would result would be the port. these are proximate depending on the start date and end date. the port will receive about $57,000 per month, or $230,000 for the term of the lease. plus, service valued at $350,000, the total would be called would not be expanding any of its own resources the benefit from these leases because of with awareness of its public opinion with local

production persons and i think that those numbers are fairly impressive. in the there were two dollars in there, 50 cents kovac to a, -- into the local economy. home productions is wrapping up to this point, $500,000 locally on local labor. prosing in kind services for the discounted rates i noted. at this time i would like to introduce susanna robins to make

a brief presentation. >> the port has been working with the production company to find space for them. a great office space and potential for using the building, just when a production company needs. it would help to draw other productions here in the future. they do not even need to shoot this in san francisco. the film takes place in the past. all over the world. what he can do with these

buildings issued the world in san francisco. this takes place in idaho, spain, and other european countries. he is shooting the whole thing here. much of it will be built into the production stages on the set. a big draw for other productions to come see, to come to a similar thing. we're also very excited about the local jobs. we want to provide more jobs for local residents in san francisco. it should bring 230 local jobs to an industry that has seen diminishing productions over the past five years, rejecting a significant amount of money into the local economy. the cooperation of the port in revitalizing green jobs and revenue to the city is really appreciated. it will also shine a light on

san francisco and the port as partners to those that want to make films here. we are hoping for other productions to see how the city agencies of san francisco help us go smoothly, drawing more productions hopefully to the city. it is my understanding that phil kaufman has multiple projects lined up with hbo and if this goes smoothly and he has a successful production, he will bring the other productions here. he has expressed an interest in doing that and that is why we are asking for this today. >> thank you. >> the to have any questions for me? >> we will have another speaker. thank you. >> thank you. so, on behalf of philip kaufman, peter kaufman, an hbo, i would

like to thank the president and the commissioner here today for allowing us to be here and take this item on the agenda. i am thrilled to report that we will be feet -- shooting our feature film here. it stars nicole kidman and clive owen. we are shooting the world in san francisco. it has such distinction, not many places in the country can beat finland, key west, china. it is the whole world. our plan is to shoot entirely in seven to skill. 95% to 98% will be from san francisco in terms of casting crew. labor and residents. we have already hired many of the people in preproduction work is already in a way.

speaking in terms of services, we are looking forward to partnering with the port for various promotional opportunities. some of the things i can tell you i have been working with, things that we can do, in addition to certain film credits and thank you credits in the movie, which has a very long life, hbo has a viewership of approximately 30 million. the average for a feature film is 10 million. right there you will get lots of coverage. in addition to that, we are going to work with the court to produce various, celebratory behind-the-scenes footage of the port of san francisco. there is a program called hbo buzz, it will start being on

other films coming out where they highlight the behind-the- scenes for a feature movie. in addition to that, we have professional still photographers that will take photographs of the port, which we will provide for you, as well as moving footage of the port. opportunities to have links to various web sites. the average viewer hit on the hbo web site as 10 million for a feature of this size. there are many promotional opportunities there. the campaign would start in 2011. i am here to answer any questions might have. >> commissioners, can i answer any questions you might have?

i have a couple of thoughts. there may be more suggestions that some of our properties undergoing development might be featured, using some of his credit as a public relations, so i want to offer that comment. i know that we will hear some public comment first. >> very good. >> i have one card. >> thank you, commissioners. thank you, staff, for allowing me to speak this afternoon. in the executive vice president and chief marketing officer for

the visitors bureau. working on behalf of the destination of stamford cisco, as the chairman notes often, if given the chance to speak for three minutes, i will often go for three hours. instead of me doing my own speaking, i have reached out to some of my colleagues and counterparts in other cities and i will let their words speak for me. before that i want to invite each of you to take a copy of today's usa today, which might be up there are ready for you. specifically the front of the life section, which relates the important role the city plays as the key character in the film, for you to read it for leisure. an interesting look at the focus on the economic impact of a film made in a city. at the seattle convention visitors bureau, you may know

that sleepless in seattle was filmed there 18 years ago. do you see or track any quantifiable impact from sleepless in seattle? here was his answer, he had no quantifiable he could tell us it was huge for seattle. 18 years later we still get plenty of travel stories with the word sleepless. the impact has less than in foreign markets particularly. notably in china. it is still a huge driver of interest in the region. they're working with chinese tore operators to update packages for 2011. we are very grateful that the producers did not go with sleepless in san francisco.

