>> good morning. there is nothing like san francisco on a beautiful day like today. there is a lord of above because

we have been praying for sunshine all week long. so thank you. [applause] thank you all for coming out to our ceremonial groundbreaking, which we are calling our first game here in san francisco. this is going to be our eighth school service cafe in the usa. we have four, going on 5, in canada. we are delighted to be part of san francisco. we have a big customer base, and we are pleased to be able to serve them. i have the honor of introducing our ceo, but before i do that, let me introduce mayor edwin lee. he is out here to join us today. [applause] they i say thank you to all of you distinguished guests, those of you that came in from out of town -- friends and customers.

we really appreciate you coming out today. without further ado, may i introduce our ceo, the ceo of savings. [applause] >> good morning, everyone. delighted to be here, and thank you, mayor lee, for joining us, and guests. if this is a ground-breaking, i have no idea what is going to happen when we actually open the place. but it is nice to be here. i remember four years ago, we took the freedom ride and rode around the bay area and listened to rock music. no idea what we're going to do for an encore, but let me tell you that we are all about leading americans back to savings. we want to help and encourage people to save their money. we want to make banking simple and straightforward, and we think a cafe location is the one place where you can find out

that there are real people working here. placer have a cup of coffee, talk about money, meet neighbors, and get involved in what the conversations are all about on the street in san francisco. the and part of the community and part of the people that basically helped lead the right direction in terms of improving everyone's lives, i think ing direct wants to be part of that. we think that is important for san francisco. the other thing is san francisco is known for a lot of great trends. this location, i think we're going to try to do some unique things in terms of how we can bring money not only to the front pages of newspapers and electronic tablets, but basically to get people to think differently about money and think about building communities in a different way, especially about empowering families. right now, it is always amazing

that there is more conversations now about sex and drugs than there is about money, and somehow, you know that world has to change a little bit. i think we want moms and dads to tell their kids how much they are saving and what they are doing with their money as opposed to what they should be doing with the rest of their lifestyle. the other thing i want to say is that san francisco has been a great city. we have a lot of customers here, and they keep talking about how they love to have a place to basically hang out, and we are pretty excited the next six months to get this place open, to have those conversations and have some of the community involvement that we would like to basically in a carriage. for you that came out today, i want to thank you. let me now turn over the microphone for a few minutes to our mayor, who is hoping that every one of these cars coming by are going to wave and say something positive. ed lee -- mayor lee: thank you.

thank you very much and welcome to san francisco. if it was as simple as -- can i buy you a cup of coffee, and can you help me figure out my city's budget deficit? that would be a great way to do things. but i understand the concept. i know you have been an online banking service. this is the foray into doing more entrepreneurial and inviting people to come into a beautiful building that we have here, some three floors that will be renovated. they are doing it the right way. first of all, they have construction. there are 60 jobs being created here, so that is really important to the city. there will be a call center here, a cafe here, but as importantly, the purpose. the purpose is that you invite people to start talking about their financial situation. art was jokingly saying that the

first thing in that code was asking if i could get it home reading because i had a pension reform and i needed to figure something out. i know in people's private lives, there is more financial education that we all need, and especially the families that are challenged here. i welcome this type of concept because it is going to be important for people to have better financial advice, have places where they can go and exchange that, and have very inexpensive banking services. i think that is the combination, and i'm really excited to have read about this, to understand what it means, and it is a different kind of thing. one that you start making some smart investments, and that is what i think our country needs to do, start making smarter investments, not spending on the first thing that claims about making a whole lot of profit that might not even be there. tech savvy approach. this is fantastic.

the way you are doing it, using local businesses and construction, using peats coffee here to welcome the bay area company. in fact, i was telling my wife, her first job was at peak -- pete's coffee. this is the eighth ing direct cafe in the country. eight is a lucky number. if you know the asian culture. it means prosperity. i know where this is going. by the end of the year, i will be able to come over here and get advice myself. i'm still trying to figure out how in the heck did i take this job that pays less than my last one, and how am i going to figure that financial challenge out? i hope that many residents look to this as an exciting place, understand what they are trying to do here. they are keeping costs down. welcoming the understanding that we need, which is combining the

technology we have with the banking that we need any savings that we need. the other thing that ing direct is doing is representing corporate values. not only did i understand what they are doing here by using local firms, but they are also investing in our kids. they have already got books for kids through their foundation going. that is a great promise to also have books and maybe a preschool agreement that will teach kids early in their savings as well, so get them started on financial understanding. that is all exciting to me. the blend of technology and to have a great cup of coffee here in an atmosphere -- we are right in the center here downtown, across from charles schwab and the other financial institutions in the city, and to make sure we welcome a new generation of people thinking differently. that is always what we have done. i'm glad, and i really want to welcome ing direct and their

