(recess).

>> item 13. [inaudible] adopting the car sharing policy and car sharing program and amend the definition of car sharing policy and for the permit program, establish that the applicable fee is based on a location, the parking space within one of the car share permit fee zones to define the boundary of the fee zones require that vehicles must be available for rental at least 75% of the time in the month and car share vehicles and amend

the section for vehicle permits. >> thank you. good afternoon. >> good afternoon chair nolan and directors, mr. reiskin. i've lot a very brief presentation for you this afternoon. there are copies for the public if you would like to see them. i will move quickly but please interject if you have questions and i am available for questions afterwards. what is before you this afternoon is this, the adoption of a car sharing policy and consolidate and clarify the policy that we have in a lot of place frs car share. to expand the two year pilot of on streetcar sharing and amend the transportation code to support the expanded on street pilot program. you probably know pretty well the proven benefits to traditional car sharing. academic research

has repeatedly shown the benefits on this slide and reducing ownership rates by some estimate a car share vehicle takes as many as 15 cars off the road and reducing greenhouse gas emissions and people driving less, reducing transportation budgets and it's expensive to have a car and it's good for household economies and it's been shown over and over again folks who are care share members walk and bike and take transit more so these are all pretty good things for this agency and the city. we these days have more than one sort of car share. there is the traditional car share and we know about zip share and operating in the city and we have peer to peer and an individual has a car, doesn't

use it much and has facilitated using that car share and rely road is one of the companies in that category. we have a share program and they drop it off wherever and you don't have to drop it off where you picked it up and we have two organizes in that category. the sfmta has established off streetcar share program. the agency has offered spaces at lots and garages for 10 years now. about 80 spaces in 19 of the agencies lots. pretty good relationship. we're actively meeting with car share organizations and they're actively pursuing expansion of other services in the off street program. on street offers some benefits that off street

doesn't have. the off street spaces are not in the best location. depending where you live you maybe blocks away from the car or pod is. off street locations are disappearing as development takes place in the city. this is mostly a good thing. as surface lots become housing and retail and commercial those car share sites go away. there are approximately 281,000 on street spaces in san francisco so there is a big supply of on street parking if you go by that measure in any event and by utilizing these spaces we can expand car sharing and increase visibility and distribution and increase the total number of spaces and ensuring the number of available parking spaces in the long-term. the mta did an initial pilot. members of the

board will remember that and beginning in fall 2011 working with this board and the board of supervisors. changes to the transportation code were made to facilitate that pilot and the city administrator's office, city car share and supervisor offices were all engaged with that and select the spaces. here is what one of the pods looks like. it's valencia at 17th and it's still there and you can share out of it and reserve it. pods are locate audio these are out there in 12 locations in the city. in the initial pilot these came forward in three waves but ended up with 12 locations. the lessons that we learn friday the first pilot first. >> >> on street pods are feasible and utilized if they're in high

demand areas. enforcement is an issue. as you imagine once we take a space and dedicate it to car share it doesn't mean someone else won't park there and like the pod i showed you on valencia street and attractive parking there and it was a bit of a challenge so enforcement is critical. marking the spaces is important. making them very evident as car share. official areas are very visible, successful but again the enforcement challenge. a broad base of political support is necessary for spaces to be approved. we're talking about on street parking and arizona i haveuous. >> >> and support this is we're having conversations so that support is essential and outreach is key. so we're coming to you today with a proposal for an enlarged

expanded on street pilot which will involve and you've seen in your packets refining the permit requirements and fees that are memorized in the transportation code. this is proposed to be a two year pilot starting, if this board is so pleased, more or less immediately we will begin to move in on this and go on the next couple of years with the pilot. we're going to go in a rules based fashion. this isn't a competitive rfp type of thing but by defining what a car share organization is and the terms of participation we are inviting any car share organization present their credentials, make their case. if they qualify they are permitted to participate but they also have to commit to some other conditions. we will come to those in a moment. i have to correct the slide. it says up

