your web site to be successful, you have to hitch your wagon to a large, well-funded, established media corporation. i wonder, in light of that, how new, really, is new media? as the dust settles, is new media not just become the old media as it has been? how far have we come from a daily billing 60 years ago criticizing, saying the press is free only for those who own one. >> is a great question. i am going to go back to that first question, the quality of digital journalism. we are more than 15 years into internet news. still, you hear people say it is coming along. someday it will be good. quality journalism existed on the internet from day one.

it was there. the internet journalists were winning awards from day one. there is a lot of noise surrounding it, which makes it seem worse, say, than "the chronicle." quality journalism is there. the new part of the media is not a new types of stories being told, but how they are being told, short for nurses long form, and how they are distributed on your one newspaper or magazine or one website, versus to run the mobile universe, or threat the internet universe, portals. do you want to give 30% of revenue to apple in order to distribute it? lots of publishers are making that decision. it is the distribution from free tv to pay tv and the change from the free online destination media to mobile everywhere media and the creation of brands

there. along with the business model, that is what we are working on. >> the want to go to the next question. we have to get to everybody. >> my name is peter bergen. i am an investigative reporter. i do not write content, i do not right product. i do news reporting. i do not write material to put ads around. there are some assumptions coming from this gathering that i find troubling. many years ago, upton sinclair wrote a classical study of journalism. he said that the advertising model does not work. clearly, it does work, but the main thing that is missing from what everyone has been talking about so far is the consumer. when i read long form of journalism, which i write, i print it out.

when i mounted an investigation of the region's last year of california, i collected about $7,000 from individuals and parlayed it into six print journeys, seven weeklies. got a lot of national coverage. it made some difference in people's lives, but i did not take a dime from any corporation. ok? so let's talk about how we go back to the model where people who need investigation, news -- because my duty is not to reflect corporations. let us not be proud that we are moving forward because we do not have journalist unions anymore. that's going back to selling the news that people need, and get rid of the middle man, which is turning out to be a lot of publishers. >> first, thank you for bringing that up.

a great question. it gives me the opportunity to talk about two things i am passionate about, perspective and poor people. neither one of those things are efficient -- artificial when it becomes to becoming an millionaire. there is a website that i really liked called poormagazine. that has existed for the past 10 years, focusing on the homeless communities in the bay area. everything that they get is donations and they get few donations. they focus on the things that are ignored by the media outlets, and they are doing it specifically for the people on the streets. those are the kinds of people, the people that they are focusing on. but to be honest, they do not pay bills, they do not have money for advertising. the perspective that comes from those communities are often not what foundation's one.

foundations usually go from labor of the month to flavor of the month. we are backed by foundations, so hopefully i am not biting myself in the ass. if you are foundation-funded, you have to focus on what the foundation wants. if you are advertising-focused, you have to focus on what the advertiser wants. so where is the space for this marginalized community? i did a story two years ago that focused on west oakland, dealing with asthma rates. nobody in west oakland had the money to pay for it, but everybody read it. i know because i walked around and handed out paper copies of it. how do we focus on those organizations, the people who cannot do it themselves? i am sorry to answer your question with a question, but it is something i am passionate

about. >> hello, i am just graduating high school this year. i plan to pursue a career in journalism. like others, i get a constant reminder that it is a struggling field. personally, i am not too concerned with money. i am just passionate about journalism. like many others, i want to know what it is looking like for people like me, who are planning to pursue a career in journalism, what steps do i need to be taking? >> four years from now, i believe she will be out of journalism school, what will landscaped look like? >> it will look great because you are cheap labor. [laughter] and there is plenty of room for you to work their way up. if you really focus on digital

skills that make you stand out from everyone else, you are going to make it. fundamentally, you need to write well. if you can do that, you will be successful in this industry. i honestly believe that there is plenty of room for people who want to pursue careers in journalism right now. >> what skills should they be learning, at this point, if they are just going into k school -- j scjool? -- school? >> certainly, the ability to write. being able to speak to the reader, you should certainly learn and probably already know how to do so, video. basically, how to use all of the social media channels available. but i would not really focus so much on those tools because they

are getting easier and easier by the day. i am sure four years from now, -- you probably get that in school anyway, but you want to focus on the basics of understand your role as a reporter in a community. and jobs are becoming available. there is more hiring going on. that will continue, going forward. >> one question would be, who is a journalist? that fundamental question. does she have to go to journalism school for four years to be considered? how can she distinguish herself from a citizen journalist or a blogger? need there be a distinction? that goes into a whole nother question of who is a journalist. nobody wants to tackle that question. >> you should also visit new terms and talk to journalists about what they do.

