get out of that bar without getting in a car. >> i like that. >> i can actually speak to that. one of the meeting and educational campaigns we did a few years ago, was a drunk driving campaign, and we did some focus groups with people who had received offenses and we asked them what did you learn from this process that would have changed your mind and made you not drink and drive. and they said if they had known how much money it would cost and how much time in court. and we did a whole campaign, and it's about $10,000 when you add up all the costs. and we got created and posted it in the bathrooms of the bars. because you have to go to the bathroom when you drink. and we have a lot of the posters in our office, and we

made napkins and giving them out and detailing the costs and cards with the numbers of the taxi cards. if you would like this, my number is 581-2478 and you can call me and i will give it to you. >> thank you. and i >> our next panel is on street scape design for pedestrian safety, and i would like to call the speakers, and we have david allenbar from the san francisco planning department and john paul scott from the mayor's office on disability and maggie omaro, from caltran

and ellen vanderslice from the city of portland. help me welcome our panelists. >> our first speaker is david allenbar and he's a senior urban design are for the san francisco planning department and manages the city design group and concerns itself with urban design and the public realm and he works on the city street plan. >> thanks christina, it's a pleasure to be here today. and as christina said, we work with the city design group and

concern ourselves with the design of the public realm and the street space and that plan we are working on, will probably be released in late may and early june and hope you take the time to look at that. and we are working on plans for other parts, including the mission district that's now starting up and fisherman's wharf and octavia and better neighborhood plan and that's for adoption today and i am here to talk about the pedestrian safety and you may ask why urban designers are here to talk about pedestrian safety issues. and what particular expertise might we generalists bring to

the issues of pedestrian safety? when we go to the neighborhoods and talk about the issues that are confronting in the neighborhood, and hear almost every time, it's the quality of the streets that's a major concern. and when examined closely, the desire for well designed streets that are safe but for those that are welcoming. and we discover if you build well designed streets for pedestrians, they will be safe streets as well. and i here to tell you not to focus on things too narrowly. and we know that technological fixes as a solution for controlling behavior on the street, do not in the end work effectively, or only spottedly or as others said, with

enforcement. and what are these tools? bigger and bigger stop signs and traffic signals that stick further in the street and more traffic signs to control behaviors and bigger signals and wider travel lanes and traveling from uses of the street as which not to stray. and that there are people on the street, pedestrians and you expect to meet them. and usually they are in district conflict with the physical design of the street is telling drivers and others to do. until drivers and pedestrians and bicycles become so inundated with the signs and they begin to give it up and ignore it all and then safety plummets. and it's a race with no finish

lane and a race we won't win. and we need to design streets so that the physical cues tell us the right messages of how to behavior. when we think of how to design the streets, we look for the tools needed and those that are available for our use. and we know how to do it and it's not too much of a science. and closely spaced trees and gracious sidewalks with clear paths for travel. and street lines and street fronts that are skilled to the pedestrian and walking pace. and interesting street activities on the sidewalk, and well marked crossing walks and correctly sized travel lines

when, and where to park and creative parking arrangements are just a few of the tools. and that's what we look at when we look at designing streets. and i would encourage us all to keep that in mind and the set of tool kits. and when we talk about streets like this and we talk sometimes of the irresponsibility of some ideas. and we believe that we can't get there, and that's true, but since cities need to be safe and san francisco is no different, we need to aspire to be better and talk about the possibilities and that our streets are designed and gracious by design and the public realm that san

franciscoians truly deserve. thank you. >> thank you david. our next speaker is john paul scott, he's a licensed california architect and the deputy director of physical access for the san francisco mayor's office and he's responsible for the ada compliance and building plan for buildings and facilities. john paul. >> i would like to tell you a few things about our office, the mayor's office on disability. and first off we are not responsible for yellow, but it's required by state law. our offices also is responsible for the ada transition plan for curve ramps and sidewalks for the public right of -of-way.

and we published this plan with the department of public works and it's in the 10-year capital plan and this was a process and resolution by the board of supervisors and signed by the mayor and we must plan for the future in an organized way. and the transition plan for curb ramps and sidewalks, identifies 15,000 curb ramps that are missing or need repair, and a potential 16 ,000 more that we haven't surveyed yet that probably need replacement or installation, because there is nothing there. this commitment is $78.9 million for curb ramps for the next 10 years and 92 for sidewalk ramps and we provide

guidance for other departments and better street plan and department of public works and those who design things for livable streets. and we provide said for the better street plan project and access ibleible curb ramps and stops. and one thing that we want to communicate, these are not stand alone elements, they are building blocks placed in the public right-of-way. and we encourage these to be integrated into the pedestrian environment and not as isolated elements. how do you do that? that's through what we call universal design. and we have a board in the back that talks about the seven principles of university design.

