attractive place. we have seen that on valencia. it seems difficult to invest as much in infrastructure as we have these other needs. these dollars cannot be used for those other needs. they do have a benefit and merit on their own. i think it will be a good project. it is a result of great community planning efforts. [applause] supervisor campos: we have one more. robert lopez. >> thank you, mayor and everyone on the panel. i represent mission hiring hall. it has been in the mission district since 1971. we're known as the place to be in the mission. people come to our offices looking for jobs. we get them jobs.

we have organizations in spanish and english. of the last two years, our budget has been cut by 50%. we're working with less manpower to do the same job. we're always thinking outside of the box about how to do that. we are asking you to think about that and have consideration for that. we talk about safety. i believe that jobs keep people off the street. [applause] my father always said that. with that being said, we have to continue to provide that avenue for people to come through our doors. today alone, i placed three people myself and got them off the street. we have a great program through city college with the construction admin training

program that is very vibrant right now. the last thing i want you to consider is the limited english that come through our doors. a lot of services are geared more for the americanized, american-born people. there are people who come through our doors that do not come from that. we're trying to get them jobs, too. it is a difficult task with less manpower and money to do it. we aske you to consider our plae and what we do on a daily basis. thank you. [applause] supervisor campos: thank you very much. i do have one question. on the way here, i ran into someone who pleaded with me to ask this question. we have a very diverse community in the mission and throughout the city. the lesbian, gay, bisexual,

transistor -- transgender committee has specific services. some of those will be cut. i am wondering if there is some thought to that. what is the message to the lgbt community about the protection of those services? it may be hiv prevention or other related services. >> the executive director's have come together as a group. i will be meeting with them shortly about that as to how we will maintain services for this community. i think it is an important process. we're also working with the trans injured -- transgendered

community for a program that will be happening next year. it is important to start working with executives. i know we have some people here to save services at the martin clinic for march and the next few years. it is an important process. we're working with the executive directors. it goes back to community-based organizations and how we will support them and have them manage their programs. supervisor campos: thank you very much. i will speak as an openly gay, latino man. lion martin is very important. there are a lot of other organizations. all of these organizations provide amazing services.

before we wrap it up, i do want to turn it over to anna perez to talk about where we go from here. i will have some final words after she makes a brief presentation. >> [speaking spanish] gracias. [speaking spanish]

>> we have behaved very well. we have not made much noise. the mission is known to make a lot of noise. that is why we did little noise together. we want to remind you that as you are making the tough choices, it is about the kids that were on stage. it is about the mothers and the hearts of the people you saw here today. it is not just about cutting services. it is looking at how we generate new revenues to support our city. we cannot follow the trend of the country looking at cutting social services in favor of the wealthy. we have to look at how we can all put together for these services and city that we want to have. thank you so much for being here. [speaking spanish]

what is next is that there are a number of meetings. we're hopeful that the new mayor has opened the doors to the community. he has been having a lot of meetings up and down the city. three more are coming up on april 13, 14, and 21. those will be district 10, 8, and 11. someone will be passing out the form with all of the different dates and times that you can come and tell people in those districts to come out. [speaking spanish]

the last thing i want to say is that april 6 at 1:00, the board of supervisors will hold a hearing about the budget for dcyf. that is a really important one for people to show up if you are concerned about after-school programs and family support issues. the mayor's office has been quite open to hearing feedback. supervisor campos: i wanted to give mayor lee an opportunity to say something. thank you again for being here in district 9. [applause] mayor lee: thank you for coming here tonight. this will not be our last meeting. i have listened carefully to the

translated commons and what people mean to say here. i do think that we will have to spend quality time defining the word "progressive" when we start thinking of ways to raise revenue. i suggest we all start forming the partnerships that we need to form to get the best ideas possible. thank you very much. you have been a wonderful crowd. [applause] supervisor campos: mr. mayor, i want to say on behalf of district 9 and the mission, and thank you for being here. thank you to all of the department heads. you have a commitment from this community that we want to see a city that works for all of us. we want to see a city that will be viable in every way. this community once their safety

net protected. they want basic services protected. we want to work with you. they want to thank you for all the progress made already. we are committed to working with you and been there every step of the way. i would ask you to make sure that when it comes to the budget, your involvement does not in here tonight. you have to continue to come out. we need you to come out to the committee meetings and city hall to make sure that your voices are heard. it is not just for you. it is for your neighbor and everyone who lives in our district. we need to make sure that city government hears. the fact that we're here as the board of supervisors and the mayor is telling you the importance of hearing you out. keep at it. thank you for your time. thank you to everyone who made this possible. [applause]

>> welcome to culture wire. the city rolls of the red carpet to host the international film festival. the actors, directors, and others in among luminaries around the globe. we will get a sneak peek of this year's exciting program.

>> welcome to "culture wire." in april, the 50 forces and francisco international film festival will be taking place. joining me to talk about the programming is the director of programming for the san francisco film festival. rachel, welcome to "culture wire." i look forward to this every year. my first question is, what will be the opening night film? >> we have a terrific film for opening night. it is called a beginners and as an american independent film that stars ewan mcgregor and christopher plumber.

