never been a publication or exhibition. >> but fischer collection and the additional expansion over the next 50 years, what in the next 25 years will the museum be doing? >> we are very committed to expanding the museum, expanding the collection, the overall growth of the museum. that is one of the things that is very important to us. we are about to enter a strategic planning process. the fundamental question we want to address is, how wil sfmoma growth and enhanced its engagement with the community? it is not enough that the museum has great works in its collection, has great exhibitions, wonderful education programs, it is how does the institution grow and enhance its relationship with the community. it is very important to us. >> on behalf of the residents of

san francisco, we thank you for shepherding this institution through this incredible growth phase, and thank you for being part of "culture wire." >> my pleasure, thank you. >> the museum has exciting anni our court is miss stokes. >> please turn off all cellular phones and pagers. copies of any documents to be included should be submitted to the clerk. items acted upon will appear on the december 21 agenda, unless otherwise stated.

supervisor mar: please call item number one. >> resolution approving annual report to the city for fisherman's wharf community benefits district and for the port side community benefit the district for fiscal years 2006- 2007, 2007-2008, and 2008-2009. >> actually, can i use this mic? good morning. my name is lisa and i am with the office of economic and work- force development. before you today is a resolution approving the annual report for the fisherman's wharf community

benefit district and for a portside community benefit district. receiving and approving the annual reports for three fiscal years, these are pursuant to be properly benefit district act of 1994. it is in compliance with the management plan between the city and county of san francisco and the fisherman's wharf association. i want to introduce cavan, the executive director of the fisherman's wharf association. he and i will share the presentation. i will go over our review of the annual report. i will let him talk about the services about the fisherman's wharf association -- the

services that the fisherman's wharf association provides. the community benefits districts are governed by state law and local law, and a contract with the city and county of san francisco, and by their management plans. our office is charged with ensuring that allcbd's are meeting -- all cbd's meet their requirements. we will provide the board of supervisors with a performance report. this resolution covers annual report for three fiscal years -- annual reports for three fiscal years. kevin will follow me and talk about other highlights of the

district. the fisherman's wharf association is the management corp. they managed two special districts in fisherman's wharf, two legal districts. one is the property-based district and one is the port side, business-based district. on the landside, property owners are assessed. the two legal assessment districts are managed under one non-profit organization, called the fisherman's wharf -- ok. the land side was established in 2005. portside was established in 2006. able to expire on june 30, 2020. both districts are managed by the same nonprofit. they have a budget of $850,000

combined. they have several programs to manage. one is the district identity and streetscape improvement. they do marketing of major events, such as fourth of july, fleet week, they have holiday lights, a festival in the christmas season, and the crab festival. they have street operations services, including street cleaning, graffiti removal, pedestrian waste, hanging flower baskets, officers during the high season, which is the summer, and a pure save program. they have been very involved in the development of the public realm plan to redesign jefferson street. the office of economic and work-

force development and the city services audit division reviewed the annual reports. we have provided these reports to you for your review. fisherman's wharf cbd as required -- has submitted the required reports. ok. i am going to go over the review of the financial statements that provided us with this analysis. one of the things that we have to look at when we review each cbd is if they stayed within 10% from their management plan budget. every service category should

not stray far from what they originally budgeted in their management plan. from year to year, it should not go up more than 10 percentage points. fisherman's wharf stayed within that required 10-percentage- point. we also look at a fund-raiser. there's a target of 5% per year of their revenues that they are supposed to raise through donations. they have raised 5% to 8% during the three fiscal years we are looking at for this report. they met that obligation. budgetv ersus -- budget versus expenses, they did spend more than budgeted on administration for all three years, due to increased costs and increased

staff and office expenses. they have carried-over funds at the end of the fiscal year every year. they have included these funds into their following-year post a budget. they allocate the funds to a project each year. they allocate an amount depending on how much help is available at the end of the fiscal year. the cbd included a carry-over fund in the 2009-2010 budget. that budget is here. the revenue is $1,000,153. the expenses totaled $841,000. they have a carry-over.

the carry-over disbursement planned for 2009-2010 includes special marketing projects, special street maintenance, and some of their public rum improvement capital projects are in there as well. we would like to recommend that the cbd carefully track how they're carry-over funds are expended each year. they have to be expended according to the management plan. the cbd should indicate budget vs actual expenses. the amount they spent in line item should also be detailed.

i would like to let kevin talk about the services in more detail. supervisor mar: supervisor maxwell has a question. supervisor maxwell: [inaudible] that they did not provide you with those things? >> they did give us a budget of how they would spend their money. we wanted to have more detail about any carry-over expenses every year. we want to know exactly how the contingency line items are being spent, and how the carry-over is spent. they did provide is a detailed budget. we want them to continue that and provide more. supervisor maxwell: on a minister of costs, you mentioned they were over. is that -- on administrative costs, you mentioned they were over.

