thank you very much. [applause] >> thank you. our next speaker is the regional vice president of the external affairs for at&t, here in san francisco. at&t is proud to not only sponsor today's event, but to sponsor the chinese lunar new year parade this weekend. please welcome him. [applause] >> good evening, everyone. thank you jason, mayor lee, mrs. lee, general gao. at&t is all about connecting people across the world. while most people think of that with a phone or a mobile phone, which also connect people through events like this, through the sponsorship of a

beautiful dragon boat i can see lit up up there. that is gorgeous. we threw the switch on early tonight. thank you so much for letting us be part of your celebration. thank you. [applause] >> thank you, and think at&t for your continued commitment to our communities. finally, we have the chair of the asian american heritage month committee foundation. this is a dedicated leader in our asian american community. please welcome commissioner who claudine at chiang -- commissioner claudine chang. >> [speaking chinese]

at the beginning of every year, whether chinese new year begins in january or february, the city and county sets a great example for the other major cities in this country in the way we celebrate lunar new year, and especially with the leadership of all the members and supporters and volunteers of the chinese chamber of commerce. we have seen so many years of the street fairs, the parades' that attract a quarter million people. we really have set an example for the rest of the country. i want to congratulate everyone for their hard work. i look forward to seeing everybody this saturday at the parade. taking an example of the lunar utah -- lunar new year and how celebrate it, we talked about it lunar new year and chinese new year as the same period that are

pretty much the same, but lunar new year is celebrated by many groups within the asian american community, including korean- americans, vietnamese americans, and many others. we want to celebrate the chinese new year every year, but also the occasion of asia pacific heritage month in grand style, and set an example for the rest of the country. this year, our theme is celebrating heritage, advancing education. we will be presenting three awards to distinguished individuals and organizations in the area us of advancing education. the nomination is open to the public. we will have more information in the weeks to come. this evening, talking about history and culture, a reception for the ceremony. we have a calligrapher and a musician who will entertain us

as part of tonight's celebration. [speaking a foreign language] lastly, we have a special

presentation. i would like to bring up commissioner and each one -- commissioner amy chuang. also representing -- i did not realize all of this. would you like to introduce the artist? this is a very special year of the dragon presentation. the artist. [speaking a foreign language]

>> thanks, claudine. mr. mayor, i know you are pressed on time. thank you for being here

tonight. your staff has asked me to call you back. i think you are late for a meeting. the work of a dragon. thank you, sir. tonight, we are honored to be with family, friends, and loved ones who help us celebrate this new beginning. we are also here with members of the elected family and special dignitaries. i want to acknowledge some of the other officials present in the audience. i know the mayor's wife is here. would you stand up? say hello. the director of civic affairs is here. emily murase is here. police chief greg suhr, and the director of dpw. we also have the president of the police commission, mr. mazzucco.

we have tiger mendoza, who sits on the school board. and we have the consul general of the philippines and the consul general of vietnam. we also have share of -- sheriff mirkarimi here, and treasurer cisneros. it is an honor on behalf of the city and county to celebrate such a cultural event as the lunar new year. this concludes tonight's ceremonies. please enjoy the reception that follows in the north light court. thank you to moon star for providing delicious food. thank you to the youth at cyc for the amazing dragon dance. speaking [a foreign-language] thank you all. good night.

>> hello. good morning. you can do that after the party tonight. let's try that again. good morning! here we go. welcome back. it is our 16th year in san francisco. we are thrilled to be back. those are not the slightest -- slides. there we go.

i wanted to start with one colorful slide released last week. what happens in an internet minute? it shows the incredible velocity of change we have in our industry and society. the internet is the biggest thing to happen to the species in generations. it is much bigger than television will ever be. look at what happens in one minute. amazon will be joining us on stage. they sold $83,000 worth of merchandise in one minute. how many people are checking into facebook? 6 million. nothing is changing the world as fast as the internet. you have made the right choice in terms of where you are today, in terms of your career. it is staggering. it is deserving -- dizzying. we are here to help you understand what is going on. there is a conversation

