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tv   [untitled]    October 8, 2011 10:30am-11:00am PDT

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past -- planet to manufacture products we interact with in our daily lives. i am proud to announce today that we have done it. this is the first bottle we know of made out of ocean plastic. we developed this in partnership with in vision -- envision plastics. they're one of the most innovative plastic recyclers in the country. the process to come up with this in many ways mirrors the traditional recycling process, but with a few twists. we take the plastic fluting in the ocean. we grind it up. it looks like these colorful flakes. we then manufacture that into resin pellets and ultimately into a bottle like this one. there are a couple of special steps in the process that allows
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us to remove the contaminants and dirt on the plastic floating in the ocean for 10 years or more. this is as high quality as the virgin plastic bottle. the next step in the process is to gather enough plastic to allow us to manufacture the bottles we need. this is a process we have undertaken already. on saturday, we will be working with volunteer organizations to gather more plastic on international coastal cleanup day. afterwe will be taking the prodo market with a major u.s. retailer after that. imagine the proposition that there product that is packaged in the ocean plastic. for every one that you buy, you take 10 grams of plastic directly out of the ocean. we think that is pretty neat. the point is not to clean up and
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up to the scientists will tell you that the area is simply too remote and to large and the plastic too small to clean it up. the real goal is to raise awareness about the issue of plastic pollution. as i have said, the solution is already in front of us. it is using the plastic that is already on the planet. getting after the solution requires us to invest in infrastructure and industry that -- excuse me, getting after that requires developing infrastructure and industry and around the recycling of material and capture and following the lead of cities like san francisco that are pioneers. these are inherently local activities. that means that we can simultaneously create jobs and a green economy as well as give
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innovative businesses, like method, the materials we need to lead us toward a more sustainable world. thank you very much. this point, i am going to turn it over to epa administrator lisa jackson for a few comments. >> thank you. give him a hand. i think that is extraordinary. [applause] well, i just want to thank everyone in take a few moments. it is wonderful to be here, especially on a day like today. i want to thank adam, eric, and drew, and everybody from method that has come out to help prove that it does pay to protect our environment and to conserve our resources. method as recognized with more and more businesses are recognizing every single day, and that is that americans once safe products. they want safe products that are good for their health, the health of their families, their children, and also good for the
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environment. but, method, you all go one step further. along with selling green products, you run green yourself. you run efficiently. you produce most of your energy on site through solar panels did you deliver your product bike tracks that run on biodiesel. a quick shot to the epa smart way program to help that biodiesel go further and further. you work with suppliers to make them greener as well. these practices help to save money on operations. i am happy to be standing with the epa in the strong call for green chemistry and water innovation in our country. along with spreading the word about the importance of green business and the green economy, we need chemicals reform. we have called for it. the president has called for it. we need water protection, which we are fighting to maintain at epa right this moment.
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they are important for americans and important for businesses to understand the tie between a healthy environment and accessible product and making money. now we approach coastal cleanup day, so you're cutting edge work now producing bottles made out of plastic recovered from the ocean is one more example of how we can innovate our way to a prosperous future. this can be the story for the communities and companies across the united states who are looking for the next way to grow. good jobs are based on innovation, and innovation is based on an important resource. it is the ability to think a different way about things we use every day. that is what president obama has called for. that is why he wants to create incentives so that small businesses like this one can hire, so we can bring back green power and innovation to work producing products. that is why he wants to see more money in family budgets so they can purchase products, and he
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wants to make sure that we create jobs, everything from teachers to first responders and construction workers right now, because we have to build our economy. we have to create jobs for americans right now. we need to and want to see more success stories like method. i congratulate you. but i have to say that right now, the most important thing we can do is to pass the american jobs act and that more americans to work but i am glad to be here to show how it can be done in a way that also led advances that would work for every day at epa, and that is protecting the air, water, and land that are so much part of our everyday lives. with that, i will have the joy of introducing one of my cabinet colleagues, administrator of the small business administration, karen gordon. [applause] >> welcome back thank you very much to administrator jackson
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and to all of you from method for having us here. it is a great pleasure to be here. i know this product, and it is even more impressive to see the hole and you have developed. met this is a great example of something that we all talk about, which is a green company that is turning innovation into jobs. as you know, we're focused right now on creating jobs here in america, and that involves benefit of small businesses. half of the people who work in america own or work for a small business. two out of every three new jobs are created by small business. what you have right in front of you is the tale of our greatest assets. you have two young men who got together as a roommates when they were 25. they are, as they tell me, from detroit.
