found right here in the farmer's market. who did we find for today's challenge? >> today with regard to made a pot greater thanchapino. >> you only have $20 to spend. >> i know peter it is going to be tough, but i think i can do it. it is a san francisco classic. we are celebrating bay area food. we have nice beautiful plum tomatoes here. we have some beautiful fresh fish here. it will come together beautifully. >> many to cut out all this talk, and let's go shop. yeah. ♪ >> what makes your dish unique? >> i like it spicy and smoky. i will take fresh italian tomatoes and the fresh seafood,

and will bring them to other with some nice spoked paprika and some nice smoked jalapeno peppers. i am going to stew them up and get a nice savory, smoky, fishy, tomatoy, spicy broth. >> bring it on. how are you feeling? >> i feel good. i spent the $20 and have a few pennies less. i am going to go home and cook. i will text message u.n. is done. >> excellent and really looking forward to it. >> today we're going to make the san francisco classic dish invented by italian and portuguese fishermen. it'll be like a nice spaghetti sauce. then we will put in the fish soup. the last thing is the dungeon as crab, let it all blend together. it will be delicious. when i could, i will try to make healthy meals with fresh

ingredients, whatever is in season and local. those juicy, fresh tomatoes will take about an hour to cook down into a nice sauce. this is a good time to make our fish stock. we will take a step that seems like trash and boil it up in water and make a delicious and they speed up my parents were great clerics, and we had wonderful food. family dinners are very important. any chance you can sit down together and have a meal together, it is great communal atmosphere. one of the things i like the most is the opportunity to be creative. hello. anybody with sets their mind to it can cut. always nice to start chopping some vegetables and x and the delicious. all this double in view is this broth with great flavor. but your heart into it. make something that you, family, and friends will really enjoy. >> i am here with a manager at

the heart of the city farmer's market in san francisco. thank you for joining us. tell us a little bit about the organization. >> we're 30 years old now. we started with 14 farmers, and it has grown out to over 80. >> what is the mission of the organization? >> this area has no grocery store spiller it is all mom-and- pop stores. we have this because it is needed. we knew it was needed. and the plaza needed somebody. it was empty. beautiful with city hall in the background. >> thank you for speaking with us. are you on the web? >> yes, hocfarmersmarket.org. >> check them out. thank you. >> welcome. the dish is ready. >> it looks and smells amazing. >> thank you. it was not easy to meet the $20

budget. i checked everybody out and found some great produce. really lovely seafood. i think that you are going to love it. >> do not be shy. cyou know this can run you $35 to $45 for a bowl, so it is great you did this for $20. >> this will feed four to six people. >> not if you invite me over for dinner. i am ready to dig in. >> i hope you'll love it. >> mmm. >> what do you think? >> i think i am going to need more. perhaps you can have all you want. >> i am produce the that you have crushed this farmer's market challenge by a landslide. the first, we're going to have to tally of your shopping list and see what you actually spend that the farmer's market. >> and go for it. >> incredible.

you have shown us how to make super healthy, refresh chapino from the farmers market on the budget, that for the whole family. that is outstanding. >> thank you peter i am glad that you like it. i think anybody can do it. >> if you like the recipe for this dish, you can e-mail us at sfgtv@sfgov.org or reach out to us on facebook or twitter and we >> the question when i started 11 years ago when i started doing resolution work is can anything be presented on a really low resolution device where it is potentially a digital image? can anything be presented that way?

or will it feel cold and electronic? >> the imagery will change. there will be four different sets. it is a two dimensional image. it is stretched out into three dimensions. the device is part of the experience. you cannot experience the image without the device as being part of what you are seeing. whereas with the tv you end up ignoring it. i make gallery work more self and budget and public art work where i have to drop this of

indulgence and think about how people will respond. and one of the things i was interested in the work and also a little fearful of, it is not until you get to the first and second floor were the work is recognizable as an image. it is an exploration and perception is what it is. what are you seeing when you look at this image? one of the things that happens with really low resolution images like this one is you never get the details, so it is always kind of pulling you in kind of thing. you can keep watching it. i think this work is kind of experience in a more analytical way. in other words, we look at an

image and there is an alice going on. -- and there is an analysis going on.

