>> here we are at the embarcadero. we are standing at one of locations for the street artists. can you tell me about this particular location, the program? >> this location is very significant. this was the very first and only location granted by the board of supervisors for the street artist when the program began in 1972. how does a person become a street artist? there are two major tenants. you must make the work yourself and you must sell the work yourself. a street artist, the license,

then submitting the work to a committee of artists. this committee actually watches them make the work in front of them so that we can verify that it is all their own work. >> what happened during the holiday to make this an exciting location? >> this would be a magic time of year. you would probably see this place is jammed with street artists. as the no, there is a lottery held at 6 in the morning. that is how sought after the spaces are. you might get as many as 150 street artists to show up for 50 spaces. >> what other areas can a licensed street artist go to? >> they can go to the fisherman's wharf area. they can go in and around union square. we have space is now up in the castro, in fact. >> how many are there? >> we have about 420.

>> are they here all year round? >> out of the 420, i know 150 to sell all year round. i mean like five-seven days a week. >> are they making their living of of this? >> this is their sole source of income for many. >> how long have you been with this program. how much has it changed? >> i have been with the program since it began 37 and a half years ago but i have seen changes in the trend. fashion comes and goes. >> i think that you can still find plenty of titis perhaps. >> this is because the 60's is retro for a lot of people. i have seen that come back, yes. >> people still think of this

city as the birth of that movement. great, thank you for talking about the background of the program. i'm excited to go shopping. >> i would like you to meet two street artists. this is linda and jeremy. >> night said to me to print them -- nice to meet you. >> can you talk to me about a variety of products that use cell? >> we have these lovely constructed platters. we make these wonderful powder bowls. they can have a lot of color. >> york also using your license.

-- you are also using your license. >> this means that i can register with the city. this makes sure that our family participated in making all of these. >> this comes by licensed artists. the person selling it is the person that made it. there is nothing better than the people that made it. >> i would like you to meet michael johnson. he has been in the program for over 8 years. >> nice to me you. what inspired your photography? >> i am inspired everything that i see. the greatest thing about being a photographer is being able to show other people what i see. i have mostly worked in cuba and

work that i shot here in san francisco. >> what is it about being a street artist that you particularly like? >> i liked it to the first day that i did it. i like talking to mentum people. talking about art or anything that comes to our minds. there is more visibility than i would see in any store front. this would cost us relatively very little. >> i am so happy to meet you. i wish you all of the best. >> you are the wonderful artist that makes these color coding. >> nice to me to. >> i have been a street artist since 1976. >> how did you decide to be a street artist?

>> i was working on union square. on lunch hours, i would be there visiting the artist. it was interesting, exciting, and i have a creative streak in me. it ranges from t-shirts, jackets, hats. what is the day of the life of a street artist? >> they have their 2536 in the morning. by the end of the day, the last people to pack the vehicle probably get on their own at 7:30 at night. >> nice to me to condemn the -- nice to meet you. >> it was a pleasure to share this with you. i hope that the bay area will descend upon the plaza and go

through these arts and crafts and by some holiday gifts. >> that would be amazing. thank you so much for the hard work that you do. governor welcome to culturewire. on march 18 the san francisco

arts commission hosted the 2010 mayor's artwork. the mayor's arts award was established to honor an individual artist with a lifetime of outstanding achievement in the art and civic life. this year's award is to none other than carlos santana. before the award ceremony, the director of cultural affairs had a chance to sit down with carlos to ask him a few questions. >> once a year, mayor gavin newsom gets to select one distinguished individual to receive the mayor's arts award. in 2010,á(át that distinguished individual was none other than the legendary musician carlos santana. carlos, it is so great for the city to be able to recognize

you. given all of your accomplishments already, from the awards, all of the other distinctions you have received, what does it mean for you to get the mayor's part award? >> i am very grateful, moved. i always want to be in the company of illuminaries like cesar chavez. people making a difference, but to people's hearts. giving people a sense of tangible hope. one thing is to be famous, it is quite another for people to like you. i am grateful for this award. it is another blessing. i do not take it for granted. this is an incredible city.

everywhere i go, i tell everyone that this is the atlantis of today. there is no other city in the world -- i have been everywhere. there is nothing like san francisco. in fact, to me, it is not even the united states. you can see how fox network always attacks us. we do not have an inferiority complex. we just do not follow blindly. we question authority. as i said before, a person for person, there are more artists and con artists in the bay area. >> you are someone who has identified so strongly with the bay area. a lot of it reflects the values that you also identify with.