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they're from entrepreneur real families to their families were in the automobile industry as entrepreneurs, and they are taking the best they told me that they are carrying this entrepreneur spirit on in a new industry and in a new place. that is really america's story. that is what the small business administration and all of us to cross the administration are here driving. in addition to what you see here yet met the, there's a whole supply chain behind us. they buy and work with suppliers who are american manufacturers. all of this is produced here in america. in minnesota, illinois, indiana, and those are jobs. so when they prosper, we get a job creation all across america. so thank you, because this is really what we're out here trying to do. because as you grow and prosper,
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so does america grow and prosper. this brings me to what the president talked about this week. you know, president obama traveled all around the country and visits companies like this. i know he will love to see something like this. >> he is welcome any time. [laughter] >> he understands small business, and it is really in his heart. one of the things you see in the america's jobs act as a focus on small business. for example, the first thing that you see is there's going to be payroll tax relief for small businesses. payroll taxes cut in half. we were talking about, what are you going to do with that money? this is a company that has more growth opportunities, more demand, more pathways in front of it than it has the ability to pursue in the resources to pursue. right away, they said that money can go to more marketing, advertising, more suppliers, more inventory, and we know that
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that will create more jobs. that is our job creation is going to happen from the american jobs act. so we need congress to pass that now so we can get the money into hands of small businesses, like method. in addition, there are benefits for bringing to zero the payroll tax credit for people who increased their payroll. so that next incremental person you hire, the payroll tax will be zero on the new employee. for california, this could help 700,000 firms. 700,000 firms it will also have tax credits with 100% expensive for new e equipment, and a number of all equipment is all designed to put money and resources into the hands of small business owners. because the president knowns in all of us know, government does not create the jobs. it is our job to give small businesses the tools they need
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so that they can grow, they can prosper, and they can create jobs, as is happening in this company method. thank you for having me here. to introduce the epa regional administrator. jared -- [applause] >> thank you all for coming. it was really great to have my boss here and administrator mills. i chose to come to talk about the amazing work that this part of the world around green jobs -- to the happening everywhere. it is really happening here. in terms of the enormity of the announcement today, the gyre of plastic floating in the ocean is now twice the size of texas. there are parts of the ocean where the ratio of plastic to plankton is now 10 parts of
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plastic to one part of plankton. so this is a very large-scale issue. i think people feel very depressed when they think about it and do not know what they can do. epa is doing a number of things, and so is method. one is to reduce packaging. how do we reduce the amount of packaging? one way to do that is to insure all the packaging is as efficient as possible, but also made of recycled material. another thing they're doing in the bay area and l.a. is to set 0 limits on the amount of trash that could go to water bodies. so the l.a. river has a zero trash total maximum load. the same with san francisco bay. that requires action on the parts of cities, but mainly companies are leading the way. it is a fantastic to hear about this. this is the coastal cleanup week. this saturday. last year, california reached 1 million participants in coastal cleanup. so this gives and next -- you
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know, when my kids go out this saturday to ocean beach, people want to know that they are making a difference towards something. it is not just cleaning it up and checking something off a list. now they know that the plastic will go into a bottle, and a bottle will continuously be recycled. it gives meaning to something that already has a value, but it sends a message back on what you're doing individually and how that can make a difference. talking of making a difference, the person i am going to introduce started at dpw in san francisco. and he said, jared, how can we come up with it was to protect our janitors, to protect people that go into city buildings, and save money? so that the things that the city buys are good for the environment. so we sat down and came up with a list. now the city only buys things that do not have harmful toxic chemicals in them. one of the things that administrator jackson has pushed for is transparency and
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information about what is in a product. we would call companies to ask what is in the cleaning products, and they would not tell us. we would say, if you do not tell us what is in the product, we will not be able to buy it. method tells you every single thing in their product. nobody should have anything to hide about what is in their bottle. that transparency is a big part of what epa is doing. and lisa's leadership to make sure we all know. but would not have happened without the leadership of the mayor of the city, ed lee. i would like you to come up to the podium and say a few words. [applause] >> thank you. welcome to the border of chinatown, san francisco. this is amazing to be here to join administered jackson. thank you and welcome. administer mills, thank you.
