not be hard to imagine an entire century at all. now we are found in an institution that will house and generate culture, and function as a community. wondering how we can be sure that it is not perverted, subject to internal divisions, will not perish. and that is a really good exercise, too. think about doing something that will last 100 years. >> thinking about the next couple of minutes, we should have questions from audience members. who ever has a question, start

lining up. i'm going to ask one more and then we can start going into the audience. you talked about the fact that you did not happen -- have a branding scheme in place. burning man has expanded from san francisco and nevada, starting to spread throughout the world. one thing that is interesting is burners without borders. whei guess you guys had a libray built in new orleans? >> that was on our website. it was very spontaneous. the groups who knew what they needed, because they are doing building -- they do not have any

resources. they just went down there to mississippi and started doing things. they ended up rebuilding housing, a buddhist temple that was a block away. joan baez was there that year saying -- she was singing one of her anthems. amazing grace. people started day fund, they

started to collect money out there. that was just the beginning. we got a call from somebody asking, is dpw doing this? we said yes. i have $50,000, i will support it. we are a private group. this is not tax deductible. we do not care. and they rebuilt some houses. the problem with most people is they could not even teardown their homes.

but this is the burning man twist. i love telling this story. being who they were, the culture, at the end of each day, the landscape was strewn with debris. you have to seeing the pictures. they gather up the debris, at night, they turn it into a bonfire. that is part of our culture. then locals started to come around and one woman said, i have never seen anything like this. i have never seen anything like this, but i like it. pretty soon, they were making

art. fema is not going to do that for you. and that was just a spontaneous effort. now it has expanded around the world. this came out of burning man, this wild, crazy party. >> let us start over here with a question. >> i would like to ask a question about dpw. the people that build infrastructure. i want to know why they do not get workers' comp when they are injured. >> of course they do. who told you they did not? >> my friends who work for dpw.

they did not have insurance. >> we have workers' comp. i assure you, they are wrong. once in awhile, an employer will claim workers, for something that did not happen on the job. there have been a couple of incidents like that. there could have been discontent over that. of course we have workers caught. ask them again. when did they work for dpw? >> one of them just tweeted me the question. >> my name is anne marie. i represent in north of market community benefit district, the tenderloin. we are very excited to have your

company coming in. just talking about the burning man twist, that is an interesting phrase. this may be premature. any ideas in place to affect our immediate neighbors? especially the children in the tenderloin. there are more children per capita than anywhere else in san francisco. i see it as a fantastic opportunity to collaborate. >> the we moved in and everyone is talking about going up, but when we came in, we did a press conference. we said, we are immigrants here. we want to learn, we want to meet the people that live here. and we are getting to know people better.

i will give you an example of something that could be done. i had an idea, based on an installation that i saw in europe. i am struck by the fact that there are more children in the tenderloin than anywhere in san francisco. people are amazed by this. it is a wonderful opportunity down here. by law, it will be impossible to dislodge all of these folks and replace it with real estate, condos, dentists, not that there is anything wrong with them. but you know. they are not going to be dislodged, they live here. >> we expect development, we like that. the tender line is approach development.

-- tenderloin is pro- development. >> this is just a kind of thing. this is just an idea rattling in my head. we may not do this. we like to do things radically. we like to go to the root of things. what if he went to the families and kids, and with great respect for all the institutions that exist, -- you see, i s this thing in holland. little glass canisters, and they

would talk to all of the young people at this festival. they said, pick one sound that is really important to you. and that is a radical notion. who is the best expert on what sound matters most to a child? they are. nobody else. what i would like to do, doing cross-disciplinary -- going to our friend with all of the digital devices. they could record that sound and then say what it was. then we could put it into a votive container, and then put a light in there. then you could create a shrine filled with the voices of children, talking about what is

valuable to them. and why not use that device to publicize the fact that these kids are out there, by letting them do it? let them walk into an environment where they can create -- a brilliant artist. we are pretty good out in the desert. we know how to sacrifice space. we are pretty good. and then get all of the people -- people of means, take them to that. then the whole neighborhood comes in. maybe bring in glass blowers and show them how to make things, work with the people.

