state-of-the-art stadium. that is not something easy to do. when you look at what this stadium will represent, will it represent the bay area, all of northern california from the sft ware driven stadium that the smart stadium we will where you will have ticket lists, cash lists, great food options that are local organic options. you will have great infrastructure, you will have all the things that make a super bowl an unbelievable experience. i'm happy to see a football team bring a region together for the largest day in sports. more people for one single event will be watching this than just about anything in the world. i'm happy to go to work with the other owners, lobby the other nfl owners to make sure they see how

great the bay area can be. it will be an unbelievable time, unbelievable event. we need everybody to make it work. so i will turn it over to daniel, because he's got a lot of work to do. i called supervisor mark ferrell before the news came. i know he's been working hard on this. i asked if he would be willing to be our point person for the board of supervisors. he is excited and i'm happy to be working on this. >> thanks, daniel. to mayor lee as well. board president david chu, jed, mr. silverstein. thank you. how lucky are we? over the past few weeks we

have seen america's cup, fleet week, giants home games, 49ers and countless other festivals. as we sit here a few hours from another great day of san francisco sports, with the 9ers hosting the seahawks, going to beat them. hosting the cardinals in st. louis and winning game four. today we can celebrate the bid for the next super bowl in san francisco and bay area. as has been mentioned the super bowl is a world class event and deserves a world class city and world class region to host it. as a kid who grew up here in san francisco and in the fall to trek every sunday to candlestick park to watch the 49ers play, now this is such an exciting time that we get to have the chance to host the event that we only got to watch on tv for the past few decades. what an incredible time for our city. even if the super bowl's played down the road in

santa clara, for us, these are the san francisco 49ers. always have been, always will be. san francisco 49er fan also be so excited and come together as a region and city behind this. it will have enormous impacts, bringing the neighborhoods together from sunset to bay view. think about the thousands of jobs. hundreds of millions of economic activity for our city. more importantly the opportunity to display san francisco on the world stage. when we had america's cup a few weeks ago, and nbc broadcast the bay and events live on sunday, we couldn't ask for better pr event anywhere than what we achieved that sunday. now we get to do it on the world stage to host the biggest sporting event in the world. what an opportunity we have. this is an exciting time for our city. i don't think we can or won't rest on our laurels

or take anything for granted. as mentioned, we have a lot of hard work ahead of us. i know the big committee and those of us in city hall will work tirelessly to make sure our region and city put our best foot forward and once again give san francisco the chance to shine on the national and inter national spotlight. i look forward to playing a leadership role in that. thank you very much. [applause] >> i want to give supervisor chu and president of board of supervisors to come up here as well. we look forward to working with supervisor ferrell and yourself as we move forward toward the may bid. if you would like to say a few words. good morning, i'm excited you decided to do this announcement in the heard of my district, in district three. thank you for that. san francisco, one of the reasons i'm so proud to be an elected official is we

are a becon when it comes to or shared values, marriage equality, environment. we are a becon to the rest of the world when it comes to our sports. i was proud a couple years ago to carry the legislation around america's cup bid to work with mayor lee to work with the warriors. i'm particularly pleased to work with supervisor ferrell and 49ers organization to make sure we win this bid. in my first couple weeks i put in a call to a young man named jed york. along with colleagues who were new in 2009 we asked you to consider sticking around in the city. while we may someday curse you for stop take our blessed team out of the city, we love the fact we are working together on this bid. we love that our 49er also

continue to play great football down the street. we love the fact we still have hometown pride in the best football team in the franchise. thank you. looking forward to getting this done. [applause] >> i want to reiterate two points and open up to questions, if you have them for the folks up here. this will be the most shared super bowl super bowl bid ever. that is the key, hash tag super bowl and help us bring the bowl to the bay. we are doing well. keep talking, okay. i also want to say that when mayor lee asked me to do this, i told him this needed to be the most philanthropic, environmentally friendly and most sustainable ever. that is why i agreed to do this.

