and you have any questions? >> anything to follow up from staff or commissioners? public comment? any public comment on this item? commissioner antonini: i think this is a very impressive presentation, and i am particularly impressed with the open nature of the campus which is a true campus. that word is used for some facilities that are closed and not campuses in the traditional nature of our learning institutions such as uc- berkeley in san francisco state for the public can enter through these, and this is extremely good, i think. i did have a question, i guess,

the way that the facility will mean that they, is there going to be treatment on the part of the campus that goes down to words of the boulevard? it may not be part of this particular design, but one of the things that it is lacking at right now is the softening of those areas, and i don't know if that is planned for the future. also, i really like the idea of the tower that gives -- it looks like you have to power light elements there. i really like the wall, the way that the stone is used, it is really clean and understated.

it reminds me of a different context, but i remember the building when it was done in 1941, a very clean looking surface that is understated and monochromatic. the colors are very vivid, and there is always a tone that is perfect and that takes a long time to work with, but if done properly, it will accent it beautifully. of course, that is a work in progress. i am really impressed with the recesses and the relief that is included. it is a great step towards more traditional architecture in a modern context. structures were rather vertical and square, this brings back the relief that we see an architecture of the past that makes it a dramatic end gives us

a sense of elegance and softness. commissioner moore: thank you, staff, thank you, salesforce, it was a wonderful presentation. it is difficult to comment when someone speaks in shows pictures. in the architecture speaks for itself. talk about the largest setting, that being mission bay. it has been part of my career since the early '70s. as we moved forward with the idea to bring biotech in the mission bay, i would have a

predominant expression, not individually or bad, but creating a pattern that reminds me very much of a suburban banking, and i was disappointed. all of a sudden, we have the possibility to create more. all the other buildings don't matter as much anymore as creating a place where you want to go to and where you want to be. this project achieves all of those objectives, particularly starting the party focused on the central square. i know in the past, you have ideas of where the building would come from. i said, why aren't you starting around and creating the place a square so that there is also the meeting to go towards the water?

it has been achieved and to the credit of everybody having taken on the discussion further. the one thing i would like to ask, can we have the jumbo drawn for the america's cup at 2012 and 2013? if we're decentralizing, bringing different neighbors of the city, this is one of those that has been mentioned. i would love to see maturing the you have been able to detect the jumbo tron being there. i leave that for you to bring about, and that will the magic. commissioner sugaya: i would just like to say that having salesforce.com here is immensely

better than having apple or pixar. [laughter] if you've seen the fence, you know, the renderings we've seen of the proposed apple headquarters are frightening to me. just because it is directly opposite of what we have here, a very friendly and very excellent response to the urban environment, i know suburban development is a little different, but not to the extent that something becomes so insular that i don't know what to make of it. and here it is just so refreshingly and so great that the architects have been able to integrate and open public spaces to the residents of the city

into the region. have to be able to penetrate and use restaurants and facilities there, i think is a really tremendous response to urban design. commissioner borden: i want to echo the comments and sentiments, it almost makes me work -- want to work at sales force. [laughter] it embraces the waterfront at the city itself, creating a time and space where people can collaborate. i see it realized in the space you have created where the people have a face -- a place that we can go to, and enjoy the overall environment and have a sense of time and place. a lot of the campuses that

exist, i think this campus goes a long way doing that. i would like to thank everybody involved in the project and deciding to make this investment. the gap is the last time we have seen the company make it campus investment, and we have some more available space, maybe others can hire you to work with them to do that kind of work. i love the open community spaces, the retail, not having a cafeteria is so smart. others do not have a cafeteria and to see the students patronizing the restaurants. it is a whole other level of vitality and interest in the community around it. thank you for this presentation,

i think the face looks amazing and i wish you could build that tomorrow. probably not in time for america's cup, unfortunately. >> you might be working for sales force as soon as they buy ibm. [laughter] commissioner moore: i would like to monology the sensitivity of landscape design, and often those things are not thought about synergetically. make a good open space and figure out where we can put some sculptures. this approach was all thought through in one big scoop. i am delighted to see a hint of international art like the biggest culture from chicago at millennium park.

if any piece or collection create an art environment that has the qualities, the transformer to qualities, it will be more than a project. it will be a fully functioning part of town. >> i wanted to close by saying that this was an informational hearing. he will be coming back to you next month for approval of the office allocation of half a million square feet and the actual design of these buildings. >> thank you. >> item number 14.