to 150 spaces per year. what we're proposing is up to 900 spaces and 450 the first year and 450 the next year and depending how many car share organizations join us we will take that and a lot that up. if we have five organizations doing it there are less spaces but there are more spaces overall. we will look at the outreach efforts and won't wait until two years to make adjustments to the outreach that we're asking the car share organizations to conduct. here are the car share organization requirements in summary. participating car share organizations will have to make their vehicles available at hourly or less increments only. this is not car rental. we

don't want folks representing out cars for a week or a month from the on street pods. these have to be an hour or less increment. can you take it for three hours. >> >> but not the weekend. vehicles must be available at least 75% of the time. this is in response to the fact that we are facilitating or inviting peer to peer operators to operate and there is an understandable apprehension that -- again let me explain the peer to peer notion. i own a car. i drive it a little bit. why not let people drive it when i am not using it? it's a great idea. maybe 10, 12, 20 families can use my car. many might get rid of their car but we're sensitive to the notion these spaces are valuable and important asset for the city and this agency is a custodian of

that trust and we don't want someone to rent their private space and share their car a little bit. we want to make sure if they're participating as a car share vehicle their car is truly shared so we put that floor remains to be seen and why we're doing the pilot whether 75% is the right number. we will watch that very closely. all participating car share organizations have to have an outreach plan to reach new members. they're going to have to report back to the agency regularly on activity and that outreach work. we will watch closely and after nine months we will advise on adjusting that outreach. car share organizations are going to have to provide a lot of data to agency and the length of the trips and time of day and

really want to know how this works and we're surveying members to find out do they intend to buy another car? do they intend to sell a car? do they walk more or less? that kinds of stuff. geographic equity is a big concern. in the first pilot initially sort of in the northeast quadrant of the city our districts wanted access to this service so more pods were established. this time around we're trying to establish to this need to distribute car share service across the city in two ways. first we divided the city into three pieces and on the map there is northeast and downtown and middle tier and outer belt and sunset and richmond and southern and eastern neighborhoods and bay view and hunter's point. car

share organizations that want to participate will ask us for spaces. actually they will prepare a list of spaces they would like. i don't bore you with the process but car share organizations are going to be present in all three of the zones and we set floors for the outer zones to make sure there is a presence in the middle and outer partings of the neighborhoods in the city. we we have inventivizing with the permits and the permit fee in zone one is $225 and the monthly permit in the middle zone is 150 and in the outer zone it's 50 so can you get many more permits out in the sunset per month than you can on russian hill and we're hoping between the presence and the incentivize price we draw car share to all neighborhoods in san francisco.

designating on streetcar spaces -- needs not to read through every step. this is like anytime we red curb and we will bring it to your board for approval. that is a challenging process. with 900 spaces over two years our intent is to come forward with a small batch, initially perhaps 100. i say small but it's still quite a few and not do 450 spaces all at once and nevertheless we will be del gent and thorough and bring the spaces forward as quickly as we can. evaluation of the pilot. at the conclusion we will of course look over what we collected for data with special attention to mode shift,

ownership, perceived by the customers. is it beneficial and served the goals of the agency and the city? we will consider a recommendation to make this into a permanent thing. it seems to us that this is a good idea but that's why we're doing a pilot and at the conclusion we will gather up the evidence and bring you a recommendation and we will of course continue to evaluate one way car share for a future facilitation or pilot. again one way will not be in this pilot. we are not facilitating one way car share right now but we're interested and will continue to look for ways to bring it forward and in summary we're here to propose this to are for your consideration. if it pleases the board and you approve it at the end of the month we will have a call for qualifications and invite interested car share organizations to present their

credentials, sign on their commitment to participate in the pilot and finalize the group of the car share organizations and turn them lose on the neighborhoods. tell them to go forth. make up a list of spaces they're interested in. it's going to be quite a shopping spree. they will go across the city and bring back to the agency a list, a electronic spreadsheets with latitude longitude information and so forth and we will begin complying a list of spaces and begin bringing that through outreach and clearance so that's the presentation. if you have any questions i am happy to answer them. >> thank you very much. very fine presentation, comprehensive. any members of the public to speak. >> yes chairman there are members of the public. >> okay. >> [calling speaker names] >> okay. good afternoon.

