newspaper said that here is the checklist of what was in the bill. after the debate. so, the polls reflected ignorance. drawn up. gamesmanship and partisanship. it was only after the bill that became much more positive. >> pat, you are an investor who invest in media. let me ask you, is this -- given these business challenges facing the media, is it realistic to expect venture capitalists to fund new journalism? >> very much so. the history of media in this country and around the world is one of constant technological

change. all of these different new technologies were supposed to ruin the business. about every 20 years something like this comes along. big media organizations try to cope with it. in their day, cable was new media. radio was new media. satellite was new media. if you look in the bay area where we work, you can see the big technology magazines based here going through the chair -- same changes as the big news bailey's. founded by guys like me, adding voices to the commentary about the world of technology. a forest grows and burns in a

cycle, that is a constant. along run history would tell you that the funding of new media is a constant. >> all right, let's move to david calloway. you are with market watch, owned by news corp.. is market watch profitable? >> [inaudible] >> absolutely. it was profitable when be sold to dow jones four years ago. it is more integrated now and it makes money. >> and general news operations be profitable online today? >> absolutely, really is not that hard. online news operations have grown in the last 10 years. they do not come from a large

place that has to shrink. they can run their businesses to always have a profit. many of them got started during the internet bubble where they raised money from venture capitalists, overspending, never getting their revenues that they needed, then collapsing. but the ones that succeeded build a brand and had a product that people wanted. they were either sold or they remained making a profit. >> i imagine that there is a very intense conversation going on right now between types of funding. let's move on to sandy from new american media. how have these problems facing the mainstream set affected the ethnic media community and the jobs for ethnic journalists? >> ethnic media has been

tremendously affected by the drop in advertising. it is embedded in the audience that service. -- that it serves. as mainstream media went into retreat, it had to expand. more people are looking to it for information and news. the audience has grown by 16% over the past five years. it is in the same situation of having to do more with less. the remarkable fact, i think that journalists and news is about what can access. to access to each other. something that gives us a sense of where we are in society.

debbiwe in the media had a veryd time keeping up with the changes in society. how you keep up with the changes of san francisco if you are just one outlet. if a woman that lives in an alley starts off of the city lights in columbus, 91 years old, her building is sold into a tenant conversion into will be evicted after six years and her 48-year-old son hangs himself because he cannot find an alternative place for her to live, that is on the front page. it needs to be on our radar, that is who we are. that is what i want to know about the city i live in.

meeting the challenge of news in its traditional, communal role. it cannot just be about the obama health care plan. government does not have the foggiest clue what is happening amongst governments. that is what i am worried about. technology is such that widens the gap. we know less about each other in this fragmented media landscape. >> the audience is now welcome to ask a question. if you have one, please line up over here. right here on the fourth row. perfect. let's take a question.

ok. >> two quick questions, mr. eldon. publishers of old media do not desire diverse viewpoints. i knew that the panel would consist of whites and a couple of token black females before i left my apartment. my workplace, there are more eyeballs every time "the new york times" and "the wall street journal" combine over a 24 hour time period. you are biased as well. do not say that times are bad. i hear that around the world. russia, bangladesh. do you? >> radical web sites supporting

puppets. >> let's address diversity. a thank-you. he mentioned, i guess, paraphrasing, there's not much diversity in the local media. sandy, what would you like to say about -- maybe i should ask one of the professors. our people caller coming into journalism as frequently as you would like to see? >> we do a census every year, the association of news editors , and pretty much what they have found is that the numbers of minorities is still flat. even with a large exodus of people out of the business, there has not been much growth, about 12%.

