people. >> not if you invite me over for dinner. i am ready to dig in. >> i hope you'll love it. >> mmm. >> what do you think? >> i think i am going to need more. perhaps you can have all you want. >> i am produce the that you have crushed this farmer's market challenge by a landslide. the first, we're going to have to tally of your shopping list and see what you actually spend that the farmer's market. >> and go for it. >> incredible. you have shown us how to make super healthy, refresh chapino from the farmers market on the budget, that for the whole family. that is outstanding. >> thank you peter i am glad that you like it. i think anybody can do it. >> if you like the recipe for this dish, you can e-mail us at

sfgtv@sfgov.org or reach out to us on facebook or twitter and w+ >> good afternoon, everyone. thank you for coming out this afternoon.

we're very excited to be here today with the mayor to announce the completion of the central market economic strategy and to launch the community ambassador program on market street. i am the director of the mayor's office of economic and workforce development though it is under mayor lee's leadership that, for the past 10 months, we have been working through a community-based process to create an economic strategy for this corridor of central market street to help revitalize and stabilize this community. as a result of many, many community meetings, business surveys, resident service, focus groups, talking to a broad range of stakeholders, we now have a road map for how to stabilize and revitalize the market street. while much good work has already been done over the last 10 months, we now have a document that will help guide efforts to come. without further ado i am going to introduce the mayor and let him talk about some of those initiatives. the mayor. [applause] >> thank you very much.

and to our united nations plaza, also home of our off the grid food truck every thursday here, as well as our arts festival here as well. these are two examples of how we have reactivated united nations plaza. it has been a plaza that i remember for a very long time, and know my good friend who is now heading up public works, he and i spent many occasions here, as we become a cleaning, brushing, and reece leading. we know that the secret is to activate our committee, activate other people to come and help us with good positive activation spiller that is what our arts festival here is doing. that is what our of the grid food market is doing as well. as you all know, i have been actually spending my second home here along market street for about the last three months. specifically at 6th and market

street. i have had the pleasure of really knowing, snelling, thinking, and hearing all this sounds of our central market and paying attention to every detail of what we need to do. and talking with all of the residents, the social service organizations, the arts organizations that have come here to help us, and the new businesses that have joined us. we all need to work together. i am is so enthusiastic about the fact that we have a very active community benefits district. we have a great merchants association that has formed. we have a very active redevelopment agency that really has gone beyond what their decades ago reputation is, working with the city very closely, working with all of the agencies to help us revitalize this whole neighborhood, and particularly, this midmarket corridor. you all know that what we have

done with the board of supervisors and the mayor in terms of our relationship with the technology companies and the new businesses, through the leadership of the office of economic and workforce development, we have made a solid step to make sure that businesses are welcome here at the central market. at the same time, we need to do more. that is why we worked hard with the redevelopment agency, with all the different nonprofits, the community residents, to work hard to put together strategic and not -- economic development plan that serves as a roadmap for what we need to pay attention to and how we need to do that. i want to say to you, and will continue repeating this, it is not just physical improvements that you will appreciate on this corridor. it will also be a transformation of lives, of people who have been here for years and decades,

asking for the city's attention. people who are living in the sro's north and south of market street. people who have wanted a grocery store, wanted more museums, wanted just the simple vitality of the city reflected in the middle of their neighborhood. we want to bring that in the way in which it is sensitive, a way in which we're going to have a very equitable development and of limitation of this plan. i invite you to study this strategy. i invite you to look closely at how we're going to be asking the city and our own government to fund it, to make sure we encourage funding for it. the financial institutions as well as the company's and nonprofits and the grand foundations. all of them will be participating at many different levels, along with private investment. the resurgence of this is to really encourage the investment

confidence that this is a really great place to invest. with those investments, you're probably see right off the bat some sort of employment and training model, because i think that is what everybody told me as i was running for this great office in this great city. please develop the jobs. that is what gets us into this announcement today. because behind me, these very bright yellow packets, is our ambassadors, our midmarket, central market ambassadors that i want to introduce you to today. as you know, over a year ago, when i was city administrator, we had to respond to some levels of violence along third street and in visitation area. so we responded with the help of the board of supervisors, with then-mayor gavin newsom, and with a number of social groups and crime fighting groups with our youth groups all over, to

say that maybe we can do is something different here, something special. we came up with this idea, and hit has resonated in visitation valley and among third street with these ambassadors. these -- they live in our city. they want our city to succeed, want to work with the agencies, and are trained by our police department's own academy, and now they will be introduced to the beat cops and all the other players that have been here intending to help revitalize. there will be introduced to the new small businesses, like huckleberry bikes, show dogs, like the incoming, moving in, dottie's cafe. these are names of companies you are already committed or are already here on market street to these ambassadors will be here on a daily basis, beginning at