my work is tipping point community. it is incredibly important to me and to my board and something i ran by them. we said this was an opportunity to highlight the needs in our community, 1.3 million people are too poor to meet basic needs in this region, we think we can highlight the needs in this community through this effort and make this a community wide event and not just for the few but for our entire region and our entire community. so it is important to me that that is a huge part of this effort. we will take questions, if you all have any in the back there. supervisor chu alluded to it, there was bad blood, a fight over where the stadium would be. all that by-gones, axe is buried, everybody loves

each other and work together without tension or anything? >> i look forward to working together with everybody up here. i look forward to working with mayor mattiace yous, mayor reed. i think this is an opportunity for the region to come together. what happened in the past is the past. we have an unbelievable opportunity to all come together, to bring the bowl to the bay and bring super bowl 50 to the bay area. i don't think anything should get in that way. i don't think anybody up here will let that happen. >> what happened in the past we all agreed. we were all shocked and didn't want it to happen and did our best to do it. but then it is fact. the stadium is going up in santa clara. we accept and acknowledge that. the next question is what do we do about it? we are not -- i'm not -- i'm not one to sit and mope about something we lost. now we build on what can we

do. i think this is one of those ideas that in those days where we were asking where is our legacy with the 9ers, this was one of those very concrete ideas that jed and i talked about as moving forward with everybody and making sure we take the lead but sure it and gain mum more than one can expect that. is why we are having the incredible team. i think we are past it. we have an opportunity to build on that relationship, even more creatively than before. i think this is one of those great ideas. will it be an effort in and of itself. we are not lost on ther ideas, the continued legacy. this is is the 49ers.

we want to celebrate and build it bigger. we will build on the success and penetrate the things we have wanted to do with great, great events that cause all of us to be inspired well beyond the sport itself. to go back on tuesday, the nfl announced san francisco will be bidding against miami for super bowl 50. the runner up will be placed into the bid for super bowl 51. we are hopeful we will win 50. if we are the runner up we would be put against houston for 51. that is how it will work. we look forward to the challenge.

>> one other question, may be premature. with the out-of-towners, have you thought about how, if everything is based in san francisco, how the people will get down to santa clara? how that will work? >> we have talked about it and look forward to using the great public transportation. caltrans, great buss that are every morning picking up san franciscans, taking them down to silicon valley. we feel confident and confident we can make that happen in working with sf travel and the other visitor's bureaus down in the peninsula and south bay. we feel confident we can make that happen. >> i would say you see all the seismic retrofitting with the bay bridges, that is another reason why. >> everyone is from san francisco. the tag line was like go sf super bowl. the game will be in santa clara. what exactly is san francisco's involvement. are there events held here?

>> yes, a great question. the super bowl 50 will be an iconic game. we expect a week up to the game, the tailgating will be in the parking lot of santa clara. many of the events will happen in san francisco. we believe every hotel from san jose to san francisco will be full. we believe this game benefits napa, caramel and more but san francisco will be the focal point of events leading up to the sunday game. >> ron conway, one of our committee members. >> our competition is miami. the statement is over an hour away. it is the same situation.

>> i think the -- >> past super bowls have taken place where you have to travel to the stadium so we feel we are okay in that regard. that is a great point. someone. >> joe want to speak to the travel or issues? >> joe dalton with san francisco travel. the region can accommodate this. we are making sure it is a regional benefit. the businesss in san francisco will benefit and we will see job creation and tax generation but also we will see it down the peninsula and throughout the region, as daniel said. we can accommodate it, we have accommodated events before. the super bowl last time was in stanford away and san francisco was the host and regional event. we are looking forward to

it and the benefit this region will get from hosting the super bowl. >> the nfl will have the super bowl at meadowlands, outside new york -- how far santa clara is. could be the first snowy super bowl. is there any concern about the nfl, the fact in february we could have horrible rain or beautiful sunshine about the weather? >> i have looked ahead. it is supposed to be sunny that day. we are excited to put that in the bid package. my mom reminds me my birthday is february 4th, all grown up. we had all of my parties in the glorious sun so i think we are in good shape. we meet the nfl requirements of temperature. we are above that, so we are in great shape on that front. >> so be it. whatever. >> i don't think it is going to rain.

>> any questions? >> we can have two weeks leading up to the event. what sort of things will be part of the overall. >> i have been told by the nfl the past super bowls -- jed can speak to this as well, there's over 200 events and parties, opportunities for us to highlight the best of this region. we don't have the details, looking at february 2016 if we are fortunate enough to win this bid. but there is a lot of different events that go on. every restaurant will be full. all hotel also be full. event spaces will be full from san jose to santa clara, san francisco and i have started talking to people in napa and sonoma. they are excited to be as

well. we said earlier super bowl 50 is very special. the nfl has been playing games in other countries for the sport. san francisco is an inter national city so we will probably have additional events that no one's thought of in terms of not only celebrating the 50ses but emphasizing inter national perspective on the sport of football. that is a key strength. like any franchise, they are looking for more market gain, this is where it will happen. >> we are going to ask rich to come up. if this group could stay and answer questions. but rich has a special way to throw this out. once again thank you to goodby silverstein for

everything. >> i like that. my birthday it rained every day. snowed. what is football without -- >> wet weather for me. >> has to fit him just right. take that off. [ laughter] >> the mayor wanted -- >> before you leave i have a surprise. sophia will be a major opera singer. today she will sing something we will hear a lot of for the next year. ♪