cafe here. [applause] >> thank you, mayor lee. when we started working on the san francisco project last year, one of the things we needed to make sure of was that we selected a design firm that understood our vision for cafes and not just understand it, but understand the principle behind it. we looked around and interviewed about six creative firms, and i'm very pleased to tell you that pompeii a.d. is the firm that we selected as our design firm, and i would like to introduce you to the principal and creative director. [applause]

the low we are extremely pleased that they found us -- >> we are extremely pleased that they found us. there's a story that they told us the first time we met, and it was a delightful story about a cafe in the middle of a city that was not only a place with its usual fare but also a place of business transactions, a place of socialization, and a place that really allow the participants to invent new things. one of the things that was invented within these walls was bookkeeping. all of this happen while they were talking about their troubles, the philosophies that they encountered abroad, and this cafe was really a hub of

commerce, culture, and community, and it existed in 16th century florence. when he told us this story, we thought -- what a vision. what a tremendous vision to want to be influenced and inspired by that historical event so far away, so long ago, and how we can really apply that to ing direct. ing direct is a place that allows the community, surrounding neighborhoods to be part of it, and we think that this idea of merging commerce, culture, and community is the way to go. the way to allow people to feel comfortable, to feel informed, to learn, to socialize, to be with one another comfortably, to

be exposed to information that is new to them in a very easy way to assimilate. we are creating an environment in this building on three levels. there is a ground floor, a lower level and i meant is that have various opportunities for people to not only become involved with the cafe, but also be involved with one another. we feel this is a very important aspect of the space and the concept we want to recreate what happened in the cafe in 16th century florence by allowing this building, which is surrounded by the financial district, by union square, and

by the south of market district, to really we've a tapestry -- to really weave a tapestry of opportunities and events. in the end, that is what we're looking for. not a design but an experience. that experience will be an ing cafe experience like no other. so thank you very much. [applause] >> thank you, ron. likewise, when we start looking out for a general contractor and an architect of record in the san francisco market, one of the things we make sure of is that we support the local businesses. it is really important to us to be very quickly a part of the local community. we looked around and found an

organization that has over 15 years of experience in this building. when you get inside, you will see some drawings, historical drawings of the building, and it is amazing the transformation has taken place. the general contracting firm is based just down the street, and its plant construction, and i have the honor of introducing new. [applause] >> how are you doing? we have been working in san francisco for six years, and we have had almost 30 years experience -- practice of this building right here. we have been happy to work with this group. we have got a very good team assembled, so we will be looking forward to the grand opening right before christmas.

thank you. [applause] >> thank you. this group is not going to be new to you. we are a full-service cafe. everybody that works in our cafe our bankers that just know how to make a great cup of coffee. our coffee is great because of a san francisco brand. pete's coffee handles all of our coffee clear across the nation, so i am really pleased to introduce you to peter klein. [applause] >> this is a great opportunity.

usually the coffee guys do not get to come up and speak, so i only have about an hour and a half worth of remarks plan, so get your nice and cold city can get in and enjoy some of our coffee. this is our eighth cafe with ing. we have a great partnership with them. we go along but, but that is not the reason they select us and that is not the reason we select them. they selected us in san francisco given our long history here. we rode our beans fresh every single day. we had a little argument, though, about our program. they asked us not to include the word fet in coffee, so we finally got over the -- they asked us not to include the word at the -- teh word fee in

coffee. they got over that period went up to have a lot of repeat customers and -- enjoying a great coffee and a great experience. thank you. >> thank you, peter. and thank you all for your patience, for waiting out here. we are now going to cut the ribbon and invite you in. we will be giving tours, and we also have a taste of san francisco waiting for you inside. we are now going to get the business to cut the ribbon.

>> welcome to "culturewire." since december 2005, the museum of the african diaspora, known locally,moad, has presented programs that celebrate and

explore the culture, history, and art of people with african descent throughout the and added states and throughout the world. the director of cultural affairs recently met with the museum director. to learn more about the current expedition, textural rhythms, constructing the jazz tradition, contemporary african american quilts. >> welcome to "culturewire." today, we are at the museum of the african diaspora, which is celebrating its fifth anniversary occupying one of the premier cultural district in the world, the yerba buena cultural arts center in san francisco. joining me is the cultural art director. tell us what moad's mission is. what does it do?

