they set out, consistent with my priorities -- they wanted to start creating not only jobs they are already establishing, but post them in a way which could be reached out to all san franciscans who wanted those jobs. that was the number-one thing they did. the second thing they are hoping create is unemployment training center, where the skill sets of this technology companies are being identified. that still set will be the center of that training center. the employment training center -- they are finding themselves. they are going to be connecting up that training center with their schools. likewise, the linkages with our high school kids or junior high school kids -- what curriculum do they need to be good at to get to the sales forces of the future, as they come out after college? that is the future of sfcity.

in the meantime, i appointed a chief innovation officer for the city of san francisco, that is my connector to sfcity and code for america, a nonprofit of technology companies that does what they call kharkov bonds, -- call hack-a-thons, which they used to help the government look at the way they deliver services, and do business, and use the innovation of the technology world to overlay process with new ideas about how to deliver services more efficiently. with that relationship and through our chief innovation officer, we have got, i think, the beginnings of a brand new relationship that i think will bring us closer to the business needs of that new industry, but at the same time allow us to change the way we do business so

we can be more responsive to that. the first year i did this breakfast, it was willie brown in your seat, jerry brown in your seat, and we had questions about the difficulty of buildings for the stadium in order to retain teams. it feels like groundhog day. how many years on, we are still there. you seem to be in the hot seat. you have three professional sports teams, all of whom could go elsewhere. i know you just approved a $3 million grant from a redevelopment fund to look at the coliseum. is there a reasonable amount of money within oakland's ability to spend that would guarantee these teams remain here? or do you have to be open to the possibility one or more of them could leave? >> our goal is to keep all three

of them. that is one thing i do not want to share with ed, is my sports teams. we will clearly be dealing, i think, with some announcements of around coliseum city. i think we have to wait to see how redevelopment shakes out, to look at some of the other options. i am feeling generally optimistic. the family joke is if i was not so optimistic i would not be mayor. i am optimistic about the teams. we are in discussions with most of the team's i am particularly excited by the coliseum said the concept. we already own the land there. a lot of studies show a lot of interest and ability to privately finance a lot of that project. it is something that i think i

certainly am spending a significant amount of time on, with all of the major news. the thing about being a mayor is you have to be hands on on these kinds of projects, because these are so critical to stimulate the economy in each of those regions of the city. >> is there a team in one of those stadiums that is more important economically than another? >> which of your children do you like? >> that is like choosing among your children. the reason i am holding out to see if i can find a private investment is because baseball brings about 2 million visits to downtown oakland. at jack london square, the would be a huge boost for a hotel industry that is coming back. it is so close to the city, the vibrant restaurant industry we already have, lead by free

shuttles from outside your door. we would like a lake in, jack and square, and uptown in a constant -- that would link the lake, jacklyn squre, and updown in a constant loop. with the convention center and the airport -- it would have the airport connector at the end, less than 10 minutes away. it would be a huge boost the economy. nobody builds a team alone. you use the stadium for a multiplier effect, and how it affects our economy, whether it is downtown or the coliseum. >> san francisco is doing their part on the warriors, trying to lure them across the bridge to a new arena by at&t park. what is the status of that

project, and who would pay for it? i am talking about financially. >> let me put this in perspective. if there is anything i have learned, it is that sports teams are also businesses. they want to be successful as well. there is changes. if you are an observer of the sports business, there have been changes in the business models. the giants have been extremely successful owning their own stadium in san francisco. it is one that i think some francisco has learned a little bit early. owning your own stadium means a lot of infrastructure investment that sometimes we do not have in bad years. the model about the sports franchises who might consider owning their own stadiums is challenging. it is one i personally support, because it is their private investment that has to be laid out there. for any arena that we build, i

think the reason why there is a discussion that was going on between the warriors and the giants, it is because of that very successful model. there are things i cannot say, because i am not privy to all the details. but i am hoping sports teams look at san francisco being a great venue not just for their sport, but if they do decide to invest in their own venue, the venue has to be successful well beyond those numbers of games that might be had there. we are talking about an entertainment arena. the same challenge for the coliseum -- i used to live in oakland and wanted success all around. you have to have an environment for other things to happen, to have other events that are successful, to make money for all the different investors. you have to have an entryway and

transportation infrastructure that supports that. that is what we have in mission bay. the details to follow. i think we are more than just the warriors. i think there are other sports ideas coming forth. with my discussions with the niners, we have ongoing discussions about the legacy of san francisco. they obviously want the name san francisco forty-niners. that means there has to be a constant link with us. what does that economically mean? we are in those discussions as we speak. >> we have time for one more discussion. you were recognized, acquired rightly, as pioneers coming into office, as chinese american mayors in our regions of two biggest cities. what has that meant to your city? what benefits has a broad backs either of you can take the first crack at that.