>> what kind of music is that? >> house music. >> it is a hard to describe story with a lot of humor and heart. >> what are the other highlights? >> there are so many great films. it is hard to pick out the favorites. we have over 200 films and the festival. we have some other wonderful american independent films like the centerpiece premier that stars john c. reilly. including the closing nine film that really shows the crossroads of internationalism that the festival. >> it is not just about the two weeks of the festival. you guys also run really

fascinating programs for the bay area. >> really don't stopped screening films. we have a series of festivals in the fall for the fall season. and we often do week-long runs at theaters around the bay area so that people who want to see the kind of films that we show at the festival can see them all year long. and we have a wonderful filmmaker services department. we can provide fiscal sponsorship and a lot of great advice. finally, we have a really robust education department. people that want to learn about filmmaking can take some of our fantastic glasses. >> one of the things that impresses me about the film festival is sort of the impact that it has.

i know you guys are the longest running film festival in the americas. >> it was always a great festival for the city of san francisco, so our constituents are the people of san francisco. we want to do what we can to reach out to as many kinds of populations as we can. one way we do that is by bringing in guests. that is one of the things that makes a festival exciting. not only do get to see films that you might not otherwise see, but you can meet a director or an actor and hear about their prospective making the film. the one thing that i always like to tell people who have never been to a film festival before is that it can sometimes seem daunting from the outside because he will pick up the program guide and it has 100

name movies and seems a bit hard to navigate in the beginning. but it is really worth it as you know from coming. the atmosphere in december, the interaction with other guests, the films themselves make it a great couple of weeks. >> it is important to participate and take advantage of this treasure trove of films from how many countries? >> is usually between 40 and 50 countries. >> it is an impressive range of filmmakers and the national perspectives that gets represented in the film festival. thank you for bringing this festival to san francisco every year.

>> we feel with ff park works as well as scombect it to, it will be a powerful example for cities around the world that's an effective solution that is easily replicated. this new approach to managing parking includes realtime information on parking availability via the web, handheld devices and soon the meant transportation commission 511 service. we will also be able to extend our parking meter time limits. we're installing new meters that have technology that makes it much more easier to pay and demand responsive pricing to charge the lowest price possible to make it easier to find parking here in the city. your presence today is greatly

appreciated and it's reflective of our partnership with the federal government, our regional and local government, as well as support from the academic world. accordingly, i would like to especially recognize some special guests who are with us here today -- mayor edwin -- our mayor here as well as a very special welcome to the deputy administrative of the federal highway administration, greg nato, who has traveled across the nation from d.c. to be with us here today, our president of the board of supervisors, supervisor david chu. tom nolan, chairman of the board and also dr. donald shupe, our professor of urban planning at the university of irving-los angeles and worldwide expert claim on parking. we're also joined by m.t.a. director cheryl brinkman. and we're also joined by supervisor scott wiener as well

as chairman of the transportation authority ross mercuriami. we're glad you're all able to be here with us. we're also joined by leslie rogers, regional administrator of the federal transit administration. we also have jose luis moss covitts of the transportation authority, jim lazarus of our san francisco chamber of commerce is here, along with red rifkin of the san francisco city of public works and melanie from the department of environment. we had a strong partnership. there was no way we could do this work without a strong partnership here within the city planning and the port of san francisco that had a strong partnership with us at s.f. park and agreed to participate in the pilot program. we have a great team of individuals at the m.t.a. who worked on this project for the past couple of years and i need to make sure we especially thank them and jape primus and steve lee.

-- jay primus and steve lee. [applause] and i think you saw earlier on we had some of our team that works out in the field, our parking meter shops, those individuals also deserve recognition. they've done a great job to get us here today. they're tireless efforts have gotten us to a point on behalf of this agency, we need to make sure they get recognized and thank you for that. to begin, it's my privilege to introduce san francisco mayor edwin lee, who as everyone knows is a stall wart and abiding champion of sustainable streets and all transportation initiatives that enhance the quality of life in san francisco for residents, businesses and visitors alike. mayor lee avidly supports the employment of technology throughout the city and he encourages us to look for an innovative solution that reduces congestion and allow our economy to grow and prosper. he wants our streets to be safer and more attractive and

efficient for pedestrians, bicyclists, transit customers and automobile users. so i would like to call up at this time our mayor, mayor lee. >> thank you, nat. once again thank you for the leadership at sf-mta and your board's leadership at launching this program. how many of you have been dumb in your past? how many you have acted dumb? i have. when you're driving around looking for a parking space and you're double parking and you're running around trying to see whether or not something will open, you're dumb. because the reality of it is you're increasing the carbon emissions, you're blocking traffic, you're doing all the dumb things we all hate but we've all been there. i've been there. i have to admit, i've donna. and i want to get smarter at it.

