few hours out there. i don't know what will be happening. >> is there any other public comment? public comment is closed. >> entertain a motion. >> so moved. this is unanimous. >> we are on item number 12, the golden gate park tennis complex pro shop, food and beverage concessions, tennis lessons,

request for proposals. >> i would like to present the you the request for proposals add to the golden gate park tennis complex. the complex provides the public with course. these are the only courts where the public pays a small fee to reserve time. we wish to enhance the recreational experience by extending the quality of the amenities offered and the only way to do so as to implement a pro shop and increase the quality. for over 30 years, we have offered lessons. the lessons have taken place is at four of the 21 courts. this proposal would continue

that operation. they would be offered at four of the 21 courts. the 17 will be reserved for the public. group lessons will continue to be permitted to. we will also have the youth program. right now, we don't have an operational pro shop or offer any concessions. we are requiring that the pro shop offers services like tennis racket rental and three stringing and regrouping. we would also like to have other tennis-related items. the food and beverage concession should include drinks, food, water.

we would suggest to the vendors that they provide things like coffee, fruit, pastries, healthy snacks. the rent will be paid as a percentage of gross revenue. we are asking for the proposal to have a minimal guarantee. there was a meeting on october 9th and. we sent notice to 600 individuals. we posted notice of the meeting at the facility. we made announcements to the mayor's office as well as our --

we contacted all of the organizations which are listed on the screen to tell them about this meeting. we will continue the following process. we will put supporting materials on the part department web site. we have received the support of the after work tennis club, the golden gate park tennis club,

the complex staff, members of the public to attended a community meeting. upon approval and successful negotiations, we will come back with a offenders selection. if this is approved, we will issue it to mark. our deadline is on december 3rd. we will bring back the selected respondents in january and we would love for the permit to commenced in time for spring tennis. >> thank you very much. >> i am curious and what i am curious about is that up until the time that we had this meeting, as we over the years,

had we received e-mail communications or letters or that stakeholders who are saying that this is a real need that the parks and recreation should be meeting. is this another revenue idea? can you give me an idea on how we have put to this. >> we have a treasured recreation and park department employee u.s. been part of the facility for 30 years. he is a wonderful person.

he cannot sell them any equipment. this is the most frustrating thing for him not to provide a better experience for those at the park and he is thrilled that we are issuing this. and number of other tennis entities, the youth tennis organization that provides services for youth who are at risk. it is wonderful that we are bringing more services. this is truly a complex that can

be used. >> this is a decrepit space. i think that the tennis community is very excited to have this activated. this is no different than having a baseball diamond or any kind of field. >> we resurfaced four for mclaren. >> we have been in conversations about and more extensive report. >> i have gone out to those

tennis courts. many years ago, i used to watch all of the prominent tennis players from our community. i think that this does the work but i just want to make sure that we had clients. >> this is truly driven by staff and users. >> is there any public comment on this item? public comments is closed. >> to we have a motion? all those in favor. this is unanimous. thank you. >> this is item 13.

the harding park golf course. >> we are here to talk about to discussion and possible action. the commission approved a management agreement for the management and operation of the clubhouse and the non clubhouse operations. both parties are obligated to negotiate the branding to be presented to the commission. the proposed designs are intended to reach what the local clientele is familiar with while at the same time providing a platform for an energized international marketing shoji, one that takes advantage -- marketing strategy, one that takes advantage of the brand.

>> we did make the transition and everyone lives. we want to address the logo and printing. one of the primary points of this proposal was the licensing which was a huge financial benefit to our department. normally they sell them for several thousand dollars a year. that is their proposal to us. in order to be able to take full advantage of that, we must join their format for the national advertising. it is really important to us that we retained the classic

look of harding. i will say thanks to the tour, they have shown that they are great partners and the fact that they heard that and they have worked with us to achieve that. they have reprinted the whole course. the course did not have much input. they were very very responsive to our needs. jody will go into the details. i wanted to point out that our website which is currently the turning upside was developed during the regime. anytime that you may be in north

carolina and click on harding park, this will direct you to our website. this will begin to take it advantage of all of the players across the country that will recognize the brand for our golf course. as you know, we are mandated to retain 50% of play. among other things, keeping the local rate at a reasonable level. >> how far do we have to go to get to 50%? >> well, this is kind of a rolling track. i think that we are like in the low 40's. different times of the year is

different. tapping into the national advertising ability when, more immediately will allow people to know that the weather is great in san francisco. very often january, said yuri, there's some great weather for playing golf. one last thing, i think locally we feel that harding is a total success. this is because of the duty of the course and the success of the american express championship. like anything, there's international advertising and we need to sustain that. sometimes there is a peak and then we don't have anything on a national scale.