>> obviously, being the first chinese asian american mayor in san francisco is significant. as mayor quan knows, we have generations of his stories were we had the local laws that literally prevented our population from voting. it is significant for so many fronts that i think are all well spoken of already. having said that, i have been working in government for 22 years. i have seen what it takes for a mayor to be successful. i have supported for may years. i have run five different departments. for me it is good to not only celebrate this historic vote, but recognize how important it was with communities that have suffered for many years, but to take that and share it with all the other communities of san francisco.

we could be a jeremy lin. to be able to lead an open opportunities for african- americans and gays and lesbians to work with labor as strong as other mayors have and to make sure there are linked with the big decisions, to unite the city in the wake -- in a way, as you take the significance of this appointment at election, we could be leaders as well. a lot of asians use to shy away from politics, as you know. we used to -- generations before us, our parents said to not go into politics. on your own business. be a financial person. the lawyer. you went to moscow. be a lawyer, make money. those were safe things.

-- you went to law school. to make sure we can be -- as american as anybody else. shore leadership skills and values and share those values that are looked upon as strong. looking out for everybody. making sure that society is safe for everyone and looking at the whole family, as a whole for everybody. our values that i am lucky to share as the first asian american mayor of san francisco. >> we will give you the last word. >> sometimes people ask me, if being mayor as the first asian- american or the first woman more difficult? i would say the asian american community has come into its own. we have a few glass ceilings to break.

i am proud of that. that is where the chinese exclusion act and all the anti- chinese legislation started nationally and historically. my family and i helped found the society. we have a deep sense of history. to put it in more human terms, the other day, my staff and i were going somewhere and a group of young students stopped by, black and asian. typical downtown oakland and i stopped to take pictures. i said when i grew up i never saw anybody asian on tv who was not a waiter or had a thick accent. i understand what the symbolism is for hope for young asian americans. in my city because we're so divorce, anybody can become mayor. just as president obama's election was so important for a

generation of kids of all colors, breaking the barriers. probably what has been surprising, i did not know as much for ed. when i was elected, i got emails from shanghai and china. recently one of the members of the consulate staff said you are known by more chinese than by more americans. we're in such an intern global economy with the media and internet at the time as we mean personally internationally probably maybe a role we have not totally on folded. i feel we need to market the california brand in a shut more effectively. we need to do that more collectively. that is an important market for

the port of oakland. that is a huge part of our future economy. we play some personal role, oakland and san francisco are the usual stopping places for chinese investors and asian politicians. we play an important role in building that future global economy. that is something i will continue the focus on. not just selling open lines -- wines. representing the state and the economy with the port of oakland being the only port that exports more than we import, we need to build on to that. it helps the region. >> thank you. thank you to both of you. best of luck in the coming year. [applause] >> let's have a huge round of applause for our great mares. thank you for great job of

monitoring -- moderating. i want to thank our sponsors and your partner, city national bank, golden gate university, a kaiser permanente a-- kaiser permanente. we wish you great success individually and collectively. we hope you have great prosperity in 2012. we will see you next year in san francisco.

>> i should not be on stage. when you should be seeing -- i am used to the stage but not. that is who should be on stage. i am an animator. i am with picks are animation studios. in some ways, i felt comfortable being on stayed behind my computer. it is weird for me to be on the microphone. i have a lot of work to do but i am here to explain that, i'll come to that later. i wanted knowledge some of our special guests this morning. first off, i have some flashcards. how wanted acknowledged and the asian art museum director jay

tsu. when i think of jay hsu, i think, aka dr. j. he is master of the universe. also, i never thought had -- would have the opportunity to introduce the mayor of san francisco, mayor ed lee. i just a to introduce the mayor. that is awesome. we also have a bunch of other special guests today. i would also like to introduce david chiu, president of the board of supervisors. thank you for coming.

the mayor does not come along. he has a policy. supervisor carmen chu is also with us. we are also lucky enough to have supervisor mark farrell as well. maybe he is having a pastry or something. there is a lot of traffic between here and city hall. that is a bad joke, i know. we also have supervisor eric mar here with us this morning. all the supervisors are sitting together. we are also lucky enough to have the chief of protocol for the city of san francisco charlotte schultz. last but not least, we have tony sun, chair of the asian arts commission.

