then the water level starts to rise and it becomes a reservoir for water. this is dissipated during the more dry months of the year. >> this forms a big long skinny basin and runs into san francisco. it is the coastal bluffs areas that are subject to erosion from the waves and the ground water that comes out and you start to lose this. this is the largest example of failure for a long part of the coast. it has been moving continuously for a long time. >> the ocean was at the same level as we are standing. in 1982, and massive slide occurred further to the north of and one day it moves 5 feet

and by the second day it moves 30 feet out. all of that land down below was sitting out here. it was a great deal logic feature of the landslide further to the south. there were houses on top and there was a very steep slope. you can see some debris slides where the sand is slowing. then you drop into a gully or a drainage swell. the top of the landslides' is just a drop in the middle where another clock has pulled away from the edge. the higher hill on the outside edge of the rich and the depression is the drop. surface erosion is an acute issue. >> you can see the evidence of

the houses directly adjacent. we have similar conditions to that. if you go around the corner around the seacliff, where in fact there has been significant movement and in fact many of the homeowners along that portion of the seacliff have had to come back in and do extensive foundation repair and massive walls to protect the home while the slope [inaudible] >> here we have the shallow slides, a debris slides. during earthquakes, they are both activated and the movement on the deep sea slides accelerates as well as the official material that erodes. >> if there's one point that is

brought home from this discussion of landslides is san francisco is a part of the community that experiences many types of landslides, rockfalls, deportations. we need to be aware of the geologic and topographic setting we are in. when we are planning to build our home or buy a home or at additions to the home. if i have one suggestion, that is to seek information from the apartment building inspection. if you're not satisfied, there is ample information there. a geologist needs an opinion of the stability of the environment you're in. >> the building department will typically require that kind of

information. people will do a major edition. what we are wondering is why we require that information. >> great, thank you very much. it is terrific. it is fun to see a lot of the city. thank you. announcer: this is sarah watkins.

a lot of people almost helped her. one almost cooked for her. another almost drove her to the doctor. still another almost stopped by to say hello. they almost helped. the almost gave of themselves. but almost giving is the same as not giving at all. you are so lost. no, i'not, man. dude! i dropped my phone. oh, the road! whoa. yeah. you know what i'm saying. how would you like to save your life from an ugly reckless driving death? don't answer yet, there's more! act now by slowing down and we'll guarantee you complete satisfaction! kids: that's awesome! announcer: in the real world... passenger: whoa, andy, slow down!

>> ladies and gentlemen, good morning. welcome to the fresh and easy third capital opening. thank you for being here. there are some fantastic displays of green clothing in this building. i have seen the most wonderful pair of green shoes. melissa has got green hearings, fingernails, everything, to show the green spirit of fresh and easy. well done, melissa. magnificent. [applause] the reason that we all like to

wear green, the reason we are so proud of green, is because we like to be the change we want to be. mayor lee, thank you so much for coming. we are delighted that you are here. i am going to introduce most of our distinguished guests. a number of them are going to say a few words to you in a bit. i would like to welcome the city attorney dennis hora. i want to welcome herb schultze, and the region 9 director of health and human services. i would like to welcome former supervisors over the maxwell. she and i did the original brown working together. she says she remembers something a lot about me, but does not remember what it was, which is probably good. i want to welcome the chair of

the bayview project committee. [applause] i think we were a bit slow off the mark, so let us please have a round of applause for the mayor, city attorney. [applause] i never thought i would have to do this -- where is he? how i would like to welcome alexander, our broker. i would like to welcome the president of the board, david chiu. [applause] i would like to welcome malia cohen, -- sorry, she is not here, but her staff is here. she has been a great supporter. i would like to welcome emily, a school board member. [applause]

i would like to welcome rev. townsend and were really is whopper. i would also like to welcome michael for his assistance. anyhow, what i would really like to do -- it had been an awful long time since we agreed to do this project. i want to thank the mayor's office for their consistency and steadfastness. and i also want to thank, in particular, amy cohen and roberto munoz for their contribution. [applause] amy said that roberta did not have a gray hair when we started the project. [laughter] i am delighted that we are doing this project, an amazing event. it is an absolute privilege to

be able to do these sorts of things with people who are happy, feel they are making a difference. supervisor maxwell was so positive and charming when we started out. i am delighted that we made it. >> [inaudible] [laughter] >> that is certainly true. for every store we open, we make a $1,000 donation. the donation we are making today will go to bayview hunters point ymca. i met some of those people today. [applause] we have opened 177 stores since we started in november 2007, and we have invested over $2 billion, and we have created over 4500 jobs, mainly in

california, particularly in our production facilities in riverside, but also in arizona. we have worked hard to create a thoughtful business that can make a difference to communities, a business that is both economic and social sense. we have set out to create a modern 21st century business, a business that is great to work in, and great to shop in. one of the things that people said to us when we did our original research is food today is too messed around with. do not put stuff in that i cannot read, that i cannot announce, ingredients that i cannot pronounce. have a look at the ingredient labels, if you have a moment. our mashed potatoes as potatoes, cream, salt, pepper. nearly every other mashed potato

that you have eaten has something else in it that you have not heard of. so have a look around and enjoy. the food even tastes cleaner. when you eat fresh and easy food -- you get that feeling -- what is missing? what is missing is all of the additive that coat your mouth. i promise there is a difference. every week we sell 98 said produce, $1.99 chicken breasts. we have the key, fresh food basics that you need to run a family for everyday cooking here in the store, the prices are good. you can see in the back where we make sushi, pizza, soup, entrees. you name it -- we even make sliders. they are fantastic.