is that because they have taken on extra or they have done more things? >> i will let kevin answer that. they were within 10% of their budget. it is not that they were over anything. we look at what they budgeted at the beginning of the year and what they spent at the end of the year. i will let kevin answer that. >> good morning. as we grew, we realized that some of the support systems we had in the staff, we needed additional support as we grew. it was something the board worked with us closely on. supervisor maxwell: are you thinking about readjusting that, or will you stay within that 10%? >> we felt it was important to stay within that percentage of the management plan. we have done our new budget for the current year. we're staying within the plans we have. supervisor maxwell: it helps you budget, as a tool. >> absolutely. there's a balance between

administration and the services we provide. good morning. i have the pleasure to work on fisherman's wharf every day. i work with an incredible group of people. we have a very strong board. last year, we increased the board from 19 up to 25 because of the participation we have. we wanted a wider diversity of membership. i think this meeting is a good demonstration. we have several board members here today. i want to introduce them. their support continues throughout the year. we have frank, a board member, a captain of the lovely martha. we have craig, the general manager of the sheraton hotel. lynn is our community representative on the board. we have the vice president of

the board. david harrison is on our board. he is working closely with the civic center cbd. jay edwards is on our board and chairs our sustainability committee. i have one other colleague, troy campbell. he works with me every day on fisherman's wharf. i thought i would share with you the boundaries of the wharf. it runs all the way down on the land aside, the green portion of the diagram. the purple section as tucker portside. -- purple section is the portside. we work very closely with the community associations. we have 11 active members on the

committee. we added three more last year. the new committees we added, one of the senate -- one of them was the sustainability committee. that was working to make sure the wharf is sustainable and we share the best practices among the businesses on the wharf as part of that. we also added a community development committee, which is really looking at how we make sure we protect, preserve, enhance, and educate people about the rich history of fisherman's wharf. it was something we felt we had to do more of. we have an active committee working on ideas of how to do that, and to really make a stronger for us. we believe the vitality of fisherman's wharf helps the city and the millions of visitors who visit every year. we also work with many partner organizations. i have a list appear, but it is not a complete list. we work with virtually every department of the city of san

francisco. we work with the office of the mayor and with the police department and fire department. we work with many of the neighborhood organizations. we have neighborhood groups that surround fisherman's wharf, and it is important that we work closely with them. we try to reach out as much as we can. we will share that with you as well. i mentioned the sustainability committee. it is a new committee we have done. jay is here. we received a two-year grant from the department of environment fisherman's wharf declare a zero waste zone. people have done an incredible job. we want to make sure we are sharing the strength across the district. it is a two-year grant. we received a grant last year from the mayor's office for $25,000 for the flower basket program.

we were able to expand that to more businesses, so more people could enjoy that. a big portion of the budget is related to marketing. in order to do that, we work with the city of san francisco to plan the major events you are familiar with. fleet which for 2010 was an incredible event. we worked closely with the mayor's office. we are a financial supporter of this event. we were a major sponsor of fleet week. it was a $30,000 sponsorship from our benefit to restrict. we realize the importance of fleet week. it was a great event. we look forward to that continuing to grow. another event we partnered with the city on, the sunday streets program. the first event of the year, we welcome everyone at the end of the root in the heart of

fisherman's wharf with a family fitness fair. it was the most beautiful day it could have been for march. it was an incredible event. we demonstrate to the city, to visitors, and to residents that the wharf is a great place for them to visit. businesses embraced it. we pulled off a really strong event. everyone had a lot of fun. we partnered with local neighborhood organizations. we gained exposure for them. the local ymca was able to pull together for the event. another unique thing for the fisherman's wharf cbd is a pier safe program. we have thousands of visitors staying in our hotels. it was important to us that we were able to respond with emergency preparedness. we have an active committee that works with the fire department. we have helped train, over the

last five years, over 400 certifications. we have over 100 people on fisherman's wharf who are certified. we do an annual drill around the anniversary of the earthquake where we can demonstrate and practice those skills. it is a year-long program. we have a radio check, where we check in with our businesses on every tuesday at noon. we do that to make sure the communications are well. the people and businesses have really embraced it and they have helped spread it across the board. another area we work closely with is neighborhood organizations. conrad park is a small park at the end of columbus st.. it is a gateway to our neighborhood. we were running into issues with the park. it was becoming more dangerous and not as friendly to a but. we worked with neighborhood businesses, the police

department ,rec and park, to find long-term solutions. it has made a difference. people are coming out to the park. it helps with our partnership with our neighbors. the vision plan and public realm, that covers each one of these. you will see it in the annual report. it will continue to be important to us. we have met and decided to go forward with the public realm plan. it was a huge step in 2009. we had a full consensus to move forward. we are working with the planning department and the mayor's office to really build an area that his world-class for a world-class city. we have spent a lot of time. i have to group -- give credit

