with photographs. it is really all about the business model. patch believe they can make money based on advertising. other local newspapers believe advertising is not enough to support journalism. i am interested in your thoughts on that, brian. and pat, i know that you are looking for 20, 30 times returns. >> what is that? >> i put in $1 million and i get $10 million out. >> we do not know what that is an public radio. [laughter] >> ok, thank you. i would like to ask our guests to keep the questions short and sweet. we have a lot of questions. >> patch is built on ad revenue, but not in the -- it is not just

banner ads. it is about serving the community. there is a business community as well. small business owners who knew to be served, the sorts of at products that benefit them. all of these are good, from non profit, to different models. you mean that variety. i got an e-mail from taxable. i appreciate that. >> you have a question for pat as well? >> i think the business model in the media always changes. the big one that everyone has seen in their lifetime is, when i was a kid, tv was free. across america, it was funded by advertisers. today, the vast majority of americans pay a fee to get television. if the contact mix is right,

hard journalism, entertainment, people will pay. all along the spectrum from the complete the paid to be completely ad-funded, you see it all today. one of the crisis we have now is the old model of classified advertising, paying for hard news journalism on paper has broken the, and is being replaced. that business model change had been a constant for 150 years. there are millions of models that work, and will be, and capital can chase them, as you get a 10x return, as you described. >> we want to get to everyone's questions. >> my name is alex. i have heard two major themes about new media. one, that it has a radical democratic potential, low barrier to entry, but i have also heard repeated again and again, in order for your model

to be successful, in order for your web site to be successful, you have to hitch your wagon to a large, well-funded, established media corporation. i wonder, in light of that, how new, really, is new media? as the dust settles, is new media not just become the old media as it has been? how far have we come from a daily billing 60 years ago criticizing, saying the press is free only for those who own one. >> is a great question. i am going to go back to that first question, the quality of digital journalism. we are more than 15 years into internet news. still, you hear people say it is coming along. someday it will be good.

quality journalism existed on the internet from day one. it was there. the internet journalists were winning awards from day one. there is a lot of noise surrounding it, which makes it seem worse, say, than "the chronicle." quality journalism is there. the new part of the media is not a new types of stories being told, but how they are being told, short for nurses long form, and how they are distributed on your one newspaper or magazine or one website, versus to run the mobile universe, or threat the internet universe, portals. do you want to give 30% of revenue to apple in order to distribute it? lots of publishers are making that decision. it is the distribution from free tv to pay tv and the change from the free online destination

media to mobile everywhere media and the creation of brands there. along with the business model, that is what we are working on. >> the want to go to the next question. we have to get to everybody. >> my name is peter bergen. i am an investigative reporter. i do not write content, i do not right product. i do news reporting. i do not write material to put ads around. there are some assumptions coming from this gathering that i find troubling. many years ago, upton sinclair wrote a classical study of journalism. he said that the advertising model does not work. clearly, it does work, but the main thing that is missing from what everyone has been talking about so far is the consumer. when i read long form of journalism, which i write, i print it out.

when i mounted an investigation of the region's last year of california, i collected about $7,000 from individuals and parlayed it into six print journeys, seven weeklies. got a lot of national coverage. it made some difference in people's lives, but i did not take a dime from any corporation. ok? so let's talk about how we go back to the model where people who need investigation, news -- because my duty is not to reflect corporations. let us not be proud that we are moving forward because we do not have journalist unions anymore. that's going back to selling the news that people need, and get rid of the middle man, which is turning out to be a lot of publishers. >> first, thank you for bringing

that up. a great question. it gives me the opportunity to talk about two things i am passionate about, perspective and poor people. neither one of those things are efficient -- artificial when it becomes to becoming an millionaire. there is a website that i really liked called poormagazine. that has existed for the past 10 years, focusing on the homeless communities in the bay area. everything that they get is donations and they get few donations. they focus on the things that are ignored by the media outlets, and they are doing it specifically for the people on the streets. those are the kinds of people, the people that they are focusing on. but to be honest, they do not pay bills, they do not have money for advertising. the perspective that comes from

