>> hello. good morning.

you can do that after the party tonight. let's try that again. good morning! here we go. welcome back. it is our 16th year in san francisco. we are thrilled to be back. those are not the slightest -- slides. there we go. i wanted to start with one colorful slide released last week. what happens in an internet minute? it shows the incredible velocity of change we have in our industry and society. the internet is the biggest thing to happen to the species in generations. it is much bigger than television will ever be. look at what happens in one minute. amazon will be joining us on stage. they sold $83,000 worth of merchandise in one minute.

how many people are checking into facebook? 6 million. nothing is changing the world as fast as the internet. you have made the right choice in terms of where you are today, in terms of your career. it is staggering. it is deserving -- dizzying. we are here to help you understand what is going on. there is a conversation happening on tour. please join it. you will be astonished at how many people are contributing to the conversation that is this event. we have a free mobile app. please download it on multiple platforms. we had a staggering seven concurrent tracks in the conference today. let's resume in a little bit. we have tracks on mobile, brand, video, display, rli and the two

tracks. it is extraordinarily exciting. it is deep, and your head will be exploding with information by the end of the day. a special thank you to our marketing masters for today. these are industry thought leaders who have worked with us to carry two-hour tracks, plus presentations in the exhibit hall. we have our marketing master in mobile, affiliate's, a media strategy, and e-mail, and these people have dedicated an extraordinary amount of their time to this, and we thank them for that. this is our advisory board. it takes a village. it is like an amish barn raising to get these events together, and we lean on these people everyday, and we could not possibly do this without our sponsors. they make this happen, guys. thank you so much. [applause] the exhibit hall is going to open at 10:00 a.m. we have two floors. you have to visit both. the joint will be jumping, and

it will be all sorts of fun. i want to talk in particular about innovation valley, which we launched two years ago in san francisco. a bunch of start-ups, really something. some of them just out of the garage. some of them have a little more time under their belts, but they are all new and exciting. please visit the innovation valley on the exhibit hall to the conference. we also have a startup spotlight. we chose 16 different companies that will present. our sections in the conference are mobile and video today. a special thank you to our advisory board and judges to the conversation that will be happening over the next couple of days. by the way, we do this all over the world. i was very pleased to see a delegation of our friends from tokyo this morning. they are right up in front. could you guys stand up and wait? they made the longest plane flight to get here. [applause] all right.

this afternoon at 1:15, we are really lucky to have our keynote presenter. you have all seen the slide, right? we call it the slide. it is the prodigious mapping of exactly how complicated things can be in this industry. he is doing more than anyone else to render order from the chaos. right after that this afternoon, we have a fireside chats about social media and advertising -- fireside chat about social media and advertising. later today, the author of "and outsmarting google" is going to have a book signing. later, another report exclusively to adtech -- "the

digital revolution: a look to the marketers lens." we have a couple of exciting networking events tonight. this afternoon and tonight, we have our networking pub crawl. all attendees are welcome from 4530 to 6:00. get your mug and trouble to the different floors of the expo. tonight, starting at 6:00, the totally awesome 1980's party featuring tainted love. later, over the course of these high-speed remarks, i talk about technology, talked about innovation, the industry. there is one man who embodies the commitment to those three things in san francisco, the man we are about to bring to the stage. we are very lucky to have the mayor of san francisco, the honorable edwin lee. big welcome. mr. mayor, please join us.

mayor lee: good morning, everyone. welcome to san francisco. thank you for being here. wonderful place to be. as i just was listening to brad, you have an awful lot on your agenda today, but it is exciting to be here. exciting to be the mayor of san francisco when we are on the verge of working so well with our technology companies. it is very appropriate for you to be here in san francisco, evil and digital media and blending that with marketing and advertising. i think you have the the right place to be here, and i hope to be here for another 16 years. for this conference to be here and for me joining, whether i am the mayor or not, i think it is exciting to be part of this effort. i have been the mayor for a very

short time, but i learned very quickly how important and how valuable the technology world is to how we do business in our city. not just because i announced it during my campaign and put out the 17-point plan and economic growth plan for our city that involved an but right there the technology and innovation world for our city to see. you are creating jobs out there, making people connected every single day, probably every hour, more than any other industry i have seen, so it has to be part of the way we run our city. i cannot think of a better way for innovation and technology to be rewarded them by challenging each other as to how we can improve our city. before i end this morning on the stage, we're going to launch this new platform, this innovative connectivity, this online ability called improved