by no means is that there and i think even in my own experiences in this room, it can be very difficult to change the culture of thinking about stories that involve minorities. >> jeanne? did you want to add anything? >> there is a study put out every year by ball state university from the news directors association. the 2009 numbers for minorities in the news were much more encouraging for television than they were in radio. so, we are seeing more people of color in television, for sure. we are seeing more people in television and radio. what we are not seeing is those people of color taking

managerial, decisionmaking positions. the policy of a station reflects the difference in content. you cannot just put people of color on the screen and expect diverse coverage. >> but could you not agree that you would be a reference of some sort? for me, anything that comes up about sudan, they ask me about it. i would argue that editorially it makes somewhat of a difference. >> but you are a clear exception if you look at the numbers. in radio, women in general are few and far between. we are talking about small market stations, not even 10% of staff. at larger market stations here in san francisco, we are the no. 6 market in the country. that number is higher. talking about women of color in

media -- >> thank you. another question? >> my name is kathy, i came up here for the panel and am very appreciative of the work you are doing. what do you think of community media? public access channels? what is the role in the new media landscape? journalism academies in the hyper globalism journal, it is there and the advice for nonprofit working at the new media center? >> we can give that question to barry. maybe you can give her some advice? >> there are a lot of challenges in community media right now. i have been trying to get our local station to work with us to

figure out how to work together to get things going in the community. one of the challenges right now that the media landscape has is that it has been remade for lot of the other stations. these folks that are doing educational government television right now are rooted in ratings in a lot of cases. anyone can be broadcaster and no one wants access to the channel anymore. really, we are just at the beginning of this. for example, i no longer have cable. i get all of my television of the web. that is not on the -- that is not an unusual situation. >> [unintelligible] first of all, back to the question of diversity, the fact

that we even have to talk about diversity and employing people who represent that range of diversity, in this day and age, is incredible to me. after 50 years of struggle we are still talking about how many women and minorities are in the workplace. that is insanity writ large. to the question posed by my colleagues with respect to community media, this is my view. again, one other point for how democracy can flourish is when the elected representatives have an opportunity to communicate directly with the constituency, unencumbered by third-party influences or interpretations. that is a major role that we must play as community television, providing a straight pathway to community so that

they can hold elected officials accountable based on the reality of what they are saying, not the interpretation flowing from other levels of media. >> let's talk about the bill's funding. nice to have a wonderful idea, but it cannot happen without the money. paul can hopefully give us some finance pointers in that regard. i hope. regarding funding? >> despite what i said about the increased philanthropic support for journalism, we also need to keep in mind that that is just a drop in the bucket. what we are seeing with nonprofit media contact is that having a hybrid model where there are contributor revenues, that is the key to success.

it is interesting, the nightly news challenge is that a $25 million five-year initiative. they are providing support to for-profit and nonprofit organizations. they actually do not care about the irs form of organization. what they care about is digital, open source, in the public interest in that there is some local angle. what we have seen, having a combination of brands and individual donations, as well as fees, that is the key to success. keep in mind, nonprofit journalism business models are not a new country is -- not new.

the associated press is a nonprofit cooperative. there are some current models, like "mother jones magazine." those are some of the ideas. >> let's take another question. >> my name is peter, i have spent many years, decades in one town and i have one question that i would like the panelists to dress in different ways. first, i would very likely -- very much like to say that on the issue of public funding, we all need to listen closely to the example we were given about the bbc. think about what would happen in this country if john boehner was making the decisions.

the decisions about what was covered. or mitch mcconnell. that is how it would shake out. we have had these problems over the years where high-profile exhibits cannot -- cannot -- came up with any number of barriers between the funding and the practitioners. you will have greater government control over content. the issue that i wanted to address, sandy, you talked about being connected to the diversity. ron, you talked about the current toxic atmosphere. you'll mentioned -- several of you have mentioned that quality journalism is happening in this country. there is no question about that.

the global post and in international areas, there is quality journalism. the question to me is not whether there can be quality journalism, but how as the news media becomes increasingly atomized around the country, how can anyone get a comprehensive view of the world? it used to be that we could pick up the chronicle and hope to find at least as close to a comprehensive review as possible. no longer. they will have a couple of stories per day plus a lot of opinion pieces and a map telling you where it is. but it is not the comprehensive publication we're looking for. no publication is right now. we have all of these wonderful things where the educated get on line and look at five, 10, 15

websites per day. people that know where to look. there are good things in their, locally. -- in there, locally. how do we get the connected nature of what was done by editors, but no longer? we need to reach out and find things in each of these areas. really, it could easily be editing or any number of other words. what would we do with a silo of brickner growers? -- brick throwers? >> thank you.