those communities are often not what foundation's one. foundations usually go from labor of the month to flavor of the month. we are backed by foundations, so hopefully i am not biting myself in the ass. if you are foundation-funded, you have to focus on what the foundation wants. if you are advertising-focused, you have to focus on what the advertiser wants. so where is the space for this marginalized community? i did a story two years ago that focused on west oakland, dealing with asthma rates. nobody in west oakland had the money to pay for it, but everybody read it. i know because i walked around and handed out paper copies of it. how do we focus on those organizations, the people who cannot do it themselves? i am sorry to answer your

question with a question, but it is something i am passionate about. >> hello, i am just graduating high school this year. i plan to pursue a career in journalism. like others, i get a constant reminder that it is a struggling field. personally, i am not too concerned with money. i am just passionate about journalism. like many others, i want to know what it is looking like for people like me, who are planning to pursue a career in journalism, what steps do i need to be taking? >> four years from now, i believe she will be out of journalism school, what will landscaped look like? >> it will look great because you are cheap labor. [laughter] and there is plenty of room for you to work their way up.

if you really focus on digital skills that make you stand out from everyone else, you are going to make it. fundamentally, you need to write well. if you can do that, you will be successful in this industry. i honestly believe that there is plenty of room for people who want to pursue careers in journalism right now. >> what skills should they be learning, at this point, if they are just going into k school -- j scjool? -- school? >> certainly, the ability to write. being able to speak to the reader, you should certainly learn and probably already know how to do so, video. basically, how to use all of the social media channels available. but i would not really focus so

much on those tools because they are getting easier and easier by the day. i am sure four years from now, -- you probably get that in school anyway, but you want to focus on the basics of understand your role as a reporter in a community. and jobs are becoming available. there is more hiring going on. that will continue, going forward. >> one question would be, who is a journalist? that fundamental question. does she have to go to journalism school for four years to be considered? how can she distinguish herself from a citizen journalist or a blogger? need there be a distinction? that goes into a whole nother question of who is a journalist. nobody wants to tackle that question. >> you should also visit new

terms and talk to journalists about what they do. >> i will try to be quick. i think there is a spectrum of journalism and there are professionals. citizen journalists along the spectrum, but they are all valuable. i was going to say, one of the things you should learn how to do is promote yourself and promote your brand. you can get on tomorrow, you can build clips like no other time in history. you can do that on facebook, your web site. learning how to use your network to promote the thing that you care about, what to write about, is a huge scale that the internet will allow you to do. >> my name is claudia. i worked for pat. my question is for everyone on the panel. -- i work for patch. noting the lack of hispanics on the panel, how do newsrooms

address in-language content and sourcing? try to get people in the community, the poor and marginalized, to interact with digital journalism? >> and journalists need to know more than one language, it is that simple. you need to be able to interact with members of your community that you normally would not be able to if you were restricted by language. that is what i tell my students. i always tell them to minor in spanish, not just because it will make them better reporters, but it will get them jobs in a wider variety of markets. so i do believe that is incredibly important. if you do not speak the language, you find somebody who does. you have them help you. if you were to cover

communities, for example, who speak mandarin or cantonese, and you do not speak a word, that is not necessarily a limitation. action--- definitely be part of a journalist's training and anyone who is of having will have a better shot at telling stories. -- multilingual will have a better shot at telling stories. >> we are out of time. i want to thank all of our panelists. thank you all. and thank you all for coming. [applause]

