>> the mayor, the office of workforce development, kick off a new program which is to engage some of the artists in reinvigorating the streetscapes. organized in partnership with neighborhood based economic development organizations, the art in storefronts taps into the incredible creativity of the artist community to help improve the quality of life and the business climate in poor neighborhoods. the tenderloin, central market, they view, and the mission's 24 st.. at the launch party, the mayor released the first of 13 projects located on taylor and market street. we were there to capture the celebration and to get a closer

look at the newly transformed storefront. >> we have an analyst at saying, you know what, we get it. if we close out and we put some plywood, we know it will have graffiti on it. we know that people will not respect this space. they are opening up their businesses, their buildings and they are saying, let's invite young artists in and let's have these artists go at it in great very visually stunning storefronts. >> this is a pilot project that was started by the mayor as part of his local stimulus plan in partnership with the mayor's office of economic and work- force development. we carried this space in the mission. we were hired to curate this project. we have been the ones that have

been handling all of the day to day working with the artists helping to secure their locations. >> we are doing projects in central market, the tenderloin, the bayview, and the 24th street corridor. >> we are looking at the history of the neighborhood and their ability to translate a the kind of things that go on on a day- to-day basis. >> we have over 200 applicants. it was wonderful to see how many people participated. these people clearly understand the neighborhood. >> this is a very unique neighborhood. it has always been involved in the arts from early on. of they have seen a lot of the art and what it has done to the neighborhoods. i think that they will still connected to it.

they will actually embrace it. i think it will be a good thing for all of us. >> if you are walking in the tenderloin, you'll be able to see this piece that is in front of the original [inaudible] which is a restaurant that has a lot of history. there are exciting projects on market streets. there are two gorgeous minerals as well as six different installations. they are making huge figures that they will be able to see. >> there is a definite level of appropriateness of stuff i am using. a lot of businesses died in 2009. >> i think i'm trying to deal with the maximum out of space

possible. that is surging right now. everyone is doing what they can with what they have. sometimes that introduces a lot of interesting things. there is nothing that inspires quite like this. >> the project benefits both the property owner, the neighborhood, and the artists, all of whom have been effected by the economic downturn. >> this is brand new work. >> we chose artists that had a diverse array of media from home video to coulter, paintings. >> when people walk around these neighborhoods, they will be able to see works that deal with the history of the neighborhood. they will see works that deal with movement and the works that celebrate some locations.

they will be able to see works of that deal with new projects like the san francisco film museum which is a small organization that is starting. this is their first presentation to the public. >> this has introduced us to different organizations. they are building our portfolio. our project centers on a film that was found in 1906. shortly afterwards, the earthquake destroyed the majority of the market street area. that is what we want to focus on. this is dedicated to film and san francisco history. >> we are having a support network now, this enhances our mission and what we are trying to do it and it will protect us

forward. >> i hope that we continue. there are storefronts all over the city. we have been approached by many of them. it is about getting the resources together. >> this calley is working with the san francisco arts commission and building a tool kit. >> this will be an open source body of information. people can download the different things that we had to do with the artists. negotiations with the property owners. there is also the artist selection. people can take it in their own hands to put art in the storefront.

>> the san francisco arts commission held celebrates -- helps celebrate, and we do that with many festivals throughout the city. one of those festivals is celebrated in december by the filipino community. joining me today to talk about this festival is the coordinator of that festival. you work with the cultural center, do you not? >> yes. >> in 2003, you helped to establish this in san francisco. >> that is correct. >> what motivated you? >> i come from a town where this

is rich and very much popular in our hometown, so we important the tradition and we can do it in san francisco. >> this is -- and rekindled it in san francisco. >> there is the story of inactivity -- >> here in san francisco, many different community groups come together to create things for the festival, is that correct? >> yes, that is correct. it is coming from different villages. it is only during before christmas where they show all of their lanterns, and then they