>> hello. 9 judge terri l. jackson. the court is now recruiting prospective civil grand jurors. our goal is to develop a pool of candidates that is inclusive of all segments of our city's population. >> the jury conducts investigations and publishes findings and recommendations. these reports them become a key part of the civic dialog on how we can make san francisco a better place to live and work. >> i want to encourage anyone that is on the fence, is considering participating as a grand jury member, to do so. >> so if you are interested in our local city government and would like to work with 18 other enthusiastic citizens committed to improving its operations, i encourage you to consider applying for service on the civil grand jury.

>> for more information, visit the civil grand jury website at sfgov.org/courts or call >> i am the chair of the club of science and technology member- led forum. i'm your chair for today. we also welcome our listening and viewing audience, and we invite everyone to visit us online. now, it is my pleasure to introduce our distinguished moderator who helped us all together today's panel. he is a technology veteran with

operating in investing experience in technology businesses and the ceo of a premier north american publication with data center facilities, virtual private clouds, managed hosted platforms in san francisco, los angeles, and a nationwide high- performance backbone. it is also the managing partner of excellent capital, a private equity firm investing in growth stage companies. previously, was the co-founder of centera, the leading provider of wireless base stations. prior to that, he worked at

national semiconductor, where he led the development and commercialization of internet networking products. he has been -- he has a degree in management from stanford, an ms from the university of central florida, and a degree in electrical engineering from the indian institute technology, bombay. he has authored numerous publications and has over 50 u.s. patents. >> thank you for organizing this panel discussion, and thank you, everybody, for graciously being here today. it is my great honor to introduce an incredibly distinguished panel of industrial luminaries. let me start with timothy, simon, and jeanette. tim is a professor at the

stanford business school where he teaches a very popular class on this service via in fact, i have taken your class, and you bring in some incredible speakers and make it very entertaining. jim also has a distinguished career in the private sector. he was the president of oracle's on demand service, which by some records was the first online on demand service. cloud computing has a lot of fathers, but tim is often called the grandfather of cloud computing because of that endeavor. but tim is also an investor in a cloud computing companies, and author of some very exciting cloud computing books. thank you for being here. next, we have simon crosby. he is an entrepreneur, who has just launched his latest company, and he might tell us a little bit about it. before that, almost just about a

month ago, he was the cto of citrix systems. he got there by selling his last company to them. that company has developed some of the key virtualization technologies, which enable the cloud. he made a big contribution. thank you for that. last but definitely not least, we have jeanette tomlinson, the cto of our very own, dear city of santa francisco -- gina, and sen. she has had a very daunting task of taking the legacy infrastructure of the city and moving that to a professional data center. but also, setting up a virtual private cloud and making a foray

into the public cloud. she offers a unique perspective as a large government user on cloud computing. she was also the cio of the san francisco municipal transport station at 40, and she was also managing clorox's data centers previously. thank you for being here. with so much brainpower and prospective in this room, i will actually ask each of our panelists to take four or five minutes and give us a landscape of where you think of computing is today and where you see it going. am standing here with these microphones makes you feel like what rupert murdoch must have felt like this morning. i have no direct knowledge of the cloud. [laughter] let me make a small correction since my academic colleagues -- you're so sensitive to this. i am lecturer at stanford university, not a professor.