happening on tour. please join it. you will be astonished at how many people are contributing to the conversation that is this event. we have a free mobile app. please download it on multiple platforms. we had a staggering seven concurrent tracks in the conference today. let's resume in a little bit. we have tracks on mobile, brand, video, display, rli and the two tracks. it is extraordinarily exciting. it is deep, and your head will be exploding with information by the end of the day. a special thank you to our marketing masters for today. these are industry thought leaders who have worked with us to carry two-hour tracks, plus presentations in the exhibit hall. we have our marketing master in mobile, affiliate's, a media

strategy, and e-mail, and these people have dedicated an extraordinary amount of their time to this, and we thank them for that. this is our advisory board. it takes a village. it is like an amish barn raising to get these events together, and we lean on these people everyday, and we could not possibly do this without our sponsors. they make this happen, guys. thank you so much. [applause] the exhibit hall is going to open at 10:00 a.m. we have two floors. you have to visit both. the joint will be jumping, and it will be all sorts of fun. i want to talk in particular about innovation valley, which we launched two years ago in san francisco. a bunch of start-ups, really something. some of them just out of the garage. some of them have a little more time under their belts, but they are all new and exciting. please visit the innovation valley on the exhibit hall to the conference. we also have a startup spotlight.

we chose 16 different companies that will present. our sections in the conference are mobile and video today. a special thank you to our advisory board and judges to the conversation that will be happening over the next couple of days. by the way, we do this all over the world. i was very pleased to see a delegation of our friends from tokyo this morning. they are right up in front. could you guys stand up and wait? they made the longest plane flight to get here. [applause] all right. this afternoon at 1:15, we are really lucky to have our keynote presenter. you have all seen the slide, right? we call it the slide. it is the prodigious mapping of exactly how complicated things can be in this industry. he is doing more than anyone else to render order from the chaos. right after that this afternoon, we have a fireside chats about

social media and advertising -- fireside chat about social media and advertising. later today, the author of "and outsmarting google" is going to have a book signing. later, another report exclusively to adtech -- "the digital revolution: a look to the marketers lens." we have a couple of exciting networking events tonight. this afternoon and tonight, we have our networking pub crawl. all attendees are welcome from 4530 to 6:00. get your mug and trouble to the different floors of the expo. tonight, starting at 6:00, the totally awesome 1980's party

featuring tainted love. later, over the course of these high-speed remarks, i talk about technology, talked about innovation, the industry. there is one man who embodies the commitment to those three things in san francisco, the man we are about to bring to the stage. we are very lucky to have the mayor of san francisco, the honorable edwin lee. big welcome. mr. mayor, please join us. mayor lee: good morning, everyone. welcome to san francisco. thank you for being here. wonderful place to be. as i just was listening to brad, you have an awful lot on your agenda today, but it is exciting to be here. exciting to be the mayor of san

francisco when we are on the verge of working so well with our technology companies. it is very appropriate for you to be here in san francisco, evil and digital media and blending that with marketing and advertising. i think you have the the right place to be here, and i hope to be here for another 16 years. for this conference to be here and for me joining, whether i am the mayor or not, i think it is exciting to be part of this effort. i have been the mayor for a very short time, but i learned very quickly how important and how valuable the technology world is to how we do business in our city. not just because i announced it during my campaign and put out the 17-point plan and economic growth plan for our city that involved an but right there the technology and innovation world for our city to see. you are creating jobs out

there, making people connected every single day, probably every hour, more than any other industry i have seen, so it has to be part of the way we run our city. i cannot think of a better way for innovation and technology to be rewarded them by challenging each other as to how we can improve our city. before i end this morning on the stage, we're going to launch this new platform, this innovative connectivity, this online ability called improved asset -- sf. before i do that, a little history -- this year, we are celebrating the centennial of our san francisco municipal transportation agency, munich -- muni as many of you might say who live here. it started out with streetcars and cable cars, and now, it is one of the most complex transit

agencies in the country. we are building another subway, connecting with our bay area rapid transit. hopefully in the near future, it will be connected with high- speed rail so that some of you might not have to take the airlines between l.a. and here. you will get on high-speed rail and be there in a couple of hours. but while we are doing that, the next hundred years of muni needs to engage our public as to how to improve. as one of our 60 apartments, they have asked us to use launch sf -- or improve sf to help them. how can they get better? how can they be on time? how can they be a better agency in the city? they are one of the most talked- about topic. as i go around every tuesday, i am asked by the employees, "can i help with improving unique?

