department of the city of san francisco. we work with the office of the mayor and with the police department and fire department. we work with many of the neighborhood organizations. we have neighborhood groups that surround fisherman's wharf, and it is important that we work closely with them. we try to reach out as much as we can. we will share that with you as well. i mentioned the sustainability committee. it is a new committee we have done. jay is here. we received a two-year grant from the department of environment fisherman's wharf declare a zero waste zone. people have done an incredible job. we want to make sure we are sharing the strength across the district. it is a two-year grant. we received a grant last year from the mayor's office for $25,000 for the flower basket program.

we were able to expand that to more businesses, so more people could enjoy that. a big portion of the budget is related to marketing. in order to do that, we work with the city of san francisco to plan the major events you are familiar with. fleet which for 2010 was an incredible event. we worked closely with the mayor's office. we are a financial supporter of this event. we were a major sponsor of fleet week. it was a $30,000 sponsorship from our benefit to restrict. we realize the importance of fleet week. it was a great event. we look forward to that continuing to grow. another event we partnered with the city on, the sunday streets program. the first event of the year, we welcome everyone at the end of

the root in the heart of fisherman's wharf with a family fitness fair. it was the most beautiful day it could have been for march. it was an incredible event. we demonstrate to the city, to visitors, and to residents that the wharf is a great place for them to visit. businesses embraced it. we pulled off a really strong event. everyone had a lot of fun. we partnered with local neighborhood organizations. we gained exposure for them. the local ymca was able to pull together for the event. another unique thing for the fisherman's wharf cbd is a pier safe program. we have thousands of visitors staying in our hotels. it was important to us that we were able to respond with emergency preparedness. we have an active committee that works with the fire department. we have helped train, over the

last five years, over 400 certifications. we have over 100 people on fisherman's wharf who are certified. we do an annual drill around the anniversary of the earthquake where we can demonstrate and practice those skills. it is a year-long program. we have a radio check, where we check in with our businesses on every tuesday at noon. we do that to make sure the communications are well. the people and businesses have really embraced it and they have helped spread it across the board. another area we work closely with is neighborhood organizations. conrad park is a small park at the end of columbus st.. it is a gateway to our neighborhood. we were running into issues with the park. it was becoming more dangerous and not as friendly to a but. we worked with neighborhood

businesses, the police department ,rec and park, to find long-term solutions. it has made a difference. people are coming out to the park. it helps with our partnership with our neighbors. the vision plan and public realm, that covers each one of these. you will see it in the annual report. it will continue to be important to us. we have met and decided to go forward with the public realm plan. it was a huge step in 2009. we had a full consensus to move forward. we are working with the planning department and the mayor's office to really build an area that his world-class for a world-class city. we have spent a lot of time.

i have to group -- give credit to the board of directors. the laying of the plans was done about a year and a half ago. it has been exciting to have that consensus. we are in the bed -- in the middle of an environmental impact report right now. we are working on that with the mayor's office and the cbd. they're working on the construction plans for it now. i want to share some things that will happen as a part of the public realm. it is really pedestrian- friendly streets and sidewalks. you think of the idea that jefferson street, the main thoroughfare, is car-focused at the moment. 25% of the people who come to the war, in cars. we're not saying to get rid of cars. we want a more friendlier place for people to walk. visitors and of using the streets out of necessity. we want to make sure it becomes

a shared street program. it is about making the street more friendly for everybody. safer bicycles as another part of it. half a million bikes are rented on fisherman's wharf every year. it is important that we have spaces for our visitors to enjoy the wharf on bicycles. that is good for commerce. if we change and update the wharf, everything will benefit because of it. we keep that in mind as we develop the plan. it works well with transit. we work with the mta on a daily or weekly basis on our programs. we have thousands of workers who would use the public transportation. we work closely with the mta. the f train, last week to week, it was incredible. the mta added extra people on to the extra train.