>> hello. my name is doory ellis and i manage the marketing for san francisco bay area zip car. thank you very much for the opportunity to be here this afternoon and demonstrate our support for the on streetcar sharing pilot and thank you to the mta staff for your hard work and delcasion to this pilot. as mentioned the on streetcar sharing pilot program has many advantages for communities. it provides alternate forms of transportation to residents who live in communities that are under served by buses and trains, and the extension of transportation options will reduce household budgets and increase economic reinvestment into those communities, and also a reduction in greenhouse gas and other emissions through fuel efficient vehicles with low emission profiles. we are excited to participate in the

on street program and funding from private funders is barrier to entry in partings of the city and now zip car can place cars in those communities that were otherwise under served and thank you very much again for the opportunity to be here. >> next speaker please. >> [calling speaker names] >> howard straussner. see everything is connected to parking and i want to speak in support of this and point out there are other locations with my earlier testimony. these modes or pods or whatever should be located through the brt and these people see the transit the soon scpeft get rid of their cars first and located at transit points where transit comes together so people can get to some of the places by transit, and i am sure when zip car and car share look they will find those kinds of places. i want to now show you parking

today. this is my enemy but also i became a subscriber to this by one of the parking directors way back before you were formed and they have an article here about the future of parking and they're talking -- well, don't build so many garages because young people aren't choosing to own cars and you are seeing this and all kinds of things and one statistic in boston the population went up 15% and the amount of cars went up 5% so that kind of thing is happening. this is very timely you're looking at this kind of thing and of course you have the right to do all this stuff. i'm a little afraid though and you throw out the big numbers. the natives get upset. they're already threatening to go to the balet. go careful and very slow and the other thing i have to say if you're going to change

these people, the car share people $200 a month or so how come you're giving parking places a way for $100 a year and we will talk about that in my future leg lectures. this is craziness. you can fill the car share things. >> >> and the brt's. they work both ways and reverse the death spiral we had for years and make the improvements. i am excited about this. >> thank you. >> alex clemmons followed by rich hutchinson. >> i am alex clemmons and representing car share around the country and we have been working with staff and bring you up-to-date what the valley this brings. in. >> >> san francisco we are mature and we know that the availability of car sharing reduce car ownership. my

understanding that the reduction in car ownership is one of the biggest things we can do. on street parking is complex. we've heard that people don't like spaces going away and andy discussed the fact that a broad base of support is necessary to look at these 900 spaces that maybe reserved for cars. with one way car sharing you don't need to go through that process and the broad base for political support. spaces are used by everyone. they're not segregated for car sharing or private vehicles only. one way it increases the availability of cars because the round trip requirement to put the car back is eliminated so they go put the car away and later on when heading back or to a new location take a new car out. one way doesn't require mandating geographic equity and we want city wide car sharing because of density differences in san francisco isn't what we

have today. with one way car sharing there is no fixed signage, parking enforcement. there is flexibility for mta. no costs on signs and no enforcement on the fixed locations. we are priced like the other organizations and willing to pay fees to the city to use the city's right-of-way and provide the data mta wants and ready to go within six months. you won't have 900 fights over 900 spaces. you have one option to make care sharing available to all san franciscos. if you have questions i am happy to answer them. >> thank you. >> rick hutchinson and he's the last person that turned in a speaker card. >> good afternoon. >> good afternoon. rick hutchinson and the ceo at car share. i to thank the board

and the staff for this opportunity and many did tremendous work over the last couple of years actually. overall we think this is a good and thoughtful policy and i would like to talk about what we think is fantastic in it but i only have three minutes so i will talk about some concerns. let me give you some background. we did the initial pilot and established it and funded it. we provided learning and information over time. we tried to meet to the initial pilot several goals. the goal was to determine what worked and what didn't with on street parking. the second goal was more of a medical. the idea of improving the environment, reducing the dependence on car and helping the city to reach its objectives to the bills and we believe some of the polic