more iconic brand names that come together that have been our histories as a city for many, many years, with the history of levi's in this city, a headquarter company, with of course our san francisco 49ers being pre-imminent, elite team in nfl. i can't just think of any better name. i was having fun thinking what would have gone on in that room. for politicians like mayor mathews and i, short of naming a stadium after our name -- [laughter] >> you know, look at what they've brought together in this partnership. and i realizeyou realize that when people will watch this new team play in the stadium, ~ they'll see the best. when the people watch it on television and they go to the stadium, they'll see the best in sports, in entertainment, they'll see the best in business, and they'll see our hearts reflected in the philanthropy spirit that both of these very serious

businesses do for our greater bay area. but i will say that when you look at the name levi's stadium, you'll have embedded in that, they started out with the first two letters close to my name, but i think that daniel lori must have stuck his head into the negotiation and said, hey, we have a bid going on for 50 51 super bowl. you see vi. that's how iconic this name brand is going to be because already embedded in that name you see the super bowl opportunities we're going to have. and we're very excited about our super bowl bid because that's just going to be another opportunity to display this wonderful partnership that's reflected here. and when we do have that opportunity, you're going to see every restaurant, every hotel between san francisco, santa clara and san jose totally filled with enthusiastic fans. you'll see the them excited,

they hear we put on a serious, focused bid. and you'll see the nfl owners reward us with this very collaborative spirit that we have in the whole bay area. this is what sports and business and entertainment and philanthropy mean to all of us. i think it's embedded in this partnership. and i do feel quite happy with this arrangement, but also happy that for many, many years to come all of the best that we have orphan bears reflected in the naming of the stadium. so, thank you for doing this. ~ >> thank you, mayor lee, and thank you, chip, thank you, jed. it's an amazing partnership. we're very excited about the fact that not only do we have these two iconic and long-standing companies and, of course, the san francisco 49ers are actually a storied icon. they've been wonderful in our community. it couldn't have really happened without the leadership of yesterday and i'd like to say that right up front. it may have taken a community

to build a stadium but it's really built on the reputation of the 49ers. and being able to partner with levi straus is an amazing thing because it reflects our values. and people often ask me, what is it about silicon valley that's special? and i'll say it's the people and it's the entrepreneurial spirit. levi's was the spark of the entrepreneurial spirit. very early on had to be innovative and provide the needs to support a community of people, whether the 49ers or the people today. i'd like to personally thank them for casual fridays. [laughter] >> we're working on jed over there. [laughter] >> >> with casual fridays we got it. it will help us to find the area. i'd like to echo mayor lee's talking about the community that's coming together, really we are the san francisco bay region. we always have been, we always will be. the mission of santa clara was built in one year, the city built the next year to protect t. we have a long and deep

history between san francisco, santa clara, the levi's brand and of course the san francisco 49ers. we're absolutely thrilled to have this announced today. it's a very large amount that's going to help us pay down the cost of the stadium. remember, not one public cent is going into it so that's only possible because of arrangements like this and the great corporate sponsorship stepping forward and we're very excited about the future of the santa clara stadium, now levi's. >> we're going to go ahead and open it up for questions. mr. york. >> some stadiums are having trouble getting money foreign vations. does today's announcement have anything to do with that announcement last week and how does that help levi stadium in their bid for super bowl? >> today's announcement comes because a lot of people worked very hard to get to an announcement. this doesn't have anything to do with another team or anything else. you know, it happened to be right before the super bowl bid, but that's coincidence and it was -- it's a testament to

both of our teams working literally night and day to get something done so we can move forward. you know, thankfully i think we kept it under wraps fairly well. wanted to make sure we announced it together and had, you know, a good showing like we did today. >> jed. >> how many other options did you have out there? did you have a half dozen that you like? obviously you prefer levi's to another company. how many did you have and how did you decide to go with levi? >> you know, there was a lot of interest in this project. and as we said all along, it wasn't about just finding somebody to put their name on the stadium. it was finding the right fit. and, you know, it took a little bit of time to make sure that the right fit was there. but again, i mean, i can't think of -- i mean, literally, levi's has been working with 49ers since they started. they've been working with our region forever.

