seven years. currently, i worke with photographs. it is really all about the business model. patch believe they can make money based on advertising. other local newspapers believe advertising is not enough to support journalism. i am interested in your thoughts on that, brian. and pat, i know that you are looking for 20, 30 times returns. >> what is that? >> i put in $1 million and i get $10 million out. >> we do not know what that is an public radio. [laughter] >> ok, thank you. i would like to ask our guests to keep the questions short and sweet. we have a lot of questions.

>> patch is built on ad revenue, but not in the -- it is not just banner ads. it is about serving the community. there is a business community as well. small business owners who knew to be served, the sorts of at products that benefit them. all of these are good, from non profit, to different models. you mean that variety. i got an e-mail from taxable. i appreciate that. >> you have a question for pat as well? >> i think the business model in the media always changes. the big one that everyone has seen in their lifetime is, when i was a kid, tv was free. across america, it was funded by advertisers.

today, the vast majority of americans pay a fee to get television. if the contact mix is right, hard journalism, entertainment, people will pay. all along the spectrum from the complete the paid to be completely ad-funded, you see it all today. one of the crisis we have now is the old model of classified advertising, paying for hard news journalism on paper has broken the, and is being replaced. that business model change had been a constant for 150 years. there are millions of models that work, and will be, and capital can chase them, as you get a 10x return, as you described. >> we want to get to everyone's questions. >> my name is alex. i have heard two major themes about new media. one, that it has a radical

democratic potential, low barrier to entry, but i have also heard repeated again and again, in order for your model to be successful, in order for your web site to be successful, you have to hitch your wagon to a large, well-funded, established media corporation. i wonder, in light of that, how new, really, is new media? as the dust settles, is new media not just become the old media as it has been? how far have we come from a daily billing 60 years ago criticizing, saying the press is free only for those who own one. >> is a great question. i am going to go back to that first question, the quality of digital journalism. we are more than 15 years into

internet news. still, you hear people say it is coming along. someday it will be good. quality journalism existed on the internet from day one. it was there. the internet journalists were winning awards from day one. there is a lot of noise surrounding it, which makes it seem worse, say, than "the chronicle." quality journalism is there. the new part of the media is not a new types of stories being told, but how they are being told, short for nurses long form, and how they are distributed on your one newspaper or magazine or one website, versus to run the mobile universe, or threat the internet universe, portals. do you want to give 30% of revenue to apple in order to distribute it? lots of publishers are making that decision.

it is the distribution from free tv to pay tv and the change from the free online destination media to mobile everywhere media and the creation of brands there. along with the business model, that is what we are working on. >> the want to go to the next question. we have to get to everybody. >> my name is peter bergen. i am an investigative reporter. i do not write content, i do not right product. i do news reporting. i do not write material to put ads around. there are some assumptions coming from this gathering that i find troubling. many years ago, upton sinclair wrote a classical study of journalism. he said that the advertising model does not work. clearly, it does work, but the main thing that is missing from what everyone has been talking about so far is the consumer.

when i read long form of journalism, which i write, i print it out. when i mounted an investigation of the region's last year of california, i collected about $7,000 from individuals and parlayed it into six print journeys, seven weeklies. got a lot of national coverage. it made some difference in people's lives, but i did not take a dime from any corporation. ok? so let's talk about how we go back to the model where people who need investigation, news -- because my duty is not to reflect corporations. let us not be proud that we are moving forward because we do not have journalist unions anymore. that's going back to selling the

news that people need, and get rid of the middle man, which is turning out to be a lot of publishers. >> first, thank you for bringing that up. a great question. it gives me the opportunity to talk about two things i am passionate about, perspective and poor people. neither one of those things are efficient -- artificial when it becomes to becoming an millionaire. there is a website that i really liked called poormagazine. that has existed for the past 10 years, focusing on the homeless communities in the bay area. everything that they get is donations and they get few donations. they focus on the things that are ignored by the media outlets, and they are doing it specifically for the people on the streets. those are the kinds of people, the people that they are

focusing on. but to be honest, they do not pay bills, they do not have money for advertising. the perspective that comes from those communities are often not what foundation's one. foundations usually go from labor of the month to flavor of the month. we are backed by foundations, so hopefully i am not biting myself in the ass. if you are foundation-funded, you have to focus on what the foundation wants. if you are advertising-focused, you have to focus on what the advertiser wants. so where is the space for this marginalized community? i did a story two years ago that focused on west oakland, dealing with asthma rates. nobody in west oakland had the money to pay for it, but everybody read it. i know because i walked around and handed out paper copies of it. how do we focus on those