>> i will try to be quick. i think there is a spectrum of journalism and there are professionals. citizen journalists along the spectrum, but they are all valuable. i was going to say, one of the things you should learn how to do is promote yourself and promote your brand. you can get on tomorrow, you can build clips like no other time in history. you can do that on facebook, your web site. learning how to use your network to promote the thing that you care about, what to write about, is a huge scale that the internet will allow you to do. >> my name is claudia. i worked for pat. my question is for everyone on the panel. -- i work for patch. noting the lack of hispanics on the panel, how do newsrooms address in-language content and

sourcing? try to get people in the community, the poor and marginalized, to interact with digital journalism? >> and journalists need to know more than one language, it is that simple. you need to be able to interact with members of your community that you normally would not be able to if you were restricted by language. that is what i tell my students. i always tell them to minor in spanish, not just because it will make them better reporters, but it will get them jobs in a wider variety of markets. so i do believe that is incredibly important. if you do not speak the language, you find somebody who does. you have them help you. if you were to cover communities, for example, who

speak mandarin or cantonese, and you do not speak a word, that is not necessarily a limitation. action--- definitely be part of a journalist's training and anyone who is of having will have a better shot at telling stories. -- multilingual will have a better shot at telling stories. >> we are out of time. i want to thank all of our panelists. thank you all. and thank you all for coming. [applause]

supervisor chiu: i fully appreciate the concerns raised by some tenant leaders. i would never supported the project if i did not feel comfortable that tenant rights have been protected here with parker said -- part merced. i say this as one of the few tenants on the board of supervisors, who has been a staunch advocate of tenants before i was elected and with my votes on this board. my parents immigrated to the

united states in the 1960's, and i was the first kid born in the u.s. my parents sacrificed everything so that their kids could have the opportunities that they wanted when they came here. i grew up in the boston area, live in different parts of boston, went to a catholic high school in dorchester, which is a section of boston. because of my parents work and the opportunities they gave me, my brothers and i were all blessed to go to harvard university. it was intense. i stayed there for college, for law school, and i also have a master's in public policy there. those are subjects i decided to study in part because i was very interested in public service and public policy issues and government. i ran for office in part because i wanted to serve the city and really protect all that is so special about what san francisco is. >> we've been talking for years about how important it is to build new neighborhoods, to

develop affordable housing, make sure we have transit-oriented sustainable green development that really is worthy of a 21st century san francisco. what we're doing today -- and, frankly, what we're doing this year will have impacts on the city for decades to come. thank you all for being part of this, and i look forward to that mid-cutting. i moved to san francisco 15 years ago for all the reasons that we all love our city. our cable cars. our hills. the diversity of our neighborhoods. and have loved every minute of being here. >> like many of you here, i did not actually grow up in san francisco. i grew up in another part of the country that was not quite as tolerant or quite as diverse. san francisco drew me, as i think it through all of us, because we live in a very special place. i just want to say on behalf of the board of supervisors -- we have a special responsibility

and a special leadership role in the world. as we come together, we symbolize all of this date we have in humanity, the faith we have in the fight for civil rights, the faith we have, frankly, as a common family. >> i consider myself someone who shares the progress of value that need san francisco's -- many san franciscans hold dear. >> i do believe that a majority of this board share the same progressive values, and i think there is a danger and an overly narrow definition of what is progressive. we have to remember that being progressive stance for values of inclusiveness, of tolerance, of acceptance, and we need to think hard about how we characterize various votes of either being within that definition or outside of that. >> before i ran for office, i

worked in san francisco as a criminal prosecutor and a civil- rights attorney and really got to understand how much of a beacon to the rest of the world san francisco is for social justice. i also been spent a number of years helping to grow a small business, got to understand the innovative spirit here in san francisco. at night, i volunteered as a neighborhood association leader and also as the chair of an affordable housing organization and learned so much about the challenges facing our neighborhoods and facing a really special tools that are the urban villages that we live in. sen for assistance -- facing really the special jules -- jewels that are the urban villages that we live in. san franciscans during campaigns read everything they are sent in the mail. love to meet candidates. a gauge with them in

conversations. i also learned how important it is to build bridges between communities, particularly communities of diversity we have. i was just incredibly honored to have been elected in november 2008. my district really encompasses the ethnic and economic diversity that exists throughout the city. as a result, i think my district is really emblematic of the entire city. you can find every political perspective that you could possibly want in district 3. so oftentimes, the interest of my district and the city really are quite a line, so i do not have to think about this difference is probably quite as often as some of my colleagues may have to. i in particular want to thank the mayor for his decision to protect our nutrition programs. this is something that i think we all believe is incredibly important at a time when we have seen massive federal and state cuts, for us to hold the line locally and stand up in the city of st. francis for our seniors and our nutrition programs and

families. i think we have a lot of challenges right now. we are still in the midst of the great recession. we all know way too many folks who are struggling in a minimum wage jobs pirouette of folks who have been laid off at work. i think as a city, we need to do much better at creating an environment where we have more jobs and more economic development. i know that all of us are committed to ensuring that we have a budget that not only provides basic city services that we have come to expect but make sure that we take care of our most vulnerable. whether it be our at-risk use, our seniors, are disabled, our working families, folks who are out of work. i know something that every public servant who is here is committed to. adding with all come together as a board, as a city. we should come together as san franciscans, and, colleagues, at this time, i hope, and i asked that we unanimously vote for ed

