we broke records on my show, which is 100% funded by listeners. we rates $4,000 on my show. usually, the average is $2,000. it just proves that people really want community, independent radio, and the and the media. it is sort of a positive note and a lot of what we're seeing. >> i just wanted to add to that. that is a unique funding model that happens in public radio we have listeners supported content. that is something we were talking about funding earlier, talking about rich people donating, where if you had this micro finance model -- that is part of why president obama was elected as well. his campaign finance open it up to everyone to be able to donate.

i think journalism, and going forward, can learn a lot from that model. >> and we got many $5 donations from people who are not working right now. >> my name is luke. i worked as a generalist for seven years. currently -- journalist for seven years. currently, i worke with photographs. it is really all about the business model. patch believe they can make money based on advertising. other local newspapers believe advertising is not enough to support journalism. i am interested in your thoughts on that, brian. and pat, i know that you are looking for 20, 30 times returns. >> what is that? >> i put in $1 million and i

get $10 million out. >> we do not know what that is an public radio. [laughter] >> ok, thank you. i would like to ask our guests to keep the questions short and sweet. we have a lot of questions. >> patch is built on ad revenue, but not in the -- it is not just banner ads. it is about serving the community. there is a business community as well. small business owners who knew to be served, the sorts of at products that benefit them. all of these are good, from non profit, to different models. you mean that variety. i got an e-mail from taxable. i appreciate that. >> you have a question for pat

as well? >> i think the business model in the media always changes. the big one that everyone has seen in their lifetime is, when i was a kid, tv was free. across america, it was funded by advertisers. today, the vast majority of americans pay a fee to get television. if the contact mix is right, hard journalism, entertainment, people will pay. all along the spectrum from the complete the paid to be completely ad-funded, you see it all today. one of the crisis we have now is the old model of classified advertising, paying for hard news journalism on paper has broken the, and is being replaced. that business model change had been a constant for 150 years. there are millions of models that work, and will be, and

capital can chase them, as you get a 10x return, as you described. >> we want to get to everyone's questions. >> my name is alex. i have heard two major themes about new media. one, that it has a radical democratic potential, low barrier to entry, but i have also heard repeated again and again, in order for your model to be successful, in order for your web site to be successful, you have to hitch your wagon to a large, well-funded, established media corporation. i wonder, in light of that, how new, really, is new media? as the dust settles, is new media not just become the old media as it has been? how far have we come from a daily billing 60 years ago

criticizing, saying the press is free only for those who own one. >> is a great question. i am going to go back to that first question, the quality of digital journalism. we are more than 15 years into internet news. still, you hear people say it is coming along. someday it will be good. quality journalism existed on the internet from day one. it was there. the internet journalists were winning awards from day one. there is a lot of noise surrounding it, which makes it seem worse, say, than "the chronicle." quality journalism is there. the new part of the media is not a new types of stories being told, but how they are being told, short for nurses long form, and how they are distributed on your one newspaper or magazine or one

website, versus to run the mobile universe, or threat the internet universe, portals. do you want to give 30% of revenue to apple in order to distribute it? lots of publishers are making that decision. it is the distribution from free tv to pay tv and the change from the free online destination media to mobile everywhere media and the creation of brands there. along with the business model, that is what we are working on. >> the want to go to the next question. we have to get to everybody. >> my name is peter bergen. i am an investigative reporter. i do not write content, i do not right product. i do news reporting. i do not write material to put ads around. there are some assumptions coming from this gathering that i find troubling.