[laughter] michael bloomberg, the name of new york city, had this comment about filling in new york city. the entertainment industry's greatest contribution to the city is to make the image of an idea of new york a living, thrilling presence in the minds of people grumble world. few cities have been celebrated as widely and memorably on screen as new york. in that the industry can be seen as a priceless marketing tool for the city. further propelling its economy, prosperity, and vitality. from the visitors' bureau prospective, we think that moving ahead will not just be a short-term boom during production, but a long-term boon. >> thank you. any other public comment on this item?

any others? all right. i kind of wanted to echo thoughts on the ability is for the deerow port and commission to try to attract more business in a measurable way. and the economy. to the real-estate department, twice per year at the next program perhaps looking to see if we are of pricing ourselves, looking at more competitive cities to see where we stand. it is a great opportunity. not just for the rent, but for all the things that go along with being on television. i know that i have heard that the original hawaii 5-0

television show was stimulated by the chamber of commerce, as well as they watch -- baywatch. i think we are all familiar with hawaii tourism. san francisco still has that opportunity. i am in support of this short- term lease. any other questions, commissioners? >> thank you for bringing this opportunity to san francisco and stimulating our local economy. and if you need any extras, we are available. [laughter] >> extra commissioners. all of those in favor? any opposed? resolution 10-72 is approved. >> item number 12, new business.

>> commissioners, anything that i can bring back to monique when she gets back? >> i want to clarify. are we officially cancelling the official tentative meeting in november? >> yes. >> amy knows better than i do. >> we were supposed to do it on november 18. but the room was not available. that special meeting is not going happen. >> we have nothing major? >> nothing so far. unless something comes up. >> ok. next item. >> public comment. >> any public comment? >> ok. >> ok. >> move to adjourn. >> all in favor? >> aye. >> meeting adjourned.

>> thanks, everyone, for being here. i will be introducing todd, joanne, and randolph in a moment. i want to thank everyone for convening, particularly after fleet week, where we had another successful celebration, weekend of reflection on the remarkable sacrifice, heroism, and leadership that is shown every day by men and women in uniform. it is something that i look forward to every year, not just as the mayor of the city, but someone who has grown up in the bay area. and of course, millions around the globe are able to experience what is arguably the

most fantastic demonstration of american pride. we thought it would be appropriate to piggyback this celebration with those who have returned from service, a recognition of those veterans that have done so much, provided us so much, that we need to do much more to serve ourselves. that reciprocal relationship needs to extend past at a time in uniform. one of the thing that i think we have fallen short on in this country is the filling our promise to be returning veterans. you see that manifested in the most acute ways in terms of those that come back that have suffered the consequences of war, literally and figuratively.

those that have come back with physical challenges, mental health challenges, those that just come back to the challenge of coming back to an economy that is not as strong as when they left. as well, getting a job, education, competing -- completing the narrative of their life. one of the things we are trying to do in san francisco is connect the dots. one of the most important thing we can do, particularly in a declining resource base, is make sure that we are leveraging existing resources, connecting doctor, and make sure that the program we are providing are working together, scaling their efforts, and building partnerships. we talk about public-private partnerships here, but we also talk about public-public partnerships. something that we are

celebrating today is the creation of a new portal, our 311 call center. that will be available 24 hours a day in 24 languages to help our returning veterans connect the dots. we will be working collaboratively with the va. i am always amazed when i go to the conference of mayors, how difficult it is to work with the va, the va saying how it was difficult to work with the city. i have never understood that conversation because we are so proud of them and we are not pointing a finger at them, but rather recognizing their important contribution. as well, programs like swords for passage.

the va is a big part of our veterans connect network, a big part of our outreach and celebration, in terms of engaging the veterans community and recognizing the contributions of our veterans and celebrating and supporting those contributions. really this is a partnership between the va, the city and county of san francisco, and a remarkable organization that has been getting a lot of attention. iraq veterans of america. todd is the deputy director and he will be talking about what they are doing across the country to conduct similar dots across the country. nancy and her team have created a new portal, 311.org.