>> i am from the planning department staff, i am here to present you an overview of the walk first project, and informational item. i have been working on for about a year, we are working very closely with other agencies, a collaborative effort amongst ourselves, the mta, the department of public health, and the transportation authority. we're here today to answer any questions you might have. the project emerged from a grant from the department of public health and we were successful in obtaining it from the california office of traffic safety.

it was a one-year project to work at a plan for improving pedestrian safety conditions and prioritizing where we make those improvements in this city. the timing of the grant was very fortuitous. you might be familiar with the directive on safety that happened on december of 2010, two months after starting on the grant. it called for a number of short term actions to improve pedestrian safety, calling for a task force which involves staff from all of the departments as just mentioned as well as community organizations. and implementing the near-term actions, a number of things were equivalent to what we were planning to do and what we were required to do.

we coordinated with and that body, we were able to work together to move forward the pedestrian safety cause and to move toward the target that the directive had to reduce severe and fatal injuries by 25% in five years and 50% in 10 years. there were a number of the liberals, including working at the priority streets for walking in the city and creating a capital project of pedestrian improvements, doing a number of case studies on how these improvements will be applied. and creating policies that would ultimately go to the general plan. we have been going to the board

of supervisors advisory committee, having limited out reach, focus groups with various groups that we had, an online walking survey. the grant was fairly limited. we weren't able to do the full out --, there were a number of technical refinements. we have come out with a final report last october, and we are seeking funding to continue the project, so ultimately, we would come back to you with amendments and the like. everything we present to you is draft, and we need to do considerably more out reach. i will turn this over to billy that will walk you through the contents of the project. >> as he mentioned, the goal was

to identify where and how to prioritize pedestrian improvements. this table summarizes the overall approach, so we looked at four categories. the factors that contribute to where people walk, and it led to massive walking streets. the most severe and fatal injuries occur, this led to safety streets. we looked at forming the preliminary capital project list. for pedestrian activity, we wanted to understand where people are walking or where people would walk. the goal is to create a map of walking streets. we started off by identifying the factors that would contribute to a pedestrian activity. there is excess, density of

people, a pedestrian generators, and come, st. slopes. we've asked all of those factors to create a score so that we can apply the score, and this information how does a measure of each segment appears to each category. here is one example of what we did. we divided the data into 10 groups. we applied that score to the street segments. on both cases, you can see there are lower income areas like chinatown and bayview, these streets were given a higher wages. next, we added those scores together and that is a composite map. the areas in red are high concentrations of pedestrian activity. the final street will be to combine the data based on

feedback to develop a walking streets. this map shows the streets that have high pedestrian activity factors. they illustrate where people are walking or what what conditions were better. the key walking streets are shown in blue. these are things like schools, parks, tourist activity. there are streets for there is more dependent on walking. due to street's lower, access to transit, or private automobile. these are key walking areas where there are concentrations of pedestrian activity. for areas where there is planned development, and the streets don't show up on this map yet. so the next thing we looked at

his pedestrian safety, wanting to understand the conditions that pedestrians face on the ground and identify the locations for safety improvements. the goal was to create a map of case -- key safety streets. we looked at intersection levels and have developed a detailed methodologies for that report. i will provide a high level overview. the first step was to map the pedestrian injuries, using data from the state over five years, and injuries were aggregated and math to the nearest intersection. it included all injuries resulting between a car and a person. we had to apply that score to the street segments so we could look at pedestrian activity together. it was based on the number of

injuries and fatalities, focusing on the most severe injury burdens. this map shows what we're calling the high-density corridors and the key safety streets. there is an account of neither greater that represent more than 6% of the city street miles and include a 50% of the severe and fatal injuries. similar to a pedestrian activity, there is one key safety area. this represents the highest constitution of serious or fatal injuries. the next piece was to develop a capital project list. we had to identify with streets we would focus on. the pedestrian activity factors were developed, heavy pedestrian safety streets were mapped in

purple. if we layer those on top of each other, we have the high priority streets. these streets represent 44 miles account for more than 50% of severe and fatal injuries. given that they have high activity factors and the safety needs, you're the streets we recommend both walking in the safety improvements. the very preliminary capital punishment list included safety improvements and a walk ability and sustainability improvements. associated with those recommendations, we developed cost estimates in the range of $600 million-$700 million, a significant price tag associated with these improvements. there is a significant gap

