them on information they care deeply part. in 2008 as research we do we asked new questions. what are the issues in your life that make you nervous? scare you? you want help with? and of those issues what do you think you could change if you had help or advice? to the first question -- remember this is 2008. top of the list "my parents are out of work". followed by "i know there are wars on. are they coming to my town" and remember my audience is six to 11 and the world extends a little bit further the fingertips but not future. global -- "i hate getting picked last in gym" and a big issue and skew to the boys and one of my favorites "i am starting to sweat and smell a

let. is that global warming" and yes thank you. bullying was on the list. it was about seventh or eighth down but when they answered the next question, what do you think you could change if somebody could give you some help? the recession and the war, even the sweating fell down the list and what really popped was bullying and our numbers matched the national data 85% of the kids we talked to said it wasn't so much they're getting picked on, but i know i'm supposed to do something. i want to do something when i see my friends get picked on and i don't know what to do. show me what to do and with that direction from our audience and a plea for politicallal useful advice that has grown to a global partnership and stop bullying, speak up. there is a reel they

would like to show that comes before this. can we hit that one? >> could you define that. >> sorry. give you overview of the campaign. >> how are you all doing? [inaudible] >> what would happen if everyone took the pledge to stop bullying ? >> welcome everyone. this is anderson cooper special. bullying stops here. at one time how many kids were bullying you? >> 40. >> 40 kids. you could identify

40 kids. and joined up with facebook and explain the app. >> it's a great program and kids and adults can take a pledge and stop bullying so we can all make a difference. >> we're going to lead the way but we're challenging every governor in every state to do their part and for every citizen to step up. stop bullying. speak up. >> stop bullying. >> speak up. >> stop bullying. speak up. >> stop the video. [applause] so we have the honor of working with a stellar group of advisers from the academic side, from community based organizations, amazing partners across the time warner family of brands and my partner at facebook and as bullying is unfortunately a

global problem we're beginning to expand our u.s. reach. this past spring we launched in south america and in brazil. all of our materials for the educators and the community based organizations in the room, all of the education rights have been cleared. everything on the website and long form and print material, everything can be downloadd and it's yours and free. use it for workshops. use it for curriculum. use it as ways to start an assembly. can you trust the material. we have worked with them. the government has been a phenomenal partner for us. that the agencies -- the fact that you have hhs and ed and justice working together and collaborating it's been one of the most generous partnerships in my 30 years in the business that i have ever seen and i spent a good time in public

broadcasting and partnered with the department of ed for years and i have to say this project of all the projects and nobody says no. everybody stands up and says "how can i help?" . there is also on our website a half-hour documentary and proud to say it was introduced by president obama. it was on cartoon network in career and yours for the download and i would like to show you one of the shorts that speaks specifically to what kids ask for which is show me what to do. in the television business we thought we knew what and kids ask that and we have the cartoon network and have the characters. we will do great animated shorts. we did pilots and tested them. kids watched them and i will never forget this as

to say "you're tall but you're not that smart" and said slowly "you're talking to someone who is not clear --" those are cartoons. they're not real .". they wanted to real people and celebrities said they would love to participate. again we took celebrity spots out and kids said "first of all they're grownups and not that interesting and second of all they're celebrities and we have a cartoon "dude what happened" and those that missed it it's a junior myth busters and they set up situations. we will set up

a scwaigz. let's see if we can float a voak beatle and that is the stock and trade. when they say it's set up a bullying situation kids know them for setting up a situation and getting out of it so if we could run the spot. >> dude, what happens if one of us was a bully. >> we decided to do a bully situation and what was the best thing to do it. >> i played the bully and hate today. it felt awful. >> i was the one getting bully and didn't like that either. >> and i was watching and the best thing to get an adult. >> together we can make a difference. >> stop bullying. speak up. >> to the website and find out more. >> thank you. all that material and 30, and 60 and 90 second version are on the website. i am happy to answer questions and thank you very much for your time. [applause] >> so alice, do you tell them

in the materials what to do, how to speak up? >> we do. that is thanks again to the advisors and worked with stephanie who is one of the folks instrumental in crafting the stop bullying. goff program and at the time we started it was the only program i could find with longitudinal research that demonstrated efficacy and we offer kids tactics they could use and one is who is the trusted adult? one is -- i'm not -- i'm preaching to the choir here. one is when the bullying is over and go up to the kids targetd and say "nice jacket". you don't have to say "sit with me at lunch" but do some gesture and if you can say

