america's cup or even the 2013 america's cup, i believe it will come to be known as the san francisco america's cup. [applause] >> i think i said sometime ago and i have always believed that the america's cup, because of this is fortunate, very, very fortunate, very lucky in fact to have san francisco. but san francisco is also lucky i believe to have the america's cup and here is why. where we are today will be the race village. for fans this will be their headquarters. this will become a social hub of the city, not just for the america's cup, but for the long term also. in the olympic games and america's cup that i have seen

firsthand, enduring legacy that such waterfront developments have it leaves for a long period of time. yet here in san francisco, we are only minutes away from the downtown offices and hotels and the embarcadero is the main tourist route along the city front. the official opening of the america's cup event village will happen sometime around the commencement around the lucy vuitton cup which tom says starts on july 5. the ambition is to have parts of the village open to the public from may on wards or earlier if we can manage it. on the other side of the bay bridge will be pit road. this is where the team bases will be and where the fans will get up close and by up close, really close to the spectacular

boats that will compete in the summer of 2013. so in the past, in the past, the teams have had 15-foot high fences around the bases. lucy, you would remember that sort of treatment and the security guards and so forth that prevented the public from coming in. that's all about to change. people will be able to see these boats close up and see them lifted into and out of the water and see the teams getting on and off the boats and working on the boats and making the changes to make them fast on the racecourse. and this activity and interaction won't be typical of weekend long sporting events or it won't be like a weeklong festival like fleet week it. will go on for months. on july 4, the lewis vuitton

challenger series will start -- sorry, i said the 5th, it's the 4th. after two weeks of racing the challenger will line up against the home team on september 9. the american team will be racing to keep the america's cup in america. and all this racing will take place right off the city front. the start line will be adjacent to marina green where the golden gate bridge at a backdrop. from the start, it will take the boats probably less than a minute to scream towards the first turn which would be only about 150 yards off the shoreline, so close to the water's edge in fact that you'll be able to hear the sound of the winches and the voices of the crew. i'm talking about polite voices. the regatta director has just issued a directive about the salty language needing to be a little sweeter.

then boats will rip up and down the bay. on that first leg, they'll approach speeds close to 50 miles per hour, but they'll rip up and down the bay over a three-lap course and then the finish line will be right off here at piers 27 and 29. so the america's cup competition will be 162 years old, this fantastic trophy next year, yet it will have seen nothing like what's about to happen in san francisco. this will be the fastest, most fan friendly cup there has ever been. you'll have the drama and excitement of the athletes racing extreme machines on the best natural racing arena in the world and i agree, tom, better than new zealand in terms of a racing arena. may i remind you, the last

america's cup was the last time it was in the u.s. was in san diego in 1995. fans had to head out to the pacific ocean for more than 1 1/2 hours to see the racing. they had to spend 1 1/2 hours to come back afterwards. for this america's cup in the same three years, we could have had, in fact, more than three races completed. and those races will be shown around the world live on tv and here in the u.s. on nbc. it will be a very different style of america's cup, more exciting, more engaging, more accessible. it will be the best sailors racing the fastest boats on the best stage. and you don't have to own a boat or even have access to a boat or even in fact know anything about boating to be part of this event. you simply head down to the shore to watch the action on the water or watch it on one of

the big screens that will be here along the waterfront and for the mobile device generation, i have particularly avoided the facebook generation. for the mobile device generation, your spectator experience will be enhanced by apps especially designed to get you inside the races and experience what it's like to be onboard these boats. it will be the most fan friendly america's cup in history. there will be a chance to see some of this, this summer. the america's cup teams will come here and be racing the a.c. 45 class and some of you may have already seen us training in these boats on the bay. these boats are currently racing in the america's cup world series. they are the same boats that will be racing in venice in a few weeks' time and then in newport toward the end of june.

they are the boats coming here later this year to san francisco. but for the america's cup finals and the lewis vuitton trials, teams will race the a.c. 72. now we have half of an a.c. 45 boat at the back of this place here today. we have some of the wing parts of an a.c. 45 boat here today. imagine a boat nearly twice as long as an a.c. 45 with something like four times the pair and imagine the wing style being twice as tall as the a.c. 45, something as tall as a 1-story building. that's what's coming town. that's what is under construction in our team base at pier 80. that's what our team will begin training in later this year, perhaps as early as the end of july, beginning of august here on the bay. so these boats are cool,

they're meant to be cool and are cool. the america's cup has been transformed. it has retained the tradition, but it's blown away the stuffyness that is all about now, it's all about inclusion. it's for the city front crowd just as much as it is for the other crowd. two years and two months ago, our team won the america's cup and brought it to san francisco and i'm delighted to be here with the mayor signing of the resolution is a major milestone. it marks months of tremendous hard work, good will, cooperation and, yes, some heartache along the way to allow the america's cup to proceed. the america's cup is a tremendous opportunity for the city and for the bay area and i might add for the sport of sailing to showcase our sport in a new and exciting way. so thank you, mr. mayor, and