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i also want to thank dan for being here. nancy pelosi's office has been a great supporter of us. and our business office at the region has been wonderful supporters as well. i am here to celebrate. this wonderful tribute to our city of innovation. you know, as you write of the elevator right here, they already have a model on the elevator that you can not have to think dirty. you can actually think clean. of course, that has tripled meanings in our city. [laughter] but as we approached coastal cleanup this week, there are already press releases. when you look at the way our beaches are looking now and the amount of debris that is there, and jerrick is right, it is not just about cleaning up. it is actually creating. i think we're at this moment in our city and our country.
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we have to do more than just clean it up. that is what i had to do at dpw for many years. i kept picking it up and picking it up in every neighborhood. is there a different business model that we can actually follow? and when method has come up with another suggestion, and this one is so timely that you can actually take marine debris and reuse it in a clean way, whether it is metal or packaging, it is and other successful business model, and it is part of the innovation that the city encourages of all its businesses and the new businesses that we try to encourage to come here and share that innovation. i am really proud to be in a city where method itself is celebrating its 10-year anniversary. so on that behalf, if i may -- and >> oh. >> in concert with our federal administrators that are here in
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leader pelosi's office and jar ed, everybody to suggest to you that we are celebrating innovation, a new business model. but also, an old, old promise, a commitment, that we would do something more for the future generations that inherits this city, that in herod our country, and that we do this in concert with the president as well. because i know that the incentives that have been announced today through president obama's work, will be very positive. these are the kinds of things we did to save companies when they were thinking of leaving this city. those very business incentives are going to allow companies like method to grow and encourage other countries -- other countries to be innovative. on behalf of the city and county of san francisco and in recognition of your great innovation, your ideas of sustaining our environment, and
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this being a great business on the edge of chinatown, san francisco -- [laughter] may i declare this to be method day in san francisco. [applause] >> come on over here. let's take a picture. >> i was not expecting that. thank you very much. >> congratulations. >> thank you very much abou. [applause] >> the real reason we are here is that there is great food in chinatown. no, we love san francisco. it is a great honor for us to be recognized for what we like to
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do every day. she mentioned transparency -- jarend mentioned transparency. that is something we believe deeply in. there have been some very nice things said about method today. we appreciate all of them. we certainly are not a perfect business. we focus every day on trying to get better. one thing, very coincidentally, that we have done is actually eric and i have written a book about our business model called "method money." it comes out today. it is the type of book that you right after you're not in the business anymore. but we believe very deeply that if other people can explore and see how we do things, both right and wrong, then maybe they can improve upon that, and maybe we can make it a little bit of a better place. so watch out for that. >> this is the best book launch
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recover ever asked for. [laughter] thank you. and we started the company, and a goal of ours was to have an impact bigger than just making ourselves. i am absolutely blown away by the guests that we have here, method day, and all of you. so thank you so much. it is just amazing that 10 years later in san francisco, we have been able to have this impact, and we feel like we're just verdict scratch the surface of what is possible. >> we're going to go on a tour of the office and show people how we do things around here. i would like to close by thanking administrator jackson, mayor lee, and the others. >> [inaudible]
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>> thank you for reminding me. please, questions. >> on the issue of transparency -- [inaudible] >> that is the plan. when you take this type of plastic and recycle it, it does that. >> [inaudible] which company partners? >> we cannot say which retailer we're partnering with at this time. our goal is to try to bring this to market sometime early next year. of course it depends on making sure we get the right supply of plastic and enough of it so we can make the bottles to watch it nationally. >> during the height of the recession, i and understand that your company contracted and you had to lay off some of your workers. that was because the demand for green at products what's the down for consumers. how are things now? are you hiring? or is that market?
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>> we have several open positions on our website. we're hiring and have open positions we're looking to fill. the business is growing. i think we're growing as fast as anyone in this industry if not a lot faster. >> the demand for green consumer products is down, people cannot afford it or they are not prioritizing it. >> i think the demand for ordinary green products is down. i think what we do is we create an extraordinary products. that type of product design creates a lot of loyalty in our brand that has carried us through the recession. generally when people try method, they keep using it. that gives us a base of which we can grow. >> whatever betty to have at least one question before follow up. >> quickly, i was not quite sure how you're going to get the continuous supply chain of the plastic. can you explain that?