♪

>> we are ready to begin. welcome to unico i'm albert and i'm very pleased that today we have a number of distinguished

guests joining us from the ribbon cutting ceremony, so allow me now a few moments to introduce our guests first of all please welcome san francisco mayor mr. edwin lee. [ applause ] >> >> next please welcome singer, song writer and unico cast member, quopola. [ applause ] >> we also would like to welcome the director of the san francisco zoo, miss tania peterson. >> and now, ladies and gentlemen, let's please welcome unico, ceo mr. tabashi yani. [ applause ] >> and last, but not least, please welcome unico usa chief

operating officer, mr. pani... [ applause ] >> at this time, i would like to ask unico ceo, mr. yani to give us a few opening remarks. >> mr. yani please. >> good morning, everyone. yeah, i am now so much excited because of for the opening soon and also i would like to express my personal experience 45 years ago i was 18 years. i passed 15 this usa, in san francisco, is my past experience to around here. and also, i much say, i am a

49er. [ cheers ] >> because i was born 49 year, and also, for each century, do you know, today, today is a day, you know, today is steve jobs passed away, one year ago. i give steve jobs so much and this is a place of innovation, i try to make innovation here for us today. thank you very much for listening. thank you. [ applause ] >> thank you, very much. >> may i now ask mayor lee for a response, please? >> thank you. and mr. yuni thank you and

welcome to san francisco, welcome unico for to the square it is a great place to be, this 30,000-square foot flag ship for the west coast and i have been wanting to tell you that i have known about your store to my daughter for quite some time, who have been religiously shopping for their affordable and very well-designed clothing for quite some time, and of course, i'm very intrigued being the next model to follow joe montana. but, i'm happy to be here and joined with, of course, tania peterson our zoo director and so many friends. i also had to wake up to my wife saying, we are going to the store today, are we not? so she is there already, we are already focused on the orange section of the store to get

ready for this weekend. but i want to not only congratulate unico for locating here in our very exciting part of our city, the international part where so many millions of visitors come every year. in fact, last year in 2011, over 16.3 million visitors came to san francisco and most of them found their way to unit square to the best shopping in the world. this is the center for arts and culture and of course it is our innovation capitol of the world and we are doing all of the right things to continue our success in the city. part of that success, is to work with great corporate citizens like unico and their efforts to make sure that they give their best effort to hire san franciscoans. today we celebrate not just a flag ship store but a store that has made corporate responsibility at the helm of

their friend. there is over 500 people that they have already hired in this store. that is a fabulous contribution. they have worked that magic with our office of economic development, having spent weeks to train people who may not have gotten this opportunity. but for their out reach in this store, and then, they created a buzz and excitement in our city. i know that people will not only appreciate the fabulous fashions here, that you just look at these prices, for the kind of quality that they have. and i know that we have smart shoppers like supervisor kim who will be here in a minute and others who look for that casmere brand and also are very affected by the price sensitivity of the quality store. and then i want to just give a shout out. there are people so excited

here in san francisco for this store to open. paul english from the richmond area of san francisco was here at 5:00 a.m. and i have to give a shout out to her. she and her friend michelle were the first two people in line here. i want to welcome you to the flag ship store in san francisco. congratulations mr. yuni and kenny, thank you for your wonderful work in setting this up and working with us so well. >> thank you, very much. yeah, you are very, very good serviceman, and the whole san francisco. thank you. thank you very much. >> and i think that we are, yes? >> by the way, when you get in there, you have got to see the magic mirror, that is something that is going to blend technology with your fashion. mr. yuni on behalf of the city in a way in which we are so

proud, so thankful for this opportunity to welcome the flag ship here, we would like to declare this unico day here in san francisco. [ applause ] >> thank you, very much. mayor lee and thank you very much everyone. i think that we are ready now to spread the unico ribbon for the ribbon-cutting ceremony, yes? if we could have, here we go, just underneath, yes, please. yes, i think that everyone has, yes, thank you very much. so, ladies and gentlemen, we are going to do it on the count of three. we will go, 3, 2, 1 for our guests and for our executives, obviously we have a number of very interested photographers here so please give us your best unico smile