organizations, the people who cannot do it themselves? i am sorry to answer your question with a question, but it is something i am passionate about. >> hello, i am just graduating high school this year. i plan to pursue a career in journalism. like others, i get a constant reminder that it is a struggling field. personally, i am not too concerned with money. i am just passionate about journalism. like many others, i want to know what it is looking like for people like me, who are planning to pursue a career in journalism, what steps do i need to be taking? >> four years from now, i believe she will be out of journalism school, what will landscaped look like? >> it will look great because

you are cheap labor. [laughter] and there is plenty of room for you to work their way up. if you really focus on digital skills that make you stand out from everyone else, you are going to make it. fundamentally, you need to write well. if you can do that, you will be successful in this industry. i honestly believe that there is plenty of room for people who want to pursue careers in journalism right now. >> what skills should they be learning, at this point, if they are just going into k school -- j scjool? -- school? >> certainly, the ability to write. being able to speak to the reader, you should certainly learn and probably already know how to do so, video.

basically, how to use all of the social media channels available. but i would not really focus so much on those tools because they are getting easier and easier by the day. i am sure four years from now, -- you probably get that in school anyway, but you want to focus on the basics of understand your role as a reporter in a community. and jobs are becoming available. there is more hiring going on. that will continue, going forward. >> one question would be, who is a journalist? that fundamental question. does she have to go to journalism school for four years to be considered? how can she distinguish herself from a citizen journalist or a blogger? need there be a distinction? that goes into a whole nother question of who is a journalist.

nobody wants to tackle that question. >> you should also visit new terms and talk to journalists about what they do. >> i will try to be quick. i think there is a spectrum of journalism and there are professionals. citizen journalists along the spectrum, but they are all valuable. i was going to say, one of the things you should learn how to do is promote yourself and promote your brand. you can get on tomorrow, you can build clips like no other time in history. you can do that on facebook, your web site. learning how to use your network to promote the thing that you care about, what to write about, is a huge scale that the internet will allow you to do. >> my name is claudia. i worked for pat. my question is for everyone on

the panel. -- i work for patch. noting the lack of hispanics on the panel, how do newsrooms address in-language content and sourcing? try to get people in the community, the poor and marginalized, to interact with digital journalism? >> and journalists need to know more than one language, it is that simple. you need to be able to interact with members of your community that you normally would not be able to if you were restricted by language. that is what i tell my students. i always tell them to minor in spanish, not just because it will make them better reporters, but it will get them jobs in a wider variety of markets. so i do believe that is incredibly important. if you do not speak the

language, you find somebody who does. you have them help you. if you were to cover communities, for example, who speak mandarin or cantonese, and you do not speak a word, that is not necessarily a limitation. action--- definitely be part of a journalist's training and anyone who is of having will have a better shot at telling stories. -- multilingual will have a better shot at telling stories. >> we are out of time. i want to thank all of our panelists. thank you all. and thank you all for coming. [applause]

>> good morning, everybody. thank you. welcome again to city hall and thank you very much for joining us in this very, very important occasion. i want to immediately thank all the people up here. today is a very special day. it is one of those moments where we get to see visibly a united official family but, more than that, a united city come together and embrace a very important decision that i'm about to make. >> thank you.

[applause] >> there are so many people up here and been part of this whole decision making and advice and community, but i want to of course acknowledge officials here. we have presiding judge feinstein joining us. we have the president of our board and members of our board of supervisors. i know david chiu is here, jane kim, carmen. ross mirkarimi. malia cohen, of course. our city attorney. we have representatives from mrs. harris's office and city public safety officials. jose ses -- cesnaros our d.a.

george gascon. jeff, the public defender, many conversationse conversationsen:the sheriff, juvenile probation chief. office of citizens complaints. joyce hicks. edit harringto harrington. edit harringto harrington interim chief, thank you for your wonderful service being interim chief. a number of members of our police command staff. certainly the police commission. mr. mazuko i want to thank you for a very thorough job in presenting to me the best

candidates the commission could produce. it has been an amazing time to work with you and the commission, so, thank you, joe, and others on the commission. thank you very much. [applause] >> our police officer officer association president. gary, it is time to get quiet and go to work. thank you. our police public employee groups. i want to acknowledge greg's son neglect is here along with a very good friend wendy. thank you for joining us as well today. [applause] >> as i said earlier, good close advisors continue to work with me. former mayor willie brown thank you for always being there to talk with me about it. rose, dear friend, thank you for being there with me as well.