asset -- sf. before i do that, a little history -- this year, we are celebrating the centennial of our san francisco municipal transportation agency, munich -- muni as many of you might say who live here. it started out with streetcars and cable cars, and now, it is one of the most complex transit agencies in the country. we are building another subway, connecting with our bay area rapid transit. hopefully in the near future, it will be connected with high- speed rail so that some of you might not have to take the airlines between l.a. and here. you will get on high-speed rail and be there in a couple of hours. but while we are doing that, the next hundred years of muni needs to engage our public as to how to improve. as one of our 60 apartments,

they have asked us to use launch sf -- or improve sf to help them. how can they get better? how can they be on time? how can they be a better agency in the city? they are one of the most talked- about topic. as i go around every tuesday, i am asked by the employees, "can i help with improving unique? can we get on time? can we make it more accessible. kelli utilize new routes and intelligence in the data we produce? we are putting that on the improved sf platform this before i do that, i want to thank this collaboration of local businesses that have helped us design this, designed the process for it. we have burgeon airlines -- virgin airlines as part of the

prize-giving technology. when you ask people to help improve government, you have to have a reward. maybe not as much, but at least as promising. , and then i have another company, sf bay, the bay area innovation group that has helped us -- sf big. you will hear from a small, local filmmaker, he will remind us where we come from as a city. then, we have another local company, a local person who helped us design the logo. and another company -- bold italics, who will help us look at the whole process and invite, hopefully, winners, and identify them for us. this platform will allow for the first time an online engagement of the public to help us with challenges in our city.

not about just working with our technology companies. i want to involve our innovative mud -- minds as to how we can improve delivery of service. if you can locate in san francisco, you can get all the talent for your companies. we may as well use it for the broadest burke as possible, which is helping our city become a better city, a city that knows how to do everything better by using technology and encouraging the brightest minds in innovation to help us. i will be there. i will be watching all the ideas that come forth. we will ask you as part of the audience to help us with the challenge, and then we are going to ask you to give us even more ideas that you might have as to how to improve our system. muni is on the front line today. we launch it today. then, we invite the audience of the whole bay area to submit

their support for the best ideas possible as to how we improved our city. with that, thank you, and congratulations for your 16th year in san francisco. let's roll the video. [applause] ♪

>> well, all right. isn't that exciting? let's give the mayor another round of applause. thank you very much.

>> the public wants to access particular information about your house or neighborhood we point them to gis. gis is a combination of maps and data. not a graphic you see on a screen. you get the traffic for the streets the number of crimes for a police district in a period of time. if the idea of combining the different layerce of information and stacking them on top of each other to present to the public. >> other types of gis are web based mapping systems. like google earth, yahoo maps. microsoft. those are examples of on line mapping systems that can be used to find businesses or get driving directions or check on traffic conditions. all digital maps. >> gis is used in the city of

san francisco to better support what departments do. >> you imagine all the various elements of a city including parcels and the critical infrastructure where the storm drains are. the city access like the traffic lights and fire hydrants. anything you is represent in a geo graphic space with be stored for retrieval and analysis. >> the department of public works they maintain what goes on in the right-of-way, looking to dig up the streets to put in a pipe. with the permit. with mapping you click on the map, click on the street and up will come up the nchgz that will help them make a decision.

currently available is sf parcel the assessor's application. you can go to the assessor's website and bring up a map of san francisco you can search by address and get information about any place in san francisco. you can search by address and find incidents of crime in san francisco in the last 90 days. we have [inaudible] which allows you to click on a map and get nchldz like your supervisor or who your supervisor is. the nearest public facility. and through the sf applications we support from the mayor's office of neighborhood services. you can drill down in the neighborhood and get where the newest hospital or police or fire station.

>> we are positive about gis not only people access it in the office but from home because we use the internet. what we used to do was carry the large maps and it took a long time to find the information. >> it saves the city time and money. you are not taking up the time of a particular employee at the assessor's office. you might be doing things more efficient. >> they have it ready to go and say, this is what i want. >> they are finding the same things happening on the phone where people call in and ask, how do i find this information? we say, go to this website and they go and get the information easily. >> a picture tells a thousand stories. some say a map

we are going to began the show. this is a video of racing and training year in san francisco bay. we have outtakes from the various world cup series regatta's that have taken place around the world since last year. most recently, in naples, italy. we