your mayor. because of that, unemployment is on a steady decrease, while investment and job creation are on a steady increase. unemployment in san francisco went down dramatically, from 9.9% when i stood before you last january, to 7.8% in november. ladies and gentlemen, that means 17,000 san franciscans went back to work last year. [applause] while we can be proud of that, it is of little comfort to the single parent, recent graduate, or attorney veteran that find themselves out of work. we must do better. we will. we will do better, by

continuing to attract good businesses and jobs. if we could take on the issues like pension reform, surely we could reform the tax structure to incentivize job creation, not discourage it. we must reform it. now is the time to finally get it done. small business is the backbone of our local economy and foundation of our vibrant neighborhoods. we can do more to help them. we will strengthen our office of small business and dramatically increase support for small businesses with loans and targeted investment in our commercial corridors. at the same time that we are recruiting those high-tech companies in san francisco, we need to make sure that our young people, as well of those in the middle of their career who are out of work and looking for

change, to get the skills and jobs that those companies are creating right here at home. we can do it by working with people like the thing that -- like zynga to partner for nonprofits and city college. through the diversity of our people and geographic locations on the pacific, san francisco is uniquely positioned to be the preeminent gateway for goods and visitors from latin america and beyond. growing our international trade and tourism generates jobs for san franciscans at home and abroad. with organizations like sfmade, from bike messenger bags to ceramic tiles, a new market is being created around the world for local goods made right here

in san francisco. [applause] clearly, i can go on and on about jobs. i will. jobs will remain the top priority of the administration. you should care about jobs, the economy, and innovation. if you care about muni, like i do, you should care about jobs, our community, and innovation. whether it is parks, health care, the arts, public safety, the environment, where schools, our ability is directly connected to giving every family the ability of a paycheck and willingness to embrace innovation. through all of this, we are partnering with a new generation of community oriented business people, joining a long time

neighborhood and community activists to help san francisco realize its goals. whether it is the great new economy, like ron and gail conway or mark danny cox, who is leading the 21st century movement, or neighborhood and community leaders, like rows in chinatown, mary and al harris in the mission, or dr. joe marshall in the bayview, san franciscans from across the city are working together to find new and exciting ways to address social problems. they are bringing legions of committed people to the table with them. we all want a city where a kid from any neighborhood can grow out safely, play in his local park, and go to a good public school. we want a city where kids can go to college and get the education

that they need for a job. or opening a small business in the outer sunset. at its best, san francisco is a city for everyone. we are a city for the 100%. [applause] we will only realize our true promise and potential when we serve the needs and aspirations of each and every one. i will tell you one of the ways that we can do that. we need to create a permanent source of revenue. for funding of production and housing in san francisco. creating a space that is livable for everyone at every end of the spectrum. but just low-income housing, but working-class housing. we must never let up on our

efforts to fight homelessness, move people off of the streets and into supportive housing. we must continue to embrace innovative approaches to help families and individuals find permanent homes. so, this week that will direct the mayor's office of housing to convene a broad working group of housing advocates, city officials, developers, and community leaders to develop a measure that we can place on the november ballot to create a permanent housing trust fund. san francisco must remain a place. [applause] san francisco must remain a place where everyone of us can call home. let's roll up our sleeves. let's go to work and get it all done. [applause] i am aware that this is not just government.

sometimes it is politics. some of us will be tempted to derail the process for our own political of vantage, looking to demonize one group or another. i am telling you right now, as your mayor, i have no time for that. we are all elected by our same boss. the people of san francisco. they expect us to get things done. [applause] you may not always agree with me, but every day i will make one pledge. that every decision that i make is what i think is best for the city and all of the people of san francisco. that is my standard. san francisco is the greatest city in the world. the greatest city in the world. [applause] and because of our people, and

because we are the innovation capital of the world, i have no doubt that we will confront and overcome each of our challenges. let's take up the call and make the city work for everyone. together, let us get it done. thank you very much. [applause] >> very good. [applause] >> [unintelligible] [applause]

>> you may be seated. mr. mayor, that was a marvelous message. some of the people here are here to share this moment with you and say congratulations. names have arrived on these little yellow cards. first and foremost i should acknowledge, the closest thing that we have to a president, charlotte's secretary, george schulz. [applause] diane acknowledged, in a group of mayors, identifying the ones who are here now. but this city has a legacy of

all the people who have served and continually participate. not only is gina here, but kathleen alioto is here. [applause] a true son of san francisco, kevin shelley is here. of the supervisors, john of a los -- avalos is here. in the citywide elected officials, bill cain is here. on the state level, tom

[unintelligible] [applause] the board of equalization member, betty yi. [applause] and, of course, mr. mayor, i refer to -- is that yours? [laughter] >> i believe so. >> two children. already proposes and ready to seek headlines. emily more arrests. [applause]

state comptroller, john chomp. [applause] and your own controller, ben rosenfield. [applause] school board member, rachel morton. [applause] school board member, sandra lee [applause] you referred earlier to selecting the chief. which is great, sir. gavin named the first female fire chief. [applause] and you kept his chief of staff,

steve caller. where are you, steve? [applause] then, mr. mayor, all of this did not just happen. all of the business of this beautiful blue drapery, decking out city hall with a blue carpet and horns of plenty, heralding your arrival. that all happened because you had an inaugural committee headed by none other than charlotte, matthew, and martha. they put all that together. standup if you are a member of that inaugural committee. [applause] then, of course, mr. mayor, you posted during the christmas

holidays an event for a very important international unit. as the city unfolds in its international importance, the core of san francisco is going to be very important. please rise of the people concede we really are. [applause] san francisco, frankly, would never be complete -- i left my heart in san francisco? that is part of what we are about. there is something that has become equally important in this city. that is none other than what john silver has been putting together now, one way or

another, in memory of the in in an ongoing basis to silver, which is beach bank -- beach blanket babylon. so, cool it and watch beach blanket babylon. >> ♪ it only takes a tiny corner by the place, not your love. i have been away, but now i am back to tell you san francisco,

open your golden gate san francisco, you are the laundering one no more tell me why the heart of the golden work. san francisco, open your golden gate shoes you're wondering one no more.