i mean, you can't find a better name for the san francisco 49ers stadium than levi's. it's truly a perfect fit. the other companies that were interested in it, it wasn't the right fit for i think all the parties involved, and we know that levi's isn't going anywhere. so, for santa clara and for paying off the debt of the stadium, it's a great win. you know, for the 49ers to have the connection between the city of san francisco and the city of santa clara, it's a huge win. and i think just the brand together, and when you go to a football game, you're putting on your pair of levi's. we know what you're wearing. up here you're wearing your jersey or your 9ers should iederth. now you have your entire uniform ready. it's just -- you couldn't find a more perfect fit. >> that is kind of the picture that we have, 68,500 fans filling that stadium every game day walking in with a pair of levi's. >> they're going to need to make a three piece jeans for me. [laughter]

>> jason's working on that for you. >> [inaudible] making a big emphasis turning this into a state-of-the-art facility. santa clara, [speaker not understood]. was that a consideration that you're giving up branding for a stadium for something that would have been more high tech? >> i think we have more technology partners than anybody in sports. so, when we're looking at it, it's not about, you know, what technology name is on top of the stadium. that wasn't how we were coming about this. it was really the experience of the stadium. and technology is something that makes your experience better. i think mayor mathews hit it very perfectly. levi's was the original innovator in the bay area. they were the original technology company. if you didn't have better jeans and better clothing then we might not all be here in the same sense that we are today.

so, technology tends to change over time, but, again, it's not about technology. it's about the user experience. and i think that's what we're doing. and i think levi's screams user experience. it screams comfort at a game. we're going to make sure that the back end works so when you're coming with your smart phones, your tablets, et cetera, you know, levi's designs pretty darn good pockets so you can bring those in there. now we're going to make sure that you can use everything to its fullest potential. >> i'd almost also just kind of paraphrase the question a little bit. it really is being built around innovate. >> absolutely. >> and that is a big part of what levi's is all about. in fact, today i am wearing a new pair of levi's that's made from 20% of the product is made from recycled bottles, recycled plastic bottles. so, innovation is in our lifeblood. it is how this company was started and it's something that we strive to do every day. and, so, from that standpoint i actually think it's a perfect

fit. both, both companies, both brands really believe in sustainability. you know, the sustainability story around, around the stadium, it's a big pillar of our innovation on levi's as well. >> [speaker not understood]. so, beyond 68,000 people in the stadium, how does a $220 million investment help your company around the country and perhaps around the world? does it? >> yes, it absolutely does. this is a great way for us to connect with our loyal fans, with loyal levi's consumers, not just here in san francisco, not just here in the bay area, but around the country and around the world because the games are being streamed around the world. the super bowl is sina round the world. so, naming the stadium and all the media value that comes with it, this makes great business sense. ~ seen around >> the 49ers are not just a

legendary team, a winning team, did that factor into how much you paid for the naming rights? >> we -- you know, it's about the partner thinkv and it's about the team and their commitment to winning. it's obviously part of the deal. we wouldn't be doing this deal if it weren't for jed, his team, and their commitment to building a sustainable winning program. >> [inaudible]. will you have opportunities to have a store at the stadium branded with levi's 49ers related clotheving? are you looking at those sort of partnerships or would that interfere with 49ers vendor? >> it's still probably too early to discuss those levels of details of the agreement because we still need to get through the city vote tomorrow. right now there are no plans to open a store there, but we've got lots of other great ideas on how we're going to activate around the levi's brand for that in-stadium experience for the consumer. >> mayor lee, it's such a

monumental announcement for santa clara and the 49ers and for levi's. is it bitter sweet for you knowing the stadium could have and possibly should have been in san francisco but yet is in santa clara? >> of course, we can always go back there. i'm moving forward. and as i indicated, i think this is a win for everybody, including san francisco for sure. i mean, to have a headquartered company be rolling off of everybody's tongue as we refer to that stadium, it's still san francisco 49ers. but we win as a region and this is what i've been emphasizing more and more often, is that we've become a regional city as well. for sports as well as for business. i think the conversation we've had about technology works extremely well for what the direction our city is going in. i've talked to many, many fans who i think are with me about having gone through the movement of the stadium. and now we've accepted this and then we're working on what can it do for all of us as a whole region.