between the needed improvements and the funding that is available to deliver these improvements. for the purposes of this project, we developed a detailed list for the intersections and corridors that have the highest cd. this is in the report, but the intersections in the corridors are listed on the left. recommended improvements have an x. the cost estimate was developed and ideally, we would like to develop this list. to complement the data and analysis we did, we looked at the existing policies for the pedestrian sector. we propose some changes for the general plan, and as you might recall for the adoption of the better streets plan, there were

policies related to engineering and design, we would propose to amend the objectives and apologies -- policies related to the streets. three new objectives and policies were drafted, these are in the report. complementing the objectives and policies, there are two general plan the maps that reference the network. the one on the left is the citywide pedestrian network of the one on the right is the neighborhood pedestrian streets. both of these are little bit outdated, so we would propose updating those maps with this matter of key walking the streets. the general plan policies and objectives with support prioritizing these for pedestrian improvements, the actual design an improvement types will be based on technologies of the better streets plan. and the last piece of this

project were case studies. designs were developed for 5 locations that fell on the earlier planning efforts or other agency efforts that are intended to illustrate how the recommendations could be applied on the ground. here is an example of the ocean triangle. it gives you an idea of the level of design, they are all in chapter 8 of the report. atom talk a little bit about the next status, i would just mention that this project was really a significant is that collaborating with partner agencies for pedestrian activity and a pedestrian safety lands. lee would like to carry forward with this work. that concludes my presentation and all of us are available to answer questions. >> any public comment on this item? commissioner antonini: thank-you

for the report. i just have a question and it has to do with pedestrian accidents. have you done any research in pedestrian education as to save the -- safety as part of the whole problem? my guess would be the you have a lot of people walking in the street with no regard to whether the light is green or red, almost daring you to hit them, unfortunately. and risky behavior at other times, particularly people crossing in the middle of busy streets. the third type would be people wearing dark clothing at night and in bad weather where it is hard to pick up someone in the street ahead of you if they are crossing at the like.

>> i work at the department of public health and we typically use the educational and promotional pieces around walking into a pedestrian safety. i have helped organize quite a few educational campaigns in the city, not to the level of detail that you are describing, but we have looked at the data collected at the stake in looking at the factors that tend to contribute to the collisions and the severe injuries happening. we focus on things like trying to get the drivers to slow down, highlighting that children live in the area, things like that. typically in the area of injury prevention, we talk about the five e's. education, enforcement, engineering, evaluation and

another one called encouragement. the the really need to reduce injuries and fatalities, they have to happen to get there. doing one on its own doesn't work very well. what is really great about this project is that all the agencies are finally sitting at the same table and we are able to coordinate all of this work. we are able to highlight these corners and that these corners the the street banner campaign were targeted enforcement. we can analyze the factors that are attributed to those collisions, injuries, and fatalities. we're hoping to pursue that work in the event of future funding. >> i think this might be something to look at, we all take advantage of the streets that have the court made of lights like, and, bush, franklin, if you are driving a at a constant speed, you're able to hit the lights.

maybe some of that has to be rethought. i the traffic backs up a little bit, but having it that way encourages people to continue to drive that if they make a quick right turn off of one of those streets, the pedestrian is out there before they have a chance to see them. i am wondering if there is any thought about trafficke calming. >> there is a lot of discussion about traffic calming. mta is beginning to look at bat. -- at that. >> i'm frank markowitz of sfmta. as ana was saying we've had a traffic calming program for quite awhile, but we are looking to emphasize more speed

reduction on the major corridors and arterial streets where serious injuries and fatalities happen. looking at both physical measures, changes to the street design, and things like signal timing and progression. can we slow that down? do we need to reduce the speed limit? for example, there are a number of school areas taking the advantage of a new state law to have a 15 mile an hour speed limits now. we're trying to look at the other main corridor streets to see if changes in speed let would also be warranted. commissioner borden: commissioner borden: i wanted to

thank you for this work. i appreciate the methodology by which to look at different corridors and accident levels. i think that was a strong approach. i would echo the comments of commissioner antonini. people fly down commercial corridors, where people are clearly working. i do not own a car and i live in the center of the city. i am almost hit fairly regularly, and i am obeying the law. i am not running across the street when i am not supposed to. i think that is very helpful. i know it is pretty substantially expensive to have a lot of improvements. you have talked about manners and education and speed production. but can you talk about some of the other programs to looking at implementing that obviously cost quite a bit of money? >> the cost estimates obviously are a pretty high opening. we are talking