>> the museum of the african diaspora showcases the history, art, and cultural richness that resulted from the dispersal of africans throughout the world. we do that through compelling and innovative exhibitions, public programs, and education programs. our goal is to celebrate and present for appreciation to our broad and diverse public the controversial energy contributions of people of african descent to world culture in all aspects in all areas, including politics, culture, economics, education, just in all aspects of cultural forms of expression. >> one of the fascinating things since 2005 when the museum was established, is that it has become clear from science that all of humanity originates in africa. how does that influence the education programs or presentation here at moad? >> obviously, being able to

attenuate that, and there is a sign at the door that says, "when did you know that you were african?" our point is that we share a common dna, and it connects us on a number of different levels. this institution is an institution available to everyone, a resourced for everyone. >> you have both permanent and temporary exhibitions, right? >> we do. our temporary exhibition program is one that we are restructuring. i have been here now for about a year and a few months, and as a former curator, i'm very interested in this aspect of developing the visual arts program. part of what we are looking at is using the four core seems that define our program -- origins, migration and movement, transformation, an adaptation -- as a framework for our thinking about the kinds of exhibits we present. >> we want everybody to come and

see the permanent exhibition. there might be a special opportunity to visit with the current show that you currently have, which is constructing the jazz tradition, which is a very striking exhibition of quilts. >> it is a compelling exhibit on a number of different levels. visually, it is compelling. in terms of the subject matter, in terms of the approach to materials, it is so rich and diverse. it is a colorful show, a show that is deep in content, and we know something of the history of the "'s tradition within the african-american community. it is a tradition that came from africa, has its roots in africa, but during slavery, this was a combination of things. one was a way to be able to communicate with each other, a way to create beautiful objects, and a way to create functional, utilitarian objects for the

family and community. the other part that makes it so interesting is the focus on jazz. there are two attritions being celebrated here. certainly, the tradition as we know it -- these are not traditional quilts. they have their roots in traditional aspects, but what you will find in this exhibition are works that include materials on the surface, new processes, copying, and putting photographic images on the surface. you will find packets sewn onto the surface, so the methodology from traditional " making has changed from how traditional quilt makers use the medium. >> our visitors can visit the web site, which we will be showing on the segment, so follow the link to the website, and get all of the latest information about all these events related to this exhibition, and, of course, you

guys are very active. throughout the year, with all kinds of special programs. >> yes, we are. this is what i'm so excited about. >> this may take us off track a little bit, but a couple of things i wanted to highlight is that the creation of moad is one of the flagship creations of the redevelopment of san francisco. it is housed inside -- what is the building? the regency, right? >> the st. regis museum tower. >> the st. regis museum tower, which is one of the development projects that was promoted by the redevelopment agency is what allows the city to -- and the development agency to give form and establish moad in the yerba buena cultural district. now, we are looking at governor brown oppose a proposal, which

means that in the future, it he is successful, they would not have had the rebel the agency to promote these economic and cultural projects. it is something that has relevance today in terms of public policy today, what is going to happen in the future if we do not have a redevelopment agency to promote this development. >> yes. moad is the result or culmination of a public/private partnership that included the redevelopment agency and former mayor brown, and included the developer of this area. we had an opportunity to develop, create important cultural components of this public/private partnership. i understand the concern. i'm delighted they are here and will continue to be here and will continue to do the good

work we are doing. >> absolutely. thank you so much for being part of "culturewire." >> thank you for having me. >> for more information about the museum of the african the museum of the african diaspora, visit moadsf.org. >> welcome to "culture wire." on this episode, we explore what it means to the aged, in today's society -- what it means to be chicana in today's society. chica chic features an array of artwork by five leading chicana artists that addresses a range of issues such as integration,

sustainability, and integration. using a distinct visual approach, each of the artist's response to the shifting needs of their communities in ways that offer unique perspectives and multiple points of entry. >> the exhibition is to bring together the voices of a new generation chicana artists, all of whom reference the works of the civil-rights movement in their works, but they are also responding to a new cultural concerns and new cultural circumstances. >> the works in the show include a large canvas depicting a woman washing the beach with her hair at the u.s./mexican border. the painting encourages the viewer to engage with the current debates over immigration and the politics of women and labor. influenced by the campaigns of the chicano civil rights movement, this oakland artist is a print maker whose work has helped and sustainability with

the immigrant community as well as other current sociopolitical issues. this print-based work draws on appropriated agricultural worker manuals and high fashion labels to satirically address class issues, cultural identities, and consumerism. >> angelica -- her father was an agricultural worker, so she has drawn a lot from the materials the agricultural department sends to agricultural workers, referencing the depiction of farm workers and some of the information about pesticide application. >> mitzi combines a variety of media, including embroidery, to create artifacts of mexican, chicano, pop culture. she greets immensely detailed drawings of celebrities on the same platform of her friends and

families. her work combines elements of chicano portraiture and low writer art, rendered in upon new art style, or intricate drawings on handkerchiefs, also -- often associated with prison art. her portrait of three girls is among several of original posters by the exhibition artists, which are on view at various bart stations as part of a public campaign funded by the national endowment of the arts. from the outset, the curator felt it was important for the exhibition to have a public art components of the work could reach the widest possible audience. more than just a promotion, the posters connect the work of these powerful artists with new audiences, including the vital chicano and latino community. images can be found in bart stations located in san for cisco and oakland. >> it is enormously exciting for >> it is enormously exciting for me personally and for the