we're only 49 square miles in san francisco, but i think our presence in the region means something to everybody here. and i think this is what the stadium and now levi stadium means to everybody. it's a whole regional approach. our name is still in there and it's still san francisco 49ers. >> yeah, and i'd like to emphasize one of the wonderful things to come as a result of this besides the fact we can highlight everything from the golden gate to silicon valley which is a fairly wonderful thing to highlight when we have things like the super bowl bid,v, it helps some some way to remove the artificial borders to our region. people think of this area in a regional way, they work and live in a place that doesn't have city borders. i think this has been a wonderful experience for us as a region to come together. mayor lee and i have been working wonderfully together with bob lori and the bid for the super bowl and i think that has been really a wonderful approach. as a region we can't be beat. when we try to isolate ourselves and only have the strengths of one city or another, then i think we miss

out on the tapestry and diversity and excellence that we have to offer here. what we have is amazing that's why so many people want to be here. >> how long have you been in talks about this proposal and when did everything sort of come together [inaudible]? >> so, we met for dinner in december. that's when the conversation first started. it got a lot more serious as they kept winning games on their way to the super bowl. and the deal has come together really over that period of time. pretty intense period of time, as jed said. a lot of people have worked night and day around the clock, weekends to land this thing. and to make it so we could announce it on this day. >> are there any plans to change [speaker not understood] for game day [speaker not understood] the 49ers partnership? >> we'll definitely activate around the 49ers here and everywhere. in fact, we were talking today about how do we do cool thing like this around the building.

but i can tell you, jed mentioned it, we announced it to our employees this morning before they left for community day to go out and work around the city in different service projects. so, we had about a thousand people out in front of the building, a thousand employees and yesterday was jed was here. when i announced -- i asked if they could keep a secret for three hours, and they did. and when i announced ~ that the new stadium in santa clara was going to be named levi stadium, you probably could hear the roar a couple blocks away. it was -- it gave me tingles up my spine. >> the 49ers center featuring the ad campaign? >> it's probably a little premature to speculate on that, but i think they're going to be here this afternoon, some of them anyway. >> some of them will be here. >> we'll work on coach to get in a pair of jeans. i don't know if he's been in anything other than -- >> we're working on it.

>> [inaudible]? >> the signs on the stadium? it's part of the construction plan. >> i don't know if we have a timing, but obviously we'll let you know there will be enough lead time so we can get folks out there. >> 100% of the structural field is in place. we put the pre-cap for the seats, 40% complete on the exterior. that's why it looks like a stadium now. they created accommodations for the fund to be put up. i'm sure we'll all have a good opportunity to see that go up. >> so after tomorrow, you know, figuring it's going to be approved by the council, we should refer to it as levi stadium? >> that would be a great idea. >> that's a great idea. [laughter] >> we like that. great tag line to any story. >> will it be a big sign and is there more signage, something on the field?

>> there's a picture of the sign that will be inside and there will be some outward facing signage as well. and obviously a levi stadium logo that will be part of the way finding and the systems inside the stadium. >> we've been down to the site, and it is -- it's going to be an amazing stadium. i've got to tell you. i've been to a few football stadiums in my life. it's going to be amazing from a fan experience standpoint. there are two scoreboards, one in both end zones. i think they're 90 feet long if i'm right. the whole sign across the top will say levi stadium. there will be exterior signage. signage inside, signage inside the stadium. so, you won't miss the fact that it's called levi stadium. [laughter] >> in terms of the super bowl bid, will the owners find a jeans part of the swag -- [laughter] >> it's not a bad idea. that's not a bad idea.

>> [inaudible] [speaker not understood]? >> it's one of those things that we're going to explore. >> all right, okay, thank you, everybody. >> thank you all. >> thank you, everyone. >> in a couple minutes we'll have [speaker not understood] in the lobby store. a pep rally at 2:00 p.m. [speaker not understood] and a couple players will be available. ...

because we have a great waste water system here in san francisco, we do about 80 million gallons of waste water here in san francisco, which means we basically fill up 120 olympic sized swimming pools each and every day here in the city. we protect public health and safety and environment because we are discharging into the bay and into the ocean. this is essentially the first treatment here at our waste water treatment facility. what we do is slow down the water so that things either settle to the bottom or float to the top. you see we have a nice

selection of things floating around there, things from bubble gum wrappers, toilet paper, whatever you dump down the toilet, whatever gets into our storm drains, that's what gets into our waste water treatment and we have to clean. >> see these chains here, this keeps scum from building up. >> on this end in the liquid end basically we're just trying to produce a good water product that doesn't negatively impact the receiving water so that we have recreation and no bad impact on fish and aquatic life. solids is what's happening. . >> by sludge, what exactly do you mean? is that the actual technical term? . >> it's a technical term and it's used in a lot of different ways, but this is organic

sewage sludge. basically what it is is, oh, maybe things that come out of your garbage disposal, things that are fecal in nature. it's sludge left in the water after the primary treatment, then we blend those two over and send them over to digestion. this building is built to replace tanks here that were so odoriferous they would curl your hair. we built this as an interim process. >> is there a coagulant introduced somewhere in the middle of this? . >> this coagulant brings solids together and lets the water run through. that gives us more time in the digestion process, more time to reduce the amount of solids.

