>> good evening,. >> next public speaker please. >> high and the building manager -- i am the building manager at seventh and market street. i can tell you we get about 50 yellow page netbooks each year and other distributions as well. we get so many we end up throwing away half of them, because we have so many tenants who do not hit some of or meet once or twice a month, -- who do not think the mother once or twice a month. i tried to -- take them up once or twice a month. i tried to pass them on, but it is a shame. there are so many books that end

up on a porch, and other tenants take them. i support this ordinance, and only to stop this in ways. -- stop the waste. >> i am on the founding team of a small-business that employees of a dozen full-time or part- time residence, and we fully support this legislation. it was interesting to hear lobbyist stock about the armageddon that would hit seven francisco and -- talk about the armageddon that would hit san francisco with this happened. i have not talked to one small business but relies upon the yellow pages for survival. i cannot believe they have a

first amendment right to litter and create visual delight all over the city when we see stacks of these yellow pages under mostly being on news. a case spam. -- it is spam. it is spam we see in front of our homes and businesses. when we advertise, we consider a number of ways to hit our target market. when we spend money on line, we have to evaluate paying cost her click and caught her impression. cost for clicks are more expensive. they are charging these small businesses cost for clique no

rates by saying they are reaching an audience and -- costs for click rates by saying they are reaching an audience that is bigger. why do i want to see the leftovers -- they have a first amendment right to choose if they want to eat that buffet, but i do not want to see the leftovers, and that is what mrs. -- this is about. >> i just opened a small business about seven weeks ago, and we have a limited marketing budget and laughed when we found out how much they are charging, but it was not the funny pair reuter it was frustrating. -- it was not that funny.

it was frustrated. i want to lend my support to this legislation. >> any other members of the public who wish to speak headline up. >> i support this ordinance. i am here on behalf of the green business manager. they help small and medium-sized businesses go green and improved efficiency. i would like to deliver a practical letter to the yellow pages, but before i do, let me say we are in full support of reducing unnecessary waste in san francisco while helping businesses reach their target audiences more efficiently. phone books provide an important

service, but the internet will forever change the way consumers interact with businesses. i believe your industry has experienced temporary myopia caused by interferences in the technology rounds. sources disappeared when cars were introduced and they were no longer an -- horse carriages disappeared when cars were introduced and they were no longer relevant. the same is happening with yellow pages in the digital age. this ordinance is a wake-up call to industry. the status quo cannot continue. embracing this ordinance will propel the transformation necessary for the transformation -- for the industry. change is never easy.

you have the added benefit and an existing network of clients. think of this as a gift from your supervisors. when you go back to work tomorrow, and gave him to transform your business. -- engage to transform your business. thank you for your time. >> next speaker. my name -- >> my name is katina, across the irish american, -- is tina, a proud irish american. and we have been inundated with photh cutbacks, it hassa -- it goes from our frt

porches to recycling, and being a san franciscan, and we know how limited our cause of spaces, and phone books are pretty vague and -- are closet space is, and phone books are pretty big. i would rather have something useful and attractive. >> good evening, commissioners. i am a director and cfo in sentences don't -- in san francisco. we did run for several years large ad campaigns in the yellow pages. we chose to stop doing that this year.

we have lots of feedback from customers that it is wasteful. i will say it was effective in attracting people, but we've made what we think's was the best decision to stop the waste and release support san francisco and being a green place to live -- and release support sun francisco in being a green place to live and be a model to the rest of the world. we fully support this legislation and hope you will see fit to endorse it also. >> thank you. next speaker. >> i own a hardware store, and i have not heard anyone from all

hardware store or plumbing. we have always had a large hand -- ad. we have tried to cut back on those. we have 50% of the size we have four years ago, and it keeps going down. times have changed, and as i called a plumber's son locksmiths, everyone is sensitive: about the changes. they are not as effective -- everyone emphasizes they are not us affective but they are still used very good -- are still used. the opt out option where we take up a phone or e-mail, but have

something where a third party can be the one who does it, where it is registered and i will not get that you're a good in my home and we have three lines -- arlin will not get that. in my home we have three lines we opted out. i do not think advertisers use it much at all. >> thank you. next speaker please. >> i am an employee of yellow pages, but i am also a resident here. i have the opportunity to be on the phone with plenty of

advertisers that are going to be affected by this, not only for income for their businesses but also with the staff stay employed. -- staff to stay employed. i think it is important that plumber's still use the yellow pages, attorneys, locksmiths. there are a number of businesses of rely on print advertising. there are a lot of facts about the internet. we understand that, but it is important to understand that the arch will cost for advertisers -- the actual cost for advertises is much greater.

it costs $1,000 to $3,000 a month to have an internet program verses the yellow page program, which is $150 a month, which is much more affordable for a small business owner. i would ask that you take this into consideration. there are a lot more facts on the issue so we could decide at a later time. >> thank you. any other public comment? public comment is closed. commissioners? >> first want to thank yo supervisor chu for taking the time out on valentine's day.

this is a tough one. there not getting anything. you have a choice. -- not banning anything. you have a choice. i talked to many small-business owners to get their opinion, and the like the five that it will be a target -- i like the fact that it will be a target audience. i fully support this legislation. i think it is a good one for the city. every apartment building i walked by had stacks of them, and they were delivered in december triggered -- in december. there is no ban.