11:00 a.m., and it will go all the way through 8:00 p.m., different shifts. they will be working with people who live here and work here, and they will be an additional eyes and ears not only looking out for the people who work and live here, but helping to provide basic information about where things are at, about who to contact, and they also have emergency cell phones on them that are provided by at&t for free, so in case they need some backup, they have that instantaneously. they have all been trained to do that. most importantly, i have emphasized their title. they are community ambassadors, the best of the best. they came through our dpw corridor training program. they have, like me, swept our streets, picked up everything there was to pick up. now they get to have this opportunity to be employed on a full-time basis. they get to work with adrian,

who has been our civic engagement director through the city administrator's office. she put together the program at the first of last year, a year ago. and her staff is also not only improved on that program, i also want to thank the redevelopment agency. i want to thank the arts commission. tiffany is here, those from the redevelopment agency. the arts institute, byron chung is here, he has been a great supporter. kurt is here. shannon is with farm table. that is another great new entity that is coming on market street. coerce, mohammed as -- of course mohammed as i mentioned earlier.

zandesky is here as well. all of the arts organizations, whoer going to spend hours not only in the mornings, but in the evenings activating our market street. one of the things i did when i had our campaign office here, we did pop-up art. we did these things that occurred in the evening. i would like this place to be not only safe -- to be so safe that evening activities would be a freight welcome. i want to thank our chief. he has been a great partner. i want to thank our academy for training our ambassadors. now without adieu, we are going to start walking down our great corridor, introducing all of our wonderful ambassadors to the existing, new businesses, and forthcoming businesses that they need to know by first name

. thank you very much. >> i think a lot of times we look a community and we say, there is this one and this one, and we all have our own agenda, when our agenda is to create great work. if you're interested in that, you are part of our community.

>> it is a pleasure to have you here tonight. >> we are trying to figure out a way to create a space where theater and presentation of live work is something that you think of, the same way that you think of going to the movies. of course, it has been complex in terms of economics, as it is for everyone. artistically, we have done over 35 projects in four seasons from presenting dance, producing theater, presenting music, having a full scale education program, and having more than 50,000 visitors in the building almost every year. a lot of our emerging artists generate their first projects here, which is great. then we continue to try to support figuring out where those works can go. we have been blessed to have that were produced in new york, go unto festivals, go on to the

warsaw theater festival. to me, those are great things, when you see artists who think there is no or else of someone being interested in me being a woman of color telling her story and getting excited about it. that is our biggest accomplishment. artists becoming better artists. what is great about surely coming back to brava, we have this established, amazing writer who has won a slew of awards and now she gets an opportunity to direct her work. even though she is an amazing, established writer, the truth is, she is also being nurtured as a director, being given space to create. >> and the play is described as ceremony and theater meet. in the indigenous tradition, when you turn 52, it is that the

completion of an epic. the purpose of this ceremony is to celebrate. whenever you have been caring for the first 52 years, it is time to let it go. they have given me carte blanche to do this. it is nice for me in the sense of coming back 25 years later, and seeing my own evolution as an artist and a thinker. the whole effort even to put the indigenous woman's experience center stage is very radical. because of the state of fear, it is a hard road to hold up an institution. it really is a hard road. i am looking at where we're 25

years later in the bay area and looking at how hard it is for us to struggle, to keep our theaters going. i would like to think that i am not struggling quite as hard personally. what i mean by that is that in tension, that commitment. what i see is that we're here to really produce works of not be produced in other places, and also to really nurture and women of color artists. i think that that is something that has not shifted for me in 25 years, and it is good to see that brava is still committed to that kind of work. you know? ♪ >> happy birthday to you happy birthday to you ♪ >> windy will talk about the reflection of the community, we can only go with what we have on our staff. south asian managing director.

african-american artistic director. latino outreach person. to us, aside from the staff, aside from the artists that we work with him being a reflection of oz, yes, the community is changing, but brava has always tried to be ahead of that, just that sense of a trend. i tried to make about the work that shows the eclecticism of the mission district, as well as serving the mission. that is what i feel brava is about. ♪ >> this is one of the museum's longest art interest groups. it was founded by art lovers who wanted the museum to reflect new directions in contemporary art. it has been focused on artists

in this region with an eye toward emerging artists. ♪ it is often at the early stage of their career, often the first major presentation of their work in a museum. it is very competitive. only a few artists per year receive the award. it is to showcase their work to have a gallery and publication dedicated to their work. ♪ i have been working with them on the last two years on the award and the exhibitions. the book looks at the full scope of the awards they have sponsored.