have the competition among the different villages, and the villages will determine which of those will be the man turn of the year -- the lantern of the year. >> i know you worked earlier for the festival. >> yes, september -- i know you work earlier. >> yes, september. this is so they can see for themselves what kind of lantern they will do. >> and can you describe to me who comes to these workshops? >> during the first year, because there are very, very few, but everybody in the neighborhood came to the workshop, children, seniors, different areas, and they do the

lantern festival in their area, but they do not have the technology. if you go to a place where you have a filipino household, chances are, they have the lanterns, because that is a symbol of hope and blessings, so, therefore, filipinos identified with the lanterns -- identifiey with the lanterns. it is a great collaboration. they are more connected with this community, but then to showcase them and their performance, their profession, the festival, and the most

prestigious award of the year -- >> i want to thank you so much for sharing this insight with us here on "culture wire" and bringing this cultural tradition to san francisco. >> a thank you. >> the bards commission has played a leading role -- >> thank you. >> the bards communication has played a leading role. ®ñdcommis sion has played a leading role. thank you for joining us. how did your organization, but being part of the parole festival? >> it is a way to organize communities -- how did your organization come to being part of the parole festival?

>> it is a way to mobilize the communities. there is a lot of warmth, and a lot of the younger generation, a lot who are born here, second and third generation filipinos, they also really appreciate having this kind of event. >> you have a unique perspective begins you have been part of the festival from the very beginning. -- because you and part of the festival from the very beginning. -- you have been part of the festival. >> there have been many changes. aspect of it, based on performance production, the presentation, so we were able to bring in sort of like scheduling different ways of making sure that we were organizing the five letter

people that were going to be coming in, and most of the time with the festival, that basically ends up in the church. last year, in preparation, we were able to secure st. patrick's church to do a program there. it is a year round thing for the workshops, so folks can come. the website, check it out. we have a lot of things that the people do not know about. come on down. we are also working here. >> thank you so much for sharing your insights with us here on "culture wire" and for helping to make san francisco such a diverse community. >> thank you.

>> welcome to culture wire. did you know the city of san francisco has an art collection consisting of 3500 objects? the collection ranges from painting and public buildings to murals, and from bronze busts in city halls, to cite specific structures. at this time, many of the large works are in desperate need of repair, and a long-term innovative solution is needed to make sure these public treasures will be cared for. >> the story of the arts commission program begins with ruth fromstein.

2010 marks her 50th year as an art dealer. at the helm of the county, she had represented some of the most notable of bay area artists, and continues to look for new talent. >> the artists that i represent, what do i choose them, if asked to do with a background of what the gallery is about. i love the idea of finding new guys and watching them grow. it is the old fashioned way of having a nunnery, which is having a stable. what you have is loyalty to them, artists are loyal to you. the philosophy behind that, my philosophy, has not changed since i started 49 years ago. i take care of you and you take care of me. it has been that way ever since.

>> ruth represents the estate of the world renowned sculptor peter focused. in 1971, he created and the love the untitled public work cited at seventh and bryant. like many other public works of art, this is in need of repair. ruth began conversations with the director of cultural affairs, a andart care was born. >> we look at all of the local pieces and decided which one needed the most repair, to bring it back to where it was before. that is what i am after. if you drive by right now, you cannot see it coming down seventh street. you can only see it as you come up to it. >> one's culture outside of the

hall of justice was one of the first pieces commissioned after the 1969 ordinance. it is significant that we are planning to treat it as part of the art care program. the program intends to take care of the bronze sculpture located in very park, a monument to the korean community of san francisco. it has been in the park for over 20 years, has become a bit of a magnet for vandalism. we are also looking at several sculptures from henry more, one in front of the symphony building. we are also looking at yen and yang, a much loved peace -- piece. but the team has been damaged over time, so we need to treat -- patina has been damaged over

time, so we need to treat it. >> roof and was given a lifetime award for her contributions to and influence over the bay area artist community. >> the lifetime achievement award -- it is embarrassing to me but i have to learn to accept it. this is the way it is. also, everybody here is good things happening about them after they are dead. i have the opportunity to see this happen while i am still lives. i look at this award as an opportunity for me to find a place for my craft and keep the art program going. >> the director of the program address the crowd and ask for each member to consider donating funds to help save some of san francisco's most important neighborhood landmarks.

