honda building. it features to large tile walls. by observing residents, the gardens created a public artwork in the form of the handrail. in one of the outdoor courtyards, the circular grouping of -- with a smooth finish. this features ten unique button sculptures with different pastel colors that function not only as a place to sit, but also as a

touchstone to something recognizable, familiar, and comforting. another key component included an art project that responded directly to the hospital's rich history. using archival images and artifacts, had designed 16 intricately woven tapestries that are inviting of significant events that shaped the hospital and the community over time. a >> it attracts a lot of visitors, and they are all and all - -in aw -- in awe over the variety of mediums used. >> i think we have given the city of san francisco and the residents an incredible art collection.

it really encourage people to come and visit the new facility, also to see the arts. >> for more information, visit sfartscommis >> as the city of san francisco has grown, there are a number of cultural organizations that have grown with it. the san francisco symphony, the ballet, and ensure we are celebrating the 75th anniversary of the san francisco museum of modern art's. one of the things many of our viewers may not understand about museums is the way they grow and evolve is really about a broad.

his patient and support from many individuals who give their collections -- and broad support from many individuals who give their collections to the museum. this year it will be celebrating and abolishing those individuals through exhibition -- and acknowledging those individuals throughout asia. joining me is janet bishop, the curator. i understand you have been with the museum quite a number of years. you remember its original home on van ness. now you are part of that transition to the center, the civic center, and of course your museum has been really the anchor of cultural tenants that has helped us transform this area of the city. >> to my mind, it is wonderful

to be part of such a rich cultural community. when visitors come to this area, that have so many different options. >> let's talk about the anniversary show, which will be a phenomenal opportunity for san franciscans and all visitors of the city to get a real sense of how the city has grown and the importance of culture. >> we focus on moments where it was involved in pushing the dialogue about contemporary art forward. the jackson pollock exhibition in 1945 is a perfect example of that. our founding director was deeply interested in abstraction and was engaged in dialogue with the guggenheim about bringing the jackson pollack showed to the west coast. the original price for the painting, $750. are directors thought that was too much of a stretch before the board of trustees, so she

convinced them to reduce the price to firefighter dollars. it was just -- to $500. it was what was needed to persuade the board. it is a very subjective history of art. it has been very much shaped by the individuals involved with the museum over the years. in 1935, would start with the gallery with works that came in through albert bender, one of our founding trusties. when we opened our doors in 1935, 181 of the 186 pieces in our permanent collection had been gifted. >> what are the names that pop out as the museum evolved? >> we have another gallery that looks at the theories that the museum has since the late 1980's. we focus on a particular aspect

of that program that developed under one of art curators. he arrived in 1989 and was especially interested in artists. >> are some of the highlights? >> one of the aspects of the museum program that i have been especially involved with have been the exhibitions that stand for society for the encouragement of contemporary art. it is encouraged to honor exceptional bay area artists during their careers. for instance, an early worked who showed here in 1996. for this exhibition, he has extended an updated it to 2010 with the addition of photographs and other frameworks. >> thank you for joining us. >> my pleasure.

>> as we examine the 75th anniversary, we cannot overlook its important role as an educational institution and how it brings public program to all of our citizens in the bay area. try me now to talk about that is dominick, the curator of education and public programs. you are vested with a multifaceted responsibility, with education and also multimedia. could you explain that? >> there are three main areas. we produce education activities for all ages, k-12, and adults, and we also produce a lot of educational media, a lot of interviews with artists, stuff that we published online, and

other galleries. there's also a public program, which include some educational activities, but also live cultural programming for the artists projects. >> what are all the ways that the museum reaches out? >> the latest platform for educational media is launching right now with his anniversary. we have gotten to the point where we could put a lot of the content about artists, the stories behind artists we have had on line, but those on to the ipod touch. >> could you talk about the education role that the museum plays in the city of san francisco? >> we are in the middle of a new initiative to provide more resources and programs for families and the locality. we are benefiting from a grant

from the wallace foundation, and in the last two years many more bay area families have come to the museum, participated in the programs, most of which take place on sundays. we will see more and more different offerings rolled out in the coming months. >> thank you, dominic, for being part of "culture wire." >> the museums are almost like a team sport. there is a tremendous amount of talented staff that puts together patrons to help support the institutions, but they all need a coach. the coach is the director. neal, could you let the viewers know, you have been director how long? >> we are working on eight years. >> now you have the 75th anniversary. how does that feel?

>> we opened this building in 1995. it was bought at that time as a move from the civic center and the veterans building 2 third street, into our new building, a much expanded space, better space. it will be wonderful for the museum for decades to come. and 15 short years we have been amazed by we have outgrown the building. the collection has grown to 26,000 works. >> was a challenging to decide what was going to be put on display during the anniversary year? >> 3 people on our staff spent 2 1/2 years of going through archives, the storage vaults, honor think all kinds of works that we have not seen -- uncovering lot of works that we have not seen but also history we uncovered about how we

presented a television show produced by the museum, in the museum, in 1950. a lot of great stories that the presentation tells. >> the most recent news was the incredible decision on the part of donna morris fisher to give their collection to sfmoma. >> think it is commonly understood that the fischer collection was 1100 works by some of the great contemporary works, one of the great collections in the world. in fact, the collection has not been seen. it has been largely stored at the headquarters, there has never been a publication or exhibition. >> but fischer collection and the additional expansion over