it was able to run throughout the entire fleet week. anything we can do to help people get to the wharf will help us out. traffic congestion and parking reaching -- and parking. we want to not make it a treasure hunt when they come down to park. sometimes people believe there is not parking. there is parking. if we can get people parking efficiently, they can enjoy what they came to enjoy without circling the district. we have 14 private parking garages. this is a rendering of what it will look like. jefferson street would become a shared street program. there are cars and people. when you have a shared street, people would instinctively slow

down when they are driving. you would be able to enjoy the wharf. the last image is a little bit closer-up. supervisor mar: i know i ride my bicycle on jefferson street, but it is so crowded, i have to walk it. a shared street process would help tremendously. >> you live here, and when you are visiting, it is even more difficult. we feel that the idea that you can come to the wharf, find a way to enjoy the war, and not feel pressured to have to leave for maneuver around, that will help us out. supervisor maxwell: when do you plan -- i ride my bicycle down there. since i am coming on the way back, it is really -- you are wondering -- i asked a police officer, how do i -- do i just

go down the street? yes, do the best you can. ok. if you are renting bicycles, people would expect that if you're renting bicycles, we are prepared for that. how soon do you plan to deal with the bicycle issue? >> there are a couple of things. bicycle lanes in both directions have been added through the work of the city already. this program for the public realm, it is the environmental impact report now. then it would go to the board of supervisors for approval. we're working on funding for the program. actually changing jefferson street is a couple of years away. our hope would be as soon as possible. one exciting change that is already happening, and we are starting construction next year, is pier 43, in the heart of fisherman's wharf. it is a new program that will take out the parking lot heading

out into the bay, and replace that with a promise not. it is something that has already been for approval. that will be the first step that will really help the connection between pier 39 and the heart of fisherman's wharf. that will help. you will feel you want to ride your bike when you come down that part of it. that will be within the next year and a half. our program is two or three years off. we hope to make it as fast as possible. >> were you finished with your presentation? how are you all preparing ourselves for the cup? i will say "when" it comes. how are you preparing yourselves for that? it is going to be huge and make a big difference for awhile. >> absolutely. we are excited about it. our experience from fourth of

july through fleet week, we work closely with our partners, the police department and mayor's office. it is packed on fisherman's wharf. we have the experience to help us. we are working as a district to determine what will be the best way to embrace and make sure people feel as well, on the wharf. supervisor maxwell: have you been participating in that process? do you know if you are going to be participating at a different level? >> we will definitely be participating. we work with the board of san francisco. they have been working with our businesses on the plants and the actual bid. we will work closely with it. supervisor chu: thank you for your presentation. a quick question. i think probably many neighborhood commercial areas face the same issues with

maintenance and graffiti abatement. the total budget you have for the sidewalk beautification order is about 200,000. -- $200,000. how does that work with the graffiti abatement project? >> included in the budget is our police officer security. during the summer this year, we went to seven days a week. we have police officers from 10:00 a.m. until 7:00 p.m. that is a big portion of it. the dollar amount, we spent about $65,000 this year on the police portion of it. the balance of it is graffiti abatement and the street cleaning. the balance of the budget is a -- is related to the graffiti abatement. supervisor chu: do you know what graffiti abatement is? >> i think it is close to $15,000.

many of our businesses actually do their room graffiti abatement. if we were to look at the total, it would probably be higher. it is a daily issue for us. we have some areas that are attacked every single night. businesses report it. we have the company come out and it is gone within two or three days. supervisor chu: have you noticed, or has there been conversation with, the businesses, whether they have noticed they spend less money on the graffiti abatement because the cbd is taking over? is it easier? other districts are challenged with trying to figure out how to deal with it. they are dealing with it on their own. they have to respond within 30 days to the city. is it an easier thing now?