these are the biggest ones in the world, like we always like to do in san francisco. they are 4 meter, there's none like it in the world. >> really? wow. >> three meters, usually. we got the biggest, if not the best. so here we are. look at that baby hum. river of sludge. >> one of the things is we use bacteria that's common in our own guts to create this reduction. it's like an extra digestion. one of the things we have to do to facilitate that is heat that sludge up and keep it at the temperature our body likes, 98.6 degrees. >> so what we have here is the heat exchanger for digester no. 6. these clog up with debris and we're coming in to -- next wet weather season so we always come through here, clean them out, make sure that we get maximum heat exchange during

the colder wet weather. sludge season. >> rubber glove. >> right here. >> rubber glove, excellent. all right, guys. >> thank you. >> good luck. >> this is the full on hazmat. . >> residual liquid. we're taking it time to let it drain. we don't want to get sludge on it necessarily. take your time. stand on the side of it. . >> should we let it release for a while? . >> let it release. >> is that the technical term? . >> this is the most important bolt on the whole thing. this is the locking bolt. it locks this thing right in

place. so now. >> take your hammer and what we want to do, we get rag build up right in here. the hot water recirculates right in here, the sludge recirculates in here. the sludge sometimes has rags in it. all we want to do is go around the clean the rags. let me show you how. take the slide hammer, go all the way through the back, go around. >> got you. >> during the real rainy season, how does that change the way dealing with this job? is it a lot more stuff in there? . >> what we do, charles, we do this quarterly. every four months we go around and clean all the heat exchangers so we don't have a large build up. . >> go around?

. >> yeah. (sound of hammering). >> what i'm trying to do, charles, is always pull it out on the low stroke. >> right. so you are not, like, flying out. now talk about clean up. . >> then where does this stuff get deposited? . >> we're going to dump it in a debris box and it will go back to the plant. >> if you think back, the romans came up with a system of plumbing that allowed us it use

water to transport waste away from the hub of civilization, which enabled cities to grow. . >> you have a large bowl, a drive motor and another motor with a planetary gearbox with differential pressure inside there. the large mass up there spinning separating the solids from the liquid. we have to prevent about once a month, we go in there grease those, change the oil, check the vibration levels. the operators can tell just by the hum of that machine that it's a harmonic noise emitted that it's out of balance and the machine needs to be cleaned. it will start vibrating and we have vibration analysis machines that will come over here and check the levels.

so it's kind of an on-going thing that you have to stay on top of on a daily basis. >> handled properly, you take organic residuals, as we call them, that are leftovers of our society and turn them back into some energy. and we have another ability to take that sludge and get a nutrient value for crops there. we actually are running a kind of composting energy recovery system. >> well, this is a dirty job. we try to do it safely and we try to do it without imposing too much on the public. people want to flush their toilets and have things go away and not be bothersome again. we do a lot to try to accomplish that. i'd like to invite you to come back any time you want. once you got this in your blood, you are not going to be able to stay away. the raging waters are fun and

when we do digester cleaning i really hope you can come back. that's quite a sight. >> yeah, that sounds interesting. >> i really appreciate you coming by and it was a >> good morning, everyone. on behalf of the mayor, i want to welcome you and most particularly the mayor and his wonderful delegation >> also, we have a supervisor he took a long vacation and part of the delegation. we're delighted to have celebrate this day barring lesson is our 18 city.

and mayor we understand you like bicycling. and also know you're a golfer so we will put in the report for golfing. mayor lee when he became mayor and the protocol and i went in to talk to the mayor about his goals and our sister cities we the consulates were a part of the city we we are very proud of them their represent the computescy of this great city. the mayor said he wants to support ourcy city and respect

them and pay a great deal of attention. and the mayor has come through of what he's done. may i present mayor ed lee >> i know charlotte is incredibly overjoyed with this wherever we have to greet and visit our cities and others mayors we immediately within minutes can appreciate the change and there's so much going on with this city. the commissioner looked at two relaxed during the invest. and barring also known as

comments us. i want to thank you for your visit here. although he's been here before this is his first official visit. his commencemee emt our staff c together and challenge great information about technology. health care, transportation are changing industrial areas like we've done in mission bay. literally we're looking at how we have progressed and at the same time paying great respect to our roles as environmental leaders in the world. i know