new micro on to buy nor opportunities like food carts, etc. -- micro entrepreneur opportunities. >> i think that is really forward thinking. looking at food trucks, we streamlined the permitting process to make that quicker and better and faster process. that was obviously a very open process to make sure we resolve some of the tensions with others in the space. i think what you are talking about are things like underground sf, which i would be part of. i personally think it is a great idea, but obviously, we need to protect public health, and i think it is an area for more discourse and look at how we manage that, how we ensure safety in our communities, get, allow for this micro entrepreneurship and innovation happening at an individual level where people may want to make jams or jellies or some of the cool idea about food --

>> chocolate. chocolate. >> [inaudible] there is legislation that has been introduced in the state of california called the california homemade food act. i am actually coordinating the campaign for it, and it would legalize the sale of certain home it but adams. come talk to me about it if you want to know more. >> that is great. we had a question in the front year earlier. >> [inaudible]

>> great. the question is about the companies here in san francisco will be along with a working group or part of this because there are companies or other places that have satellite offices. anyone want to answer that question? >> i do not think we want to limit the voices that are part of the conversation. we need to think about it with a structure is it so we do not have a meeting upon meeting upon meeting, but how we get a lot of voices in, and maybe technology is an answer here. i am a big fan. >> [inaudible]

i would love to hear from each one of you with the city could do in terms of regulation to help your businesses. we talked about the tax issue. what with each of you say is an issue the city could help with. >> i will start. one thing we would like to see is to make parking easier. we want it to be as easy to share your car as possible, and if you when your car and the renter cannot find a parking spot, that is an issue we need

to solve. there are actually great models from around the world in terms of on street parking or some sort of system to not only encourage car owners to share, but also not discourage people from using private car sharing because parking is an issue. we have been piloting this a little bit, and we hope to actually see something come out around parking. obviously, the other issues we have discussed impact any of the schering economy companies. you could also see opportunities to educate the public or just gain awareness for the services through the city and existing programs. >> i forgot to repeat the question, but the question is -- what regulations to the company's what? >> that is a great question. we would love the city to educate themselves and help

educate the rest of san francisco about what this is and defined it is something -- as something that is not a hotel. and create regulations tailored specifically to this activity and make sure that this definition and these regulations are applied consistently in the tax code, the administrative code, and the planning code, to make sure there is some coherence about how the activity is treated and regulated. >> i mentioned earlier, running around doing deliveries. some sort of collaborative consumption, schering economy parking permit, parking pass along those lines would be very helpful, as well as just generating awareness here in other cities -- for instance new york city -- the mayor did endorse utilizing companies in

the sharing space. i am really excited to be here tonight working with the mayor's office because i think it is a tremendous step in the right direction. and the fact that so many collaborative consumption companies are born here. we, as a city, should really be the leadership model in the space. >> i think, for us, there are currently right now less direct regulatory concerns, but i imagine more will emerge. i think that legitimacy and credibility to create programs that the city can actually sanction these types of businesses because we are not 84 provider. our providers are not for operators. they are individuals leveraging a platform. really looking at those nuances, but also finding a way to make this credible. i think trust is a big issue in our community, and for people to

understand the you do not have to use the hotel concierge or go on a doctor or to be safe in san francisco. >> i think our city leadership has learned quite a bit through this panel and through the previous discussion. for me, -- and i think for the rest of the folks in city hall -- there is a huge education component year. learning about these specific issues from these companies and other companies as well as our community members i think is a very valuable process, and being part of the conversation again and having that form of a working group, i think it will be really powerful to demonstrate leadership. we owe it to the community, and it is something we have to confront sooner or later, it is better we do this now. >> two more questions. right there. >> [inaudible]

is city hall produce stand up when the push that comes? >> the question is -- is city hall ready to -- what was that? >> [inaudible] when it pushed back comes from the old economy. -- when the push that comes from the old economy. >> yes, just to get it on the tv. the question is -- will the city stand up when the push back comes from the old economy? >> i wish i could represent all city hall. i cannot. but i think that is part of democracy. there's always tensions. always other sites and perspectives we have to arbitrate and here are and figure out where that line is,

how we actually negotiate that. that is part of the conversation. i do not think we should unilaterally just listen to whatever the schering economy companies are saying, nor should we do the same for the traditional companies. it is hearing both sides, understanding the different perspectives, a managing the risks, and seeing where as a city our values are and where we should be headed. >> can i add something? i would like to clarify -- this is not us versus them, new economy versus old economy. there is room for both of us. these are complete the experiences that someone would have in the old economy. the trick is figuring out what is different about this, making sure laws and regulations and policies apply reasonably to this new economy, and make sure that there is room carved out for both. >> thanks for making that point. one more question? >> [inaudible]

i'm curious if this conversation about companies devoted to schering physical space. the idea of using or facilitating, seven commercial space for nonprofits and that sort of thing. [inaudible] are there any modalities for sharing their? >> the question is there's a lot of vacant commercial space that could be mobilized for civil society, so is there a way to do that? >> i know of one company, loose cubes. i'm sure there's others that many of you know there. >> i see mark in the audience there. do you want to explain what

liquid space does? i think it answers the question, actually. >> [inaudible] [laughter] >> mark really got my attention recently. it launched a couple of months ago in san francisco and showed me his application on the iphone and made the statement that if we use all the commercial real estate that we have, we would not need to build another building in our lifetime. so then asked him if he could write an article, so be careful

what you tell me. ok, so, i was told one more question. anyone else to close it out? in the back there. >> [inaudible] > i guess, what i'm wondering is where do you see opportunities in this area? one of the exciting things about this is actually how we are building trust between people. >> the question is -- what are the barriers around trust, and what are some of the opportunities, right? >> i can start. it is a great question. i think trust is probably the main barrier all of us face to get people over that hump of trying this experience for the first time. i think there is a major opportunity in trust and reputation-building for all of these collaborative consumption

companies to work together. if you are a mentor and leave the place spotless and have been a good tenant, can you then rent a car on get around and bring that reputation with you so that people can see that you have participated in other sharing companies as well? i think there is a huge opportunity there for us to collaborate. there's a lot of companies hopping up in a specific space looking at the problem. i am advising a new company called project trust, which has no product yet, but just a general mission statement around this area, which you might find interesting. i would say there is a lot of innovation that needs to happen there, and i think we can all work together to help cultivate trust across communities. >> i will push back a little bit. i do not think trust is as big a barrier as what i have been

hearing. a recent study by a pr firm found that trust in big institutions is at an all-time low and that with that is an increase in trust in individuals and trust in each other, right? i think that is a huge opportunity. this is why it is happening, i think, and the sharing economy is emerging now. part of the reason it is happening is that social media is sort of like sharing training wheels, you know? you can share a link or remix a video with people from around the world and see how will it was, and it is easy and low-cost and not risky, but there's a certain logic there that easily translates into the offline world. we did a survey, the first-ever

survey research about sharing attitudes and behavior, and it showed that 78% of social media users were -- fell likely to share offline also. i think social media is like this, the thin edge of the wedge of the schering economy. it has kind of open the doors. -- of the schering -- the schering -- the sharing economy. that is our last question. i want to close quickly just by saying that our view about technology is that he is not an inanimate object that controls our destiny. it is something that we decide and what we want. i feel like this is a very constructive conversation that is a stark about what kind of society we want to have, what

kind of people we want to have. i want to thank the mayor, spur, our awesome panelists for a very rewarding panel. thank you. [applause]