>> the answer is not aggregation, it is still journalism. you cited an example mice -- yourself, the global post. market watchers also operates under that philosophy. we are trying to think on a daily basis what we can give that gives a global overview of what is in the markets, diving down deeper for the people that want to get deeper into it. yes, the proliferation of the hyper local media does present challenges. the idea that we could just aggregate something to give a global overview is difficult to imagine without editors. there will always be a journalist in any form. they have the expertise you are talking about, taking a look at a story, picking out seven that

need to be put on the front page. we will see that in newspapers, weekly magazines, or daily online. >> barry? >> i think the idea is overrated. if you look at the number one source of news on the internet right now, y'all who. -- got to -- yahoo. no. 2 is cnn. they are not being filtered in a lot of cases. on the other hand, the stuff on the long tail, political blogs, typically are performing a supplemental role.

they are continuing to build a large sites. it is a power curve. at the short end of the curve there are big sigh -- big sites. >> let's get sandy, we have a big line of audience members. >> talking with a number of people about looking at a cub talented that out for it the children that live in this state are going to be in poverty this year. 43% of women have babies now as

single mothers. that is an historic shift. something is happening in gender relations. i saw a brilliant review on sunday, the text without context. the idea of physical reality is under assault as we move to a faster, edgier, noisier and more opinionated media landscape. what if all of the ethnic media, legacy media, decided to take back data that children in poverty had grown from 18% to 35%, doing it from the standpoint most relevant to their audience.

you might begin to get an impact on sacramento, on the public. public awareness might begin to grow. media keeps propelling news, but it is consumed with a public state. partially because it is not very diverse and the society that it reflects is so complicated, so fragmented, in some ways i believe that investigative journalism is easier. we might know what went down with chauncey bailey and the oakland police department, but we do not know how black oakland absorbent the death of the institution that plagued it for 20 years. we do not know that story. >> let's go to another audience

member. >> this question is for mr. frank. i am "the new york times" this morning there was an interesting story about the lack of success that the obama and administration had in convincing the public that there are good things about the health care bill. they referred to studies from ann arbor saying that people with his -- specific political opinions, confronted with facts contrary to the opinion, they may be reinforced into the wrong opinion. wrong opinions may be reinforced. you are talking about the amortization of the media, but on a political scale people want to read what they want to read.

getting people to read something different is extremely challenging. how do you address that? how much responsibility the media -- responsible to its stockholders, to challenge the leadership to read something different? >> a really good question. i hate to fall back on the british model again, everyone loves british newspapers that because they are very lively and fun to read. they managed to figure out exactly where they are. they know their audiences in very seldom write anything against the conventional wisdom of their audience. american media, criticized

rightly in some ways, they have a very large church that they address. "the washington post" is in 60% of washington households, so they had to be very broad. what i tell my students and what i tell myself is that journalism at best challenges convention. maybe it surprises you. telling you something you did not know or something that you need to know. making you think about whatever the issue is. health care, poverty among children, whatever it is. it lays out your assumptions and tells you which ones might be true in society. i can remember covering zimbabwe, a country that marched to the front page those days. it actually defied conventional

wisdom about africa. that is one of the things i think we are in danger of losing as the media becomes undone, less bundled, people going to the place where they are more comfortable and forgetting about everything else out there. i believe that that is one of our crucial missions as journalists. there has to be a place where people can go to read things that challenge them. >> may be answered your question is that local news needs to focus on the quality of life of the local communities that they cover. you're absolutely right, if you cover the gestalt of the human condition in a community, you will deal with diversity and all of these issues. i am not talking about the public sector alone, that is an absurd dichotomy.

if you start writing about the quality of life in a community, maybe people will start to see themselves change the pattern of how they read and interpret. >> you had said there was not a piece of content in this discussion, what about preventing a citizen from becoming a silo? >> i think there are a couple of things that the community should demand of all of us in the industry. transparency. what we stand for and who we are. we should be very transparent about whether we are reporters, journalists, constitutionalists. what i said earlier, what is really important, we