around those hills. the weather is another major difference. this one we have going in our favor. they do not slow down with the snow. with howard gorges temperate climate, we are several steps ahead of the netherlands and where we can go when bicycling. what i learned most of all is what i think many of us already know. when you build it, they come. when the government has done, what the community has done is invested in great bikeways. when you create a dedicated to save space, this man and his kids ride. this woman and her dog variety. this man and his daughters ride. this man and his daughter ride. there is one on the back, you can barely see her foot sticking out. it was difficult to not get

photos of multiple children on bikes. three people with kids loaded on the bikes. grandparents picking their kids up from school, their grand kids from school. this is a typical traffic jam outside of the school. we struggle with traffic congestion in our city, this was the traffic jam outside of a local amsterdam school. they have made investments, they have seen the fruits of that labor payoffs. again, even in the snow, even when the little hills were a little bit slippery, they pushed that have the bike up the hill. because they made this the easiest way to get around, the most convenient way to get around. in the beginning of my stay, i started talking to folks, why

you bicycle? they look at me with these crazy blank faces as if i had asked, why do you put shoes on in the morning? whitey you eat? literally, there was no answer because, of course they bicycle. just like we get up in the morning in eat cereal. it wasn't a political choice for a social choice, it was the easiest way for most people. not everyone, but for most people that i talked to. you saw the numbers she shared, but it has not always been this way. the biggest lessons, number one, it is true that when you build it, they will come. it is not just a committed person like me. it is all the families, the children, the kid riding alone, the teenagers. i was impressed with the number

of teenage girls riding alone, the independents. the kids riding the school or with their parents. the number of senior citizens, you are seeing children and senior citizens in a way that i don't see them. they are here, but they are out in the community, interacting more because they are more welcome. they are able to access more in the city. it wasn't always this way. the great history that i learned, after world war two, the netherlands craft backwards and started to emphasize the car as many of the communities did and did that at the expense of bicycling and walking. a little secret part of me was really happy to learn this. now for your harm, but it made me feel better that it hadn't always been this way, because

when those of us that fixate on these things think about the netherlands, denmark, all of these great countries, it is in their blood, they somehow mixed into the heavier and the bread and this way of life, this spirit must be in their blood. we can never learn this because we are from america and we weren't raised that way. i learned it is wrong. they have invested in the last 30 or 40 years. this was a great picture. the very center of the city. i believe this is the latest 60's. it is a seventeenth century old way house. this is where the ships would come in and check their goods before they went out to sell them. over the years, it began a public gathering square, public market, i believe there were be heading is there, all sorts of

grand things in the public square. after world war two, in these days of the automobile encroaching and pedestrian amenities, it became a parking lot. right outside this beautiful building, a very central and community oriented face. this was, at the time, the highest of good that the government sought. i was shocked to find this photo. it made me happy inside because i saw how they could change. all of that area that was back 40 or 50 years ago is now public space. every day, there is a public market, people are walking, biking, shops are thriving. it is one of the most central places for tourists and locals alike. it is unrecognizable from this. this is the museum in the back,

a beautiful granite building, one of the most beautiful museums and the world. at a very wide street running and write down the middle of that grassy plain. it went right through the middle of the museum, there is a big archway. under the archway, cars drove through. it is unimaginable to me to think that. the side of a road, it is grassy. this is where people picnic, play soccer, football, throw a frisbee. you can just barely see the archway, that as a bike way. it is a way for people to connect through neighborhoods throughout the city. this was the choice up until the 1970's. the place that we really look at as a model of bicycling was not very much so just 40 years ago.

they have made choices, i am happy that you referenced in the local business aspect, because i think it is something that we can learn a lot from. the value that more people bicycling brings the business in san francisco. as we think about how san francisco can stay, a regional focus of the bay area, how we can keep jobs, businesses large and small, how we grow with 100,000 new residents, we will need to think differently. i am glad for the mayor to be unleashing secrets. i think the secrets can be found in the other cities doing it right. we need to look beyond our own city borders at national borders. this used to be a regular street for cars and was made a priority streak. you can see the silver in the front, those are lower at times when needed for deliveries.

