(clapping) good morning. i'm kate executive director of sf made and i want to welcome all you

have you to our second annual state of local manufacturing breakfast thank you all for coming today. i think we have a exemplify agenda and the goal is to help all of you to understand the role that plays here in san francisco and whether you're coming as a real estate developer or as a policymaker a really leverage mates become a powerful asset in san francisco. before i turn the speaker over to mayor ed lee i want to start by thanking our sponsors our lead sponsor it pg&e and our supporting sponsors are effort city. we have a list of tremendous supports across the room i'll briefly read off all of you.

the american industrial center that has the highest number of manufacturers on the city we're thrived to have them. bold build patch stuffy and basis are first branch bank the family foundation good and strong maureen successors e.r. associates and anyway's adams and pacific waterfront partners and urban green development corporation and larry. so thanks to all of our sponsors. i want to recognize today, we have a number of elected officials in the room. we'll be hearing from mayor ed lee and board pointing chu and supervisor wiener sends his

regrets but he tended to be here >> rituals from the office of nancy pelosi. without further ado i'd like to welcome up to the podium mayor ed lee (clapping.) happy halloween everybody. i don't want you to mistaken me for jeff curry. we're very enthusiastic about this. much of my staff are under the mistaken belief we're going to serve beer this morning. i want to congratulate everyone it's wonderful to see so many people that are part of our maker movement by people who make things in san francisco.

this is i think the beginning of a huge renaissance of manufacturing in the city. i want to congratulate katie for our leadership in working with our staffs and the industries and creating partnerships and the world of merchandising and all the different companies and working with me to promote those products. i came back from china you, you know, those bags are really wonderful in china will where did you make those not in china that were i get to introduce a huge market to locally manufactured products and when i see a label whether it's on books and wine or other things of manufacturing sincere makes and mattresses. sf made has worldwide attention

and that's our constitute you are so take advantage of this. i was going to get out of the way early i went to the game when we beat the lakers and we did that now 3 times in the last month and b.a. give this and same thing high and i look forward to working with you will have you when they come and innovate with us on the basketball court. i'm excited about all the companies i see here. i know that sf label means a lot when what is your u your looking at chocolates and wines or heat ceramics or mattresses a one hundred and 15 year company.

i had a chance to visit with them and the testimony bucks two assessors or cut lose deny i am sorry all kinds of things. we're going to do more. i know we've increased funding for our local manufacturing through sf made and we're going to a continue doing that. our business accelerators have been helpful but at the same time we've got more to do. i i know there are some great new programs. i love the fact that youth made just started we got introduced we're going to have a lot of youth and have interning to get into the skill sets needed to be part of the maker in the city. i also have i think an announcement maybe some of you know about it.

but today, there are now 5 hundred sf made members, 5 hundred. congratulations (clapping) that is 25 percent more than last year are the at the same time. if we there 25 percentage every year once in a while, you'll be ahead of everybody that's a lot of great jobs. speaking will jobs i want you to know within 60 days our hardworking staff in addition to bringing i drinking a lot of beer are working on legislation. we're going to be working on our public works dr our legislation that will easy more affordable space to find that. that's incredible you've got to

have that uneasy the regulatory process. i know it's surely incredible. we also want to let you know we're announcing new innovates. we will do more expansion we did that with sf when we brought fashion here and local manufacturing but we're doing it with our food conspiracy and eating locally is great but listen up the different things that have to do with food. we have a fantastic produce in the city that doubles fresh vegetation and food to every food establishment as well as grocery stores throughout northern california.

to connect them to more of our local scene and make sure that big event are utilized with our local produce that's the heart and movement of our whole food sector innovative. and then as wife also felt the success of our city has partly to do with everybody we do whether it's bio life scientists and the technology industry or merchandising industry here and tourism but the real innovation comes when we recognize that it is the intersections where those industries happen to cross and where they met each other. that's why it's important to see a company like autodesk here and pg&e that ordinarily they do

things in the traditional sense people do things on their own. advanced merchandising you can't do anything without this you want to be able to see it before you mass produce it it takes outside the risk and certainly saves money. david chiu and i were there at the autodesk were assisting all the different levels of merchandising. so that cross section is very important. there's more of those areas that can do a lot more for us. you'll find another example when square opens up their headquarters you'll find their furniture is being produced in sf made like ohio designed

willing designing it to make sure we utilize the talent that's here poor more of that can happen. why can't we have 50 to 60 people holding a tip buck too bag. there's all kinds of things and that's the beauty of being in san francisco we can introduce and reintroduce each other to each other. you're going to find a lot of builders doing haven't designs. i've seen that with can do. there's all kinds of things. this is the marvel i know we're going to success base this is the best city in the world. thank you very much and congratulations

>> we are approving as many parks as we can, you have a value garden and not too many can claim that and you have an

historic building that has been redone in a beautiful fashion and you have that beautiful outdoor ping-pong table and you have got the art commission involved and if you look at them, and we can particularly the gate as you came in, and that is extraordinary. and so these tiles, i am going to recommend that every park come and look at this park, because i think that the way that you have acknowledged donor iss really first class. >> it is nice to come and play and we have been driving by for literally a year. >> it is kind of nice. >> all of the people that are here. ♪you.