>> my name is mark buell and i have the pleasure of being the chairman of the america's cup organizing committee. nice to see you today. a number of distinguished guests in the audience and on the podium, and i will do my best to knowledge most of them, so do not get your feelings hurt. today, we are presenting one of the conditions in the host city agreement. when mayor newsom and i signed

that agreement, we committed to doing certain things to enable the city to put on the best of it possible. one of the most -- i cannot imagine a more critical element to this plan than how we move people during the event. if san franciscans care about anything, it is traffic, parking, movement, and i think today's press conference at the beginning of this effort acknowledges how seriously we take this situation and how much we want to get it right. there is a provision that by march 31, we begin this with a document, and it will continue until the environmental impact report is finished. there will be plenty of chance for people to comment on it, contribute to. we want that. it is really important for this process to get that. with that, it is my pleasure to introduce to you our newest, biggest supporter of the

america's cup in san francisco, our mayor, ed lee. [applause] mayor lee: have the opening day at the giants. [applause] -- happy opening day. i want to give our -- a shot up to are daniels. i wanted to again thank him. right here, we are enjoying the beautiful sun, and maybe a few decades ago, we would not have been able to do that because of some freeway. but i wanted to thank can because he has been a big supporter and a great advisor of mind and someone who early on enticed me to join government rather than throw stones at it. as markets unveiled earlier, one of the most important plants that will not only have to do, but we must do, if we are going to invite 200,000 people a day to come to our border share

along the waterfront and view one of the most spectacular races, the america's cup 34. as i began my -- a couple of months ago, i was forewarned as we made the initial announcements of how already we are, i had gotten some phone calls from quite a few friends, both new and old, who reminded me that the big challenge is going to be if we are successful in getting this and if it works, how are you going to move people around? how are you going to do its motley? those people came from very good friends, who spent their lives not only dealing with the interactions in our city, but transportation issues as well. so i am unveiling to you today what we have dubbed the people plan, which is our initial draft. and it is just the initial draft. it allows you to see how we are going to take care of these big

challenges. i want to thank president chiu, ross mirkarimi, all of the supervisors here in the front row for working with me. all of the mta. with the court, the public works. all the city agencies that have come together. the department of environment as well. working together with the even authority that formed and with mark and others to help give the initial launch of this draft plan. this plan is a framework, has quite a few details, but it emphasizes how we will approach moving some 200,000 people on a daily basis to the waterfront to view this great race. and it is important that we begin with this draft plan that talks about transit and talks about how we can work with our

friends in the bicycle coalition, our friends that are pedestrian-oriented routes, as well as municipal transportation routes. we want to emphasize those modes of transit, just as we just did as we came down from city hall on our municipal railway's. this draft is important, and it is so important that we do it right, that it is the first plan that we initiate, that we launch in the public. it is one that will be on our website, on the office of economic development workforce development web site. it is there now as we speak, and it talks to you from at least the initial groupings of the apartments that have worked together in concert with the event authority and the organizing committee in anticipation of how we move people. it reflects some very strong principles and some policies. the first one is we have got to

have energy efficiency reflected in this plan. the second is it has got to be environmentally sustainable. the third -- it has got to be strategically adaptable, that we can use this plan in a very adaptive way to all the events that happen. finally, another principal reflected in this plan is it has got to be a positive legacy that we leave with the america's cup. by "positive legacy," we mean that whatever we do, whatever we build, whatever we improve has got to beat an improvement that benefits all san franciscans for generations to come. we're looking at the infrastructure we invest in with a future that not only will handle the 200,000 people a day, the millions of people to come here, but it will benefit our city in the long run, and that is the smarter way of doing it. the reason why we are doing it

early is because we know transit is already a challenge. even with the myriad of events that we hold today. they are a challenge, and they will be a challenge again this fall when the giants take on the world series. again, it will be a challenge for us, but a positive challenge. one that we welcome. america's cup 34, all of the challenges it presents are all challenges to our city, and it is really the kind of event that san francisco was created for. charlotte is saying yes because we know how to handle these kinds of events, and it will take earlier planning. this plan will be posted for at least two months for public comment, for interchange, for all of you transit fanatics, all of the members of the community who want to know how we are going to handle this. please, we are inviting you today to engage with us on this plan, to give us your best

ideas. how are we going to utilize our bicycle population to transport people. how are we going to utilize our municipal railway's and the best lines we have, how do we improve them? how we make sure pedestrians, both ones that what get to where they are going in different modes, but i also want to make sure that we take care of our disabled community as well. i just had a meeting with disabled advocates, and they want to be so much a part of america's cup. how do we have a chance a plan that invites everyone who wants to be here to feel warm, feel well, feel that they can get to all the places they want to view this great race? there is momentum building in this race already. i cannot announce some of the things because staff tells me that i can paste this thing as it goes on for months.