that is another level of this conversation teary let me extend the conversation a little bit. one of the things that it was after i left or go, i taught for many years at stanford and talk, as i told the kids, real stuff. i started a class on cloud computing. three years ago, i started a class at the university in beijing as well on this subject because i feel it is really important. we are in my opinion in the second year of a 20-year cycle that is no different than the client server cycle that happened last time around, and i think education is an important component of this. so i'm going to take my four or five minutes to educate you guys a little bit on what is this thing we call cloud computing. i'm going to try uses much plain english as i can, leave all the technical buzzwords aside, and try to eliminate -- illuminate for you what is happening. fundamentally, is an economic thing that is happening, and that is what has always driven

technologies economics. i will get to that in a minute. i do a lot of public speaking. i was counting today because i had to do something this morning. over the past six months, i have talked to 5000 people about cloud computing. what i've tried to do with them and what i've tried to do with you is tried to explain cloud computing in a way you could explain to your facebook friends. [laughter] let me start with we all use cloud computing. we all use consumer application clout services. twitter, facebook, ebay, google, amazon, etc., you are using consumer application clout services. just so we realize how far we have transition, i was with a stanford did about two months ago, and i'm giving her the lecture on what is cloud computing, and i start that way. i say once upon a time, consumer applications used to get installed on your pc and update and all that, as she looks at me and said, "i've heard of this

thing. isn't it called a floppy disk?" [laughter] what many of you guys probably do not know is on the business application front, this has similarly happen in a very different way. nearly every business application -- when i talk about business applications, and talking about financial customer relationships systems, purchasing, hr, web analytics, all the software business is used to automate their businesses. what you may not know is in the past 10 years, every business application software company which has gone public has been delivered as a cloud service. nobody does it in the new world the old way anymore. is all delivered as a cloud service. this ranges from -- many of you are in san francisco. you know who salesforce is. they have been a huge leader in this. even in the whole bay area. you have netsuite.

as i said, nearly everyone. i will give you one example, which you all are probably familiar with, which you will think is an odd example, which is opentable. i'm guessing because san francisco is ground zero, right? on the one hand, you see an open table as a consumer application cloud service, right? you go on, reserve restaurant space, right? it is free. the other side is a business application. they are selling to restaurants. software to help them increase the number of people. that has happened really within the past 10 years. as i said, every application. increasingly, what has happened is highly specialized applications. i will give you one example of that. dealer track. they actually do loan origination software for

automotive loans. today, basically 80% of all the loans in the united states are processed through their software. we will see much more of this. we want to talk about not as public companies, tons of this. all of these guys uses the original cloud service. a lot of people have asked me why we call it a cloud. what does this come from? it is pretty simple. in the old days of client-server computing -- some of us were around them -- we would draw a picture of a pc, a picture of a unix server, and then a picture of a little clout in between. mostly because none of us understood how networks work. for the old folks in the room, you may remember certain words. this is all communication technology developed for corporations to build their own networks. that sounds like crazy talk today, right? nobody does that anymore.

everybody is using ip, mpls- based networks. that is the network cloud. the network guys realize that in order to build a network service, they had to put these things called switches and routers in a room that had high quality power, guard dogs out front, and not located on a fault line, right? since the advent of data centers. many companies enter into the market. it is not a trivial market to enter. the cost of building these things, by the way, is $1,000 per square foot, which is expensive even by california standards. cost of power dominates this. this has been an interesting space for a variety of reasons, and i will leave it there, but datacenter clouds services is the other component being delivered, right? finally, i will introduce you to last things. first is something that have been very innovative about five

years ago when jeff bezos said he would deliver computers and storage as a cloud service. everybody thought that he was crazy. like why the hell are you doing this? oh, can i say that? why are you doing this, right? they have not released public numbers, but their computers and storage class of service at this point in time is right on -- widely believed to be added billion dollars run rate in five years, which is meteoric growth in this business, which is what basically everybody and their brother has entered into this marketplace. from the little guys, people you have probably never heard of all the way to the big boys in the room like microsoft, etc. we have not seen the end of this story. by the way, for applications, they are very unique to some specific need. when you talk about computers