if you call 311, everyone there has been trained to connect veterans to grant services, jobs services, grants representing schools, a wide variety of things to serve our veterans, but all in one place. all you need to know is three simple numbers. finally, we are also connecting to our community college. one thing we all need to think about is a lifelong learning, regardless of state of mind. a lot of our returning veterans want to complete their education. they have the opportunity to connect with funding and community colleges the backbone of our education system.

you all know that. we are very proud of the san francisco community college and we will be talking about how they are a big purchase and in this effort as well. with that spirit, i am proud to ask todd hours to come up. he will talk about their great work. i hope he tells you where this idea came from, because it came from him, his partners. how long ago did you come in here? about five months ago. they said we want to work with the city and create a model that we can export to other cities. they challenged us, and we hope that we have met their challenge. we thank you for your leadership and for the inspiration. >> i have a few notes. contrary to popular belief,

marines can read. mayor newsom, sincerely, thank you. you are someone who put your money where your mouth was. you saw the issues at hand, and within a few months, you really stepped up and led the charge. iava is the first and largest organization built for the returning veterans of iraq and afghanistan. our mission is very simple, one that mayor newsom understand, to improve the lives of iraq and afghanistan veterans and their families. when my unit return from war, i was overwhelmed. there were so many resources out there, different outlets, departments trying to do things for us, it became overwhelming. it was sort of like drinking from a fire hose. one of the things we realized

was there has to be a way that cities on a local level can provide these resources from all different agencies into a single place. that is where this idea came from. we know in the city of san francisco, returning veterans will no longer be drowning from that fire hose. through this program, veterans of all walks of life, regardless of their deployment, will be able to call in and find these resources at a touch of a button. that is what we need, sparred, innovative thinking to combat these issues that veterans are facing right now. one of the main things that iraq and of canada and veterans are dealing with when they come -- afghanistan veterans are dealing with when they come home our mental health issues, difficulties in integrating into society. things can be overwhelming, so where do they turn to first?

other local community. this initiative will make a difference. one of the innovative ways the iraq and afghanistan veterans of america have engaged this new generation of membership is understanding that technology will be the key to outreach to a lot of these folks. we have developed something called community of veterans which is sort of like a social networking site for veterans of iraq and afghanistan. within their we are able to provide tons of resources, and we are ecstatic to be able to provide this resource in there. one thing that we also do is reconnecting veterans. when we deploy, we find ourselves on these little fobs with people. that is the goal. reconnecting people once they come home. the reliance we have on the national guard and reserve can be overwhelming. these folks are not on military bases, not in a place where they

can reach out to a neighbor. now we know there is a community here in san francisco that will support the veterans when they return. i would also like to propose another initiative. when i was in afghanistan, there was a tremendous amount of hills and mountains on a daily basis. as i was walking through the city, i was sweating and this little trolley came rolling up the street. we need those in afghanistan. it may save us in the long run. going up and down those hills is pretty intense. i sincerely want to thank you on behalf of iava, other veterans' organizations, everyone else who has been involved, thank you for your leadership. it is an honor to be involved today. >> now i will ask joanne peters of our va to come up. it is weird to repeat this, but

there is so much of this va vs. city friction across the country. i cannot express my confusion more because of our own experience. i will ask her to say a few words as well. >> it is true, we have a good working relationship with the city and mayor. there are a number of initiatives we are working on. mainly, working with homeless veterans. we partner with hud, the public housing authority. we have 5000 doctors to help the homeless. we have the cover project, which is out of the san francisco jail. we are helping them with

different life skills so they can get back and be functional in society. we did the project homeless connect. we worked with the city college. we also worked with the mental health station out there. they can see the veteran's right there. it is an issue. going out to the va is a roadblock. we continue to work well with the city. lots of different areas. we appreciate your support. thank you. >> we estimate in san francisco -- again, this is an estimate -- and the reason we are building this collaborative. there are anywhere between 30,000 and 60,000 living in san francisco. again, just estimates. we are trying to work through the technological challenges to

connect people in a way where we can get a better sense of that community. one of the real leaders in helping us with that is leon winston, the coo of swords to plowshares. he deals with the challenges, acute and not so acute, every day. we talk about exporting models, swords to plowshares is certainly one of them. >> thank you. it is true, the amount of city support that we get. the resources that the va brings to the table in concert with that, with community-based organizations. i became homeless in the early 1990's, came to san francisco, and through court -- resources