former supervisor beveragen duff -- bevan duffy. i thank the school board and fire department.an duffy. i thank the school board and fire department. i also had a chat with john hayes' wife. she is out looking at colleges with the boys. thank you very much for being here, chief. did i miss anybody? i think i have gotten everyone. thank you very much for being here. [applause] >> we set out at the beginning of this year with the goals that i announced and you know all of them. i have been saying them now for seven and about to do 10 of the town hall meetings on the

budget. but when i was coming back from hong kong and realizing one thing i had to do immediately is finding a chief was one of those top priorities and today we get that job done. it had been suggested that perhaps i leave temporary alone and allow maybe the elected mayor to do this. but all of you have known that, while i'm an interim mayor, i do not make interim decisions. this is a decision for san francisco. [applaus [applause] >> a public safety issue is always my priority. again, i want to express my deep thanks to acting chief for his wonderful service in carrying out all the things he has done to stabilize the place while he knew i was looking for the best chief. i want to again acknowledge the thorough job, the thorough vetting by the police

commission, its work because it allowed me to look at all of the best candidates and choose from there and today i have chosen the best candidate. [applaus [applause] >> 30 years working for this ci city. all kinds of assignments, defend assignments. more than i had in my 22 years. varied in every respect but difficult tasks. whether it was captain of the mission station, doing narcotics, patrol officer. being head and commander of defend aspects. then being called it duty also with our public utilities commission and creating and establishing from a homeland security effort the safety of our water system, not only for ourselves but all of the customers and the system itself. that is where i got to know greg

the most is when he was literally out of his uniform and into a colleague setting. that is where you get to know somebody truly when you are working for the city and they are working for the city shoulder to shoulder. somebody who has not only demonstrated through the years of command and leadership but exhibited that leadership in every single assignment. i want to show you or express to you why he is the best chief. he's had that experience, not only the assignments and varied assignments, but also each time that he has gotten a different assignment he has been called back to head up more difficult assignments. and i know that as i expressed from day one when i became mayor and he had already been assigned to the bayview police station and i was there for one of my

first merchant walks with malia cohen and we talked about how the baby was doing and we understood how difficult that assignment has been and why he of all people was called to that assignment. he has done wonders in that community not eventualonly bein police officer but an expressed example of a leader in community policing. because you don't get the comments that you get when you are not doing a good job with the boys and girls club, with delancey street and bayview ymca, without going beyond the coal of caught, being the captain but being a people's captain. that was undertaken. this will be reform from the inside out. it is something we have talked about for quite some time. there is a dedication here to not only reform but the

continued improvement of our police department, inviting in of the different employee groups that met with, each of the different employee groups that had a chance to talk with me about what they wanted to see out of a new chief. they not only got that ear, they got the commitment from all of us in this appointment. [applause] >> we have talked about accountability, and you will see how accountability has been exhibited in chief suhr's appointment. not only did he embrace comstat but he was a living example of how modern technology using statistics would improve his work force and people he has commanded. he will be a community policing officer and chief for this department. so, i say without hesitation the

best chief here is being appointed today. this is a great day for san francisco. it is also a great day for san franciscans. thank you very much for accepting this appointment. [applause] >> without any hesitation and it is something that happened to me in january, got hit the ground running. there are a lot of things we have to tdo, so, please, captai suhr, let's take the oath of office here. please repeat after me. say your name after "i." >> i. >> i greg suhr. >> do solemnly affirm. >> do solemnly affirm. >> that i will support and defend the constitution of the

united states. >> the constitution of the united states. >> and the constitution of the state of california. >> the constitution of the state of california. >> against all enemies, foreign and domestic. that i will bear true faith and aallegiance generals -- to the constitution of the united states and constitution of the state of california. that i take this obligation freely. >> that i take this obligation freely. >> without any mental reservation. >> without any mental reservation. >> or purpose of evasion. >> and that i will well and faithfully discharge the duties upon which i'm about to enter. and during such time as i hold the office of chief of police for the city and county of san francisco. >> for the city and county of san francisco. >> congratulations. [applause]