lee to be our next mayor. this is also a historic day for the asian-american community. for a community that has been here in santa francisco, for over 160 years, i am a product of that community. i know the ed and all of us of asian-american decent feel the legacy. i want to thank all of you who have been part of this historic moment to make this happen. and say that this is obviously not just about a chinese- american community or an asian american community. this is about the american dream. the idea that anyone of any background of any color from any part of the globe can come here and sunday be at the very top of

what our community is about -- and someday be at the very top of what our community is about. supervisor chu: thank you very much, president chiu. i wanted to emphasize what supervisor cohen, and this is the same conversation we have had with the nominee, and i look forward to seeing mr. ramos and the conversations and the balance he has expressed to me, and also recognizing some of the challenges that different neighborhoods might have with having accessible transportation, usage of cars and how is he would balance that, given multiple demands there might be, such as large

families among other things. so i look forward to that conversation. my parents immigrated to the united states about 30 years ago, and that probably was the most formative part of my background. growing up in an immigrant family, you learn many things. my parents raised me in southern california, and i grew up in the restaurant business. they had a small restaurant at the time, and i was there every weekend working, and it taught me the value of working hard and what it meant to be part of a small business, a small family, and an immigrant family at that. growing up in an atmosphere in being impacted by the los angeles riots when it did occur. we were always worried watching the news to see whether or not the restaurant would be looted, whether it would go up in fire, so it was something that was a big concern and worry for my family at the time. i remember thinking even at that age how important it was to consider what the economics were in communities, whether people had or felt that they had opportunities or did not have

opportunities, and what role it was that government played in those outcomes. >> [inaudible] supervisor chu: that is what really put me on the path to public policy. so i pursued public policy both at occidental college where i went to school as an undergrad, and also uc berkeley where i pursued public policy. i work on public finance for a while after i graduated and came back to government to really pursue that. ever since then, i have stayed here and fallen in love with how wonderful the bay area is. it is a really great place to be. all around the room, you will see a lot of great financial institutions. talk to them. you will see people who can help you with financial aid. talk to them. he will see departments that might have summer job opportunities. talk to them. utilize your opportunities today. learn a little bit about what you should be thinking about in the future.

generally, a very practical legislator. i like to look at what the impacts of legislation would be before really voting on it, so i think, depending on the issue, you can move around, and that should be the way most people think, which is let's consider the facts of legislation before you actually consider it, irrespective of what spectrum it comes from and what spectrum it is perceived to be. sunset district is a great district. has many residents who are families. we have a lot of families in our district. lots of kids, seniors, people who have raised their families there for many generations. the big issue moving people is the state of the economy. how is it that we are going to be able to bring down the unemployment rate in san francisco? how is it that our future

generations, our kids, and our youth are trained so they are able to take advantage of what is emerging? whether that is clean technology, technology in general, the health-care industry or other things that might be looking rosier in terms of future economic activity. thank you. today, i am very happy to have come with you all and to bike in today. i was able to ride a bike that had a two-person seat on it. i was in the back, and we both paddle together, and one thing i wanted to say is if you bike to school or anywhere, make sure to always wear a helmet. make sure to be safe, and of course, have fun, right? in terms of interesting jobs, this has to be one of the most interesting jobs. you work on a whole host of issues all year round, and you

meet so many interesting people around the way, so i really enjoyed that.

>> alright. good morning. it is a beautiful sunny day here in the bayview, right in the heart of the baby. is a great day to be here. we of great things we are talking about today. i am the director of public works for at least a little bit longer. happy to be here with this great group of folks behind me. i am going to introduce the folks who will speak, but just a little context here. there is a lot -- there are two themes coming together here we are talking about today. one of the themes is our neighborhoods. neighborhoods of san francisco are what make san francisco. for those of us who live here, they have an identity. they have a character.

we want them looking good. the commercial corridors in our neighborhoods are the lifeblood of the neighborhoods. it is where we come to shop and to be and to walk around. it also happens to be were the greatest need is in terms of keeping the city clean. we want to be strategic about where we deploy our resources. said that is one of the themes here today. -- so that is one of the themes here today. the second theme is jobs. when maoyr lee -- mayor lee came into office, he recognized that as one of his priorities. we have a great, new, strong ordinance, a new law in place.

the one thing the mayor has been singing from day one. we need to think beyond construction. we need to think about the private sector, elsewhere in the public sector. neighborhoods and jobs coming together is why we are here. without further ado, the man who is responsible for all of this and has been leading this great city very well for the last seven months or so, our mayor, ed lee. [applause] mayor lee: thank you, ed. thank you, public works. as you know, i used to head the agency. thank you. you have been helping keep our

city clean and keep the projects going and keep the employment that is so vital to the city up and keep the projects going to full completion, whether it is generally hospital or the library programs. i also want to think -- i also want to thank supervisor cohen. this is about promises we have heard from many, many years. and i want to thank her for being aggressive on this, because these are old promises that our city has made to communities like the bayview for many, many years. it takes new talent to keep those fulfilled. so, her office, with the mta getting their funding, and the department of the nine men -- putting all this funding together to work