many years ago, upton sinclair wrote a classical study of journalism. he said that the advertising model does not work. clearly, it does work, but the main thing that is missing from what everyone has been talking about so far is the consumer. when i read long form of journalism, which i write, i print it out. when i mounted an investigation of the region's last year of california, i collected about $7,000 from individuals and parlayed it into six print journeys, seven weeklies. got a lot of national coverage. it made some difference in people's lives, but i did not take a dime from any corporation. ok? so let's talk about how we go back to the model where people

who need investigation, news -- because my duty is not to reflect corporations. let us not be proud that we are moving forward because we do not have journalist unions anymore. that's going back to selling the news that people need, and get rid of the middle man, which is turning out to be a lot of publishers. >> first, thank you for bringing that up. a great question. it gives me the opportunity to talk about two things i am passionate about, perspective and poor people. neither one of those things are efficient -- artificial when it becomes to becoming an millionaire. there is a website that i really liked called poormagazine. that has existed for the past 10 years, focusing on the homeless communities in the bay area. everything that they get is

donations and they get few donations. they focus on the things that are ignored by the media outlets, and they are doing it specifically for the people on the streets. those are the kinds of people, the people that they are focusing on. but to be honest, they do not pay bills, they do not have money for advertising. the perspective that comes from those communities are often not what foundation's one. foundations usually go from labor of the month to flavor of the month. we are backed by foundations, so hopefully i am not biting myself in the ass. if you are foundation-funded, you have to focus on what the foundation wants. if you are advertising-focused, you have to focus on what the advertiser wants. so where is the space for this marginalized community? i did a story two years ago that

focused on west oakland, dealing with asthma rates. nobody in west oakland had the money to pay for it, but everybody read it. i know because i walked around and handed out paper copies of it. how do we focus on those organizations, the people who cannot do it themselves? i am sorry to answer your question with a question, but it is something i am passionate about. >> hello, i am just graduating high school this year. i plan to pursue a career in journalism. like others, i get a constant reminder that it is a struggling field. personally, i am not too concerned with money. i am just passionate about journalism. like many others, i want to know what it is looking like for people like me, who are planning to pursue a career in journalism, what steps do i need to be taking?

>> four years from now, i believe she will be out of journalism school, what will landscaped look like? >> it will look great because you are cheap labor. [laughter] and there is plenty of room for you to work their way up. if you really focus on digital skills that make you stand out from everyone else, you are going to make it. fundamentally, you need to write well. if you can do that, you will be successful in this industry. i honestly believe that there is plenty of room for people who want to pursue careers in journalism right now. >> what skills should they be learning, at this point, if they are just going into k school -- j scjool?

-- school? >> certainly, the ability to write. being able to speak to the reader, you should certainly learn and probably already know how to do so, video. basically, how to use all of the social media channels available. but i would not really focus so much on those tools because they are getting easier and easier by the day. i am sure four years from now, -- you probably get that in school anyway, but you want to focus on the basics of understand your role as a reporter in a community. and jobs are becoming available. there is more hiring going on. that will continue, going forward. >> one question would be, who is a journalist? that fundamental question.

does she have to go to journalism school for four years to be considered? how can she distinguish herself from a citizen journalist or a blogger? need there be a distinction? that goes into a whole nother question of who is a journalist. nobody wants to tackle that question. >> you should also visit new terms and talk to journalists about what they do. >> i will try to be quick. i think there is a spectrum of journalism and there are professionals. citizen journalists along the spectrum, but they are all valuable. i was going to say, one of the things you should learn how to do is promote yourself and promote your brand. you can get on tomorrow, you can build clips like no other time in history. you can do that on facebook,

your web site. learning how to use your network to promote the thing that you care about, what to write about, is a huge scale that the internet will allow you to do. >> my name is claudia. i worked for pat. my question is for everyone on the panel. -- i work for patch. noting the lack of hispanics on the panel, how do newsrooms address in-language content and sourcing? try to get people in the community, the poor and marginalized, to interact with digital journalism? >> and journalists need to know more than one language, it is that simple. you need to be able to interact with members of your community that you normally would not be able to if you were restricted

by language. that is what i tell my students. i always tell them to minor in spanish, not just because it will make them better reporters, but it will get them jobs in a wider variety of markets. so i do believe that is incredibly important. if you do not speak the language, you find somebody who does. you have them help you. if you were to cover communities, for example, who speak mandarin or cantonese, and you do not speak a word, that is not necessarily a limitation. action--- definitely be part of a journalist's training and anyone who is of having will have a better shot at telling stories. -- multilingual will have a better shot at telling stories. >> we are out of time. i want to thank all of our panelists.