and equitable use and that it doesn't disadvantage any group and flexible in use and it provides for the widest range, and simple and intuitive and perceptual and it communicates effective information to the user. and tolerance for error and minimizes hazards or inverse accidents. and low physical effort that makes the use comfortable, and safe and within minimal fatigue. and things designed for the proper space and size for approach and use. basically what one gets out of universal design, is not just design for people with disabilities or elderly, but it's designed for everyone, it

has cross utilization and maybe people in denial and parents and strollers. and another thing with universal design, you inherently get safety, and that's inherent to the process. and another thing that our office wants to encourage, that people go at the design of the pedestrian environment and pedestrian safety and accessibility in a creative manner, and we think there are creative solutions and we only provide the building blocks and encourage the public and participation in the projects and designers and engineers to be creative on what they develop. in the back of the handout is a copy of mickey's 10 commandments, i worked for disney and mickey steinert that

wrote the disney magazine and they came up with this design and safety is inherent in these aspects. and the city is committing the funds for curb ramps and sidewalk repairs and installations. if you have curb ramps or sidewalks that need repair or installation fixes, let us know. that's part of the process. to accept complaints and process them in a timely fagsz. -- fashion. and the easiest way to get that information to us is through 311 and they will connect you with us and we will contact you back. and there are brochures about our office in the back, thank you. [applause] >> thank you john paul. our next speaker is maggie omara and she's a senior

transportation engineer with caltran and advises the department on best practices for pedestrian and bicycle travel and for accommodating travel and provides systems to district design staff in solution of problems and for bicycle and pedestrian design standards, maggie. >> thank you, i am so honored to be here. there should be a slide show that will be playing, and i can't see it, so i will have to trust that it's working. i work at caltran's in sacramento at the headquarters level. i am at the corporate level and i don't get involved in district projects that often. on occasion i do, i work at the policy level, and do draft changes to the manuals and move us away from all cars all the

time and towards a complete street perspective. and i comment on national guidance documents such as ashto guides and i provide input to the policy documents. and i do provide some technical assistance to the districts, and on occasion, they will ask for my advice on the correct approach in order to provide bicyclists or pedestrians with the same or better level of safety and mobility that we instinctively provide to drivers, and i enjoy sharing information with both our staff and anyone who asks. if anyone would like to know something about our caltran's

policy says and free works or if you would like to borrow my slide show and use it, i would be thrilled. i love to share information and i develop research problem statements when i feel more research is needed on a question. such as a research project that uc berkeley just completed and understanding drivers and pedestrian's perspectives on markd and unmarked cross walks. and i was happy to initiate that and because we had interesting results in what drivers do or do not understand when you don't mark crosswalks. and i enjoy developing and delivering training to our staff as well as everyone in this room. we are now including both advocates and local agency people in the training that we offer.

regarding bicycle and pedestrian transportation. and that vain, hopefully a flyer is showing on the screen, next month, may 14-16, caltran's fhwa and the city of san francisco is sponsoring a free three-day workshop on designing streets, planning and designing for pedestrian safety. which is about first how to develop an action plan. you don't know what to do if you don't have a plan. so part of the workshop is about how do you identify what needs to be done, whether it's enforcement or engineering or education, how do you start prioritizeing and who do you involve. and then the rest of the workshop is about execution. and we do offer a lot of information on design solutions.

for having streets better, safe for pedestrians and how to employ specific countermeasures to solve the safety issues. and this is the flyer and this is about the class and they have it at the sign in table. and over at table, i have a copy of my slide show and on that is the contact information for the city person, and jessica, if you can stand up. if you want information on how to register for this free workshop, contact jessica and we will start sign ups for that in probably the next week. and i urge you if you can invest the time, to go to that, you won't regret it. and the basis for this course, the material for this course,

is the two manuals shown now, guide books, and they are available online for free, if you want to download them. it's two publications that the fhwa sponsored and the safe document includes a cd, and if you have an intersection or problem area, it provides a tool, a computer tool to input what the traffic flow is and how many lanes of traffic, and other information, you put in information, and then the program gives suggestions of how to increase pedestrian safety at that intersection. i love it. i used it at a corner near my house. and next slide. and for the many other publications that have come out in the last seven to 10 years, that most of them are free online at the websites that are shown on the screen.