i would think that is a bad thing. if people wanted, people can get it to cure your -- people can get it to. >> i would like to focus on araisa customer, $1 million a year to retrain on the ways aspect, $1 million -- i would like to focus on the waste aspect, $1 million. why isn't there a program to fit up and recycled unwanted phone books? i see it all over. i see it in my neighborhood, in the north beach neighborhood, and the cost of the business model should not been borne by the public, so i believe the

collection of unwanted phone books and their recycling -- the costs should be borne by the producers of the material, and i believe we may have ordinances already in place. i also agree i did not see anything then in the yellow pages -- banning the yellow pages. i use the yellow pages and the white pages. it is very official. i would continue to keep my phone book, but the legislation does not stop me from getting a phone book, so i am going to support this theory -- this. commissioner riley: i do not

want people to think officthis a ban. the only saying they are asking for is you do not leave it on the street and create waste. it is time to see how we can eliminate the waste and the environmentally friendly. and the -- and the environmentally friendly -- be environmentally friendly. i read this, and it said, we urge you to oppose this legislation, so maybe you can

address that. >> are want to thank the members of the public. all we heard was opposition from the yellow pages industry, and i want to thank the small business folks who support this. i want to address the argument we are cutting jobs at risk. i did not hear anyone who said jobs would be lost. i would prefer to code $1 million by into the economy that would otherwise have to be spent recycling. we have also heard it would be

denying people of color are access. there is a different way to distribute yellow pages in no way that is environmentally sound and -- in a way that is environmentally sound and makes sense. there is a suggestion this violates the first ammendment. we are making sure this is ta ylored so anyone can get it. there is no first ammendment right to litter. there is also a suggestion we should consider opt-out

programs, even though in seattle, the halfindustry still -- the industry still sued them. you are requiring someone to do something out of the status quo. only 10% of people ever opt out of mailing superior -- of mailing. when norway implemented an opt out option, only 7% opted out. i think it is disingenuous to serve just hot, because they are asking for a self regulation -- to serve just that, because they are asking for self region -- to suggest that, because they are

asking for self-regulation. i want to thank you for trying to sift through the facts. this is not a ban. we are trying to prevent 1.6 million phonebooks from being dropped on our streets. >> if i could ask someone from the yellowpages a question. we are here to support small business, and we take this seriously. we try our best to assess the

consequences. as you can tell from this testimony, which is probably a fair reflection, most of you are going to say, i'll have my yellowpages. i used mine to find a plumber, and before that, i used the internet because i happened to be by a computer. could you do anything to get rid of the part that is offensive to everybody, which is all this waste, not just the paper, but the effort to clean it up. could you come up with a

solution that could prevent the necessity to legislate against it? >> are you talking about those that are not picked up? >> clearly it works from the bottom line or you would not feed during -- and would not be doing it. >> they would not take in $15 billion of its businesses did not earn money on top of fat. -- that. the directories delivered by the publishers are still going to be delivered according to this ordinance. the white pages are not affected. there are still going to be 1.6 million telephone books

delivered. something is wrong with this picture. it is a van on yellow pages. -- a ban on yellow pages. the white pages are going to be delivered. they are going to be smaller, but if someone said, i found a set of a threat to reese -- found a stack of directories, if you take out the yellow pages and the liver and white pages, -- and to deliver the white pages, it will be smaller, but if you are saying they are going to take it up because it is white pages, what would be the difference? i am as environmental as anyone

else. we have recycled old directories. the ft is fully recyclable. -- the book is fully recyclab le. that is what the industry would like to happen. the people said, do not deliver a vote if i do not want it, but that is not what is going to have an -- a book if i don't want it, but that is not going to be what happens. >> i would like to give president chiu a chance to respond. >> white pages are required by the state, or i would have considered as well.

they could publish white pages separate from yellow pages. i am not sure i understand the specific confusion, but five is the answer. -- but that is the answer. the fact is 150 people not getting 150 books -- we have 1.6 million books being delivered. if we don't have yellowpages, that's illiminating 2/3 of

paperwork, and that is the cost to the city. it is suggested the books are recyclable, but if you were to speak to the company responsible, they will tell you it is difficult to recycle these phone books, and the reason is they are different. it is not like a glass bottle or a can. we observed how the phone books get ccaught on the conveyer belt and have to be

pulled off by hand. i think it is a red herring to say they are recyclable. they are, but at a tune of $1 million to san francisco residents. >> do we have a proposal on the table to support this ordinance? >> i propose we support this ordinance. >> do we have a second? and we have our roll-call ham -- can we have a role call?

>> the motion is seconded by commissioner clyde. [collin votes] the motion passes. >> are want to thank the commission for your work. i hope you get out of here in short order, and are one to thank you for this legislation, -- i want to thank you for this legislation, and i want to talk about tax policy. i know we have gotten feedback about what we need to do to create jobs, and i want to thank you for the work you've

done. >> next item, please. >> commissioners, i do number seven, possible direction to make recommendations for the board of supervisors, the offer fell more mr.. nouri -- the philmore district to allow a new full service restaurant, small self-service restaurant not defined as retail use and has a specific provision to allow a fabar