thank you all. and thank you all for coming. [applause]

supervisor mirkarimi: i think that the deliberations that came out of the last few months on the question of tax breaks and tax reform have helped us arrive at a particular place that gives us this entree to determining, maybe with our toe in the water, of what it might look like to actually recall tax structure. for most of my adult life, i have spent completely here in san francisco. now about 27 years. i was born in chicago. my father had emigrated from iran to go to school in chicago where he met my mother when he was attending university of chicago. that is where i was born. my mother, growing up in that -- growing up for me in the 1960's and 1970's -- was very involved in the war movement and what often take me to protest and lectures. she was also involved in union labor, as her family had been for a couple of generations.

my father was the director of ymca in chicago. with the sixth engagement, i think that all was in one variable or another, very influential on me. after my parents had divorced, i spent most of my youth in the state of rhode island. after i graduated high school, i went to the undergraduate college in st. louis, missouri, and came out here for grad school. fell in love with the san francisco bay area appeared all my plans changed, and this became my home. >> [inaudible] do we end up with a wells fargo here? another bank of america over there? what projects as going forward? supervisor mirkarimi: you read my mind. that is a perfect segue. i wanted to talk about rezoning, areas that fortified neighborhood interests so there is not another chase situation or wells fargo, or what have

you, that should put us in this position again. >> i worked as an environmental analyst for a number of think tanks and then applied to that trade in law enforcement where i went to the san francisco police academy many years ago, graduated from the sfpd class, trained in environmental forensics, both here locally, state, and finally by the u.s. epa in a training center, and i worked with the district attorney's office in san francisco for nine years becoming -- before becoming elected supervisor. i was one of 20 people who co- founded the green party in california. i thought that the democratic party in the united states had essentially vacated or left and use a little too much with the political right. in my opinion, there had been insufficient advocacy for people who were left of center. less than to w. years ago, i decided it was time for me to

shift direction and said the democrats. that is what this comes down to. that does not take quite as long comparatively to other cities, either. if anything, at least maybe permitting is made to the frustration that red tape business is the way you deal with that reality, but in terms of legislation, good idea actually gets marshall pretty quickly in this city. i love to campaign. i knew that in advance. how i like to campaign is i meet people. i knock on every door in district 5, and i really did enjoy that. but i like grass roots organizing. does not matter what your brand of politics is. it should never be subverted. whether you come from the right, middle, or left. you should always want to engage the public and in power the public by them meeting you and you listening to them. that is what has happened around here. thank you. be well.

if you look between hagiht and g -- haight and gary streets, you would have seen a complete renaissance. the median is here. the improvements on the sidewalks. this just happened over the last two or three years. the street you are right in the middle of right now is on funding at growth and a visitor. it is an amazing farmer's market that the whole community comes down for pirie whether it is good or bad, i have to tell you, i am the lowly impressed. right here, in front of motor bicycles shopping cafe -- mojo bicycle shop and cafe, we have the first part what we're week extended the table seating right on the street, and it is the first one in the city here in district 5, and it serves as a template for other businesses wanting to do the exact same

thing. >> there is all -- there's always a lot of discussion about diversity. i think class ever city is something that should not be subordinate to that discussion. i want to make sure that sanford cisco has a working-class population. i want to make sure that we do not take for granted because we are seen as more cosmopolitan, that that excuses' us from not tackling issues of poverty, which there are still substantial pockets of it in san francisco, despite what others may argue. that, to me, oddly it's our requirements, to make sure our city, in its reputation of being forward thinking and progressive, learns to make sure that that translates into economic, so that this is not just a city for those who can afford it. we want to get down to brass tacks issues about not just public safety but the root causes that we want to address of job training, job placement, giving our youth something to