the two big ones are pet industry and bicycle information center and the shwa website. and if you see the neighborhood advocates and there is a resident guide for safe and walkable communities. and there is so much things going on and research, and it's an exciting time to live in, i wish i see the fruition of it in my lifetime. but we are really living in exciting times. and then my next slide shows more traditional sources and ashto has a pedestrian guide and unfortunately and over caltran's objections they

stipulated that the minimum sidewalk width is four feet. boo, we are proud to say that we are the only state development of transportation to not publish this manual because of that four foot sidewalk width. we were outvoted by the other 49 states. and then there is ite, instead of traffic engineers and they have publications and some are free. and some publications you have to buy, but many are downloadable. and what about this planning and designing for pedestrian safety workshop and the two ped safety action plan and tools, does this stuff work? it does and there is a map of

the miami dade county and these measures were put in place in dade county, and charlie saberr, he's in charge of this pedestrian safety workshop program. and he was i believe the principal investigator of this study of miami dade county. and you will see in the transportation research board published probably in the next few months and a paper they did, and by instituting, engineering and education enforcement measures, there was a result of a significant improvement in pedestrian safety in these targeted areas. quite a significant drop in pedestrian involved collisions.

so, i urge you to attend. as i said on the sign in table, you will find the flyer that describes it and on the mta table, you will find my slide show that has jessica's contact information. and please never hesitate to contact me, if you want information or if you think you are not being heard by the district. the best way to work, if you want my help, to ask the district, if you feel you are not getting something, ask them to consult with me, and then i will, the district will contact me and i can help clarify best practices. thank you for letting me speak. [applause] >> thank you maggie, and it's important to note that her last

slide was of miami dade's slide and we participated in that and the report is posted online, and we looked at innovative technology and things for pedestrians and a lot of the technical and new devices and new technology and there was an evaluation with uc berkeley and look for that. and our final speaker, is ellen, and she's an architect and employed by the city of oakland and -- portland and on a program and to keep the city viable and building the right

rail and she's got designing and travel and help me welcome, ellen vanderslice. >> thank you for bringing me to san francisco and my husband came with me and we walked yesterday and today and we walked 29 miles and he husband was grumbling with a sidewalk and i will tell him you are addressing that and portland is like that and it's like graffiti and if you don't address it right away, people take it as their birth mark. and now my first slide, a boy walking with his dad in really

bad plaid pants. and that was 1976 and i want to start at the view, and as they talked about, and you can't talk about pedestrian design without starting at the design level. and we have lots of people walking and we have lots of people walking when we have relatively dense jars -- areas that have a mix of uses and connected ways to get around. and that's the 30,000 view, and you have to start there and when you get neighborhoods when people feel safe. and next slide, about the philosophy of safety and danger. and this also is touched on today, but the conventional thinking is that you make

things safer by making them more predictable. when you take those parts of the city that are left out of that dense mix of uses and connected ways of getting around and combine that with creating a predictable environment for drivers, you get a predictable result. are you looking at a really ugly street? good, that's in portland, in case you thought it was paradise. and that's the before, and i will show the after. but the philosophy of safety that i want to talk about, it takes us to some unconventional thinkers. and now you should be looking at david sitting in the middle of a roadway, and he's an australian thinking that promoted the idea of uncertainty and intrigue in the

right-of-way. and i want to mention hans who decide from the netherlands and had this idea to take away from the signs and proliferation of the signs and devices. and take those away and in some settings, you can do that and increase the safety for everyone. and being about that whole idea of what safety means. and then i think david said that safety is maximized when perceived risk is equal to or higher than actual risk. he's got a formula and then i have a slide, when you see something unexpected. it does make you kind of stop and reassess what is going on

and so you know my bias and i am the kind of mom and they sat in a chair unrestrained on to which a car and they grew up, and they are both risk takers. and it can work. and one more slide and many of you know my interests in all of this came from the advocate side. and talk about what advocates can do. they can change people's perspectives and they can bring a lot of attention to things and get the engrained authorities to change the way they do business. and that's how i see your job, and you should look at a pedestrian action in atlanta, and that's a case of people taking the street and saying we have the right to cross, and it's our right under the law and will do that. and a lot of e