>> as one of san francisco's living treasures, we respect you and, frankly, we are in off -- awe of your 50 years of tireless effort as an early art on from for north. >> i would like to be perhaps the first donation to our care and present you with a check to get the ball rolling. >> because i know that the arts commission is very sincere about this, i'm going to make a personal commitment of $10,000. [applause] >> what is significant about the program is the way it is set out allows us to treat the artworks that have the most need, the ones that our conservative have pointed out as the most vulnerable as opposed to ones that might be the most popular were the most miserable -- the most visible. >> it is an opportunity for the public to get involved with these art works located in their backyard and ultimately belong

to them. >> i want to do something for the community, just giving back what the community has done for me. it is corny to say, but it is true. it really is what it is. that i would be able to see more pieces cleanup. >>" will check back in the future and see the fruits of conservation and revitalization efforts. if you would find out more or donate to the art carethe donate to the art carethe artsfartcommission.org. >> welcome to "culturewire." for the past year, the arts commission has been participating in the city's effort to revitalize the central market street corridor. in addition to the thursday arts market and are in store front, the art commission recently launched the artery project. for the next year, the artery project will bring energy and

excitement to market street, recalling the st.'s heyday as san francisco's vibrant and bustling theater district. >> un.n plaza during business hours seize hundreds of passing office workers and students, but the activity winds down at 5:00 every day. theater productions bring some but traffic, but central market is more of a thoroughfare than a destination after the sun goes down. on december 9, the artery project's launch brought a party atmosphere to market street, led by mayor gavin newsom, city officials flipped the switch on three new art installations that light up the st.'s architecture.

a looping a video at 1119 market street was the first words to be some -- the first work to be seen that evening. before the unveiling, the director of cultural affairs spoke to artist jim campbell about the concepts behind bourbon reflection and how he created the work. >> i'm really excited to have your installation on public view starting today here on market street. you created a site-specific work. can you talk about that? >> yes, i looked at two or three different locations, and this one seemed the best. i work with customer electronics, so indoors seemed the best for the work. i also like how close it was 2 market street itself. it is only about 10 feet away, so i chose this location. >> what is the duration? if someone were to stand in front of your installation today. >> at the moment, it is 12 minutes, but i've been thinking about adding footage over the

time because it is going to go through a couple of seasons. >> could you describe a little bit in terms of what your creative process is? >> it is a curtain, and image made up of a curtain, so it is very valuable, and the idea was to use this technology that i've been using for the last 10 years, low resolution imagery, to reflect market street back to the pedestrians walking by. the reason that it kind of works in this environment is that you see people walking by. you see cars going by. you see buses going by, but you cannot help we the people are because it is low resolution. you cannot see their faces. you can see the way they walk. you might be able to tell the kind of car going by. >> what do you think passersby will experience? >> i was thinking it was going to be a test of the success of the work if people stop and look. i have noticed in the last few nights that people do stop and

look. a certain percentage. one of the things i was playing with was the ambiguity of whether it is alive or not, so people walk by, and they might even move like this back and forth, thinking that they are in the image, and they realize that it is a daytime shot, and that kind of thing. >> thanks for being part of life on market street. >> my pleasure. >> after the lighting of urban reflection, mayor newsom led the party to the corner of seventh street. lighting the way down the street were members of the filipino cultural center's youth program, carrying traditional core role lanterns. on the side of the resort hotel is a projection titled "storylines." working with students from the art commission writer's corps program, paul organized a series of images with text captions. they will change every evening

until a different -- and tell a different story. one block away, theodore watson has created an interactive installation that crosses over six street. spaces' begins with a photo capture station on the north side of the street that projects your face on to a building on the south side of the street. on opening night, the installation was an immediate hit with the crowd. we talked with the or what said about his remarkable installation. >> what inspired you to create this interactive piece? >> the work i typically do is kind of interactive installations or both indoor and also outdoor and public space. for me, what i'm most interested in is how we can use technology to make the city, which is in is how we can use technology to make the city, which is