aspire to, giving young adults something that they can turn to, giving people who feel that they need that extra level of support from city hall, from local government, the ability to be able to reach out -- that is also what tonight is part of. he is the real supervisor, my son. he just turned two last week. i know i was going to grow to be an eco-leader in some respects, but out of the desperation, the fact that we are not getting leadership from the federal government and state government, trying to mitigate pervasive environmental harm or answering the larger questions, like of a climate change, or trying to figure out ways that we compensate for insufficient public resources, coming from state government, these are the kinds of things that force us to deal with citywide issues. sometimes, that is the risk of

people of accusing us of overstepping our jurisdiction and being a little too heady about dealing with issues that really do not concern san francisco. my response to that is with globalization and with the way that the world has been brought into closer focus and the way that people now have admitted together through social media, there are no borders in this issue, and if there is going to be this kind of policy paralysis on a federal or state level, it is good for municipal government to step up to the plate and start leading the way or a less challenging the other tiers that if you do not do something, then get out. >> to address these concerns, i

have made a series of amendments to the resolution that capture the spirit of the policy but would allow continued conversation with the task force and other stakeholders about how we do metering. i believe strongly that the city needs to start developing toes to help create affordable housing. in our housing element alone, we talk about building a 60% affordable, but we are currently not doing that. it is important to start the discussion about creating tools of measuring our affordable housing and creating tools to enforce that. i grew up in new york city, one to my parents who had immigrated here to the u.s. actually, i started really becoming active in working with the community when i was in high school. came out to california for college, went to stanford. i was always politically involved. when i was a college student, i

worked on the initiative to get rid of affirmative action in our public government system. currently, we have 3 legislative items that are pending. the first is going to be coming to a final vote on tuesday, our mid-market uptown tenderloin task exemption legislation. it is basically an incentive to encourage businesses to come to mid-market. in particular, where we have the highest commercial vacancy. and then when i graduated, moved out to san francisco about 12 years ago. i always loved sanford cisco in college, and i just wanted to try it out. i started working in economic development policy. i was a community organizer for six years. i worked with young people, parents, and families around issues that concern our neighborhoods, whether it was

improving muni lines, affordable housing, public schools, or just planning issues in neighborhoods. we just had a hearing last week, and we are trying to do some work around bedbug enforcement, which is a major issue in the tenderloin and of hill and 63. a hearing will actually be on thursday, april 7, 10:30. we're doing our first hearing on pedestrian safety. i think public safety is a huge concern. it ranges from both low-level crimes to pedestrian safety, and so that is a really important issue to me. we are probably more than double what every other district has. and that are preventable. and we can do better. district 6 is one -- home to one of the most diverse constituencies. we have the poorest residents in san francisco. we have lgbt. we have immigrants, people of color, youth, and a high proportion of seniors in the

city as well. we heard that people want to see more jobs, want to see access to more jobs for our residents. we want to see more preventive instead of just reactive. we want to see after-school programs versus the police picking them up because they are out on the street, which i think our chief agrees with. i actually ran for the board of education in san francisco and got to serve a term on our school board. what really surprised me was how much i enjoyed it. i loved it. i love meeting with families, meeting with youth, meeting with teachers, visiting schools, and getting a deeper understanding of what it means to make our system work better. the one thing i really enjoyed was i got to run within a district instead of citywide, was that i really got to know voters and residents. i actually enjoy campaigning more because i had time to knock on doors and the voters

individually. i'd love it. i actually really enjoyed being out on the field. so i spent a lot of time doing it because i got to really get a deeper understanding of what people care about and what people's concerns are and also what people loved about the district and the city. i was talking with the mayor yesterday. he was very interested in seeing how the good work with our office -- how he could work with our office. i would love to see how we could support small businesses because they are the heart at san francisco. they provide 60% 07% of the jobs in sanford cisco, and they provide it locally, and they are not going to offshore their jobs any time. i am not an opponent of cleaning up the tenderloin. i love the tenderloin. i love what is right now. i recognize we have a diversity of books that live there and people do not want to see open drug dealing. i do not have a problem with peoplet