>> it has definitely been easier. i serve on the citizens' advisory board and work on a separate committee for -- focused on graffiti alone to understand more about it. the businesses have seen a difference. it has been able to save them money. they are not having to do it. some of the doors to see that come down in our district, those are the ones hit every day. they are smaller businesses. they have seen a reduction in their personal expense. some of the larger properties, it is part of the actual work they are doing. i would say it has definitely helped. in the city, especially, it is a continuing issue. supervisor mar: thank you. >> thank you for your time today. supervisor mar: is there anyone from the public who would like to speak?

i have one card. jay edwards. anyone else, please come forward. >> morning. supervisors, on behalf of the board of san francisco, i am the senior property manager. this jurisdiction is my responsibility. i am part of fisherman's wharf community district board. the board enjoys a tremendous working relationship with the benefit district. the board members are highly

they managed two public bulletin boards. many of them looked terrible. they actually clean ait. they take on various projects in that plan. they have a decorative sidewalks. -- sidewalk. i am going to go over the financial reporting. supervisor mar: duratherm is a marking on the streets for safety reasons. is that what it is?

>> deb can explain to you more what it is made of. she is the first one in the city to install it. in noe valley, the corner of castro and 24 has a lot of pedestrian casualties from automobiles. there was a lot of dangerous -- it is a very busy intersection with cars and buses. there is a school. there are the catholic schools. there are children in that area. one of the priorities in the street scape improvement plan was pedestrian safety. they implemented a duratherm crosswalk, which is a much more visible crosswalk with a special pattern for safety reasons. it adds more character and

detail to the street that you normally would not havede. b -- not have. deb brought duratherm. it was the first project where we used this material in the city. the city studied it to see how it worked. since then, other districts have -- in the tenderloin, they have also implemented this. the budget amount for each category was within the 10 percentage points from the management plan. they also met the requirements to have 5% of their income come from other sources. they have done an amazing job raising money. noe valley association has a relatively small budget. it is a little over $200,000 per year. they fund-raiser a lot of

funding to help provide the services they provide. they raised 12% up to 15% of their budget in other sources, which is really amazing. the actual expenses were proportional to the revenues and also to the budget amounts in each category. they did spend more than they originally budgeted. they received actual grants for specific projects. in the beginning of the year, they budgeted a certain amount. they ended up fund-raising and getting more money, so they spent more in those categories, district improvements. in carry-over funds, every year, noe valley association has those carry-over funds. they have to use them in the first six months of the fiscal year. the assessments are not transferred to the a cbd until

january. from july 1 through december 31, they use carry-over funds. for 2009-2010, their budget, the revenues projected are 449,599. the expenses are $253,000. they will have a carryover. this is the disbursement. they have specific projects they will allocate the carry-over towards. it is dispersed in different parts of their services, sidewalk operation, district identity, administration, contingency, and so on, and so forth. supervisor chu: can i ask why

the carry-over was so large? it is almost their entire annual assessment. >> the $196,399, the revenue was -- ok. $253,200 was their budget. they have to cover six months of expenses. if you look at the bottom right -- i will go back. on the item right of the page, it shows how they will spend the money in those six months of operations. do you see that? supervisor chu: why don't we take a step back? there is as revenue is about $230,000. that includes $200,000 from a previous year. i understand there is a spending plan for where that money will go, but why was that carry-over

so large? >> they have to carry over six months of expenses to cover from july 1 through december 31. it is to cover expenses during that time. they do not receive assessment funds for six months. every year they have to carry over six months' worth. supervisor chu: so we will see a consistent cycle where there will be this carry-over from year to year. >> yes. supervisor chu: why is that different from the a fisherman's wharf one? >> they have carry-over every year as well. supervisor chu: they have the carry-over for the first six months as well? >> yes. >> [inaudible] it looks like we have a lot of money when we file our report because we get the second installment of taxes in june. supervisor chu: it is the timing

of when the money comes in. >> yes. >> ok. the annual budgets do need to include carry-over revenue in a detailed plan every year on how these funds should be spent or will be spent. these are our recommendations, to make sure the carry-over is very detailed, how is it going to be spent every year, and the contingency reserve -- in the management plan, there was a contingency reserve line item. we recommend them adding that into their budget every year just to cover unexpected costs. they do have a plan for carry- over funds. they do set aside funds for contingency, but they need to include those every year in

their organizational budgets. we told them that. i would like to allow deb to come up and talk about the services of the noe valley association. >> morning. thank you for being here. >> i am debra. we go from fisherman's wharf to little noe valley. it is amazing what cbd's can do