>> the of have you gone irate when i can see you're all quite interested in. very glad to see you ear good afternoon this thing and i'm the occur rapport of the decorative arts him martin chapman and i'm here to introduce tour speaker this evening. amanda is really the powerhouse behind all that goes on with bull before i in the heritage department she's the xoult with the herman collection and she formed the collection. the meaningless pieces of jeweler you'll see upstairs are largely the result of a

mademoiselle reach and diligence that people's 3. she's also the great handwriting for bonus i didn't and she's the one we've depend upon on so much for what we're got in the exhibition. she's really will occur rapport i've been tagging along. and she's also written the lion share of the catalog. so i'm really enjoying working with awe madam and she know really you tell that into mailers context as well as the daily of the individual jewels. so, please join me w in welcoming a madam >> (clapping) >> ladies and gentlemen, it's with great pleasure for me to be here in san francisco for the

first time every bully repeal specific in the united states. and to have the opportunity to speak to you attendant to the art of bully and beyond. now during this talk i would like to illustrate bully achievement in the world of jeweler design and by showing you a few of the many magazine physique jewels on x at the de young museum. now the history goes back 1 hundred and thirty years. my talk focus on a more limited period of time. four exactly of creativity maine from the 1950's to the end of the 1980s. the reason for focusing profiler on this period is that it was

during this time that the company began to forge and develop it's very distinct active some kind of. now for those who are not familiar with bully it's history goes back more than a century when the founder who you see on the screen later italy in his his name was the grandfather of the fattening and vice president of the company settled in rome opening the first store in 1994. now pious business prospered radical and it allowed him to open in 15 years two more shops in rome and a number of subsidies in italy naturally he lives and also seasonal resorts

brood and i can see many of them listed around 1905. now after his death in 1932, the fact that he was skoekd by his two sons when you can see pictured here at the back jury box i don't the first boy was a great jeweler connoisseur and the second to publish the italy silver and jeweler to make his marks. at the beginning of the 1970s of third generations of bully took over the company by johnson i don't see 3 sons you again see here.

johnny the latter he would lay off leave the company in 1987. now from 198 had the envelope of the 3 brothers francis the young gentleman in the center became the ceo of the company acting as president and developing. it's franciss pride not only in having lead bully to become a world luxury contraband by to have long been born one hundred years to the day part of emphasis grandfather's of the founder of bully. in 2011 bully became part of the luxury group. nonetheless they continue to be

active within the group. carl and the other son continue as president and vice president and france sick as ceo of the entire watch division of the group. now surprisingly in the early days one would not find precious jewel as a superior manufacture and sold silver ware. this was virtual following in the family footprints tradition. so titus his father and grandparent had been skilled silver smiths as well as his ancestors who came from a small village in paris and that's in northern greece and albany and they had all been involved in the silver trade and making

silver. now, throughout his extensive network of shops 710 told me solidarity facts of the greek tradition as well as antics. it was only around 1915 they began to difference his stoke to reporter his silver artifacts. this required a lot of capital which led him to focus his activity in only one outlet the number ten store which you see here and it's still the flagship store of burgery worldwide. he began to refresh his other

shops leaving them to sobers in egresses. unfortunately, the documents at this time is very scares this photograph of the shop front in the 1920s provides evidence of the greater emphasis placed on jewels that dominated the whole showcase of the center. now from a stiff lyric point of view those that solid in the 1920s up to the 50s although high in intrinsic value are not recognizable as they follow very closely the fashionable trends. so as i show you here in the 1920s bullyingy created fine

decorative art long earrings that were in voltage at this time as they commencement the hair cut. likewise in the 1930s bold jewelers formed a mat active were much in voltage at that time. and in particular wide brablgz which were worn in stacks and it's not sprirlz that bull writingy created a great number of them as i can see on the screen. now in the 1940s a typical feature they were not mounted in diamonds but in yellow gold of gems used separatelyly.

it was not unique to bully >> it was a universal feature and this was caused by the war were plum, in fact, navigate had been erect shunned in countries so jewelerers were good thing to have gold and make due with a more scarce supply of jemdz. now at the end of the war and a beginning of a decade is where our story bins again. it's the time referred to as las vegas chevy in italy the rough life from the 60s o 50s to the early 60s. after postwar recovery an

increasing economic disparity rome became the center of the international film industry. however, the term butch vet now days has become part of the evoke and seems to be applied to a variety of situations that are not scribble related to rome in the 150s. it's used no reference to eateries as well as hotels and b and bs night clubs and as they discover before boarding my flight to san francisco it's even the name given to airport lounges. now strictly speaking the title is from the film by italian film

director starring two italian actors which doesn't depict a rosey sweet life in rome in those days but a creek of the lack of values of a certain ishlg of folks populated by actors and arrest accuracy and mr. no bodies as well as reportsers one in the film who goes by the surname of popping roots. and surprisingly this has stuck to the point out we refer to the photo reporters as paparazzi but the period maybe reviewed in

deed as the sweet life. johnson 0 who you see here seated in the bull writingy store had taken control of the business in 1932 had managed to props even in the war and was posed to meet new challenges and to seize new business tuntsd offered to them as rome became the hollywood on the tiger. now given the high-level of jewels and gives me at bully at the time and the strategic position of the one and only store in the heart of rome bully became the number one designation of all famous and

glamour railways beautiful women continued to expand bullries family well beyond the confidence of italy. as early as 1949 when joem tours got married they choose their wedding abandons at bully and you can see them doing that on and on up on the top tyrone powering and his bride choosing the wedding rings but in the 193 os they celebrities spent their entire first money at bully. now you can see