and storage, everyone of us uses it. compute and storage clouds services. the last two things that are happening -- and this is very new right now -- is software development clouds services. for those of you in the room who aspire to or will have built software, building software in a world where the amount of time from the time i come up with the idea to the time is running in production is measured in days or weeks and not years, right? the whole development infrastructure completely different, right? and how i go about doing that. this is a very nascent space at this stage. force.com has been doing stuff here. lots and lots of stuff happening here. by the way, this is going to ignite the whole thing. that is what happened last time. the guy who ignited client server was a developer peter last thing -- operations

management. you may never have managed -- she can say this. you manage applications, you have to manage the security, availability, performance, changes, problems in that software that you bought. you can choose to do that with manual labor, which is painful and very expensive, or you can start to use software to help you do that. that has been going on for years in operations management software. what is new happening now is all the software is being delivered as a cloud service. i could give you a very simple example. once upon a time, if you wanted to make sure you have no spam on your side, you've got spam filtering software, installed it on your pc, managed it here today, nobody does that. this space is enormous, and it is just -- it has just started up. across the board -- i will end by saying we -- as i said, we are in year two of a 20-year

cycle. it is no different than what we saw with client-server. in fact, for the old people in the room, and i am one of them, i will tell you i have heard all the same things we say during that era. people would say you are never going to want to run on unix. it is not scalable. it is not reliable. you'd never want to what -- run on oracle. it is not secure, reliable. for the technical people in the room, was unix a technologically better system? was oracle better than db2 technologically? the answer i will tell you is no. what they were were economically better. the massive difference in the economics of this, which has driven every stage of computing here, and that is what is going to drive this forward. i will end by letting you -- if there's one thing i want you to walk away with, i am going to tell you a little story, and i'm going to pass it back.

as i said, i teach a class in beijing, and the amazon boys are very nice to me. they gave me $3,000 worth of computers and storage, so i showed up in class and said, "you get $3,000 of computer and storage." turns out that buys you about 2 1/2 years of a server, you can pick northern california, virginia, ireland, right? most of the kids in the room are looking at me saying that it is kind of boring. they can get a server in beijing. what difference does it make year or $3,000 buys 10,000 computers for 30 minutes. nobody has ever been given 10,000 computers for 30 minutes for $3,000. it is in the question that they looked at me at that stage and went, "what would i do with that?"

that is the seat of the next step. there are lots of examples already happening around us, but this is the magic. as soon as the smart kids out there start figuring out what you do, we ignite this thing with a rocket ship. this has nothing to do with total cost of ownership or any of that. it has to do with being able to do things we economically could never do before. i will conclude i see the floor. >> thank you, tim. simon. >> well, now you know all about how computing. [laughter] let me give you a slightly different angle. i think of the cloud as being roughly categorized into two worlds. there is the clout as envisaged and manifested within the enterprise, which includes the city of santa francisco. large organizations of people who have i.t. needs. then there is another kind of clout, which is the cloud that is in your pockets, which is most of what jim spoke to. everyone of us walked into our

job every day with a cloud in our pocket, okay? that is the apps that sit on your smart device. you are driving cloud adoption far faster than enterprise i.t. can adopt anything. actually, most enterprise i.t. shops since 2003, if you are lucky. we are delighted with this experience, delighted to innovate upon, and that is where you see all this amazing innovation on top of new form factor devices like tablets and smartphones, and yet, the real world, which is the world in which we live -- absolutely sucks from a user experience. we are in this horrible position whereby we as consumers are driving this incredible rate of change for our enterprise employers, and while you might

be quite happy to publish anything about yourself and your family on facebook and twitter and anything else he might choose to do it, the government is definitely not happy with you putting corporate staff or government stuff up there as well. so we as consumers are driving this phenomenal rate of change. the growth rate in the public cloud market to 60% or 70% just to the server count. certainly north of 100% per year in terms of bandwidth requirements for the public internet right now. so we are consuming things, and that is all fab here the problem is that we as humans in the rest of our lives actually deal with today's enterprise applications. none of them run on a cloud. they are subject to regulatory compliance. your desktop has nothing to do with the clout at all. the challenge is that cloud really is leading this enormous change on the