and i know working the city, being a resident of the city, we're a much more enlightened city for the rest of the world to look at, we want to be less dumb about it. that's why i'm so grateful to launch our pilot frahm of s.f. park. that's going to be our san francisco version of congestion pricing. right to the meter. right to the parking spaces. and for some time now i've been absorbing what are all of these little markers going around and being placed in all of these parking spaces. oh, they're going to try to do something smarter. maybe it will come back to us in a smart way. with the help of our federal highway administration, thank you very much for doing this, with the help of leader pelosi and her advocacy and her policy, guidance souun port, federal highway administration, department of transportation, all of froirneds there, we got

some very serious funding for our m.t.a. we put them to work and through their leadership and through the collaboration with departments like public works and our other departments and environment department and others and our traffic divisions we come up with i think one of the best pilot programs i have ever seen. we will make a few mistakes, i'm sure. but to open up this intelligent way of parking on-time information, dwrate that's going to be supplied to your very phone, your handheld phone, the ability to text information back and forth and find the best space, the best timing for that space, we're going to be able to plan our days a little bit better and be in less -- less in each other's way, let's put it that way, so we can comfortably find more park willing it's in our garages with the intelligent signage we have there, digital signages or with your own

application on on your computer or in the very near future but in this year being able to calm 5501 and finding out where the patterns are. this pilot project will be focused on the most congested area of the city to start right off with. those areas where you're already seeing the dumb action, running around, running around, where can i get a parking space? to have an intelligent system speak to us right at the parking meter, you know, i don't know if all of you know this, you probably don't, in chinese the parking meter that's name is lofu gay, which means a lion machine, and in the chinese culture when you're confronted with a lion, the lion eats you. that's what a parking meter does, it eats you. it eats your hand, it eats your arm, eats coins, it eats every dollar in your pocket until we become smarter where we can use credit cards. we started all of that. it's become less the beast and

watch around and ask anybody in chinatown, it's a lion machine that eats you because that's all it's been about. today i think we're trying to change that picture. it's less the beast and more the helpful ability because it's a smarter and more intelligent machine out there and it's got the sensors and it's going to provide the public and in particular, it's going to provide the dozens of new technology companies that are coming into the city with a stream of data. i wouldn't be surprised if you're going to be able to tweet some things even more very quickly. where you're at because you found a parking space. you will be so happy, you will tweet it out w that stream of data that is now going to be available through s.f. park in this launch will allow other types of applications to be developed in the very, very near future t will allow even more

intelligence to be out there for free so that other companies can come in and help us. and that's what dr. shuber had in mind when you helped us with this. that's where our applicant developers, i met him this morning are developing. we have it on iphone starting today. but we'll have it for other handheld depee vices to make -- devices to make it easier. this kind of intelligence will bring us from the dumb actions we had in the past to the ability to have people know where parking is and to have the prices adjusted accordingly. when in the high-demand times, of course, prices will be a little higher whcht it's lower, it's got to be lower. and where it ought to be free, it should be free. or it should be left alone like it will be in the mill moore area. so -- fillmore area. a lot of this will be our congestion pricing program for

the city of frake but it will be something neighborhoods aren't fighting over. all of the local businesses and in particular the small businesses along all of these corridors will also be able to benefit. i can probably tell you it won't be too long for now that where some of our feck companies will team up with some of the small businesses in these congested areas and offer up even more applications so you can visit the areas and get the best pricing for parking as possible and went to eat your hand up, it won't eat your household funds up as we always feared parking is done. parking wars in this town have been historic and now we have, i think, the beginning of a solution. so i want to thank all of the collaborative organizations that are working together. i want to make sure that this becomes part of the way we do business here, part of the way people visit, part of the way people think and plan their day out. ultimately, it will reduce

carbon emissions. it will make our society even better. that's what i'm in it for. that's why this whole week, a lot of it has been about quality of life, it's been about our environment. this will contribute to that. i want to thank the m.t.a. for your leadership on this. this launch is a pilot but it's going to be a meaningful one. we've already started, i think, adjusting those prices and they may not adjust right away on an every day or every hour basis. i think we will be adjusting prices maybe on a 30-day basis just so we can begin starting. but to get smarter and more intelligent as time goes on. as a pilot, we get to make a few mistake so live with those as we can improve it, our professor says we can make a few mistakes. because that's ok too. we're a city of inovation and we allow ourselves to get better and better. with that, thank you very much. congratulations nat on a wonderful project. i'm going to be able to demonstrate this after the other

speak sore i'm staying here for -- speaker so i'm staying here for that. >> thank you, mayor lee. it is most appropriate he is with us today, federal highway administrator, because the federal government was generous in a $20 million funding for thrandmark project. deputy administrator nato heads up the shwt everyday counts initiative which is designed to employ innovation to shorten project delivery time, enhance safety on the nation's roadways and protect our environment. innovation is certainly the key element in the essex park pilot -- s.f. park pilot project we're launching today. please come up deputy director nato. >> thank you. appreciate it. appreciate it. good morning.