but tell me you are the heart of gold in july [unintelligible] ♪

>> this lodge is home to some of the best fly casting pools in

the world. these shallow concrete pools don't have fish. this is just a place where people come to practice their fly casting technique. ith was built in the 1930's and ever since, people have been coming here to get back to nature. every year, the world championship of fly casting is held in san francisco and visitors from all over the globe travel to be here. >> we are here with phil, general manage of san francisco rec and parks department at the anglers lodge. what do you think about this? >> it is spectacular, travis from oregon, taught me a snake roll and a space cast. >> there are people from all over the world come to san francisco and say this is the place to be. >> yeah. it's amazing, we have teams from

all over the world here today and they are thrilled. >> i flew from ireland to be here. and been practicing since for the competition. all the best casters in the world come here. my fellow countryman came in first place and james is on the current team and he is the head man. >> it's unique. will not see anything like it where you go to compete in the world. competitions in ireland, scotland, norway, japan, russia each year, the facilities here in the park are second to none. there is no complex in the world that can touch it. >> i'm here with bob, and he has kindly agreed to tell me everything i need to know about casting. i'm going to suit up and next, we're in the water. >> what any gentleman should do.

golden gate angling has free lessons the second saturday of every month. we have equipment show up on the 9:30 on the second saturday of every month and we'll teach them to fly cast. >> ok. we are in the water. >> let me acquaint you with the fly rod. >> nice to meet you. >> this is the lower grip and the upper grip. this is a reel and a fly line. we are going to use the flex of this rod to fling away. exactly as you moved your hands. >> that's it? >> that's it. >> i'm a natural. >> push both arms forward and snap the lower hand into your tummy. push forward. >> i did gave it a try and had great time but i might need some more practice. i met someone else with real fly

casting skills. her name is donna and she is an international fly casting champion. >> i have competed in the casting ponds in golden gate park in san francisco. i have been to japan and norway for fly casting competition. i spend my weekends here at the club and at the casting pond. it's a great place to learn and have fun. on a season day like this, it was the perfect spot to be. i find fly casting very relaxing and also at the same time very challenging sport. takes me out into the nature. almost like drawing art in the air. and then i can make these beautiful loops out there. >> even though people from across the globe come here to compete, it's still a place

where locals in the know relax and enjoy some rely unique scenery. until next time, get out and play!

>> hello. you're watching the show that explores san francisco's love affair with food.

there are at least 18 farmers markets in san francisco alone, providing fresh and affordable to year-round. this is a great resource that does not break the bank. to show just how easy it can be to do just that, we have come up with something called the farmers' market challenge. we find someone who loves to cook, give them $20, and challenge them to create a delicious meal from ingredients found right here in the farmer's market. who did we find for today's challenge? >> today with regard to made a pot greater thanchapino. >> you only have $20 to spend. >> i know peter it is going to be tough, but i think i can do

it. it is a san francisco classic. we are celebrating bay area food. we have nice beautiful plum tomatoes here. we have some beautiful fresh fish here. it will come together beautifully. >> many to cut out all this talk, and let's go shop. yeah. ♪ >> what makes your dish unique? >> i like it spicy and smoky. i will take fresh italian tomatoes and the fresh seafood, and will bring them to other with some nice spoked paprika and some nice smoked jalapeno peppers. i am going to stew them up and get a nice savory, smoky, fishy, tomatoy, spicy broth. >> bring it on.

how are you feeling? >> i feel good. i spent the $20 and have a few pennies less. i am going to go home and cook. i will text message u.n. is done. >> excellent and really looking forward to it. >> today we're going to make the san francisco classic dish invented by italian and portuguese fishermen. it'll be like a nice spaghetti sauce. then we will put in the fish soup. the last thing is the dungeon as crab, let it all blend together. it will be delicious. when i could, i will try to make healthy meals with fresh ingredients, whatever is in season and local. those juicy, fresh tomatoes will take about an hour to cook down into a nice sauce. this is a good time to make our fish stock. we will take a step that seems like trash and boil it up in water and make a delicious and they speed up my parents were great clerics, and we had wonderful food.

family dinners are very important. any chance you can sit down together and have a meal together, it is great communal atmosphere. one of the things i like the most is the opportunity to be creative. hello. anybody with sets their mind to it can cut. always nice to start chopping some vegetables and x and the delicious. all this double in view is this broth with great flavor. but your heart into it. make something that you, family, and friends will really enjoy. >> i am here with a manager at the heart of the city farmer's market in san francisco. thank you for joining us. tell us a little bit about the organization. >> we're 30 years old now. we started with 14 farmers, and it has grown out to over 80. >> what is the mission of the organization? >> this area has no grocery store spiller it is all mom-and- pop stores.

we have this because it is needed. we knew it was needed. and the plaza needed somebody. it was empty. beautiful with city hall in the background. >> thank you for speaking with us. are you on the web? >> yes, hocfarmersmarket.org. >> check them out. thank you. >> welcome. the dish is ready. >> it looks and smells amazing. >> thank you. it was not easy to meet the $20 budget. i checked everybody out and found some great produce. really lovely seafood. i think that you are going to love it. >> do not be shy. cyou know this can run you $35 to $45 for a bowl, so it is great you did this for $20. t