"i'm sorry that happened to you" and if you are comfortable enough during the bullying and say "this is not what we do here and take the target and walk away with them and we crafted the program with those in schools and we were gratified. to a point that cape up earlier and research this spring and the thing that hit me and we launched in 2010 so we're going on the third school year with this material and i had this horrible feeling that we might start sounding the way i sound to my children when i ask them to take the laundry upstairs. i know they hear me and nothing happens. >> maybe they don't hear you. white noise. >> but what we heard from kids when we asked if they're hearing the messages about bullying prevention? yes we're hearing the messages and to your point anne we think they're getting

better and are they hearing enough? unanimous is don't stop saying it. we will craft them with other live action shows on cartoon network, courage up the creative and work with facebook and others and as a company and cartoon network and my partners at time warner this is a long-term commitment across multiple brands and excited to be working with folks. >> thank you. >> dave she is big media. your social media. you're different. >> big, small. >> i don't know. >> big, bigger. >> yeah. >> she's tall. i'm short. >> let's not go there. >> the first thing i wanted to say this is an awesome day. i haven't seen this until now coming together of law

enforcement, educators and industry and a variety of other folks and nonprofits organizations and really understand the issue and dive into it. it's been awesome and a ton of learning has gone into this. alice is amazing. everything that happened with time warner and got together a year ago and partnered up on this and wouldn't it be great if we got two major media organizations together, one traditional media which has a a lot of strength in eaching people via tv and one reaching people socially and if you could gather these together imagine what we can do? and so i think you called sizzle real. it was a sizzling experience to be in a high school in hare land and felt like a football pep rally

but it was about bullying and they all took the pledge to stop it when they see it and amazing experience and tip of the hat to time warner to really understanding the issue and putting the weight of the media empire behind it to reach people, and second of all understanding how you sort -- there is the bully and there is the person being bullied but what if we got the 99% of other people inspired to take action? what kind of culture can we create? and that is the vant age point that facebook comes at it with. so i wanted to share -- >> [inaudible] >> no. there's a slide before this. okay. this is one slide. it says "we have 950 million people on the flat form. that's a lot of people. >> >> and for the most part people

are good. sometimes people are not good. we have ways people r people can report content to us that is inappropriate, but we have since invested a lot of time and energy on things like social resolutions. how do you create a culture where people can report problems to each other? which i will talk about in a second, so cue up the next slide. >> dave, can i interrupt for a second? one of the things that i noticed they think is really important for people in the school space and probably law enforcement to remember is that social media platforms whatever it is and you name it -- what? a million apps for the mobile platform alone. those are not the context of bullying. school life, school, peer life, peer relations. that's the concept of bullying whether it's

bullying or cyber bullying and this blame the new thing that's come along because we don't fully understand it because we kind of don't like it, or it's a waste of time for kids and all of those things are understandable and we blame what we don't understand, but kids love the media and it's time to start the understanding and understanding that these media are totally blended into their lives. it's not an alternate reality or something separate or add on that the school and the school context is what we're really talking about here and that is 90% of their waking hours. that's their social life. >> and one of the reasons that a lot of researchers and nonprofits don't like the term "cyber bull" and it's about the technology but not the behavior itself. we don't actually use