♪ it has been important to understand the different shifts within the award program and how that is nearing what else is going on in the bay area. -- how that is mirror beiing wht else is going on in the bay area. ♪ there are artists from different generations sometimes approaching the same theme or subject matter in different ways. they're artists looking at the history of landscape and later artists that are unsettling the history and looking at the history of conquests of nature. ♪ artists speak of what it means to have their work scene. often you are in the studio and do not have a sense of who is

really seeing your work. seeing your own work at the institution have gone to for many years and has an international audience is getting the word out to a much larger community. ♪

>> sanrio famous for the designs for hello kitty. i thought i would try to make it as cute as possible. that way people might want to read the stories. then people might be open to learn about the deities and the culture. ♪ they reached out to make about five or six years ago because of the book published. they appreciated that my work was clearly driven from my research and investigation. after i contributed my artwork, the museum was really beside themselves. they really took to it. the museum reached out to me to see if i would be interested in my own space inside the museum.

i tell them that would be a dream come true. it is the classical, beautiful indian mythology through the lens of modern design and illustration and storytelling. they're all of these great sketch as i did for the maharajah exhibition. i get a lot of feedback on my artwork and books. they complement. they say how original the work is. i am the first person to say that this is so derived from all of this great artwork and storytelling of the past. the research i put into all of my books and work is a product of how we do things that a-- at pixar. sometimes you will see him depicted monkey-like or as

superman. i wanted to honor his monkey coloring. i decided to paint him white with a darker face. it is nice to breathe new life into it in a way that is reverent and honors the past but also lets them breathe and have fun. it is almost a european notion to bring these symbols and icons from southeast asia. they decorate their deities. it was a god they interacted with every day in a human way. the most important thing has been to create work that is appealing to me. i want to see vishnu to pick did in a modern way. it dawned on me by

reinterpreting the deities in a way that is modern and reverent to the history, i am building a bridge for young and old audiences to make friends with the culture and these icons to learn their stories. ♪ >> i tried to think about this room as the dream room, where we dream and bring some of those dreams to life. i feel very blessed that i have been able to spend the last 31 years of my life doing it my way, thinking about things better interesting to me, and then pursuing them. there are a lot of different artists that come here to work, mostly doing aerial work. kindred spirits, so to speak.

there is a circus company that i have been fortunate enough to work with the last couple of years. i use elements of dance and choreography and combine that with theater techniques. a lot of the work is content- based, has a strong narrative. the dancers have more of a theatrical feel. i think we are best known for our specific work. in the last 15 years, spending a lot of time focusing on issues that affect us and are related to the african-american experience, here in the united states. i had heard of marcus shelby and had been in join his work but never had the opportunity to meet him. we were brought together by the equal justice society

specifically for this project. we were charged with beginning work. marquez and i spent a lot of time addressing our own position on the death penalty, our experiences with people who had been incarcerated, family members, friends of friends. pulling our information. beyond that, we did our own research. to create a picture that resonated with humanity. it is the shape of a house. in this context, it is also small and acts like a cell. i thought that was an interesting play on how these people make these adjustments, half to create home. what is home for these people?

the home is their cell. people talk a lot about noise -- very noisy in prisons. that is interesting to me. looking at the communication level, the rise of frustration of being caged, wondering, where does redemption fit into the equation here? [singing] i think both of us really believe the death penalty is wrong, and is flawed for many reasons. the list is as long as my arm -- about several others.

we feel this is important for both of us, personally, to participate in the debate of this issue in a way that we can help people frame it for a conversation. >> i am the director of visual arts programming at intersection

for the arts. intersection for the arts is based in san francisco and has always been an organization that looks at larger social political issues through the lens of practice, and we are here today at our exhibition of "chico and chang." the original inspiration was drawn from a restaurant chain in new york city. half of their menu is -- what struck me was the graphic pictures and a man in a hat on a rig truck carrying take that time is containers and in the black sea to representation of a mexican guy wearing a sombrero and caring a somali horn. it struck me that these two large, very subversive complex