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>> frankly, neither are we. creating the supply chain for ocean plastic floating in the ocean 3,000 miles from here is not something that has been done before. there is a number of beach clean-up organizations that work in california and hawaii that irregularly cleaning up this plastic. the model is just to intercept that plastic, which is normally taking it down to the landfill and take the portions we can use in denver that down to california for manufacturing. the only remaining step we have to do is to get enough of the supply. we're not finding it that hard to get enough of the plastic. it is a matter of scaling how broadly we roll this out at retail and the ability to get the supply. i am certainly will be able to do it. >> obviously, this is one company of many that the administration is hoping to support with the american jobs act.
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i am interested in utility scale alternative energy companies, which is a huge market, right? i am wondering how the american jobs act will help create a whole group of jobs in alternative energy? >> well, let me remind everyone that the stimulus act, the american reinvestment and recovery act, had $80 billion in grants and loan guarantees for the clean energy space. the loan guarantees were very important to businesses that were starting up, and a lot of work on user efficiency and some on innovations, because we need to keep innovating. as the president said in his speech, it is important to remember what he is looking at, and that is his first big push, because he knows those are jobs that are on the table right now. we did not talk about the teachers, firefighters, and construction worker jobs that he is talking about, hundreds of
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thousands of them that we can restore right now in our economy. but he is also continuing the programs he has put in place, and those are very much things we are defending right now so we do not lose the progress we have made, to continue to push those things for it. whether it is advanced batteries are other types of innovations, whether it is the clean car and truck release requiring cars to move much quicker toward zero are very low emissions to the those are very important, and we're not backing away. as the president noted, we're going to be doing even more. and utilities, epa has very important roles. we have adopted across state air pollution rules. the mercury rule is due in december. as we speak, people are trying to stop them from being finalized. extraordinarily important that we make sure that solution --
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pollution is not given an advantage over clean energy, which is why we want it. >> you are here talking about exchanging ideas about green jobs, and on the state, the "washington post" has a story headlined "the green jobs hite." they're talking about how president obama has that made this a showcase of his economic recovery and that the result has been underwhelming. how do you respond to skeptics that say the green jobs technology, the industry, is a hype? >> you will continue to see a strong push back. everyone in the administration knows that. we see those jobs in supply chains across the country. everything from, yesterday, i spent time at recology. they're well over 1000 people working in this area, simply because the city has said we want to divert all of our waste
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out of landfills. those are green jobs. you have heard about the jobs that are recreated because somebody said we want to recycle plastic. then i want to project open hand and that the people who put solar panels that solar hot water panels on their roof. that work is continuing. of course, public policies here in the city that are forward- looking are helping that to happen. yes, i know that there is so focused that because of one issue, people are not seeing those jobs as fast as we might like. but they're there. i think you should expect to see a solution to answer those charges. >> there is the poster child for failure, which is cylindra. >> the investigations of what happened there will continue. but what i would hate to see is for us to walk away from the other companies to have benefited from good government policy, whether it is cleaner
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vehicles are clamping down on air and water pollution from dirty your energy sources or whether it is all that money that went to an array of businesses across the country that are designed to transition us. it is a transition to move to clean energy. it does not happen overnight, but it requires us to continue to move forward. there are certainly a lot of folks that are looking for a rollback. >> are there more? >> yes, yes wondering, the local point. president obama's jobs act -- [inaudible] do something else? >> well, we are certainly going to work in concert with our federal government to support any local business relief, if
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you will, because i know businesses will find ways in which they can create more jobs. as was announced earlier, there already hiring jobs. they have got a good model to start. in the bottom line for everybody, because i think it begins with a vision, as asked earlier, a durable -- jobs are the very end. people need cities like san francisco to create those jobs. the best jobs being created right now are in the clean technology and bio technology life sciences. those are so well paid for, and they have sustainability. especially when you keep the innovation spirit that we started here in san francisco. in addition to the technology jobs in tourism jobs in the city, i think the companies that want to move here want to make sure that they can sustain themselves with all of the incentives that local government and federal government can provide. i think the federal government