can we get on time? can we make it more accessible. kelli utilize new routes and intelligence in the data we produce? we are putting that on the improved sf platform this before i do that, i want to thank this collaboration of local businesses that have helped us design this, designed the process for it. we have burgeon airlines -- virgin airlines as part of the prize-giving technology. when you ask people to help improve government, you have to have a reward. maybe not as much, but at least as promising. , and then i have another company, sf bay, the bay area innovation group that has helped us -- sf big. you will hear from a small, local filmmaker, he will remind

us where we come from as a city. then, we have another local company, a local person who helped us design the logo. and another company -- bold italics, who will help us look at the whole process and invite, hopefully, winners, and identify them for us. this platform will allow for the first time an online engagement of the public to help us with challenges in our city. not about just working with our technology companies. i want to involve our innovative mud -- minds as to how we can improve delivery of service. if you can locate in san francisco, you can get all the talent for your companies. we may as well use it for the broadest burke as possible, which is helping our city become a better city, a city that knows how to do everything better by

using technology and encouraging the brightest minds in innovation to help us. i will be there. i will be watching all the ideas that come forth. we will ask you as part of the audience to help us with the challenge, and then we are going to ask you to give us even more ideas that you might have as to how to improve our system. muni is on the front line today. we launch it today. then, we invite the audience of the whole bay area to submit their support for the best ideas possible as to how we improved our city. with that, thank you, and congratulations for your 16th year in san francisco. let's roll the video. [applause] ♪

>> well, all right. isn't that exciting? let's give the mayor another round of applause. thank you very much. >> you probably think you know all about the exploratorium.

but have you ever been after dark? did you know there was a monthly party called after dark? science mixes with culture and adults mix with other adults. no kids allowed. every week there is a different theme. to tell us about the themes is melissa alexander. tell us about some of the previous themes we have had. >> we have had sex ploration, sugar, red, blue. many things. >> what is the theme tonight? >> rock, paper, scissors. we are having a tournament tonight, but we have also used as a jumping off point to explore lots of different ideas. you can find out about rock, paper, scissors as a game as a reproductive strategy.

you can interact with a piece of art created by lucky dragon. you can get your hair cut from a cool place called the public barber's salon. they use scissors only. you can find out about local geology, too. >> that sounds like fun. let's check it out. >> this is the most common rock on the surface of the earth. interesting thing is, most of this rock is covered over by the ocean. >> error congested a cool presentation on plate tectonics. tell us about what we just saw. >> we wrapped up a section of a lesson on a plate tectonics, here at the exploratory and -- exploritorium. >> are you excited to see people here having fun and learning

about science? >> the people that come here are some selected to begin with, they actually enjoy science. i teach teachers to have fun with their kids. the general public is a great audience, too. they're interested in science. >> we have a blast every time. they have different names. >> they have a bar and a cafe. everything i need. we are excited for the speaker. >> it is nice to be in the exploratorium when there are not a lot of kids around. >> before tonight, i never knew there were major league rules to rock, paper, scissors. i am getting ready to enter into a competition. sarah's here to give me some tips. what do i need to do to win it? >> this is a game of chance, to a degree. one of the best ways to bring it home is a degree of intimidation, maybe some eye

contact, maybe some muscle. it is a no contact sport. sheer i contact is a good way to maybe intimidate to see if you can set them off, see if they throw something they did not mean to. >> i am going to see what happens. >> i got kicked out in the first round. [applause] >> given up for sunni. the rock, paper, scissors champion. >> what are you going to do now? >> i have been having so much fun. i got my tattoo. before we go, i want to thank melissa alexander for having us here tonight. how did you know san francisco needed a night like tonight? >> thank you for coming. everybody loves the exploratorium.

we are reluctant to push the kids out of the way in the day, so i knew we needed to create one evening a month just for the rest of us to have a good time, the adults. >> absolutely. where can we find out what is coming up after dark? >> that is easy, exploratorium .edu/afterdark. >> thank you. thanks for watching