it is all just so good. i just want to roll around in it and enjoy it. even a microwaves. if you live nearby, you do not have to get fast food, you can get real food and put it in the microwave. no artificial colors, no artificial flavors, trans fat, no high fructose corn syrup. we took them away. [applause] as i said early on, we have tried to make this a great place to work. trust me, wherever you go, the parking lot of the grocery store, the garden center, what ever it is, if you get that service, it is because the boss designed a bad business and the staff cannot do what they were intended to do.

what i have tried to do with these people is to design a business where service can be delivered day in and day out without stressing the living hell out of them. i hope that we have been successful in that, i think that we have. we try to reward them well, give them benefits. i hope you are all taking your benefits. 70% of our employees to take health care. another 15% or so get it from their family, another 15 percent so young and foolish. we hired from the neighborhood. we had an agreement with the mayor's office. somebody said to me over half of the staff comes from the subject code. [applause] we are really happy about that. -- this zipcode. even with this many people in one of our stores -- which i wish we could have it every

minute every day, all with carts full -- it is very unusual to feel warm. the reason why is because of these doors. normally, the chillers keep you cold, but this is an initiative that we are using to store all of that energy. it is an environmental initiative we are introducing into all of our stores. the beauty is, it significantly reduces the energy we use in our refrigerators, and customers like it. they think that the food is fresher, bolder. it is an absolute win-win. -- colder. i just want to take a timeout to say to my staff here, to everyone here, we have never opened up a better store. it looks fantastic.

thank you. [applause] in a minute, we will watch shop for schools. for every $20 that you spend, you can donate $1 to your local school. it is a fantastic thing for the local community. it doesn't solve all of the problems, but it gives them some cash for whatever that school needs. i am now going to welcome the mayor. [applause] the reason i hesitated is because -- i said i would. i am going to thank the mayor's office yet again for coming. it is a privilege, a real privilege, to be in this magnificent city. and it is a privilege to have been helped in our entry to this

city by that great institution, the mayor and the office of the mayor. it would be delighted for you to say a few words. [applause] >> thank you. it is an extreme pleasure to be here today. at the beginning, how many times have you heard a ceo of a grocery store chain personally open up a store in a neighborhood? we all remember those days where you might have been able to see the actual owner of a neighborhood store be there, personally. these days, you might see a corporate representative. when mayor newsom and the office of economic development went to everyone of those corporations to ask them if they would please

consider opening up a store on third street in the bayview, they all said no. this guy said yes. i want to thank mr. mason for your vision, for your commitment to this neighborhood, understanding -- as sophie knows so well. we have had many hours of discussion about neglect and not caring. today, what i feel with this store opening, with the commitment that has been made, i feel it is all about health, neighborhood vitality, it is all about jobs, and it is about fulfiling old promises in this city. this is what this store represents. it is such a wonder that we can all collaborate in this effort to fulfill a promise to this neighborhood. we are with you every step and we will continue to work along

first street and the bayview to make sure that this neighborhood never feels neglected. you are part of this city and the poll service of this grocery store represents fulfilling that promise. in those years that i was city administrator, we had a lot of discussions with the board of supervisors. i know david chiu is here. we have had discussions about commitments. certainly, sophie, on and on about what we have not fulfilled. we have done it here with this grocery store. there has been a history of the effort made. some of the other stores did not want to come here. but fresh and easy made that commitment. we went through so much to not only make sure that this promise was fulfilled, but we also had to do a lot of homework. at the beginning, the footprint of the building, the property

owners, they did not have the footprint. they only had a couple of 5000 square foot flats that had to be redone. we had to have the board of supervisors consider all of the things that the grocery store had to be able to sell in order for it to be full-service. that was led by the full board in recognizing that. there was a whole family of city departments working together on one of the most important things, which was local job creation, something that i have been trying to honor very much, particularly for this neighborhood. to know that in june of this year, in collaboration with the workforce development division of the office of economic development, we have put together, with community partners, renaissance parents for success, ycd, and others, hunters point family, put together at the bayview opera