to the board of directors. the laying of the plans was done about a year and a half ago. it has been exciting to have that consensus. we are in the bed -- in the middle of an environmental impact report right now. we are working on that with the mayor's office and the cbd. they're working on the construction plans for it now. i want to share some things that will happen as a part of the public realm. it is really pedestrian- friendly streets and sidewalks. you think of the idea that jefferson street, the main thoroughfare, is car-focused at the moment. 25% of the people who come to the war, in cars. we're not saying to get rid of cars. we want a more friendlier place for people to walk. visitors and of using the streets out of necessity. we want to make sure it becomes

a shared street program. it is about making the street more friendly for everybody. safer bicycles as another part of it. half a million bikes are rented on fisherman's wharf every year. it is important that we have spaces for our visitors to enjoy the wharf on bicycles. that is good for commerce. if we change and update the wharf, everything will benefit because of it. we keep that in mind as we develop the plan. it works well with transit. we work with the mta on a daily or weekly basis on our programs. we have thousands of workers who would use the public transportation. we work closely with the mta. the f train, last week to week, it was incredible. the mta added extra people on to the extra train. it was able to run throughout

the entire fleet week. anything we can do to help people get to the wharf will help us out. traffic congestion and parking reaching -- and parking. we want to not make it a treasure hunt when they come down to park. sometimes people believe there is not parking. there is parking. if we can get people parking efficiently, they can enjoy what they came to enjoy without circling the district. we have 14 private parking garages. this is a rendering of what it will look like. jefferson street would become a shared street program. there are cars and people. when you have a shared street, people would instinctively slow

down when they are driving. you would be able to enjoy the wharf. the last image is a little bit closer-up. supervisor mar: i know i ride my bicycle on jefferson street, but it is so crowded, i have to walk it. a shared street process would help tremendously. >> you live here, and when you are visiting, it is even more difficult. we feel that the idea that you can come to the wharf, find a way to enjoy the war, and not feel pressured to have to leave for maneuver around, that will help us out. supervisor maxwell: when do you plan -- i ride my bicycle down there. since i am coming on the way back, it is really -- you are wondering -- i asked a police officer, how do i -- do i just go down the street?

yes, do the best you can. ok. if you are renting bicycles, people would expect that if you're renting bicycles, we are prepared for that. how soon do you plan to deal with the bicycle issue? >> there are a couple of things. bicycle lanes in both directions have been added through the work of the city already. this program for the public realm, it is the environmental impact report now. then it would go to the board of supervisors for approval. we're working on funding for the program. actually changing jefferson street is a couple of years away. our hope would be as soon as possible. one exciting change that is already happening, and we are starting construction next year, is pier 43, in the heart of fisherman's wharf. it is a new program that will take out the parking lot heading out into the bay, and replace

that with a promise not. it is something that has already been for approval. that will be the first step that will really help the connection between pier 39 and the heart of fisherman's wharf. that will help. you will feel you want to ride your bike when you come down that part of it. that will be within the next year and a half. our program is two or three years off. we hope to make it as fast as possible. >> were you finished with your presentation? how are you all preparing ourselves for the cup? i will say "when" it comes. how are you preparing yourselves for that? it is going to be huge and make a big difference for awhile. >> absolutely. we are excited about it. our experience from fourth of

july through fleet week, we work closely with our partners, the police department and mayor's office. it is packed on fisherman's wharf. we have the experience to help us. we are working as a district to determine what will be the best way to embrace and make sure people feel as well, on the wharf. supervisor maxwell: have you been participating in that process? do you know if you are going to be participating at a different level? >> we will definitely be participating. we work with the board of san francisco. they have been working with our businesses on the plants and the actual bid. we will work closely with it. supervisor chu: thank you for your presentation. a quick question. i think probably many neighborhood commercial areas face the same issues with

maintenance and graffiti abatement. the total budget you have for the sidewalk beautification order is about 200,000. -- $200,000. how does that work with the graffiti abatement project? >> included in the budget is our police officer security. during the summer this year, we went to seven days a week. we have police officers from 10:00 a.m. until 7:00 p.m. that is a big portion of it. the dollar amount, we spent about $65,000 this year on the police portion of it. the balance of it is graffiti abatement and the street cleaning. the balance of the budget is a -- is related to the graffiti abatement. supervisor chu: do you know what graffiti abatement is? >> i think it is close to $15,000. many of our businesses actually

do their room graffiti abatement. if we were to look at the total, it would probably be higher. it is a daily issue for us. we have some areas that are attacked every single night. businesses report it. we have the company come out and it is gone within two or three days. supervisor chu: have you noticed, or has there been conversation with, the businesses, whether they have noticed they spend less money on the graffiti abatement because the cbd is taking over? is it easier? other districts are challenged with trying to figure out how to deal with it. they are dealing with it on their own. they have to respond within 30 days to the city. days to the city. is it an easier thing now