the world cyber bullying. we talk about the behavior and there is tons of research we're doing in how people are behaving on our platform and the tools we can give them to resolve their issues and either through themselves and trusted audiences, et cetera, or turn to us and we don't use the term "cyber bullying" and we don't think about it's the technology. it's about the behavior itself and i know there is ongoing debate with that and cyber bullying captures people's attentions and everything i have learned from anne and the nonprofit community and the academic folks who have researched this when you use a term like "cyber bullying" you are diminishing the behavior and placing it on the technology. >> personally i hate it. it suggests robots and not humans

at all. let's think about humanity, not technology. >> so i want to show you a couple of things and show you my version of a sizzle reel which is not sizzle and i am also mindful it's 4:00 o'clock on a friday so we are the last people between you and weekend, so let me say a couple of things. one is we built our platform with this thing called real name culture and people's actions are their identityity and we think when you do that people -- [inaudible] for the most part, people behave well because their actions are tied to themselves and their identity, and we've believed in this really firmly and it's the core of the kid's safety effort which is the thing that i worked on. that doesn't mean that everybody is good, and everybody behavesl but if we

feel like real identity or real name identity is one of the things that causes people to behave nicely and we actually have seen data that when you take facebook and you take comments and import it to other sielts because it's facebook the amount of trooling go down and the amount of real and authentic comments go up and it's awesome and where we start from. the second thing i was going to point out we have a way that anybody and everybody can report contents that they find harassing on any page, and they can come right to us, but we've invented this thing, which is not the most brilliant invention but working well and the social resolution way to solve bullying and other harassing content, so we created a flow where you could say "hey, i don't like that piece of content" and

instead of reporting to facebook ink and we have 3,000 people but we don't understand the context of everything going on. you can report to a family or friend or somebody off the site. >> in the context -- >> in the context of the behavior itself. we have seen the reports go down. the closing of the reports go up and when we surveyed the people both the person reported and the person reporting -- not everyone, but most of the people were very satisfied how it resolved itself. now just think about that. somebody said -- so it's like i say to anne "anne nice shirt. nice jacket. >> but you hate it. >> and i hate it or maybe i don't. i'm giving a complement. the thing is facebook inc. doesn't know the context but

now we have a system in place and i can resolve to anne and anne could say "i didn't mean to post that photo in an inappropriate way. i'm going to take it down" and we survey the people and everyone feels good about the situation and traditionally we thought it was a case of bullying and two people -- >> misunderstanding. >> there was a misunderstanding so i wanted to point that out and we have this new social resolution thing and a great way to solve problems at a scale of hundreds of millions of people and it's quite awesome to see that unfold, and the last thing i was going to point out in my version of sizzle reel everything we're trying do is create a culture where people speak up for each other and there's a story that i'm going to show you that i think sort

of like epitomizes this how do you use social media and the power of friends to create a culture where people stand up for each other? cue up my sizzle reel. >> the varsity soccer team lost every game by embarrassing margins. our goal keeper quit. he was take criticism and playing as a freshman and variousity goal keeper. we thought we were on the ifert first game that wouldn't be a loss and their star player and couldn't stop it and back of the net and the ref is blowing the whistle. >> it's horrible because the goalie -- one mistake is a goal and the goal in soccer is huge.

this guy said "i'm going to make a great photo. we have photos of you making saves" and the photos went up and i was shocked. it was just horrible. after those photos were posted there was a lot of tension and i didn't want to go to school. i felt like taking time off. i didn't want that attention. i didn't want that negativity. >> we decided we had to do something and eventually we found this great picture of him making a save and the three or four of us at 7:00 p.m. made it the profile picture and about an hour later and it exploded and starting with the soccer team making it the profile pictures and the girls did and the whole

school got involved. 100 people liked it, commented on it, tagged them in and made it their profile and the entire site was covered with it. he came to school the next day like he was 10 feet tall. once he had that confidence he was throwing himself out like a rag doll. one game hammering shot and shot and shot and he makes the best save i have ever seen. he was parallel to the ground and did a superman dive and 10 seconds later the ref blew the whistle and we won. >> i started running and people were chasing me and wow best moment of my life. i changed from the freshman kid to