that is why we think this campaign will be important for us to move forward. >> let me ask commissioner martin to give his opinion. >> i started going out there in 1970. this is more beautiful than it was before. that is really something. >> thank you, commissioners. i'm joined by the director and we are lucky enough that he

joined us. we try to preserve the heritage of the property. we know that there is a long heritage of golf that has been played since 1925. we really wanted to preserve that. a second really talks about that we wanted to incorporate the license. after a tournament happens, we can weave this throughout our advertising campaigns. the way to do this is to associate the brand with harding

park. more importantly, we want to make sure that the heritage of the brand is never lost. we will continue to refer to harding park as harding park. this will not change. the property logo will be similar to the existing. we are introducing this at the same time as a logo for fleming. the inspiration came from the recreation and parks signs that we see all through town. my first time, i saw the fleming and i said that this ha+ to be our new logo. everywhere you go, this is synonymous with the great parts

of san francisco. we feel that fleming is an untapped resource for additional revenue. a lot of focus has been on the golf course. the 18-hole golf course has merits. g hopefully you will see the symmetry between the two brands. as we get into a national branding, i thought it was some point to talk about what the brand promises. this is bringing the magic of the pga tour to life. you notice that these brands are very similar. they were designed that way so people would instantly recognize +o pga-operated property.

we want people to feel that they are experiencing that is the same caliber of property that the pros use. nationally, we want to introduce this as hard in park. when you see the national ad campaign, with the logo and harding park.

we tried to incorporate some of the characteristics of all local brand into the logo. the san antonio brand is very much a southwestern flavor. this is taken off of the same font that is used for the original logo. by incorporating the brand, i

thought it was important to walk the commission through the entire gamut of marketing benefits that you will be able to receive to promote the park on a national level. obviously, this is coming up a very sen. there will be plenty of on-air mentions. we expect there will be 4.9 million viewers. but by we are working -- we are working to produce some specific articles on the bay area. and little bit about the history of the property. what to do in san francisco when you visit the property.

we have a pretty extensive national advertising program. we spent nearly a million dollars advertising all of our golf courses specifically. the way that we get this left wrist is that the entire network goes in on a purchase and we leverage the money as much as possible to buy advertising. throughout the year, we will feature different regions.

we produce a lot of collateral. there are many times that we will to specific articles to add to the content on that website. the existing website for harding park will stay the same. we will create a landing page. someone can see this on television. they can click on this and then they can have this updated to the local website. we are moving aggressively to two more digital marketing. we have databases of hundreds of thousands of users.

we are developing a marketing plan that will use the database to make offers to bring people to the park to spend some money and enjoy the property. this is an example of the national exposure that we did recently. this will show you where you will have a banner advertisements, someone will click income and there will be a specific opportunity. we are spending a lot of money and effort on digital marketing so that we can really capture the interest of the coffers of light to go around the

properties. -- golfers who like to go round the properties. local name will be harding park and the fleming 9. we are looking closely at the restaurant. we have a summary overview that we will share with tom and the team soon about a branding opportunities for the restaurant as well. we are looking at doing a grill concept and this will include really a revamp of the menu. we wanted to look at the golf course first and the restaurant will come shortly after.

this will also create its own brand and identity for the restaurants. last is just a merchandising example. this could possibly include a logo on the sleeve. this is actually the original logo. we are mixing and matching the

database of those who are coming to appeal the property as well as those who are not residents and are coming in just to play these properties. >> thank you. >> i would like to say that we did meet independent fleeing with -- and we took their suggestions to heart. yesterday at 2:30, we met with supervisor elsbernd. >> so you would say this is in support of the presentation that you just saw? >> absolutely. >> is to any public comment?

seeing none, public comment is closed. >> are you allowing visitors to get green time all the way through? >> rightroh now, the technology does not exist for us to make the link for someone on the national website and that is one of the things that we have identified as an opportunity. this is for a much our intention to be able to coordinate this into the state and played packages that we have. >> will people find everything in one place? >> there is a division called

pga tour experiences. they identify local hotels and they can create the packages that they can have local hotels. >> we are working on trying to get -- >> i understand. >> you can register from anywhere in the country. >> thank you, gentlemen. cwlthank you very much. >> so moved. >> seconded. >> this is unanimous. i