it is primarily a biking and walking the streets. these are the busiest streets in the city. if you go to the streets with lots of car traffic, those areas are just popular. they don't seem as busy or successful. these are the streets that are thriving. whether they are doing it just with paint, some of them are simply paint, or if you are doing it with full separation, that is the way that we need to be moving on many of our streets. if we are to reach the 80-year- old, the grandparents, will need this kind of infrastructure. this is our goal. when these folks are not making a conscious choice. it is just about what is the

best way to get the little guy to preschool. it is mindboggling at how the verse the number of users were. you don't have an image of bicyclist. you have an image of people, and sometimes they ride a bike. i hope we will learn a lot from that and steal it, but they are not shy about their love of bicycling. this is the 10,000 by a station in front of the central station and in the center of amsterdam. you see the amsterdam of the viking posters all over the city. very proud of the strong black culture. -- bike culture. and how increasingly proud we

are of the bike culture that we are building. hopefully, we saw it yesterday in chinatown and north beach. we saw it in a western addition area. i think it reference a 60% increase in the last four years in the number of bicycle trips. most of them are saying i want to bike more. there's our opportunity. there's where we can grow and we can learn. some folks are coming out for special events like sunday streets. more and more are riding every day. more and more are riding because we're making it easier and more convenient and more comfortable for them to ride. i want to thank the city family that helped deliver the separated green on market street. we've seen huge increases here on market street and we know this is what it will take. when we build it, they will

come. we know we need to start at a younger and younger age. i'm proud of the safe roots program we're part of along with the city. we know that the appetite for bike suggest there when we're young. how do we cultivate that and keep it going and how do we make sure that our traffic jams in the future are bike parking log jams. we know we need to invest. the important bike routes along oak and fell streets, a key route from the bay to the beach, connecting a complete crosstown bike route so folks ages 8 to 80 will feel safe, comfortable, welcome riding. and it was thrilling to ride with the mayor a few months ago on oak street and as soon as we finished that few blocks on oak street he turned and said, why don't we have a bikeway there? it's a great idea. fantastic. let's work together for this. similarly, market street, we have huge opportunities as market street is going to be

repaved and we look forward to working with the city agencies to make sure we take the opportunity to put it back better. we know it can be done. we have such opportunity to put it back better. our vision at the bicycle coalition, and we shared this with many of you, is to help the city meet its official goal. the mayor referenced 20% of all trips made by bicycle by 2020 to meet climate change goals, public health goals, our liveability goals and economic viability goals. we cannot accommodate 100,000 more residents the same way we've been doing business. we've got to change and think differently and our hope for that is to have your help in building out 100 miles of bikeways by 2020. we're not asking the dutch to help us with all 100 miles. i think we've given you three or five miles or so. we will take it, we will take the five miles. and this is why we're doing it. in conclusion, the reason i know that we can do what the

netherlands has done, perhaps even better, is we have the same kind of investment. we know we're doing it for the next generation. we know that we need to do these things to make sure we're leaving san francisco a better place than how we've found it. i want to say we have all the elements in place -- the political support, the city leadership, the public enthusiasm has never been greater. the economic need has never been greater, whether it be a need to drive tourism greater in our city or a need to accommodate the population growth. we have the urgency in front of us, as well. i will end by saying i am thrilled and proud that san francisco is such a good bicycling city. we can be a great bicycling city. we look forward to your help. i want to invite everyone here, please come and invite friends to tomorrow night's closing ceremony. as hille mentioned, we're now going to lock these good folks in a room for two days to help

us come up with exciting and doable, that's important, implementable plans for mid market street, for polk street and the wiggle route through the lower haight. they'll be coming back miraculously tomorrow night at 6:00 p.m. to share their design ideas with all of us. this is open to the public. 6:00 p.m. tomorrow night at the war memorial building in the green room just across the street, across van ness avenue. please come, and you will learn what the dutch experts and what our local experts and stakeholders think we need to make san francisco a truly great bicycling city, which i am sure we can do. thank you so much for coming today. we appreciate your enthusiasm and hope to see you tomorrow night. [applause]

impossible. announcer: when you open a book, you can explore new lands... [bird screeches] meet new friends, and discover new adventures. there are amazing possibilities when you open your mind to reading. [roar] you can log onto he library of congress website and let the journey begin. >> sanrio famous for the designs

for hello kitty. i thought i would try to make it as cute as possible. that way people might want to read the stories. then people might be open to learn about the deities and the culture. ♪ they reached out to make about five or six years ago because of the book published. they appreciated that my work was clearly driven from my research and investigation. after i contributed my artwork, the museum was really beside themselves. they really took to it. the museum reached out to me to see if i would be interested in my own space inside the museum. i tell them that would be a dream come true.