danielle quie, the best goal keeper. >> the whole school stood up for someone who needed it. >> he was a normal kid just like us. we have our highs and lows and that's when we realize that we were all danielle quie. [applause] >> nice job. that is more normative than bullying. that -- i mean that pink shirt day in canada. two upper classroom in nova scotia and a kid was teased and aggressively treated because of a pink shirt and they wore pink shirts and everyone in the school wore a pink shirt and once a year kids wore pink

shirts to school and kids started a group in iowa and nobody knows the identity and started twitter and tweeted to show the support for the person treated badly on twitter. that is more normative and if we share that information with our kids then they will respond in kind. they will be encouraged. >> and i will leave you with that thought. i think anne got it right and if i leave you with that thought that alice is doing is broadcasting this idea of you speak up when you see bullying occur, and what we're doing is taking the power of our platform that reaches almost a billion people what you all with us need to do is come up with programs that enable that to happen. this is the most inspiring thing i have seen and we need to replicate that in every high school around the world.

>> i don't know if adults can do it. i think we have to create the space. we have to give them space to do it themselves somehow. i don't know. maybe it's a school climate thing. it's a conversation that we need to have. moving on to officer holly lawrence. her work is so inspiring to me. i read a story in texas and expulsions and suspensions are a direct pipeline to the juvenile justice system and the punitive approach doesn't fix anything. i can happily point you to that study and makes cases against that school discipline, but holly has come up with a really wonderful solution within law enforcement that we would love you to talk about and it's preventive and solution. >> thank you. it's not going to be a shock to you that i don't

have a sizzle reel but i did manage to get a few powerpoint slides in so it's a good thing if i can get my next one. can you advance it for me please? so it is a safety course that i created with yahoo. we partnered together. i started asking questions the first day so my boots are on the ground and i'm in the schools and i love doing what i do, and i believe wholeheartedly and i believe it was the soft power -- yes, i love it. i think it's effective in so many ways, so i had luckily teamed up with the right people at yahoo who were really amazing and just the foresight they saw, and believed in the concept that law enforcement needs to be a piece

of this puzzle and have some solutions. we have a unique part in the schools and with kids and this did get certified for the peace officer standards and we get credit for that being police officers and our training and our curriculum -- i have a slide. hopefully -- it started as a diversion program for the restorative justice and sort of a piece of the pie, almost geared towards probation and after a kid was in trouble for some violation i asked what happens to these kids? what programs are out there for them? when i am dealing with kids in possession of naked pictures of other kids. what are they going to do when i cite them? i didn't have answers or ones i didn't think were a

comfortable fit when kids had these problems and started with kids after they were already in trouble and grew out of that because there was so much need in the school on the prevention side too, so it really is -- if i can get to the next one, the next slide. so yeah it's a proactive and reactive approach so it started on the reactive side. i think law enforcement is good at reacting to things so started with a program with the at risk kids that were already violators and grew to a prevention tool in the schools that law enforcement can present and oftentimes there are great nonprofits that have amazing programs but for a law enforcement officer in uniform to present it and not serious enough but my kids are going to get that i worked at cartoon network today. that's serious. that's what my kids are hearing

about tonight, but law enforcement has a serious tone so we created this program for officers to present to schools and to pta's and to faith based organizations and any community group that wants to hear it. we have the hour long safety program and started with digital safety as the kind of umbrella but it touches on -- i agree i don't like the term cyber bullying. kids don't use that and it's bullying and it's drama. everything is drama now but law enforcement needs to look at the piece of social media and what it plays and taking the phone is like cutting off the arm and parents are not understanding the disconnect and it's a divide and how kids communicate today and how parents communicate and helping parents parent in this digital world and helping kids make sm