all others. [applause] and all others who have helped make this a reality. let's capture the memories of every single person who papers and -- parities updates and sees the summer of raising on the bay. let's encourage them to remember that this is the best america's cup ever. let's encourage them to remember this as the san francisco america's cup. thank you very much. thank you. [applause] >> the san francisco cup, i like it. i was just thinking back about the comment i made about your success in california over the years. in 1995 in san diego when the cup left, i think you won that

one, too, didn't you? one of them, yes, a good success. thanks, russell, terrific stuff. mr. mayor, jennifer, now we have got a special treat for all of you. we got a special treat and i would like to invite up here a colleague from oracle racing, the team coordinator who is going to show you the game called america's cup speed trial on ipads live and in color on the tv screens. please welcome ian burns. [applause] >> hi, how are you? >> great, thanks. >> ian is from sydney, australia, his nickname is fresh. half of the people don't know his real name is ian. he is known more commonly as fresh and he and a group of people from around the world, an international group at russell's behest have developed an ipad game for what you call it, the mobile crowd. the mobile device generation.

tim jeffrey, that's the mobile, mobile device generation, the m.d.g. do you have a mobile device, charlotte? we're going to get you one. look how cool this is. fresh, show us how this works. we're on this screen, i think. >> when we developed the game, we wanted a game that anyone could play from 6 to 96 and anyone of sailing experience or no sailing experience so the game can be played by anyone, but we'll demonstrate it a little bit later on. you choose your team you want to represent. of course, we'll choose oracle. >> this is a new style of racing. in fact, russell, we have incorporated this into the america's cup world series. it's called the speed trial. it's over a 500-meter course. the idea is to sail the boat down the drag strip as fast as possible among all of the teams.

this is done in naples. here is fresh demonstrating trying to go down the course. >> down the course as fast as i can. i'm steering by actually rocking the ipad from side to side and if you aren't careful, you can actually capsize the boat just like real life. i'm trying to get the fastest time that i can and around 35 seconds is not too bad. i'm not looking too good at the momen starts to heel over, you do what? >> you turn into the wind like this, you can capsize and if you turn away from the wind, you can avoid a capsize. >> oh, you capsized! is that artemis raising that capsizes in that video? >> actually, yes. >> sorry, me lippeda, we had to mention

that is pretty good. do you want to have another go? ok, thank you very much. ladies and gentlemen, that concludes our presentation. think you, mr. mayor, russell, jennifer.

>> hello. good morning. you can do that after the party tonight. let's try that again. good morning! here we go. welcome back. it is our 16th year in san francisco. we are thrilled to be back. those are not the slightest -- slides. there we go. i wanted to start with one colorful slide released last week. what happens in an internet minute? it shows the incredible velocity of change we have in our industry and society.

the internet is the biggest thing to happen to the species in generations. it is much bigger than television will ever be. look at what happens in one minute. amazon will be joining us on stage. they sold $83,000 worth of merchandise in one minute. how many people are checking into facebook? 6 million. nothing is changing the world as fast as the internet. you have made the right choice in terms of where you are today, in terms of your career. it is staggering. it is deserving -- dizzying. we are here to help you understand what is going on. there is a conversation happening on tour. please join it. you will be astonished at how many people are contributing to the conversation that is this event. we have a free mobile app. please download it on multiple

platforms. we had a staggering seven concurrent tracks in the conference today. let's resume in a little bit. we have tracks on mobile, brand, video, display, rli and the two tracks. it is extraordinarily exciting. it is deep, and your head will be exploding with information by the end of the day. a special thank you to our marketing masters for today. these are industry thought leaders who have worked with us to carry two-hour tracks, plus presentations in the exhibit hall. we have our marketing master in mobile, affiliate's, a media strategy, and e-mail, and these people have dedicated an extraordinary amount of their time to this, and we thank them for that. this is our advisory board. it takes a village. it is like an amish barn raising to get these events together, and we lean on these people

everyday, and we could not possibly do this without our sponsors. they make this happen, guys. thank you so much. [applause] the exhibit hall is going to open at 10:00 a.m. we have two floors. you have to visit both. the joint will be jumping, and it will be all sorts of fun. i want to talk in particular about innovation valley, which we launched two years ago in san francisco. a bunch of start-ups, really something. some of them just out of the garage. some of them have a little more time under their belts, but they are all new and exciting. please visit the innovation valley on the exhibit hall to the conference. we also have a startup spotlight. we chose 16 different companies that will present. our sections in the conference are mobile and video today. a special thank you to our advisory board and judges to the conversation that will be happening over the next couple of days. by the way, we do this all over