i know that you have been promoting an idea for a work of public art that could be pretty transformative. could you talk about that? >> peace brother is something that i saw, i think in the 1980's there was this lady. she started back there and converted -- she went to the neighborhood and was collecting the guns from some of the gang members. she had it melted and turned into angels. we want to do the same thing and take it to the next level we want to build a boom box by his feet, he will be 7 feet tall. this will be made up of military guns. the boom box will be playing some great songs. marvin gaye. john legenlennon.

bob marley. sam cooke. >> songs that really touch people deeply. >> i have come to a place where i call it the sound of maternity. bob dylan calls it eternal young. i think there are certain songs that help you live without fear. when you are living in fear, you invest in violence. fear is expensive, just ask president bush. inn love. and what marvin gaye says is true, war is not the answer, only love can conquer hate. these things are not cliches, they are truisms.

if we implement them, you will see a transformation in the bay area, richmond, oakland, the mission. all places where we need to dismantle the violence, the fear, the unnecessary pain that goes on. >> you are a person that has lived a pretty miraculous life. pretty extraordinary what you have accomplished, the range of people you have been able to touch with your music. you chose a beautiful word in spanish for your foundation -- miracle. could you talk about what the foundation has been able to do? >> we are able to empower and give young people a way for them to develop their own decisions. i started with my own vision.

there are people like andre agassi who helped finance. desmond tutu. in essence, in the bay area, like on larkin street, i want to see people invest more in people. i love the giants stadium, but i want to see cumins investing in a humans, instead of expensive. expensive buildings. i love to see the mayor and governor invest more in education than in incarcerations. so i am committed with the music and the platform that i have, if i have to, to give a little spanking to those who need to break up. we spend way too much on weapons. all the money that we spend on tv advertising, gears of war,

that is stupidity. in new zealand, they passed a law that said that you could not sell it. all those games about killing people. they do not want it. to me, i'd equate that with columbine, with war. once you desensitize a human being, you cannot tell the difference between shooting someone in a video game and a real person. some people can be gentle and kind. i can be ghetto when i want to be. i grew up with the black panthers doing peace and freedom benefits for them. so on the one hand i like the softness of spirituel the day,

but i also like the energy that you need to be a warrior where you need to be. i love martin luther king, but also malcolm x, sometimes you have to really hold your ground. compassion, kindness, education. rather than more killing. >> when you graduated in 1965, it was the height of the civil- rights movement. you just alluded to the environment that you were growing up in. as a young musician, what was it like for you in san francisco at the time? >> it was heaven on earth. we would go down to the fillmore and see these great band, the doors, and jimi hendrix, cream, and then go down

to the grove to see other music. you could go to the mission district to hear mexican. everywhere i went there was this multi dimensional color and i felt like it was on necessary for me to do just one. like baskin-robbins, i want all the flavors. you cannot just be a mexican play music. there is a lot of beauty in that, but it was not for me. i was born without arms around my heart that wants to embrace everything. palestine's, israelis. japanese, apaches. i am more concentrated with life and love than flags, nationality, religion.

that stuff gets in the way. one gets in the way is me, myself, my story. for me, that is why music is liberating. when you hear "imagine" anywhere in the world, people sang the lyrics. as soon as you hear the melody -- same thing with a bob marley song. i grew up taking everything from bob dylan, curtis mayfield, the beatles, smokey robinson. mike alma mater was the streets of san francisco. i would dare to go to school. where i really hung out was at the fillmore. that was my university, checking

out be the king, and james brown, a cream. finding out how they were able to penetrate people's hearts. with their music. once you do that, something happens to their eyes. they become brighter. they start crying, they do not know why. they start dancing. it is like when a woman gives birth. =mmfirst, she cries and then she laughs. later on, she dances. and that, to me, is the beauty of what san francisco is about. >> one final question, and we are going to link it to your music today. such a rich legacy that you are giving us. you mentioned to me that you are working on a new album. could you share what is coming up? >> i love to dream when i am

awake. kand so i had this dream of working with india arie and yo- yo ma to do the george harrison saw; and "-- song. this is the definitive way to do this. we are all in it together, we do not leave anybody out. t conviction, i am one of the few people that you can recognize by one note. god gave me that universal tone, and that is what we want to implement in all the songs. thank you. >> carlos santana, thank you for

accepting the 2010 mayor's part award. >> to watch the ceremony, visit the home page of the arts commission website, sfarts commission

[indistinct voice on p.a.] announcer: when charles bennett graduated from high school, he dreamed of returning to his old neighborhood as a teacher. but without the money for college, only half his dream came true. [car horn blares] he's back in the old neighborhood. please support the united negro college fund. because a mind is a terrible thing to waste.