i have not talked to anybody, so i do not want to get ahead of myself. but you see the strategy i am talking about that goes right to the root of community. that engages everyone as a participant. and i do not just mean, here you go, susie. cut this, and we will slap it on. you participated. in the new year, we are going to be ready with things you want to do. we want them to be expressive, interactive, collaborative. i do not know if everyone is an artist, but they can express themselves. >> i look forward to that. some credi>> what is burning a's

relationship right now with empire, nixon, burlap? how has that evolved over time, do you have twitter set up with them? >> we have been out there for 20 years. we know the folks out there. we have a ranch there where we used to stage our event. we brought it -- we bought property in the community. derleth, nevada is a tiny place. the empire you mentioned, that is a neighboring town which does not exist anymore. it was a classic company town. usgs cut their losses in sheet

rock and closed down. it is gone. the houses are there but the people are gone. it is the real wild west, the way it was. it takes a lot of the romance out of it. so we have done several things. black rock solor, which came out of burning man in gerlach. the school is closing down because they do not have any kids. the economy has been based on mining. there are some tourists that come through. hunters.

some of our people come through and leave money in their wake. a little town like that does not know how to make money. but they have learned in certain ways. we have made significant charitable contributions. i do not want to great -- take much credit for this, but we are helping to keep them alive. the thing about our event, we do not do commercial things at the event. it spreads out the economic development to our neighbors. the piutes down the road are now doing in the in taco stands now

and we know them. there was the day when we were considered scary, coming from san francisco, you know. it is much easier to break into a big city. but we are well accepted and respected because we talk straight with everyone and we have benefited everyone. >> one more question and then one final question for you. >> something my friends have talked about is this kind of bipolar attitude of what it takes to look like a burner. it is expensive, what it takes to go out there. you said that we find high

levels of satisfaction in consumption. what do you think of this industry is growing around what it takes to fit in out there? >> everyone lives in their own world. this is pretty much how i look out there. the hat, shirt. >> this is what i wear. >> this is not expensive apparel. i would not wear these shoes. they are too nice. there will always be that attitude. i can see by your office that we are -- outift that you are a

burner. if people go out there and too expensive things, that is great. if they pay money for these things, fine. we are not against commerce. in essence, when they do that, we see that as a gift to others. they are giving that to other people. they are dressing up the landscape. they are certainly not staying in their tent. but there is that notion. there have been fashion spreads in some magazines about that burner look. and but you will not see me in fluffy leggings. [laughter] that is fine for anyone that prefers them. i do not know. there are just a lot of people that do pay a lot of attention. i am one of them.

i suppose, if you wanted to have that special, that look, you could spend a lot of money on it. >> i was going to ask you this, final question, but he may have answered it. what is your 60-second the idea to change the world? it sounds like it is get to the right gear. >> yeah. if you can just get the right gear, you can -- change the world? >> not change it in 60 seconds. >> i don't know. >> say how to change it. >> i don't know. >> for the better. >> just connect. just connect. >> all right. you have 54 seconds left.

>> fluffy leggings. >> all right. let's have a big round of applause for larry. [applause] and this meeting of the commonwealth club is officially adjourned. [applause]

>> started in 1990. the citizens of the marina district came to the fire department and asked for a program to survive for 3 days. there is a 70 percent chance we will have a 6.5 earthquake. 71 large fires. 40 major rescue operations. [inaudible]. rescue operations there were 34 structure fires we need 275 engines to handle this. we have 41. you will be on your own and we should be prepared. we will go over the merge training program. part of the training program is helping you make the decisions that will save lives. in this situation this person carrying a pail of water to put out the fire will not put out

the fire. how many people have used a fire extinguisher before. >> may be 10 percent of you. by the end of the week you will be putting out a fire with a fire extinguisher. you don't want to learn out to house an extinguisher when they big fire is in front of you. when you turn off your natural gas and water. hazardous materials will be talked about next week. 35-40 percent of you. you will find out that all of you have hazardous material in your home. the third week is disaster medicine. you, going into a room spending