but i am already excited by some of the new international teams. they are already registering themselves to join in this historic race. so we have got to do it right. i think we have started with one of the best plans. we will deal with things like waste management or marketing or security as well as other plans that will hopefully engage the public as well, let everybody know that we are handling this the best way possible, and it is what we have always touted. we are handling this plan in the most san francisco way possible. it begins with the best line of the departments we have, the people responsible for the plan, and i want to say thank you again to the department's that have been working well together, with their enthusiasm, their excitement, to work with all of our key agencies to produce an initial draft with our partners, with transit experts, and not be afraid.

the reason we're putting the plan out there on the website is we want that engagement, certainly for the next month, two months, and then we will meet our deadline. with both the authority and organizing committee, we will meet that deadline. we are setting ourselves a deadline for this transit plan to be adopted by the end of september, and it will, of course be -- many parts of it will be part of our ceqa -- our review and ceqa tests as we build all the other elements together. i want to let the public know we are still at it, let everyone know this event is the most possible event possible, and inviting everyone to do it with us, so please pay attention to this plan. let us know your ideas. let us know your cautions, if you will, and let us know your

solutions. we are not just adding more problems to this plan. we are also going to find solutions. i love the fact that the plan is initiated with a western- oriented ways to get here, how we can support that, along with the bicycle that we can use, along with public transit that we can use, and i thank you and invite you to be paying attention to all the other plans that we will be unveiling in the next few months. thank you very much. [applause] >> thank you very much, mayor lee. before i introduce the next speaker, i want to acknowledge some people that are here. perhaps first and foremost is the president of the america's cup event of 40. thanks for being here. can i tell them how many boats are in and how many you might think might get into this? thank you. he is the guy who knows. i was told about five minutes ago the 13 entries -- no, 12 entries?

13? 14? 14 entries -- it has gone up since i talked to them. that is pretty spectacular. now, we will all hold them to the fire that they get to the starting line. let me acknowledge, and if you hold your applause, i'm going to read a list of distinguished guests that are here today. you are all distinguished. but supervisors wiener, supervisor eric mar, supervisor mark farrell, thank you for coming. jonah's minted from the planning and conservation league. our port director. dpw director. the of director of the office of economic and workforce development, with the project manager for the america's cup. a round of applause. [applause] she is my boss, too. mike martin, who is heading the

city effort to coordinate all this. critical role at this point. thank you. christina from the golden gate yacht club, which is the owner of the contemporary, but we hope long-term owner of the america's cup. and lazarus from the port commission is here. charles schulz -- charlotte schulz. thank you. wonderful to have you. dan is here from nancy pelosi's office. we appreciate that. i think that does it for the vip's -- oh, who did i? kimberly from the port commission. all right, with that, there are two supervisors who played a key role in making this happen. while we got an 11-0 vote, and i know everybody gas when they hear that the board of supervisors voted 11-0, it was through the extraordinary efforts of many supervisors, but

two played a key role. i'm going to introduce the first right now, and that is the president of the board of supervisors, david chiu. supervisor chiu: thank you. first, and like to thank everyone for wearing orange today. i feel sorry for los angeles. i feel honored to be part of this world-class sporting event, not just because of what it will do for our local economy, for jobs, and for the sport of sailing, but what it will do for transportation. we know that we are trying to build a 21st century here in san francisco, and while we are the city that invented the cable car, right now, we have had many challenges as people tried to get around the city, whether they are on bus, on foot, on bicycles, in cars sitting in a little bit of gridlock. what is so wonderful about the what is so wonderful about the people plan, which, i have to