house, a hiring day focused on this particular store. over 250 people came out to put their applications in. and from that recruitment day, there were 40 people that were hired for this store. 52% of them were from 94124. that is a remarkable achievement. [applause] thank you for that persistence. and then another 8 from other san francisco neighborhoods crossing the city to total 72% local hire for fresh and easy in the bayview. that is another remarkable achievement. that is to be celebrated. it is a model for the rest of what we do in the city. it can be done, and we know that. we just have to get a success story out here to make sure that it can happen. so poor billing a promise of

jobs, neighborhood vitality, health of our neighborhoods. that is what this store represents. now this store is not the only thing that we are going to do. it is part of a movement that we started years ago, with gavin newsom's promise, but all was working in city government who have educated ourselves the history of failures in this neighborhood to say that we are going to turn this around, and to make a heartfelt commitment that we want to make sure that we do everything we can to turn this around. this store is leading that effort, and along comes other opportunities, because we are working with the third street corridor project. we are working with the bayview merchants to make sure that everything is being done. and this is another example.

you will see this neighborhood promotion brochure at the end of every aisle in this grocery store, so that not only when you shop here for your groceries, you will be able to find where you get your hair cut, where you get your shoes repaired, where you can get all the other things that this wonderful neighborhood has to offer. that will be right in this pressure so that we join them in advertising all of these. thank you to renaissance for being here today, because they're all part of this effort. [applause] it is a whole neighborhood. not just the store. a whole neighborhood that will be a life. today's story will be about fresh & easy and they're opening of this fantastic full circle store. but i will tell you the news for tomorrow. the news for tomorrow is the rotisserie next month, opening right down the block. another set-in restaurants. and then, by the fall, you'll have brown sugar restaurant.

and you'll have radio africa and kitchen restaurant. they're already underway, and they will begin to open. that whole third street corridor that we now are at will be enlivened with all these commitments, commitments that we've made, support we have given to the office of the mayor and through the workforce development office with and in cooperation with the board of supervisors to really rebuild this neighborhood and help with the job creation and help with the businesses that need to thrive along here. and the job development will continue in collaboration with this neighborhood. so i would say here today that it is just another part of fulfilling a promise, promises that, for this neighborhood, have been long in coming. but when we do, we need to celebrate this, and we need to build on fulfilling promises. that is what we want to do. that is why you have state divisions here, like kurt schultz with the human services

division, our board of supervisors here, the mayor here, along with business. to do that and fulfill that collaboration with all the other city agencies working together. again, it will always be -- it really takes a whole village of effort that goes on in order to rebuild a whole community and fulfill all of the promises. i am glad to be here today, glad to celebrate this. i am so thrilled that tim, you have fulfilled a long lost promise for this neighborhood, and you have done it the right way with hiring local people here so that they can have an build upon hope and have something for their families. i also want to think the police department here as well. we have a member from our babies station here to keep everybody's safe, making sure we have public safety as well as a thriving economy along the corridor. thank you very much, and let's celebrate this.

[cheers and applause] >> thank you very much, mr. mayor. i find the best thing to do with promises is to be very slow and consider it to about making them and then to keep the ones that you do make with a passion. there is an expression i quite like -- it did not watch my lips, watch my feet. if i make a promise, you'll see me commit to it. [applause] and we absolutely want to help you improve the cities of california, and we want to help kurds schulz, the regional director of the u.s. department of health and human services, and improve the diet of california. and i would like to hand it over to him. >> thank you.

i have followed the mayor and now tim again. i like that. thank you for the microphone. i want to say a couple of things this morning and try and be brief, which can be difficult. first of all, on behalf of the obama -- obama administration, i am presidential appointee and my boss is secretary kathleen sebelius. she knows that i was going to be here this morning. on behalf of the secretary of the u.s. department of health and human services, i want to congratulate the bayview community. i want to congratulate fresh & easy and san francisco, so give yourself a round of applause. [applause] you know, we hear too often the term these days food desserts. 10% of our communities and united states are considered food deserts. that means amenities like bayview, who now have ensured,

working with fresh & easy, that you are a youdest no more. there is access to fresh, nutritious, and affordable food. today, what this is all about is eliminating food deserts and putting things through and doing things in doing things well. the one thing we need to recognize about the community is that -- how many of you are members of the southeast to access working group? look at all these folks. this is what made it happen. sophie's leadership, david, everybody who is here. but you know what, i am proud to work for an administration, for president, and the first lady who has made the elimination of childhood obesity a number one priority. right? [applause] and i am proud to work for a secretary and administration, joining this community in not

only prioritizing the need for access to fresh fruits and vegetables, but you know what, enacting health care reform that addresses very much the same thing. let's fight and eliminate health care disparities, and let's, number one, fight chronic health care conditions and rhythm of our communities by getting access to fresh fruits and vegetables. so thank you to all of you who are supportive of health care reform. [applause] on want to do a personal store for one second, because i think it brings it all together when you think about the discussion about food deserts and health care reform, because it is really grounded in the community. many of you here will remember -- i have to say i am old enough to remember. i just heard 49. [laughter] i had to take a breath in.