45 seconds on one person into 3 life saving techniques. by the fourth we we will teach you as search and rescuers how to keep yourself safe by identifying safe and none safe building to go into. sometimes objects are too heavy for you to liftoff of a body. we will teach you privying which will use anything you have, wood or cement blocks so you is see that people can lift heavy objects off of people. now, you have to have a plan. every program needs to have a plan. we can't say, here are your skills. class 6, after half an hour we

will split you into teams of 10 people each. putting out the fires. you will go into a dark room and doing a search. you will be treating people with injuries on them. be doing privying. lifting heavy objects off of a doll and giving iv and turning off utilities. we are building you up to the hand's on scenario. >> what do you do? let's say you feel a tremor and it's going to shake, what are you going to do? all right. 40 people said -- >> where we going to go? >> under a table. >> [laughter]. >> going to be survival of the

fitef. fittest. if you have a table go under the table. look above you, what's going to fall. what's going to hit your head. most of the chairs decent. if you are in a movie theatre or stadium what do you do? the same thing. these chairs are not heavy dutiy but covering your head is most important. if it's an empty room go against the wall and cover your head. a lot of cut in disaster heads and arms will get cut. those you can control the bleeding where as the head injury is harder. cover your head, the most important thing to do. we cover, beaware. 15 seconds. in the marina people said it felt like a minute. if you are covering yourself

under the table and it's shaking what will happen in 30 seconds? you look up, where's the table. hold on to the table. if you are inside, stay in don't go from the known to the unknown. if you are downtown in an office building or shopping at macy's, do you run in the middle of the street? no. you stay where you are. how much time do you have? seconds. you have to make a decision within seconds. if you run to the street what will happen? >> get hit by a car. you have windows, glass to fall on you. high rise. if you know where you are, stay there than to go somewhere you don't know what's there.

once it's shaking between 30 seconds to a minute and once it's over, things will fall and tip over. give it time to move around. of course, if there is danger coming to you, you want to move. so, picture these buildings. against the wall. will i go behind this wall? lean against it, cover my head? no. the pictures frames. if they come off and hit me on the top of the head, more injuries. be aware of that target. look behind you before you lean against the wall. sometimes wrong place at the wrong time there is no way to

get down this way. try to find a [inaudible] place if you can. get next to something that's sturdy that will block up against you. how much time do you have? short. >> this picture, what's a good spot? round ones. >> make sure there are no windows on top of you. if you go to that one notices sky lights above. they will fall down and hit you. either table is fine. stay away from the windows you will be better. make sure you go between the windows and make sure the glass does not pop and cut you. >> elevators, what do you

think? you don't get in elevator? no. you will be stuck there for awhile. if you go down the stair well. if there's an earthquake and you are in a high rise building. ing -- no. if it hadn't collapsed in the disaster chances are it will stay up. outside, where's an open area? high rise building when glass breaks it floats it with hit 2 blocks away from where it falls. if you are outside, you want to look up and make sure nothing is coming toward you. there is 3-5 feet of glass on market street. top of that you are going to have office furniture and debris falling into the street.

even if you are in a car if you are next to large, brick buildings and if collapsed on you there is no safe place to go. how about here. the safety spot is second base. no doubt about it. you have 60,000 people want to go to second base. people get injured jumping chairs. go between the chairs, cover your head and get your head below the seat. there is a lot of crud down there. the chairs will break the fall. if you stop, someone behind you will hit you. so, slow down, pull to the side of the road. stay with the car until the shaking stops.