the world. i was very pleased to see a delegation of our friends from tokyo this morning. they are right up in front. could you guys stand up and wait? they made the longest plane flight to get here. [applause] all right. this afternoon at 1:15, we are really lucky to have our keynote presenter. you have all seen the slide, right? we call it the slide. it is the prodigious mapping of exactly how complicated things can be in this industry. he is doing more than anyone else to render order from the chaos. right after that this afternoon, we have a fireside chats about social media and advertising -- fireside chat about social media and advertising. later today, the author of "and

outsmarting google" is going to have a book signing. later, another report exclusively to adtech -- "the digital revolution: a look to the marketers lens." we have a couple of exciting networking events tonight. this afternoon and tonight, we have our networking pub crawl. all attendees are welcome from 4530 to 6:00. get your mug and trouble to the different floors of the expo. tonight, starting at 6:00, the totally awesome 1980's party featuring tainted love. later, over the course of these high-speed remarks, i talk about technology, talked about innovation, the industry. there is one man who embodies

the commitment to those three things in san francisco, the man we are about to bring to the stage. we are very lucky to have the mayor of san francisco, the honorable edwin lee. big welcome. mr. mayor, please join us. mayor lee: good morning, everyone. welcome to san francisco. thank you for being here. wonderful place to be. as i just was listening to brad, you have an awful lot on your agenda today, but it is exciting to be here. exciting to be the mayor of san francisco when we are on the verge of working so well with our technology companies. it is very appropriate for you to be here in san francisco, evil and digital media and blending that with marketing and advertising. i think you have the the right

place to be here, and i hope to be here for another 16 years. for this conference to be here and for me joining, whether i am the mayor or not, i think it is exciting to be part of this effort. i have been the mayor for a very short time, but i learned very quickly how important and how valuable the technology world is to how we do business in our city. not just because i announced it during my campaign and put out the 17-point plan and economic growth plan for our city that involved an but right there the technology and innovation world for our city to see. you are creating jobs out there, making people connected every single day, probably every hour, more than any other industry i have seen, so it has to be part of the way we run our city. i cannot think of a better way for innovation and technology to be rewarded them by challenging

each other as to how we can improve our city. before i end this morning on the stage, we're going to launch this new platform, this innovative connectivity, this online ability called improved asset -- sf. before i do that, a little history -- this year, we are celebrating the centennial of our san francisco municipal transportation agency, munich -- muni as many of you might say who live here. it started out with streetcars and cable cars, and now, it is one of the most complex transit agencies in the country. we are building another subway, connecting with our bay area rapid transit. hopefully in the near future, it will be connected with high- speed rail so that some of you might not have to take the airlines between l.a. and here.

you will get on high-speed rail and be there in a couple of hours. but while we are doing that, the next hundred years of muni needs to engage our public as to how to improve. as one of our 60 apartments, they have asked us to use launch sf -- or improve sf to help them. how can they get better? how can they be on time? how can they be a better agency in the city? they are one of the most talked- about topic. as i go around every tuesday, i am asked by the employees, "can i help with improving unique? can we get on time? can we make it more accessible. kelli utilize new routes and intelligence in the data we produce? we are putting that on the improved sf platform this

before i do that, i want to thank this collaboration of local businesses that have helped us design this, designed the process for it. we have burgeon airlines -- virgin airlines as part of the prize-giving technology. when you ask people to help improve government, you have to have a reward. maybe not as much, but at least as promising. , and then i have another company, sf bay, the bay area innovation group that has helped us -- sf big. you will hear from a small, local filmmaker, he will remind us where we come from as a city. then, we have another local company, a local person who helped us design the logo. and another company -- bold italics, who will help us look at the whole process and invite,

hopefully, winners, and identify them for us. this platform will allow for the first time an online engagement of the public to help us with challenges in our city. not about just working with our technology companies. i want to involve our innovative mud -- minds as to how we can improve delivery of service. if you can locate in san francisco, you can get all the talent for your companies. we may as well use it for the broadest burke as possible, which is helping our city become a better city, a city that knows how to do everything better by using technology and encouraging the brightest minds in innovation to help us. i will be there. i will be watching all the ideas that come forth. we will ask you as part of the audience to help us with the challenge, and then we are going

to ask you to give us even more ideas that you might have as to how to improve our system. muni is on the front line today. we launch it today. then, we invite the audience of the whole bay area to submit their support for the best ideas possible as to how we improved our city. with that, thank you, and congratulations for your 16th year in san francisco. let's roll the video. [applause] ♪

>> well, all right. isn't that exciting? let's give the mayor another round of applause.

thank you very much. >> ladies and gentlemen, please welcome the president of the san francisco chamber of commerce. [applause] >> good morning. based on the energy of the room, i think we could have kept a coffee going for