that's good started this morning. i am going to get off the stage and and things off over to jay hsu. he is going to tell us a little bit more about what we're doing today. >> someone needs to hand me the remote. terrific. brand implementation is a journey. the asian art museum embarks on a new journey. to reinvent ourselves, to engage a broad audience. the broad audience is very much at the core of what we do here and who we are. why now, you ask? as the aging world influence grows, so is understanding its culture.

more than half of the global population lives in the asia. to look at our own san francisco bay area, one third of the population are of asian descent. also, a challenging economy offers us the opportunity to take advantage by being bold and taking risks. we need to increase our impact and by doing so, increasing revenue. also, a successful restructuring of our long-term debt. that took place earlier this year and has put the museum on sound financial footing. on that note, i would like to thank the city leaders for leading the effort and working with our newseum team in finding solutions. today, i am particularly happy to say, at this moment in history, we have an asian mayor,

asian president of the board of supervisors, and an asian commissioner for budget and finance. [applause] any successful brand always starts with a strong vision, and we do have a vision. with asia as our lands and aren't as our cornerstone, we start connections across cultures and for time. in other words, asia is our focus, but our per view is global. one single important word in our vision is connection. making connections. we particularly explore connections in two dimensions. we want to connect cultures within asia and also connect culture is globally. asia and the rest of the world.

the other dimension is connecting the past with the present and future. in other words, connecting the historic arts to the contemporary arts of today. for our visitors, we translate our vision into our brand promise, which i want all of you to remember when you leave the building. the past is never static. the past is full of potential for new discovery, new knowledge. our programs are to unlock the great potential of the past, to find a new perspective. to look at the past with today's perspective, today's questions, so that we can learn more from the past. in doing so, we want to inspire the creativity for our program,

the creativity that exists within every one of us, to create new conversations, new questions. awaken the past, inspire the next. in doing so, we want to appeal to our lovers and art newbies. in other words, the museum is for everyone. whether you are local or far away. no matter your interest is in asia or elsewhere in the world, everybody has a connection. we want to make those connections and discoveries. let me give you one example of how we have started to implement our brand and to realize our brand promise for our visitors. across all you will see an exhibition of exquisite korean

ceramics dating from the 15th and 16th century, as we all would display our works of art and the most beautiful of manners, so that our visitors can enjoy the beauty and style of those people. at the same time and, for the first time in our history, we have built a new contemporary dimension to the exhibition. the curator has included work from sample -- several contemporary caribbean artists, ranging from photography to installations, too surprising media that somebody may or may not realize, all of this that you see is made out of soap. this brings up a question, what is a sense of permanence say?

looking at the contemporary art enables us to reflect on the timeless pieces of the 15th and 16th century with new questions, new perspectives. likewise, looking at that contemporary art in the context of the traditional art, we can ask the question, how is art today? what inspires us about tradition? in other words, awaken and inspire. so we will do a lot more along these lines. in doing so, our focus has started to shift from art objects to an experience centered around art. art is at the core of who we are, but want to create a new engaging experience that allows us to connect art to life,

connecting to our individual needs. the branding is really about transforming the institution, how we do our business, but most importantly, how we serve our visitors. how we create a new experience, how we engage our individuals to have individualized experiences. one part of our brand identity is our visual identity. we want that to reflect what our brand is. particularly, three qualities. we want our visual identity to convey that, one, our brand offers a new perspective. second, we are forward and confident. the third, the asian art museum in bites all to engage. in other words, the asian art museum is for all people. offering a new perspective that is bold and confident but

inviting everyone to engage. now it is time to unveil at our new visual identity. may i invite the mayor and our board chair tony to join me in cutting the ribbon. >> wow. it is time. as these folks get in place, i am going to count down. we are all going to say asian altogether. get ready with your scissors. i am going to begin my countdown. 3, 2, 1. asian. wow. [applause]

>> now that the mayor and board chair has helped us through this point, may i invite them up for some pictures?

>> thank you, mr. mayor. thank you, tony. let me repeat once again the three qualities we want our visual identity to convey. a new perspective, bold and confident, and asian arts museum invites all to engage. as you may know, this inverted market is from a mathematical science known as a universal quantifier. we whaant everyone to know thate are here