it is the classical, beautiful indian mythology through the lens of modern design and illustration and storytelling. they're all of these great sketch as i did for the maharajah exhibition. i get a lot of feedback on my artwork and books. they complement. they say how original the work is. i am the first person to say that this is so derived from all of this great artwork and storytelling of the past. the research i put into all of my books and work is a product of how we do things that a-- at pixar. sometimes you will see him depicted monkey-like or as superman. i wanted to honor his monkey

coloring. i decided to paint him white with a darker face. it is nice to breathe new life into it in a way that is reverent and honors the past but also lets them breathe and have fun. it is almost a european notion to bring these symbols and icons from southeast asia. they decorate their deities. it was a god they interacted with every day in a human way. the most important thing has been to create work that is appealing to me. i want to see vishnu to pick did in a modern way. it dawned on me by reinterpreting the deities in a way that is modern and reverent

to the history, i am building a bridge for young and old audiences to make friends with the culture and these icons to learn their stories. ♪ >> good morning and welcome to monday at oracle open world. this morning, we are honored to have the mayor of san francisco, ed lee, join us. san francisco has been our home for oracle open world for 15 years, now, since 1996, and over the years, we've developed a really great relationship with the city of san francisco and with the mayor himself, personally. he's gotten involved recently and has become a good friend to oracle. the mayor's office supports us in so many different ways.

the tents that you see outside on howard street and for java 1 on mason street help allow us to keep the conference in san francisco by giving us the additional space needed to host a conference of this size. and oracle open world also gives back to the city of san francisco by contributing at least $100 million to the local economy. with that, it is my honor to welcome the mayor of the city of san francisco, ed lee. [applause] ♪ san francisco days, san francisco nights ♪ >> thank you so much. mayor lee: good morning. welcome to san francisco. or should i say, welcome to the world series county and city of san francisco. i know many of you have come from all over the country, in fact, all over the world, to

attend this conference and to experience everything that san francisco has to offer, from visiting our world champion giants to visiting our renowned california academy of sciences, to experiencing maybe a sneak peek at what our bay will look like in welcoming the america's cup sailors in the bay in the next couple of years, or enjoying our many fine restaurants, our bars, our shops, and our parks during your time here. i'm confident that san francisco will charm you with our beauty and our culture. it's our pleasure to once again welcome oracle open world, one of the largest technology conferences in the world. and as you know, the innovative spirit of our residents combined with the walkable, mixed use transit oriented setup in our city has resulted in san francisco becoming home to a technology cluster second to none. as a driver of innovation,

san francisco is honored to host oracle open world, and considers san francisco its home. with over 1,500 technology companies that employ more than 27,000 employees, san francisco is wholly committed to the technology sector. at the urging of local technology companies, we have passed legislation addressing their concerns about san francisco's current tax structure, alleviating taxes on i.p.o.'s, and encouraging hiring in our central market area. i have also committed to a whole sale review of our tax policies to develop more equitable alternatives that do not punish job growth. currently, the job rate in technology industry is almost four times that of the national average, making the technology industry one of the keys to

driving san francisco's unemployment rates even lower and we are committed to helping every company start here, stay here and grow right here in san francisco. you know, with the forward thinking philosophy that has allowed oracle to become an everlasting leader in the technology world, we are proud that they have partnered with san francisco in supporting our environmental goals. we were recently named the greenest city in north america by siemens and "the economist." and we lead the nation in carbon reduction, recycling and composting, the adoption of solar energy efficiency and electrical vehicle technologies. water conservation and green building. oracle open world is committed to supporting our environmental goals and is working hard to make this conference one of the greenest in the nation. let me tell you some of the

examples that you are a part of. you are a part of this week, diverting enough trash from landfills to fill 37 garbage trucks. you have avoided emissions equivalent to taking 190 cars off the road for a year. you've conserved enough water to fill three olympic sized swimming pools. and you're saving enough energy to power 62 american homes for a year. prevention, as you know, of cutting our trees, your example here has prevented cutting 1,363 trees. environmental sustainability is a priority for me, for oracle, and for my fellow san franciscans and we hope that all of you can take some of these simple, sustainable

practices with you and implement them in your home and in your businesses, helping to spread the impact of oracle open world and san francisco's impact on our environment. i'd like to end by once again thanking larry elison and oracle open world for their commitment to hosting this conference in san francisco. this is one of the largest shows in san francisco each year with almost 50,000 of you in attendance. we are so proud to have you here in our fine city. because of you, the city is expected to net more than $100 million in direct benefits from this conference combined -- combined with the international exposure that having each of you here brings to san francisco, which is priceless. it's so wonderful to have mr. elison and oracle supporting san francisco and i can't wait to have you back next year. with that, it's my pleasure to introduce the president of

oracle, mark hurd. [applause] >> thank you. i don't think i've ever been introduced by a mayor before. and mayor, one thing, the largest show in san francisco. >> i got to get one of those world series rings about for myself. do i talk to larry about that? >> you can talk to me about it. welcome to oracle open world